oil & gas network media kit 2015
DESCRIPTION
Advertising - Canadian Oil and Gas industryTRANSCRIPT
Print - Oil & Gas Network Magazine published
bi-monthly year after year highest circulation and
reader request
Digital – OGNs Interactive Digital magazine published
monthly delivered to desktops, tablets and
Mobile devices
Pay for Performance Strategy – For those that
want more than buying eyeballs to buying results
Dedicated Email – Highly successful Standalone E Blasts with your dedicated
content and link
Website – Banner ads/ Company listings and editorial content with
our high traffic web site
GPS 2015 Show Daily – Daily publication for
GPS 2015
Digital Media Plans – All about content for your
technology and google links
THE NETWORK – Choose Multiple
Marketing Solutions
MEDIA KIT 2015Oil & Gas Network Magazine
www.oilgas.net
OIL & GAS NETWORK magazine is a major point of reference and influence in the Canadian oil & gas market, read by this industry’s top business decision-makers and influencers, and is a showcase for the best of what Canada has to offer the world.
OGN is considered a benchmark among oil publications, featuring current, newsworthy and useful sections including Colls Corner, PSACs initiative’s, and trade show updates. OGN is a strong sup-porter of all the major oil & gas shows in North America OGN is a bi-monthly publication with an average circulation of over 9,800 copies. The magazine has a bi–monthly readership of more than 80,000 with multiple copy readership at 7.1 readers per copy. Our request rate over 88%.
ADVERTISING: Year after year Oil & Gas Network carries the lion’s share of the advertising in this industry. Competitive rates, number one circulation and quality editorial make it work.
CIRCULATION: Oil & Gas Network reaches the largest audience in the oil patch… Of our 11,500 circulation over 10,800 people specifically ask for this magazine…That is over 88% requested! We ensure you reach the key individuals and decision makers influencing and the purchasing of your technology products and services.
EDITORIAL: Our magazine showcases the applications, technologies, services and new products, with regular features from industry experts, relevant news releases, upcoming events, and more! We are committed in providing content that our readers want, in an environment that meets our advertiser’s needs If you have a product technology application we will also assist you with continu-ous editorial support.
Oil & Gas Network – connecting readers to the North American Oil & Gas Industry
Advertising Sales
John Robertsen Phone: 587.333.1928 Email: [email protected]
Production
Amanda McDonald Email: [email protected]
Oil & Gas Network
Suite 300, 840 6th Ave SW, Calgary AB T2P 3E5 Phone: 587.333.1928
www.oilgas.net
Contact Information
Effective December 2014 • $ CAN
2015 PRINT Rate Card
MATERIAL/MECHANICAL SPECIFICATIONS:Full tabloid page bleed is 11 3/8 x 14” Trim size 10 7/8 x 13 1/2
DIGITAL FORMAT: Files accepted from the following formats – Print Ready PDf file with bleed & crop marks fonts; Adobe Illustrator (Mac) fonts converted to outlines.
INSERTS: Accepted in various sizes and styles at earned b/w space rate plus any tipping, stitching, trimming, back-up and folding costs.
Prices for 4/color $1,295.00
2015 PRINT Editorial Outline
SHOW DISTRIBUTION Oil & Gas Network attends and sponsors the major oil shows in this industry. Over 40,000 copies of the magazine will be distributed at these shows.
• DRILLING• COMMUNICATION SYSTEMS, EQUIPMENT AND SERVICES • TRUCK GUIDE 2015 - PICKUPS TO HEAVY HAULERS• VALVES AND ACTUATORS• OILPATCH SOFTWARE• MATTING SYSTEMS
OILSANDS/HEAVY OIL SECTION featuring the latest innovations and technology for this key sector.
FEBRUARY 2015 Ad Bookings: January 16, 2015 Material Due: January 20, 2015
• PRODUCTION• WELL COMPLETIONS• COMMUNICATIONS SYSTEMS• HEATING EQUIPMENT SOLUTION• COMMUNICATIONS SYSTEMS• LIGHTING EQUIPMENT/APPLICATIONS • OFF ROAD VEHICLES
OILSANDS/HEAVY OIL SECTION featuring the latest innovations and technology for this key sector.
