2008-05-20 item 03 contract graphic design services

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Office of the City Manager 2180 Milvia Street, Berkeley, CA 94704 ● Tel: (510) 981-7000 ● TDD: (510) 981-6903 ● Fax: (510) 981-7099 E-Mail: [email protected] Website: http://www.ci.berkeley.ca.us/manager CONSENT CALENDAR May 20, 2008 To: Honorable Mayor and Members of the City Council From: Phil Kamlarz, City Manager Submitted by: Mary Kay Clunies-Ross, City Manager ’s Office Subject: Contract: Graphic Design Services RECOMMENDATION Adopt a Resolution authorizing the City Manager to execute a one-year agreement with Sphinx Graphics to provide graphic design services for the period June 1, 2008 through June 1, 2009 in the amount of $25,000, with an option for 4 one-year extensions for a total five (5) year contract amount not to exceed $125,000. FISCAL IMPACTS OF RECOMMENDATION The contract with Sphinx Graphics will result in well-designed City publications and the creation of standards and templates that will allow a citywide look and feel across departments and into the future, even without the designer ’s direct involvement. Funds are budgeted in 010-0701-410-3038 (City Manager ’s Office). Funding will be included in the budget for each fiscal year that the contract is in effect. However, the authority to spend these funds is subject to the Budget Adoption each fiscal year, and therefore, the contract will be subject to termination for non- appropriation of funds. CURRENT SITUATION AND ITS EFFECTS Several years ago, the City did a major graphics re-design and branding campaign. As part of that effort, the logo of the City, the City font, and the City color palate were selected. The logo, which is drawn from an element in the City’s famous Romare Bearden montage, is well recognized as belonging to the City and is widely appreciated throughout the community. The City colors are the colors that appear in the logo. The font, RennieMackintoshITC, is similarly well known. Because of the public’s solid identification with these design elements, as well as City staff ’s continued feeling that the logo represents them, there is no desire on the part of the City Manager’s Office to change them. The logo and the font are usually included in City publications one way or another. However, the brochures, bill inserts, newsletters, flyers and reports have since been designed separately and over time, we’ve seen a deterioration of quality and cohesive 03

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