2011 running network media kit

Project1_COVERS-FLAT 11/4/10 7:51 AM

2011 RUNNING NETWORK MEDIA GUIDE

Welcome to the Running Network LLC Media Guide for 2011! Our Media Guidewill educate you about our magazines, their editorial focus, and readership, aswell as the uniqueness of our diverse list of publications. Whether you choose

to advertise in one or all of our 23 partner publications, or take advantage of our 26partner websites (3 partners are exclusively web-based), we can assure you that youradvertising message is reaching your desired audience.

With over 750,000 bimonthly readers and 2.25 million unique monthly visitors to ourcombined websites, the Running Network LLC is your gateway to the runningcommunity. With 8 national and 15 regional publications, we provide completegeographical coverage in the United States, Canada, and Central and South America.

Among our adult readers—who number more than 500,000—nearly 47% are women.Our readers run an average of 25 miles per week, race 12–16 times per year (including1–2 marathon finishes), and purchase 3–4 pairs of running shoes within that year. Ouryounger readers (325,000) run 6 times per week, 46 weeks per year, race 32 times peryear, and purchase 5 pairs of running shoes annually. Known as committed runnersamong their friends and acquaintances, they are often asked for advice and guidance bythose just entering the sport. With the addition of Get Active!, Austin Fit, and Winged Mmagazines, fitness runners are our newest reader group under the RN banner: Over 60%women who work out 103 days over the course of the year—and 32 of those days arespent running.

Over 90% of our circulation is direct-mailed to the homes of our readers as paid orrequested. More than 70% are professionals with annual household incomes exceeding$88,000. Most importantly, the Running Network is your opportunity to reach the mostdevoted enthusiasts in the grassroots running communities.

The sport of running has evolved, and so has the Running Network. We started ourwebsites in 1996, began blogging in 2007, and tweeting in 2008. Social networks arenothing new —specialty magazines have been doing that for decades! But whether bymobile phone, twitter.com, blogging, digital TV, or websites, plus our print publications,we continue to focus on one theme—enhancing the relationship between our readersand their local running community. The various media platforms of the Running Networkcreate and reinforce an atmosphere where runners are influencers and where the keychannel in our world is the specialty running store.

We are confident that, no matter how small your budget, we can help you target your potential consumers in a unique way to reachyour sales goals. Now more than ever, effective advertising and marketing not only keep your brand in the consumers’ line-of-sight,but build your future. Astute companies are increasing their marketing and advertising plans in 2010–2011, not decreasing.

The picture on this page was taken on my trip to Beijing to cover the 2008 Olympics. Readership on our websites went through theroof during the Games. The same is true during the Boston, New York, Berlin, Chicago, and London marathons because our readersare fascinated by our sport and its manifestations, both at home and across the globe. The Running Network LLC is geared to provideour readers with the information they need to be better runners, more informed consumers, and more involved in the sport that theylove. We hope you will join us in this mission.

Call us for samples of any or all of our publications and visit our website at www.RUNNINGNETWORK.com for links to the sites of allour partners.

We look forward to working with you soon!

For more information, call 608-239-3785President: Larry Eder • Email: [email protected]

Address: P.O. Box 801 • Fort Atkinson, WI 53538-0801 • Fax: 920-563-7298Website: www.runningnetwork.com

WELCOME TO 2011!

NEWMedia Kit-2011_2010 10/13/10 12:13 PM

Now in its 18th year, ATF is the largest coaching magazine in North America for any sport. The meeting place of scientific theory and itspractical application to sport, ATF provides the coach and enthusiast with tips on how to improve their understanding of a technical event,

as well as tips on how to improve their coaching. Probably the most exclusive magazine in the country, ATF invites readers to subscribe,through qualified, controlled circulation. 88% are high school head coaches in cross country and track & field, 7% are club coaches, and

5% are college coaches. Subscribers in 209 countries. Official Media Partner of USA Track & Field. Website: www.american-trackandfield.com Editor: James Dunaway Publisher: Larry Eder Contact: Shooting Star Media, Inc.

Phone: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

Now in its 16th year, Athletes Only is a must-buy for clients who want to reach the active teenager (14–19). AO readers work out 6 days perweek, 46 weeks per year, for 2 hours 15 minutes per day. They purchase 5 pairs of training shoes a year and own 12 pairs of shoes! AO cele-brates the diversity of our sport, with 48% female/52% male, and 43% African-American, 22% Latino readership. Distributed by request only,at 15,740 high schools and 2,105 running clubs across the U.S. Official Media Partner of USA Track & Field. Website: www.atf-athlete.comEditor/Publisher: Larry Eder Contact: Shooting Star Media, Inc. Phone: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

Athletics magazine is Canada’s national T&F/road running magazine, and publisher Cecil Smith is a keen observer of our sport. His newscolumn is one of the most provocative in the entire sport—well written and well researched. Athletics provides a view of the present health

of and colorful insight into Canadian athletics. Website: www.athleticsontario.ca Editor: John Craig Address: Concorde Gate, Suite 211,Toronto, Ontario, Canada M3C 3N7 Contact: Bernie Eckler Phone: 416-426-7215 Email: [email protected]

Founded in 1997, AFM emerged as Austin’s first and only health and fitness magazine with bold ambition and a powerful mission—toimprove the lives of its readers through entertaining and informative health and fitness content. Despite relatively humble beginnings, AFM

has gradually grown into what it is today—a reliable resource for Austinites looking to develop, achieve, and maintain a healthy and fitlifestyle. Creating an award-winning look and feel, compelling content, and a campaign for outreach that includes local events, like-mindedbusinesses, and even city government, AFM has raised the bar for what a local publication can be. Now celebrating more than 13 years in

publishing, AFM has established itself as an exceptional advertising medium for local, regional, and national businesses, as well as a sourcefor high-quality local media, marketing, and editorial coverage. Website: www.austinfitmagazine.com Editor: Drex Earle, PhD

Contact: Alex Earle 512-407-8383 x222 Phone: 512-407-8383 Publisher: Lou Earle Email: [email protected]

American Track & Field

Athletes Only

Athletics

Austin Fit Magazine

Circulation: 30,000. Published: 6x per year. Area covered: National.