JUNE 2015 Ad Bookings: May 8, 2015 Material Due: May 12, 2015
• UPSTREAM PUMPING SOLUTIONS• INSTRUMENTATION, SYSTEMS AND CONTROL• BUILDINGS, BUILDING SYSTEMS AND TEMPORARY STRUCTURES• SAFETY INNOVATIONS• TRANSPORTATION AND LOGISTICS• WORKFORCE CLOTHING
OILSANDS/HEAVY OIL SECTION featuring the latest innovations and technology for this key sector.
APRIL 2015 Ad Bookings: March 6, 2015 Material Due: March 10, 2015
SHOW DISTRIBUTIONOTC Houston Peace Region Petroleum ShowISA Calgary Petroleum Safety Conference
SHOW DISTRIBUTIONGlobal Petroleum ShowBonnyville District Oil & Gas ShowSaskatchewan Oil & Gas Show
• OILSANDS ENGINEERING• DOWNHOLE TECHNOLOGIES• PIPELINE SYSTEMS AND EQUIPMENT• POWER SYSTEMS• INFORMATION TECHNOLOGY • WATER MANAGEMENT/TECHNOLOGIES
OILSANDS/HEAVY OIL SECTION featuring the latest innovations and technology for this key sector.
AUGUST 2015 Ad Bookings: July 17, 2015 Material Due: July 21, 2015
SHOW DISTRIBUTIONOilsands Trade Show
• HORIZONTAL DRILLING• ENVIRONMENTAL INNOVATIONS• TRANSPORTATION AND LOGISTICS• COMPRESSOR EQUIPMENT AND SERVICES• WORKFORCE HOUSING
OILSANDS/HEAVY OIL SECTION featuring the latest innovations and technology for this key sector.
OCTOBER 2015 Ad Bookings: Sept 4, 2015 Material Due: Sept 8, 2015
SHOW DISTRIBUTIONCSUR Unconventional Resource Conference Canada 2015
• DOWNHOLE EQUIPMENT • MULTISTAGE FRACTURING AND HORIZONTAL DRILLING• DRILL BITS• PUMP EQUIPMENT SECTION• SCADA SYSTEMS
OILSANDS/HEAVY OIL SECTION featuring the latest innovations and technology for this key sector.
DECEMBER 2015 Ad Bookings: Nov 13, 2015 Material Due: Nov 17, 2015
THIS ISSUE IS DELIVERED TO ALL PRE-REGISTERED ATTENDEES OF
GPS 2015
The OGN E-News is Reaching 15,000The OGN E-News keeps the industry informed with your company’s technology, application and products. The flexibility of the online version of OGN E-News will allow advertisers to instantly ‘forward’ their ads to prospective clients & existing customers & create interactive advertising not possible in hard copy publications. Our target marketing system will allow advertisers to direct the circulation of the magazine to ensure that their ad will get attention from prospective clients.
The OGN E-News will function as a cost-effective marketing tool that will expose our advertiser’s products & services to one of the most dynamic buying sectors in the country – the oil and gas industry.
The “OGN E-News is reaching the people that make the purchasing decisions”. Your inclusion is simple. Supply us with your editorial on your technology/application product (max 1000 words) along with low res photo. It is hosted at www.oilgas.net. We then do then do a preview of approx. 200 words plus link on our OGN E-Newsletter. All contact web site email phone numbers are listed. We will also sup-ply you with the analytics of your call to action.
Planning on exhibiting at the GPS in June of 2015. You may be interested to know that OGN magazine reaches all pre-registered attendees prior to the show. As well check out our JUNE Booth launch E-Newsletter.
JUNE – GPS 2015 BOOTH LAUNCH E-NEWSLETTER
Probably the cheapest way to bring a target buyer to your booth. This Booth Launch is your opportunity to get in front of the attendee on June 9th at 10:00 am (24 hours prior to show starting). It is delivered to the very people coming to the show ….Your technology/product/application will be highlighted along with your booth number. Simply supply us with your editorial. Use it in many ways to let people know - Hosting a party, launching a new product/technology, doing a presentation let them know prior to the show and have them target you…Price is $995.00
RATESOne issue – $499.00
Six issues $2,574.00 $429.00
Twelve issues $4,428.00 $369.00
Banner AD* – $399.00 (min 3 issues)
Cost Per Issue * Banner Advert Specifications: 200 x 100 pixels to the right of the OGN header on E-Newsletter
Oil & Gas Network E-Newsletter
Agencies please note: All prices are NET
DIGITAL FILE SUBMISSIONSFormat: JPG or GIF (static or animated), SWF (30 frames per second using images of 72 dpi. All URLs to be embedded in file)
RATES AND SPECIFICATIONS
Leaderboard (run of site) 728 x 90 pixels $529 $799 $1099
Masthead (run of site) 460 x 60 pixels $459 $665 $969
Big Box 300 x 250 pixels $459 $665 $969
90 Days 180 Days 365 Daysno change one change three changes
All ads run of site, pricing is net.
