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200-1,000 Depending on the source, it is reported that teenagers see between 200-1,000 ads a day (tv, movies, clothing, internet, etc.) http://www.youtube.com/watch?v=G gUE4BeWM-g&feature=related http://www.youtube.com/watch?v=G gUE4BeWM-g&feature=related

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We put BLIND TRUST in the media and allow others to dictate when we will ultimately believe is the STANDARD for acceptability. We allow media to tell us what is beauty, what we should look like, what labels we should buy. Why?

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Media = TV, radio, internet, magazines, ads, movies, etc. Media Literacy is the ability to: analyze media messages, analyze media messages, uncover stereotypical messages uncover stereotypical messages to question what lies beneath the messages (motives and money BEHIND the media) to question what lies beneath the messages (motives and money BEHIND the media)

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S ource W HO is creating the advertisement? W hat do they want in the end? W ill I REALLY get the outcome thats promised (will I look like the model wearing the shoes/clothes/makeup)? E xamples: V ictoria Secret D isney M cDonalds K ardashians P olitics- Presidential Race

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Stereotype Stereotype: Assumptions/belief about what a person is like based on what group s/he belongs to, rather than his/her individual characteristics Gender Ethnicity Age Sexual Orientation Socioeconomic Class (Poor, Middle Class, Wealthy)

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M edia uses stereotypes to sell products or for comedic value. (Cleaning products aimed at women, Tech and Talk using Indian- Americans) S tereotypes allow a particular group to be superior, powerful, and in control while degrading other groups using slurs, comedy, or insults to make them weak or inferior.

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G oal: Sell product H ow? I dealistic body type: W omen- big hair, thin, flawless face, large breasts, small waist, perfect body, sexual M en- handsome, strong, flawless, serious, perfect body, powerful, sexual, dominating S tereotyping: G ender roles (Men- doing manly activities strong, muscular, controlling. Women cleaning, cooking, feminine, submissive, naked) U nequal representation C aucasian, underweight, young. Rare to see diversity. If diversity, very Caucasian or sexy appearance. S ex sells. Women are sex objects who dont have a use for their brain.

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Media tells girls that they can do anything as long as theyre doing household chores or womens work. When men are used in cleaning commercials, they provide the SOLUTION but dont do actual work (Mr. Clean for example): http://www.youtube.com/watch?v=8z6ks8Z0X 20 (3:07) http://www.youtube.com/watch?v=8z6ks8Z0X 20

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http://www.youtube.com/watch?v=hZkC_fNxmQk&feature=rel ated http://www.youtube.com/watch?v=hZkC_fNxmQk&feature=rel ated

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http://www.youtube.com/watch?v=DZIpifzykIg) http://www.youtube.com/watch?v=DZIpifzykIg What do YOU think?

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http://www.youtube.com/watch?v=ZkbnRrzt18U&feature=resul ts_video&playnext=1&list=PL3E504EE2F94D55B8 http://www.youtube.com/watch?v=ZkbnRrzt18U&feature=resul ts_video&playnext=1&list=PL3E504EE2F94D55B8

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From the onset of television for children, gender roles are clearly defined by programs most parents see as kid- friendly such as: Cartoons Movies Toy product advertisements Popular characters

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http://www.youtube.com/watch?v=byaMd_PNyIY&p=A2CECE 838888C68B&index=12 (5:46) http://www.youtube.com/watch?v=byaMd_PNyIY&p=A2CECE 838888C68B&index=12

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http://www.youtube.com/watch?v=B8O8p0Ac1Rg&feature=re lated (7:32) http://www.youtube.com/watch?v=B8O8p0Ac1Rg&feature=re lated

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Often time, women are shown as submissive and subservient. Men are shown as powerful and controlling. http://www.youtube.com/watch?v=JDMo5cIJN3A&pla ynext=1&list=PL16C8C79B8E1E2352 (5:34) http://www.youtube.com/watch?v=JDMo5cIJN3A&pla ynext=1&list=PL16C8C79B8E1E2352 Does it surprise you that rape is still common? What do you think can be done to change this belief that men are dominant over women? What can men do to teach boys about power and control?

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http://www.youtube.com/watch?v=FyCnJLNhQeE&feature=rel ated (3:36) http://www.youtube.com/watch?v=FyCnJLNhQeE&feature=rel ated Why advertisers use racial stereotypes to sell a product Grabs attention Usually used for comedic value What it actually does Gives one group power, hurts other groups Harmful for equality

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http://egotvonline.com/2011/08/19/a-collection-of-racist- advertisements/

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http://www.youtube.com/watch?v=hMxtBL8lHbU&feature=rela ted http://www.youtube.com/watch?v=hMxtBL8lHbU&feature=rela ted (4:51)

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Heavily airbrushed/photoshopped Tool used to make models or products appear perfect Takes away any and every flaw Turns models into cartoons

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Ads create an illusion of status/image High fashion ads use money to show the perfect lifestyle The idea is that money will buy happiness or popularity

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RARE! Show people happy Use realistic situations Clearly show product in use Show diversity Respectable appearances (clothes on) Natural looking people Show imperfections

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Difficult to know what is being sold Objectify women/men Show nudity Are heavily airbrushed/photoshopped Use impossible images of beauty Racist or Stereotypical Rarely smiling/happy- in pain Show sexual abuse

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http://www.youtube.com/watch?v=Hv5Z2Xv8iJU Become a conscious consumer Understand the IMPACT of media on others, especially children Realize that most advertisements will NEVER deliver on promises No product will solve your problems, make you more beautiful, or substitute for something products cannot give: personality and a soul.