Circulation: 4,000. Published: 8x per year. Area covered: Canada.

Circulation: 21,000. Published: 12x per year. Area covered: Texas.

NEWMedia Kit-2011_2010 10/13/10 12:13 PM

The official magazine of all four USATF associations in California and northern Nevada, California Track & Running News is the only maga-zine in the Golden State that covers race walking, distance running, track & field, ultra running, cross country, and road racing in eachissue—giving a complete picture of the diversity of our sport and opportunities on CTRN’s turf. Now in its 37th year, CTRN has articles forbeginners as well as veterans, and focuses now more on youth, training, nutrition, coaching education, and encouraging the 3 million run-ners in the Golden State to run, jump, and throw! Website: www.caltrack.com and www.caltrack.com/prep Editor: Christine JohnsonEmail: [email protected] Contact: Larry Eder Phone: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

Club Running is the relaunched print and digital publication for the RRCA. Established in 1958, the RRCA is the governing body for 954grassroots running clubs, making it the largest running organization in North America. The publication highlights various clubs and uniqueways that they contribute to the sport, plus listing RRCA events, programs, and information. Website: www.clubrunning.net andwww.rrca.org Editor: Christine Johnson Email: [email protected] RRCA Executive Director: Jean Knaack Published by:Shooting Star Media, Inc. Contact: Larry Eder Phone: 608.239.3785 Email: [email protected]

One of the best regional magazines in the Network, Colorado Runner is supported by specialty running stores across the state. Its websiteincludes the state’s most comprehensive event calendar and results listings. Colorado Runner is also an official USATF media partner. Asuperb website, its reviews of local races must be read to be appreciated. Website: www.coloradorunnermag.com Editor: JessicaGriffiths Address: P.O. Box 270553, Littleton, CO 80127 Contact: Derek Griffiths Phone: 720-985-9047 Fax: 303-379-6489 Email: [email protected]

Coaching Athletics Quarterly is a technical journal modeled in the tradition of the late Track & Field Quarterly Review. This technical publica-tion features Sprints in Spring, Throws in Summer, Jumps in Fall, and Distances in Winter. Geared to college and technical club coaches, italso features technical reviews and updates on developments in sports medicine and sports psychology. Website: www.coachingathletic-sq.com Managing Editor: Sue Hall Publisher: Larry Eder Phone: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

Published since 1986, New England Exchange Zone covers the world of athletics for the road racers, track athletes, ultra runners, racewalkers, coaches, preps, and officials of the New England Association of USATF. Published in memory of Marja Bakker, longtime USATFofficial and BAA mainstay, the publication has been upgraded from a newsletter to a quarterly, four-color, glossy magazine. Website:www.usatfne.org Editor: Steve Vaitones Email: [email protected] Published by: Shooting Star Media, Inc. Phone: Larry Eder Phone:608-239-3785 Email: [email protected]

California Track & Running News

Club Running

Colorado Runner

Coaching Athletics Quarterly

New England Exchange Zone

Circulation: 17,500 with 5,000 calendar overprint (50,000 overprint in Apr/June for Bayto Breakers). Published: 5x per year. Area covered: California & Northern Nevada.

Circulation: 150,000. Published: 4x per year (Feb, May, Aug, Nov). Area covered: National. Official magazine of Road Runners Clubs of America.

Circulation: 10,000. Published: 6x per year. Area covered: Colorado,New Mexico, Wyoming, Eastern Utah.

Circulation: 5,000. Published: 4x per year. Area covered: International.

Circulation: 4,500. Published: 4x per year. Area covered: Connecticut,Maine, Massachusetts, New Hampshire, Upstate New York, Vermont.

NEWMedia Kit-2011_2010 10/13/10 12:13 PM

Get Active! is the publication for the health-club consumer and runners at all levels. In a world where exercise and healthy living are more crucialthan ever, Get Active! is the information resource for all those who seek a healthier, more rewarding life. It’s the owner’s manual for the fitness

lifestyle. Get Active! is the official magazine of the International Health, Racquet & Sportsclub Association (IHRSA), which represents 9,700 quali-ty health and fitness centers worldwide, including more than 6,000 in the United States. Website: www.healthclubs.com and www.ihrsa.org

Editor: Jim Schmaltz Email: [email protected] Contact: Jay Ablondi Fax: 617-951-0056 Email: [email protected]

Published for the Spanish-speaking runner in the United States and Central and South America, Latinos Corriendo is geared to Latinorunners interested in improving their performance, as well as in keeping up on the sport, with a keen eye on Spanish-speaking athletes inNorth and South America. Now in its fourth year, the response to the design and writing has been tremendous. Calendar, training articles,

and reviews of major races are key parts of Latinos Corriendo! Website: www.latinoscorriendo.com and www.shootingstarmediainc.comEditor: Gabriel Canto Contact: Larry Eder Advertising: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

One of the first publishers on board with the Running Network in 1986 and still one of the most innovative. Art McCafferty was a stand-upcomedian, a college professor, and a publisher of golf, running, and skiing magazines. The publication covers high school, college, and

open road racing, track & field, cross country, and triathlons. Website: www.michiganrunner.net, www.michiganrunner.com, andwww.michiganrunner.tv Editor: Scott Sullivan Online Editor: Jennie McCafferty Address: 4007 Carpenter Rd., #366, Ypsilanti, MI 48197

Contact: Art McCafferty Phone: 734-507-0241 Email: [email protected] or [email protected] or [email protected]

Missouri Runner & Triathlete is the official publication of the USATF associations in the Missouri-Ozarks and Kansas City and our “ShowMe” state member. Now in its seventh year, the editorial menu includes road racing, multi-sports, and prep action across the state. It’s also

mailed to select finishers of the Go! St. Louis Marathon. Website: www.morunandtri.com Editor: Diana Minardi Strauss Contact: Shooting Star Media, Inc. Phone: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

Long Island Footnotes is the official monthly magazine of the Greater Long Island Running Club and has developed into “the Bible of LongIsland running.” Servicing strong running and multisport communities in a region that has a population greater than 38 of the 50 states, it

covers Long Island races, race schedules, and articles of interest to runners of all ages and abilities. Website: www.glirc.orgEditor: Linda Ottaviano Address: Greater Long Island Running Club, 101 Dupont St., Suite 24, Plainview, NY 11803

Contact: Mike Polansky Phone: 516-349-7646 Fax: 516-349-7647 Email: [email protected]

Get Active!

