fringe.web design & development. simply different.

Did you know that people form rstimpressions of a website in as little as50 milliseconds?

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is, in turn, affects the way they perceive yourmessage and trustworthiness, and whether theythink you are the organization to help solve theirproblem…all before they see or read anything.

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With the advent of social media and an increasing number of your potential customers going online, having a visually pleasingand well-structured website is absolutely essential. A website is aliving thing that requires frequent attention and work to be keptinteresting and engaging.

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However, a website isn’t just about having a killer visual design. It must ultimately communicateto your target audience through the design itself.

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Good design has many components, and a website that balancesthese components is a competitive advantage, adding to both theintangible and tangible value of your company. Your website is essentially the interface of your product, ideas, and services and is viewed as an extension of your offering. us, visual appeal is important to your credibility.

Your audience appreciates good design, and this,in turn, can directly affect your bottom line.

Fringe’s mission is simple: to work closely with my clients andto instill in them the importance and passion of good design and all that it entails, including how a website ts into the largerpicture of your business or organization and applies to thebottom line.

ese days a potential client, student, investor or customerwill decide in mere seconds whether to continue looking at will decide in mere seconds whether to continue looking at your site and considering you to meet their needs. A well-plannedand well-designed website can provide numerous benets to a business, organization, or individual, including:

Reducing the cost of customer acquisitionIncreasing salesHigher rates of conversionBrand recognitionBrand recognitionNew customers

If you choose to hire me, I won’t work for you but with you. Here at fringe, you aren’t just buying a website, but an experience.All in all, I can promise you that working with fringe is, well…

Simply different.

Ryan

fringe.

I specialize in:

Web DesignWeb DevelopmentWebsite OptimizationWebsite AuditsSEOWordPressWordPress

Specically in the following industry areas:

Service Firms (legal, accounting, architecture, etc.)Venture Capital, Private Equity, & Angel InvestorsStartup CompaniesSmall BusinessesEducationPersonal WebsitesPersonal Websites

*If you require additional services that I do not offer, fringehas a network of partners who I work with who can provideyou with anything else you would need.

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Every client that I work with has different goals and presents me with a unique problem needinga specic solution. Fringe focuses on having a exibleapproach to web design that allows me to providea tailored solution to your organization’s needs.

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We will talk about your business and website. is is a critical phase in the project because together we will determine the core problem that we are trying to solve in developing your site, whether this includes just starting, moving into a new market, reaching out to a new segment, or anything else. eanswers to these questions will affect every decision we makemoving forward.moving forward.

Discover

is is the second most critical phase. I will gather informationon your industry, company, and competitors through various avenues, including company materials and documents, and interviews. We’ll also determine what content you have and whatyou still need. Most importantly, we will dene the goals and opportunities that will be expressed in the design of the website.

Research

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At this point, we will take everything we have learned and gatheredand determine how that translates to the website. Now we can startthinking about the pages, layout, and navigation; basically, the big picture of how the website will be structured and function.

Organize

Now we really start to have fun! We’ll dive into the actual look andfeel of the website and make decisions about elements like color andtypography, and translate our work into the visual solution.

Design

3.

4.

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We’re almost done! e website gets built, tested, and then launched. is is also where I will setup your content managementsystem (if needed), provide training for you, and also addany additional tools or applications that are needed for your site.

Develop

Once you have a new site, it needs to be maintained and kept current. Website statistics need to be analyzed and progress needs to be monitored. In this phase, we can more fully optimize the experience for your visitors, while making necessary enhancements.is is a crucial, yet oen unrealized step in the process and will ensure that your website continues to be a powerful tool.

Optimize

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Organizations are increasingly using technology to pursue new opportunities, to deal with their emerging needs, and to serve the new landscape of customers. Technology will be a key differentiating factor between you and your competitors.

Technology and a great website can save you money, make youmore efficient, increase your prot, and will increasingly be asignicant component in helping your organization meet andsignicant component in helping your organization meet andexceed your vision and strategy.

Here at fringe, I have a deep understanding of the issues that organizations go through as they grow and build, and I amcomfortable helping design a strategy for your website that willwork towards your goals.

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What is your next brilliant product?Where is your next big success?Have you studied your competitive advantage lately?What new markets will you conquer?Are you as protable as you would like to be?

Growth, we all have learned, is no longer automatic. Consumers are skeptical and no longer want to be marketed at; markets are are skeptical and no longer want to be marketed at; markets are fragmented; and disposable dollars are scarce. Risk is everywhere,and as the economy rights itself and industries drastically change, it will be difficult to try new things.

is, as every visionary knows, is a rare moment of opportunity:one that rewards creativity and compensates organizations that have learned to cultivate the brilliance of individuals and instill an effective process for innovation in their organizational cultures. an effective process for innovation in their organizational cultures. ere is no better time than now to be reassessing your business model, cost structure, understanding of your customers, and establishing new competitive advantages.

Whether working with a visionary who is out to change the world,a CEO building their company, the partner of a law or venture capital rm, or a university department that is shaping the mindsof tomorrow, design can create desire, improve intelligence,of tomorrow, design can create desire, improve intelligence,impact productivity, speak volumes, start a revolution, andeliminate frustration.

When you work with me, I will do my best, through the process of design, to drive new value - economic, social and aesthetic. I work very hard to be a deep and valuable member of your organization and to assist in encouraging innovation as we work together. work together.

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Fringe design is a unique web design studio that provides morethan just web design. I view myself as a partner in your business when I work with your company, and this means that I am responsible, as a partner, to help you in being successful.

My background is in business, and coming into web design with this insight allows me to approach your problems with a uniqueperspective that most designers don’t have and create tailored perspective that most designers don’t have and create tailored solutions for your company.

ese days a website has to be a living, breathing part of your business that engages your audience and keeps them coming back.A rst-rate website can serve as either a signicant business and marketing tool that works 24/7 for your company or something your employees are embarrassed to mention to your customers.

My job is to make this process as easy as possible, translating your My job is to make this process as easy as possible, translating your business into a potent design solution that allows you to focus onyour business, which is what you do best.

I look forward to working with you and helping your organization grow.

fringe.

fringe.

web design & development.simply different.

Get in touch with me and we’lldiscuss your needs!

Ryan Urban

979.204.7016

ryan@fringewebdesign.comwww.fringewebdesign.com