1theadvertisement

key values of ecover

Ecover only uses ingredients that are plant based, besides that they are looking for prod-ucts that are safer for the skin. Ecover stands for careful enter-prise. This means that we produce our detergents and cleaning prod-ucts in an ecological, economic and socially responsible way in a unique ecological factory. Hon-est and open, we respect people and the environment. In our view, this is the only way to guarantee a sustainable future.

key values for the black liquid detergent

The black liquid detergent is removing anything but the black/dark colours, besides that it is new and it works.

expressed through

dark background, white and green accents, round and variety in font-types, and a subtle picture of the product

2thepackage

key values of a couch potato

Watching too much TV is bad for people’s health. People don’t move much while watching TV. What’s more, they may eat a lot of food while watching. This can make them fat. We call these peo-ple “couch potatoes”.Couch potatoes are looking for ease of use, good taste, inter-esting experiences that take low effort. Many females have a couch potato night at least once a month. If you get the point here ;).

key values for the content of the box

Choclaty, sweet, sour, tasty, intresting, an escape from all “have-to-do” things of the day.

expressed through

Colouring, explicit mentioning of contants in such a way that it attracts more than normal. graph-ics on the box are different than normally, besides that it looks intresting, and on the other hand it is a very easy box.

3theflyer

key values of festival audience

This audience is alternative, looking for new branches within their intrests. They like the meaning of anything, it intrests them to the bones, any deeper meaning is interesting. Besides that they are looking for new types of expressing feelings, emotions, looks etc.

key values for festival

Offering an experience of expres-sion, clarity, understanding and on the otherhand mistique, ex-tremities and underground is also prominently there.

expressed through

The usage of graphics, the place-ment of the sponsors, the colour-ing, the whole makes the picture that supports all key values.

4theshop-lay-out

key values for good shopping

A shoppable shop has good NON-di-rect light, logical and apparent set-up, no bright over-happy co-lours, not too much displays. It must partially feel as if you are in a walkiin closet, besides that it is important that not everyone can look directly into the shop through the window.

expressed through

a wooden fl oor (gelakte spaan-plaat), the basic colourings are in semi-dark blue, army green and oker ( is that an english word?). Ambient lighting gently lights the whole store and the dress-ing rooms, some spotlights are highlighting the new features of clothing, bags and shoes. The shop window isn’t closed off but on big chains the latest fashion is displayed, visible from inside and outside. the dressing rooms are “separated from the fl oor by a wall that houses a big mirror and have plastic like draperies (like the freitag bags). This small shop is calmth.

5thecompanyadvertisement

key values for Simon Levelt

As a coffee and tea retailer of high standard and knowledge Simon Levelt is in the consumer market an einzelgänger... They carry an assortment of 20 types of high quality coffee’s and over 200 different types of tea.Simon Levelt breathes knowledge, exclusivity for anyone, variety, enjoyment, warmth and openness.

What they have now

The logo

see website: www.simonlevelt.nlfor extra information and colour schemes

6thecompanypackage

key values for client

information on the product, the supplier, options for variety in use, longevity of the product and resealing possibilities.

expressed through

These bags are to be fi lled with either coffee or tea, they have a tape that can be used multiple times for re-sealing and keeping fresh. The design shows a cup of tea or coffee and the slogan “om-dat smaken verschillen hebben wij er 200” besides that the words “zinnenprikkelend”, “smaakvol”, and “tussendoor” that implies several actions, sensory experi-ences etc.

key values for client

information on the product, the supplier, options for variety in use, longevity of the product and resealing possibilities.

expressed through

These bags are to be fi lled with either coffee or tea, they have a tape that can be used multiple times for re-sealing and keeping fresh. The design shows a cup of tea or coffee and the slogan “om-dat smaken verschillen hebben wij er 200” besides that the words “zinnenprikkelend”, “smaakvol”, and “tussendoor” that implies several actions, sensory experi-ences etc.

7thecompanyflyer

key values for the new shop

Clear, sensory, explaining, in-viting.

expressed through

Big font, fat lettering for the important facts, all information is on the fl yer. Besides that con-sistency in style and looks is taken through.

8thecompanyshop-lay-out

key values for good shopping

A shoppable shop has good NON-light, logical and apparent set-up, no bright over-happy coloursbesides that there must be enough space for all products, on the counter for wrapping gifts and it must have a certain cosy feel.

expressed through

A mozaiked fl oor, many shelves on different levels and widths. on the left side and behind the coun-ter there are big cupboards that provide storage and displaying of tea, coffee and acessories.The shop window is separated from the shop with a “staired” wall that lets light in and allows potential customers look take a look inside. the two circles on the left cupboard are little seat’s for people that have to wait for some time (often elder-ly people come to levelt to get their coffee and tea.)

productdesign