Latinos Corriendo

Michigan Runner

Missouri Runner & Triathlete

Long Island Footnotes

Circulation: 50,000. Published: 2x per year. Distributed nationally at participating health clubsand at the IHRSA International Convention & Trade Show, the premier commercial fitness expo in

the U.S. attended by 15,000 health club professionals and fitness gear influencers.

Circulation: 15,000. Published: 3x per year (Feb, May, Nov). Area covered: North, Central, and South America.

Circulation: 9,000 (7,000 print, 2,000 online). Published: 6x per year. Area covered: Michigan, Ontario (Canada).

Circulation: 8,000. Published: 5x per year. Area covered: Missouri, Kansas, Southern Illinois.

Circulation: 3,500. Published: 12x per year. Area covered: Long Island, NY.

NEWMedia Kit-2011_2010 10/13/10 12:14 PM

Racing South, which traces its heritage back to 1976, publishes special theme issues. Women’s Running is highlighted in the Spring issue,Competitive and Grand Prix Competition in the Summer issue, Youth Running and Cross Country in the Fall issue, and Masters Running in theWinter. Issue dates are January/February, April, June, July/August, October, and December. Racing South also features the Racing South GrandPrix in association with Running Journal. Website: www.running.net Editor/Contact: Mary Lou Day Phone: 423-638-4177 Address: 200 S. Main St., P.O. Box 157, Greeneville, TN 37743 Email: [email protected].

RunMinnesota is published by the Minnesota Distance Running Association. The MDRA has been in existence since 1961 and direct-mailsRM to the club’s 2,500 members. The remainder is distributed through running stores, expos, and races. Website: www.runmdra.orgEditor/Contact: Heidi Keller Miler Address: MDRA, 5701 Normandale Rd., Edina, MN 55424 Phone: 952-927-0983 Email: [email protected]

The South’s preeminent running magazine in one of the fastest-growing markets in the United States, the Running Journal features unsur-passed coverage of the sport of running in its area, and its writers are favorites of the local running community. It’s the official publicationfor USA Track & Field in eight states: Alabama, Georgia, North & South Carolina, Kentucky, Tennessee, Virginia, and Mississippi. Tabloidsize. Website: www.running.net Editor /Contact: Mary Lou Day Phone: 423-638-4177 Address: 200 S. Main St., Greeneville, TN37743 Email: [email protected].

RUNOHIO is one of the mainstay publications in the Running Network. Matt McGowan, a high school track coach and teacher, writes andedits this publication with help from his brother, Jeff, a top 800-meter runner in college. An avid runner himself (he’s run a 2:22 marathon),Matt serves as a race director for the several races that RUNOHIO puts on in Ohio each year. Editorial covers road running and track &field/cross country in Ohio and road running for the surrounding states. The official USATF magazine for its region. Website: www.runohio.com Editor/Contact: Matt McGowan Phone: 740-587-0376 Address: 330 Spellman, Granville, OH 43023Email: [email protected]

Racing South

RunMinnesota

Running Journal

RUNOHIO

Circulation: 10,000. Published: 6x per year. Areas covered: Alabama,Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North &South Carolina, Tennessee, Virginia, West Virginia.

Circulation: 4,000. Published: 6x per year. Area covered: Minnesota, Western Wisconsin.

Circulation: 25,000. Published: 6x per year. Area covered: Alabama, Arkansas, Florida, Georgia,Kentucky, Louisiana, Mississippi, North & South Carolina, Tennessee, Virginia, West Virginia.

Circulation: 8,000. Published: 7x per year. Areas covered: Road running, track &field, and cross country in Ohio; plus road running in Indiana, West Virginia,Northern Kentucky, Western Pennsylvania, and Southern Michigan.

NEWMedia Kit-2011_2010 10/13/10 12:14 PM

Track & Field News covers U.S. and international stars at all levels. Features deal with personalities, statistics, history, road running, andrace walking. Regular departments include U.S., world, college, and high school reports, news highlights, profiles, lists of top performers,

and comments. Approximately half of the editorial content is news, half is personalities and features. Published since 1948, TFN is the bibleof the sport! Website: www.trackandfieldnews.com Editor: E. Garry Hill Email: [email protected] Address: 2570 W El

Camino Real, Suite 480, Mountain View, CA 94040 Contact: Tom Jordan Phone: 541-517-5450 Email: [email protected]

Established in 1892, The Winged Foot is the monthly publication of the New York Athletic Club, which was founded in 1868. Its editorial focusis on the activities and accomplishments of the New York Athletic Club and its members, including participants in the Olympic Games and World

Championships. An elegant sports magazine with a far-reaching readership, The Winged Foot has covered every Olympic Games since 1984.Website: www.nyac.org, www.thewingedfootmagazine.com and www.thewingedfootmagazine.org Editor /Contact: James O’Brien

Address: New York Athletic Club, 180 Central Park South, New York, NY 10019 Phone: 212-767-7061 Email: [email protected]

The Winged M is the monthly magazine for the 20,000 members of the Multnomah Athletic Club in Portland, Oregon. The club wasestablished in 1891 and is one of the premier athletic clubs in the country. The magazine covers members’ athletic and social

accomplishments and promotes activities and events taking place in the club, as well as in the community. Members include formerOlympians, national champions, and prominent local leaders. The club has a long and proud history of promoting amateur athletics, aswell as health and fitness. Website: www.themac.com Communications Manager/Contact: Michole Jensen Phone: 503-223-8749