MARKETING CHANNELS TO MEET YOUR NEEDSTo make your mark with the largest subscriber audience in the oil and gas field, lets work together. We can help you choose among the channels and formats most effective for you.
Pay for Performance Strategy – For those that want more than buying eyeballs to buying results
Performance advertising is an online marketing strategy based on an innovative pay-for-performance model. Key ben-efits are minimal risk, payment only on performance, real time results with highly qualified leads, and measurable response. Performance –based advertisers combine targeted messages with strong incentives to achieve unprecedented sales growth and success.
In B2B knowledge based content and offers have proven especially effective: such as White papers, Case studies, Webi-nars and seminars, technology downloads, videos and podcasts. So web landing pages and lead conversion strategies that collect visitors from inbound and outbound marketing campaigns are in place and then converted into sales leads. These landing pages have a single mission — drive the visitor towards a desired action and produce a sales lead. They have a short registration form that is integrated with your customer relationship management (CRM) solution.Costs – $50.00 per qualified lead – Maximum expenditure is $5,000
Email Campaign – Dedicated Email Delivery
Highly successful standalone E Blasts with your dedicated content and link.
Oil & Gas Network sends your HTML marketing message via email to opt-in subscribers. Cleaned continuously and updated quarterly. Please supply 5 days prior to delivery date. COST 1 X 1,495.00 3 X 1295.00 6 X 995.00
Banner AdvertisingIf your organization is looking to add some banner advertising to its online marketing efforts, we offer several key banner positions on the Oil Industry Network. These highly visible banner spots provide a platform to present your customized meeage and send traffic directly to you own web site.
File type HTML and or text. File max is 50K
REACH15,000
Maximize your company’s exposure and reach thousands of industry professionals. Oil & Gas Network is the ultimate online destination for companies seeking information, products, and services in the North American oil & gas industry. For 2015 we are proud to offer all of our clients a powerhouse of new media services. We’ve combined our industry-leading website, editorial experience, and technical exper-tise into a suite of Digital Media Plans all designed to consistently deliver morequalified buyers to our clients.
2015 DIGITAL MEDIA PLANSDigital Media Plans include the creation of original editorial content focusing on your business, continuous publica-tion and promotion of your online content, managed and/or integrated social media services, Google AdWords search marketing, preferred supplier directory listings, comprehensive service plans, and quarterly activity reporting all created and managed by our team of editorial and technology experts.
Choosing an annual Digital Media Plan will connect your company, its website, and its information to the North Ameri-can oil & gas industry like never before. Not only will your company be connected to one of the industry’s leading des-tinations on the Internet, but we’ll be documenting and publishing information about your company online throughout the year. We’ll broadcast the content we create for your business through multiple new media channels including our OilWire service, our Feature Network Article service, as well as with Google AdWords, blogs, Twitter, Facebook, YouTube, and other content networking services.
More Content + More Connections = More Value.
We also offer Branded Supplier Directory Listigns for only $649 per year (does not include any additional campaign services).
LAUNCH POINT
$149/month
• Standard Supplier Listings
• Two Forestwire Releases
• $50/month Google Search Marketing
• Quarterly Activity Reports
WEB CONNECT$399 / month• Branded Supplier Listings
• Four Forestwire Releases
• $100/month Google Search Marketing
• Intergrated Social Media
• Quarterly Activity Reports
POWER CONNECT$699 / month• Top Level Branded Supplier Listings
• One Feature Article Sponsorships
• Four Forestwire Releases
• $200/Month Google Search Marketing
• Intergrated Social Media
• E-Newsletter promotion
• Quarterly Activity Reports
The Web Site: Digital Media Plans
GPS 2015
All measurements stated in inches, W x H.All costs stated in Canadian Dollars.All advertising inserts are subject to 5% Goods and Service Tax (GST).
Advertising SalesJohn Robertsen Phone: 403.503.0460 / 587.333.1928 Email: [email protected]