20 year marketing plan

20 Year High Performance, Highly Personal Marketing Plan for VManSPMARKMA S49 / Van Leynes / Professor De Ungria / 05 July 2013

VMan Lends a Helping Hand

http://vanleynes.blogspot.com/

High Performance, Highly-Personal Journey to a Better Planet

1. Cover Page with Theme + Unique Selling Proposition

2. Vision / Mission with your USP

3. Products Portfolio / Roles

4. Brand Launch

5. 10-Step Personal Marketing Plan

6. Free for All – Your Roadmap for Success by John C. Maxwell

7. Compare now vs. 20 Years

8. Milestones for Winninghttp://vanleynes.blogspot.com/

Mission and Vision

My main purpose in life is to serve as a “helping hand”, by working to advance development in the areas of education, livelihood, better governance, and human rights. To do so, I am constantly learning and improving in order to become a more effective “helping hand”, and in turn, to inspire others to make a difference in their own ways


Well-rounded Development Means Fulfilling 5 Roles

1. Serving Christian

2. Loving and Caring Son

3. Dependable Brother

4. Always Learning Development Professional

5. Helpful Rotarian


Serving Christian


Loving and Caring Son


Dependable Brother


Always Learning Development Professional


Helpful Rotarian


Helpful Van the Man (Vman)

Help + Full = Helpful

Volks Van + “The Man” =Van The Man (Vman)



V – Virtuous

M – Men

A – Are

N – Nurturing


10 Step Personal Marketing Plan

1. Primary Target Market (PTM) – Development / Social Enterprise

2. Needs, Wants, Demands (NWD) – Demand for better governance and better ways of providing social services

3. Competitors – Economists and Engineers

4. Gap – Innovative way of looking at how to provide services, ability to connect the pieces in order to solve a problem. Ability to see the bigger picture

5. Market – Poor and marginalized, middle class that are tired of inefficient and failed services


10 Step Personal Marketing Plan

6. Product – Me, my abilities to problem solve, organize, initiate, and execute

7. Price – We are compensated on the value we deliver. What I can and will continue to deliver as a team member or lead are outputs that will help hundreds if not thousands of people (education, health, employment, infrastructure, etc.)

8. Promo – Blog, Linkedin, Word of Mouth

9. Place – Where there are social needs not being addressed, or being addressed inadequately

10. Generic Winning Strategy – Focus strategy, focus on crucial social needs not being met and be the best at providing services to address these needs


10 Steps to Knowing Your Purpose, Growing to Your Potential, and Helping Others

I. – III.

1. The Journey Is More Fun If You Know Where You’re Going – What does success look like to me, and which areas in life do I want to succeed in? Religion, Career, Relationships, Civic Engagement. Where I want to be is a place where I have a balanced-life where I am a competent professional, I have time for my family, and I am able to help people in need via the work I do

2. Where Would I Like to Go? – What are my strengths, what is my passion, how do these align with specific goals? My strengths are: strong communication, organization, and effectiveness. I am passionate about helping those who need help and figuring out ways to best address key social problems. Putting the two together, I would do best to put my talents into working with a development organization or putting up a social enterprise that will help address some of the most crucial problems we face today

3. How Far Can I Go? – Set achievable goals, but at the same time, set certain goals that are just beyond my reach. Put up my own social enterprise. Work to improve the Philippine Government. Help thousands through my work as a Rotarian. Always be willing to learn to push my limits further



IV. – VII.

4. How Do I Get There From Here? – Finish MBA. Create a group of mentors that can help guide me. Put my place in an environment conducive of achieving my goals

5. What Should I Pack In My Suitcase? – Choose the people I surround myself carefully, make sure that they are supportive of my cause. Focus on what is important, do not pursue other endeavors that will distract from my main goals. Make conscious decisions that help me grow as a person

6. How Do I Handle the Detours? – Its ok to get of track sometimes, but ensure that there are people who will push for my growth (mentors, friends, loved one). Accept that I have my short-comings, but do not accept that I cannot improve and rise up when I have failed

7. Are We There Yet? – Check for landmarks, what are some of the notable things that I have achieved in line with what my goals? Make sure to focus on achievement not affirmation



VIII. – X.

8. Is It a Family Trip? – Make sure that I don’t lose track of what’s important, family, friends, and people who have supported me in my journey. Help those who have helped me, and push them to succeed in their goals

9. Who Else Should I Take With Me? – There are people who have and will support me in my journey, make sure that its not one way and that they stand to benefit as well from me. Make sure the people you take along your journey will help you achieve your goals and push you to become better in every aspect

10. What Should We Do Along the Way? – Don’t just focus on your own success, but rather add value to others and ensure that they are developing and growing in their journey as well


The 20 Year Journey - Worthy of Every Step

HERE AND NOW (27 Yrs. Old) 10 Years From Now (37 Yrs. Old)

• Business Consultant working in the field of Development

• Recently joined Rotary Club• Brother – one sister and one

brother• Son – parents 60 years old• Single• Made minimal investments (art,

mutual funds)

• Owner of a thriving social enterprise/Regional Head of an International Organization engaged in development work

• Served as a President of Rotary, helped hundreds of people improve their lives

• Uncle – mentoring and helping my siblings raise their kids

• Son – Take care of my parents who will be in their 80’s, spend as much time with them as possible

• Get married – no kids• Be financially secure, with

diversified investments


Keeping Track of Short-Term and Long-Term Achievements

Annual Calendar/Log – write all the key events and achievements, set deadlines for certain tasks, reflect each year. Additionally, set a number for minimum required number of trips to take with family and close friends, ensure that my time is balanced and that I have time to spend it with those who matter in my life

Financial Tracker – encode all expenditures in a Personal Finance App to track expenses and savings

Personal Log – track down overall development every quarter (health, career, habits), and recalibrate when I veer from goals


Make Every Moment Count “And in the end, it is not the years in your life that count. It is

the life in your years.”

Stakeholders in my life: family, friends, colleagues, classmates, fellow Rotarians, people I help through work, community

It is important to include all the stakeholders in my plan for growth and development, and to ensure that each relationship I have is a two-way relationship that benefits both parties

Continue to strive, “always learning”, and use all my abilities and talents to give back whenever possible


20 Year High Performance, Highly Personal Marketing Plan for VManSPMARKMA S49 / Van Leynes / Professor De Ungria / 05 July 2013



20 year marketing plan

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