Fax: 503-223-8470 Address: Multnomah Athletic Club, 1849 SW Salmon St., Portland, OR 97205 Email: [email protected]

Youth Runner is the hottest magazine around for young athletes who compete in track & field and cross country running. Content includesathlete interviews and stories, training advice and tips from great coaches and Olympians, and product report cards from our team of high school

reviewers and regular guest editors. And there are always tons of action images in each issue! Website: www.youthrunner.com Editor/Contact: Dan Kesterson Phone: 503-236-2524 Email: [email protected]

As the official magazine of USA Track & Field, the governing body of the sport, USATF’s Fast Forward covers 54 associations and givessubscribers national information and news on track & field, road racing, and race walking. Edited and designed by USA Track & Field, the

contracted publisher and advertising representative is Shooting Star Media, Inc. Website: www.usatf.org Editor: Susan Hazzard Contact: Shooting Star Media, Inc. Phone: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

Track & Field News

The Winged Foot

The Winged M

Youth Runner

USATF’s Fast Forward

Circulation: 21,000. Published: 12x per year. Area covered: National, International.


Circulation: 11,000. Published: 12x per year. Area covered: primarily Oregon and Washington, but members are located around the world.



NEWMedia Kit-2011_2010 10/13/10 12:14 PM

FREQUENCY SCHEDULE FOR 2011

American Track & Field Feb April June Aug Oct Dec 6x

Athletics Jan/Feb March/April May/June July Aug Sept/Oct Nov Dec 8x

Athletes Only March June/July Aug Oct Dec 5x

Austin Fit Jan Feb March April May June July Aug Sept Oct Nov Dec 12x

California Track & Running News Jan/March April/June July/Aug Sept/Oct Nov/Dec 5x

Coaching Athletics Quarterly March June Sept Dec 4x

Club Running March June Sept Dec 4x

Colorado Runner Jan/Feb March/April May/June Jul/Aug Sept/Oct Nov/Dec 6x

Long Island Footnotes Jan Feb March April May June July Aug Sept Oct Nov Dec 12x

Get Active! April/May Nov 2x

Latinos Corriendo March June Sept Dec 4x

Michigan Runner Jan/Feb March/April May/June July/Aug Sept/Oct Nov/Dec 6x

Missouri Runner & Triathlete Jan/March April/May July/Aug Sept/Oct Nov/Dec 5x

New England Exchange Feb May Aug Nov 4x

Racing South Feb April June Aug Oct Dec 6x

RunMinnesota Jan/Feb March/April May/June July/Aug Sept/Oct Nov/Dec 6x

Running Journal Jan March May July Sept Nov 6x

RUNOHIO Jan/Feb March/April May/June July Aug Sept/Oct Nov/Dec 7x

Track & Field News Jan Feb March April May June July Aug Sept Oct Nov Dec 12x

USATF’s Fast Forward Feb May Aug Nov 4x

The Winged Foot Jan Feb March April May June July Aug Sept Oct Nov Dec 12x

The Winged M Jan Feb March April May June July Aug Sept Oct Nov Dec 12x

Youth Runner Jan March June Sept Dec 5x


JANJAN FEBFEB MARMAR APRAPR MMAAYY JUNEJUNE JUJULLYY AUGAUG SEPTSEPT OCTOCT NOVNOV DECDECTTOTOTALAL XX

PERPER YYEAREAR

ATHLETES ONLY (150,000)Average age 17Female 48%Male 52%Average Competitions:

Cross Country 12Indoor Track & Field 12Outdoor Track & Field 16

• Average reader works out 6 days per week, 46 weeks per year

• Approximate workout time: 2 hrs. 15 min.• Athletes who go to their coaches for product

recommendations 94%• Average reader will purchase 5 pairs of running

shoes per year

AMERICAN TRACK & FIELD (30,000)High School Coaches 85%Community College/Club Coaches 7%College Coaches 5%Enthusiasts 3% • Average coach manages 25 athletes for high

school, 38 athletes for track & field• 98% are college graduates• 40% female, 60% male• 75% coach all year — cross country and track & field• 94.5% have their own fitness programs• 95% of coaches only recommend products that

they have used or experienced• Average reader will purchase 5 pairs of running

shoes per year

CLUB RUNNING (150,000)Female 48%Male 52%• 954 Running Clubs• Manage 6,000-plus road races• Strong Insurance program• Programs for Kids Running, Run to Work Day,

Starting a Kids Running program, Women’sDistance Carnival grassroots

• Club growth surpassing 30% a year, with fastestgrowth in female clubs, runners

• Official magazine of RRCA

USATF’S FAST FORWARD (95,000)51,000 Youth (ages 12–19)44,000 open and masters; 5,000 officials• The official magazine of USATF’s 54 associations

across the U.S.

RN National Publications

READERSHIP PROFILE

NEWMedia Kit-2011_2010 10/13/10 12:15 PM

SPECIAL ISSUES

www.runningnetwork.com

AGE BREAKDOWN (IN YEARS)10–19 . . . . . . . . . . . . . . . . . . . . . . . . 4%20–29 . . . . . . . . . . . . . . . . . . . . . . . 20%30–39 . . . . . . . . . . . . . . . . . . . . . . . 37%40–49 . . . . . . . . . . . . . . . . . . . . . . . 18%50–59 . . . . . . . . . . . . . . . . . . . . . . . 12%60+ . . . . . . . . . . . . . . . . . . . . . . . . . . 9%

SEXMale . . . . . . . . . . . . . . . . . . . . . . . . 60%Female . . . . . . . . . . . . . . . . . . . . . . 40%

MARITAL STATUSMarried . . . . . . . . . . . . . . . . . . . . . . 54%Single . . . . . . . . . . . . . . . . . . . . . . . 46%

LEVEL OF EDUCATIONHigh School Graduate . . . . . . . . . . . 9%College . . . . . . . . . . . . . . . . . . . . . . 16%College Graduate . . . . . . . . . . . . . . 43%Graduate School. . . . . . . . . . . . . . . 32%

HOUSEHOLD INCOME$17,001–$24,000 . . . . . . . . . . . . . . . 8%$24,001–$35,000 . . . . . . . . . . . . . . 10%$35,001–$50,000 . . . . . . . . . . . . . . 21%$50,001–$75,000 . . . . . . . . . . . . . . 25%$75,001–$100,000 . . . . . . . . . . . . . 19%$100,001–$125,000 . . . . . . . . . . . . 10%Over $125,001 . . . . . . . . . . . . . . . . . 7%

OTHER PUBLICATIONSCOMPARISON75% do not read Runner’s World95% do not read Running Times80% do not read Sports Illustrated

or USA Today

AVERAGE MILES RUN PER WEEK1–20 . . . . . . . . . . . . . . . . . . . . . . . . 21%21–30 . . . . . . . . . . . . . . . . . . . . . . . 38%31–40 . . . . . . . . . . . . . . . . . . . . . . . 23%41–50 . . . . . . . . . . . . . . . . . . . . . . . 14%51 or more . . . . . . . . . . . . . . . . . . . 4%

YEARS RUNNING1–2 . . . . . . . . . . . . . . . . . . . . . . . . . 10%3–5 . . . . . . . . . . . . . . . . . . . . . . . . . 20%6–10 . . . . . . . . . . . . . . . . . . . . . . . . 34%11–15 . . . . . . . . . . . . . . . . . . . . . . . 25%16 or more . . . . . . . . . . . . . . . . . . . 11%

MARATHONS RUN PER YEAR1 . . . . . . . . . . . . . . . . . . . . . . . . . . . 48%2–3 . . . . . . . . . . . . . . . . . . . . . . . . . 28%4–5 . . . . . . . . . . . . . . . . . . . . . . . . . 2%6 or more . . . . . . . . . . . . . . . . . . . . 2%

NUTRITIONAL SUPPLEMENTSUSED ON A REGULAR BASISBars . . . . . . . . . . . . . . . . . . . . . . . . 45%Gels . . . . . . . . . . . . . . . . . . . . . . . . 35%Sports Drinks . . . . . . . . . . . . . . . . . 63%

RUNNING SHOES PURCHASED PER YEAR1 . . . . . . . . . . . . . . . . . . . . . . . . . . . 11%2 . . . . . . . . . . . . . . . . . . . . . . . . . . . 32%3 . . . . . . . . . . . . . . . . . . . . . . . . . . . 26%4 . . . . . . . . . . . . . . . . . . . . . . . . . . . 19%5 or more . . . . . . . . . . . . . . . . . . . . 12%

LOCATION OF RUNNING SHOEPURCHASESCatalogs . . . . . . . . . . . . . . . . . . . . . 11%General Dept. Store . . . . . . . . . . . . 5%Online Store . . . . . . . . . . . . . . . . . . 6%Specialized Running Store . . . . . . . . . 63%Sports Chain Store . . . . . . . . . . . . . 19%

RACES RUN PER YEAR1–5 . . . . . . . . . . . . . . . . . . . . . . . . . 22%6–10 . . . . . . . . . . . . . . . . . . . . . . . . 31%11–15 . . . . . . . . . . . . . . . . . . . . . . . 18%16 or more . . . . . . . . . . . . . . . . . . . 24%

FAVORITE RACING DISTANCES5K . . . . . . . . . . . . . . . . . . . . . . . . . . 48%10K . . . . . . . . . . . . . . . . . . . . . . . . . 52%15K . . . . . . . . . . . . . . . . . . . . . . . . . 14%Half Marathon . . . . . . . . . . . . . . . . . 14%Marathon. . . . . . . . . . . . . . . . . . . . . 28%Other. . . . . . . . . . . . . . . . . . . . . . . . 14%

BASED ON RECENT READER SURVEY

Running Network’s Regional Publications

American Track & FieldJanuary US Athletics Calendar (30,000 Circ.)September Cross Country Yearbook (30,000 Circ.)

California Track & Running NewsApril/May/June Bay to Breakers Special (50,000 Circ.)

Michigan RunnerJan/Feb Michigan Runners of the Year AwardsMarch/April Calendar IssueSept/Oct Michigan HS Runners of the Year

Running JournalMarch/April Annual IssueMay/June Biannual Race Marathon DirectorySept/Oct Annual Pullout CalendarNov/Dec Biannual Race Marathon Directory

Track & Field NewsFebruary Annual RankingAugust NCAA ChampionshipsSeptember USATF Championships

9

Ask About a Market BreakoutTailored to Your Needs.

NEWMedia Kit-2011_2010 10/13/10 12:15 PM

American Track & Field . . . . . . . . . . . . . . . . . . . 30,000Athletes Only . . . . . . . . . . . . . . . . . . . . . . . . . . . 150,000Athletics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,000Austin Fit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22,000California Track & Running News . . . . . . . . . . . 17,000Club Running . . . . . . . . . . . . . . . . . . . . . . . . . . . 170,000Coaching Athletics Quarterly . . . . . . . . . . . . . . . . 4,000Colorado Runner . . . . . . . . . . . . . . . . . . . . . . . . . 10,000Get Active!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50,000Latinos Corriendo . . . . . . . . . . . . . . . . . . . . . . . . 15,000Long Island Footnotes . . . . . . . . . . . . . . . . . . . . . . 4,500Michigan Runner . . . . . . . . . . . . . . . . . . . . . . . . . . 9,000Missouri Runner & Triathlete . . . . . . . . . . . . . . . . 8,000New England USATF Exchange Zone . . . . . . . . . 6,000Racing South . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000RunMinnesota . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,000Running Journal . . . . . . . . . . . . . . . . . . . . . . . . . 25,000RUNOHIO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,000Track & Field News . . . . . . . . . . . . . . . . . . . . . . . 21,000USATF’s Fast Forward . . . . . . . . . . . . . . . . . . . . 95,000The Winged Foot . . . . . . . . . . . . . . . . . . . . . . . . . . 9,000The Winged M . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,000Youth Runner . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50,000

Adult Circulation (22 and older): 515,000Male 53% • Female 47%Purchasing Power: 2 –3 pairs of running shoes per year, average price $100

Youth Circulation (14–19 years of age): 235,000Male 52% • Female 48%Purchasing Power: 4–5 pairs of running shoes per year, average price $90

Our biannual Shoe Review is a 6-page, 4-color insertthat’s printed in a single size and trimmed to accommo-date the various sizes of Running Network publications.

SHOE REVIEWS JAN, MARCH, MAY, JULY, SEPT, NOV

DEMOGRAPHICS

DISTRIBUTION = 700,000+� American Track & Field

� Athletes Only

� Athletics

� Austin Fit

� California Track & Running News

� Club Running

� Coaching Athletics Quarterly

� Colorado Runner

� Get Active!

� Latinos Corriendo

� Long Island Footnotes

� Michigan Runner

� Missouri Runner & Triathlete

� New England USATF Exchange Zone

� Racing South

� RunMinnesota

� Running Journal

� RUNOHIO

� Track & Field News

� USATF’s Fast Forward

� The Winged Foot

� The Winged M

� Youth Runner

For space reservation contact:Larry Eder

Phone: 920-563-5551 ext. 112

Mobile: 608-239-3785

Email: [email protected]

All materials should be sent to: W. D. Hoard & Sons Co.

28 Milwaukee Ave. W.

Fort Atkinson, WI 53538

Attn: Alex Larsen Phone: 920-563-5551

Email: [email protected]

Established in 1998, the RN Shoe Reviews and features provide our readers with independent editorial reviews of the top running footwearsix times a year (January, March, May, July, September, November). The larger Spring and Fall Reviews focus on performance running/train-ing footwear. The reviews in January and July focus on Trail, the May review is Best Shoes under $80, and a review of Quarter 2 and Quarter4 shoes are available in July and December. For our prep titles, we also review XC racing shoes, track spikes, and team apparel.

The Shoe Reviews are 2–6 pages in length. RN footwear & apparel reviewer Cregg Weinmann manages a team of 350 weartesters, who arerigorously tested by a podiatrist to determine the correct shoe category for their involvement. The weartesters compile both anecdotal andquantitive results on a proprietary website developed by Weinmann and his team, using a unique software application. The writeups arebased on this information as well as Weinmann’s own examination. The projects are coordinated and edited by Christine Johnson and thefinal reviews are then provided to our publications for their use. We present the reviews as the starting point in each runner’s journey to findperfect running shoe for them. Once they’ve checked out our reviews, we encourage them to visit their local specialty running store to giveshoes a test run. We support the Independent Running Retailers Association (IRRA).

Our reviews are also available at www.runnningnetwork.com, as will a new feature: a regular new-product feature.


NEWMedia Kit-2011_2010 10/13/10 12:15 PM

MECHANICAL AD SIZES

Magazine Live Area (width x length)

Full page 71/2 x 97/8

2/3 page 47/8 x 97/8

1/2 page 71/2 x 47/8 horizontal

1/2 page 47/8 x 71/2 vertical





Tabloid Live Area (width x length)

Full page 91/2 x 121/2

2/3 page (Junior) 71/8 x 91/4







Full Page 2/3 vertical1/3vert.

1/6 horizontal

1/2 vertical 1/6vert.

1/3 horizontal

1/2 horizontal

Special Size Publications (width x length)

Live Trim BleedRunning Journal 95/8 x 11 101/2 x 12 103/4 x 121/2

PUBLICATION DIMENSIONS (width x depth)

Trim Bleed Trim BleedMagazine 81/4 x 105/8 85/8 x 111/8 Tabloid 101/2 x 13 111/2 x 141/8

ALL MEASUREMENTS SHOWN IN INCHES.

American Track & Field • www.american-trackandfield.comAthletes Only • www.atf-athlete.comAthletics • www.otfa.caAustin Fit • www.austinfitmagazine.comCalifornia Track & Running News • www.caltrack.comClub Running • www.clubrunning.net,www.rrca.org/clubrunning.comCoaching Athletics Quarterly • www.coachingathleticsq.comColorado Runner • www.coloradorunnermag.comGet Active! • www.healthclubs.comLatinos Corriendo • www.latinoscorriendo.comLong Island Footnotes • www.glirc.orgMarathon Guide (web only) • www.marathonguide.com

Michigan Runner • http://michiganrunner.netMissouri Runner & Triathlete • www.morunandtri.comNew England USATF Exchange Zone • www.usatfne.comRacing South • www.running.comRunMinnesota • www.runmdra.orgRunning Journal • www.running.netRUNOHIO • www.runohio.comTrack & Field News • www.trackandfieldnews.comUSATF’s Fast Forward • www.usatf.orgThe Winged Foot • www.nyac.orgThe Winged M • www.themac.comYouth Runner • www.youthrunner.com

RUNNING NETWORK WEBSITES

11


NEWMedia Kit-2011_2010 10/13/10 12:15 PM

2011 ADVERTISING RATES

Size 1X 3X 6X 9X Size 1X 3X 6X 9XSPREAD 2,479 2,355 2,230 2,122 SPREAD 1,506 1,431 1,356 1,281

FULL 1,550 1,472 1,394 1,326 FULL 941 894 848 8012/3 1,154 1,102 1,035 983 2/3 759 728 686 6501/2 946 900 848 806 1/2 582 556 525 4941/3 702 671 640 593 1/3 380 374 359 333

1/6 239 229 218 198


FULL 1,794 1,700 1,612 1,524 FULL 1,108 1,056 998 9412/3 1,461 1,388 1,316 1,243 2/3 874 832 790 7441/2 1,170 1,113 1,123 998 1/2 738 681 650 6081/3 884 842 801 754 1/3 556 530 504 473

1/6 281 265 255 239


FULL 2,283 2,168 2,054 1,940 Full 1,300 1,238 1,175 1,1082/3 1,716 1,628 1,539 1,461 2/3 1,056 998 952 9001/2 1,404 1,336 1,264 1,196 1/2 806 770 723 6861/3 1,123 1,071 1,009 957 1/3 640 603 577 541

1/6 307 291 276 265


FULL 3,084 2,933 2,772 2,621 FULL 1,690 1,607 1,524 1,4402/3 2,366 2,252 2,132 2,012 2/3 1,420 1,352 1,279 1,2121/2 1,908 1,810 1,721 1,622 1/2 1,113 1,061 998 9461/3 1,482 1,404 1,336 1,258 1/3 894 852 806 759

1/6 468 447 421 400


FULL 4,701 4,467 4,228 3,994 Full 2,683 2,548 2,413 2,2832/3 3,650 3,468 3,286 3,104 2/3 2,127 2,018 1,914 1,8041/2 3,000 2,850 2,704 2,553 1/2 1,591 1,508 1,430 1,3521/3 2,465 2,340 2,215 2,096 1/3 1,170 1,113 1,055 998

1/6 723 686 655 614

Size Spread Full 2/3 1/2 1/3 Size Spread Full 2/3 1/2 1/3Rate 19,962 12,476 9,880 8,320 4,940 Rate 12,314 7,696 6,292 5,200 4,472

Size Spread Full 2/3 1/2 1/3 Size Spread Full 2/3 1/2 1/3Rate 23,795 14,872 11,887 8,216 5,694 Rate 21,249 13,281 10,436 6,708 3,796

4/COLOR BLACK & WHITEINDIVIDUAL PUBLICATION RATES INDIVIDUAL PUBLICATION RATES

(Net dollar amounts) (Net dollar amounts)

GROUP A (3,000—6,499 Circ.)AthleticsCoaching Athletics QuarterlyFootnotesNew England Exchange Zone

GROUP B (6,500—11,999 Circ.)Michigan RunnerMissouri Runner & TriathleteRacing SouthRUNOHIORunMinnesota

GROUP C (12,000—15,000 Circ.)Colorado RunnerThe Winged MWinged Foot

GROUP D (15,001—24,500 Circ.)Austin FitLatinos CorriendoCalifornia Track & Running NewsTrack & Field News

GROUP E (24,501—60,000 Circ.)American Track & FieldGet Active!Running Journal (tabloid size)Youth Runner

GROUP F (90,000 Circ.)USATF’s Fast Forward

GROUP G (150,000 Circ.)National Magazine

Athletes’ OnlyClub Running


NOTE: For packages involving one or more titles, please contact Larry Eder. He can also provide you abreakout of ad placements, package rates, and special positioning requests. You can reach him via email [email protected] or [email protected] or by phone at 608-239-3785.

NEWMedia Kit-2011_2010 10/13/10 12:15 PM

Size 4/C B&WSPREAD 1,512 968FULL 945 6052/3 731 4831/2 588 3741/3 441 2521/6 N/A 134

Size 4/C B&WSPREAD 1,848 1,135FULL 1,155 7102/3 920 5631/2 726 4621/3 550 3531/6 N/A 202

Size 4/C B&WSPREAD 2,272 1,323FULL 1,420 8272/3 1,062 6681/2 870 5081/3 710 3951/6 N/A 218

Size 4/C B&WSPREAD 3,078 1,768FULL 1,924 1,1052/3 1,286 9071/2 1,034 710 1/3 924 5711/6 N/A 306

Size 4/C B&WSPREAD 4,334 2,541FULL 2,709 1,5882/3 2,247 1,2601/2 1,777 9371/3 1,256 6981/6 N/A 441

Size 4/C B&WSPREAD 13,574 12,137FULL 8,484 7,5862/3 6,787 5,9681/2 4,679 3,8601/3 3,255 2,5961/6 2,667 1,861

To advertise in ANY or ALL Network publications, please call for rates.

Larry Eder, PresidentOffice: 920-563-5551, ext. 112 • Mobile: 608-239-3785Email: [email protected] • FAX: 920-563-7298

Group positioning is based not only on guaranteed circulation, but on the amountof circulation that is paid, requested, or direct mailed. 90% of Running NetworkLLC publications are direct-mailed to runners’ homes.

INDIVIDUAL PUBLICATIONRATES

(Net dollar amount)

2011 WEBSITE RATESThe Running Network website is the fastest-developing area of our company.You’ll get the most complete calendar of events in the country, race results forlocal and national events, event registration hosting, training tips, regional andnational news, and our event directors’ forum. It can all be found atwww.runningnetwork.com.

BASIC RATESMajor Banner (top)

Cost: $20–$25 per 1,000 impressionsSize: 468 x 60 pixels (20K maximum file size)

Tile BannersCost: $13–$18 per 1,000 impressionsSize: 120 x 60 pixels (15K maximum file size)

Event AdvertisingCost: $10 per 1,000 impressions, minimum $500/monthSize: 120 x 60 pixels (15K maximum file size)

Send banners (as .JPEG or .gif) to [email protected] WEBSITE LISTINGS ARE AVAILABLE ON PAGE 11.

RACE RATES

13


RUNNING NETWORK TELEVISION CHANNEL

The Running Network Television Channel (http://runningnetwork.com/rntv)was officially launched in April 2008. During the past 21⁄2 years, the channelhas provided national and international programming to hundreds of thou-sands of viewers. In 2008, our cameras covered the 2008 U.S. Track & FieldOlympic Trials, the Beijing Olympics, Marathon Oasis de Montreal, and theScotiabank Toronto Waterfront Marathon on the International scene, as wellas the NCAA Cross Country Championships, Rite Aid Cleveland Marathon,John Hancock Boston Marathon, and other top marathons in the U.S. In2009, our cameras brought our viewers the Antarctica Marathon, ComradesMarathon, and the IAAF World Championships in Berlin.

We were especially proud of our coverage of the U.S. Track & Field OlympicTrials which generated over 100,000 viewers during the event. Our reportersinclude Larry Eder and Jennie McCafferty of the Running Network, as wellas Olympians Paul McMullen and Gary Morgan.

NEWMedia Kit-2011_2010 10/13/10 12:15 PM

Material Guidelines:All ads should be provided digitally on CD, and must beaccompanied by a full-size proof. PDF is the preferred for-mat. We can also accept QuarkXPress, Adobe InDesign,Photoshop, Illustrator, and Acrobat files. Fonts and sup-port files in CMYK format must also be included.

Ad materials should be submitted to:

W. D. Hoard & Sons Co.28 Milwaukee Ave. W.Fort Atkinson, WI 53538Attn: Alex Larsen Phone: 920-563-555, ext. 153Email: [email protected]

Art Preparation: For an additional cost, the Running Network ArtDepartment ([email protected]) canprepare your ads. Ad copy must be supplied by theadvertiser. All color ad preparation will be quotedseparately.

For multiple runs in the same issue:One native file requested, created in magazine size, plusone PDF file. Cost for resizing is $100 per magazine. $25charge for duplicating ads or proofs. All charges for theseserices are per ad.

Issue DeadlineJanuary November 15February December 15March January 1April February 1May March 1June April 15July May 15August June 15September July 15October August 15November September 15 December October 15

Please Note:Closing dates for Track & Field News are 3 weeksearlier than the dates above. Please call for additionaldetails.

MATERIAL REQUIREMENTS 4-page $115 net per 1,0008-page $125 net per 1,00012-page $135 net per 1,00016-page $145 net per 1,000Over 16-page Individually priced

Center Spread: (4/C or B&W) Add 20% of the space rateBleed: No additional charge; available only on full-page

and 2⁄3-page adsSpecial Position: Add 10% of the space rateSpecial Rates: Available on request for consecutive

pages, supplied inserts, and run announcementsCommissions and Cash Discounts: A 15% commission is

paid only to recognized agencies. No commission isallowed if full payment is not received within 30 daysfrom the invoice date. Cancellation of any contractedadvertisement is not allowed within 45 days of insertionand run dates.

Purchasers of space in the the Running Network LLC buyinsertions as opposed to months. Each ad will be placedin the month (or as close to that month) requested by theclient.

Example: Space Purchased: 2 full-page, 4/color adsInsertion Dates: March and April Number of Publications: 6 (5 of the publications are monthly, one is bimonthly)Publication dates will be March and April for monthly publications and March/April and May/June for bimonthly publications.

Please supply us with a digital file on CD. Macintoshformatted, Adobe Illustrator, Adobe InDesign PDF, AdobePhotoshop, QuarkXPress. Please include fonts and allsupport files in CMYK format.

We’ll be happy to provide your clients with sponsoredsection content, design assistance, and specialopportunities across print, digital, and mobile platforms.Call 608-239-3785 for details.

PRE-PRINTED INSERT RATES

RATE INFORMATION

ARTWORK DEADLINES

INSERTIONS

INSERT MECHANICALS


DESIGN/DEVELOPMENT

NEWMedia Kit-2011_2010 10/13/10 12:16 PM

15


SPECIFICATIONS

ALL FILES SHOULD BE SENT IN AN ELECTRONIC FORMAT AT 300 DPIPDF files are recommended • $25 charge per magazine for duplication of files, proofs

Publication Trim Sizes

Founded in 1986, the Running Network LLC is thenational advertising representative of 23 of the finestregional and national specialty running and multisport

magazines across North America. Together, our partnerpublications boast over 750,000 readers and nearly 2.25

million unique website visitors per month.

The mission of the Running Network LLC is to support itspartner publications with advertising sales and the

sponsorship of national running events. The RunningNetwork partners foster a strong community among theirreaderships by providing grassroots, regional, and current

information on running and multisports. The RunningNetwork LLC is committed to promoting the sports

covered by the partner publications, enhancing the activelifestyle of the readership, and supporting local specialty

and national retailers.

The Running Network website supplements the printpublications with a comprehensive national calendar andrace results section, as well as local news, features, and

race coverage.

For more information, please call 608-239-3785or email [email protected]

AMERICAN TRACK & FIELDMagazine (81⁄8" x 107⁄8")

ATHLETES ONLYMagazine (81⁄8" x 107⁄8")

ATHLETICSMagazine (81⁄8" x 105⁄8")

AUSTIN FITMagazine (83⁄8" x 107⁄8")

CALIFORNIA TRACK & RUNNING NEWSMagazine (81⁄8" x 107⁄8")

CLUB RUNNINGMagazine (81⁄8" x 107⁄8")

COACHING ATHLETICS QUARTERLYMagazine (81⁄8" x 107⁄8")

COLORADO RUNNERMagazine (81⁄4" x 103⁄4")

GET ACTIVE!Magazine (8" x 101⁄2")

LATINOS CORRIENDOMagazine (81⁄8" x 107⁄8")

LONG ISLAND FOOTNOTESMagazine (81⁄2" x 11")

MICHIGAN RUNNERMagazine (81⁄16" x 101⁄2")

MISSOURI RUNNER & TRIATHLETEMagazine (81⁄8" x 107⁄8")

NEW ENGLAND USATF EXCHANGE ZONEMagazine (81⁄8" x 107⁄8")

RACING SOUTHSpecial (101⁄2" x 12")

RUNMINNESOTAMagazine (81⁄2" x 11")

RUNNING JOURNALSpecial (101⁄2" x 12")

RUNOHIOTabloid (111⁄4" x 135⁄8")

TRACK & FIELD NEWSMagazine (83⁄8" x 107⁄8")

USATF’S FAST FORWARDMagazine (81⁄8" x 107⁄8")

THE WINGED FOOTMagazine (81⁄2" x 11")

THE WINGED MMagazine (83⁄8" x 107⁄8")

YOUTH RUNNERMagazine (77⁄8" x 101⁄4")

NEWMedia Kit-2011_2010 10/13/10 12:16 PM

Project1_COVERS-FLAT 11/4/10 7:52 AM Page 2

2011 running network media kit

Documents

sport of running

running networkcreate

local running community

partner websites

partner publications

media guidewill

bimonthly readers

ouryounger readers