ATENEO GRADUATE SCHOOL OF BUSINESSMARKETING MANAGEMENT

My 20-year Marketing Plan

Allan Ray C. EnriquezOctober 15, 2010

Reaching that 42k

Running Free

ALLAN RAY

A. First Stepo Vision/Missiono Me In Different Facetso Am I Making A Difference?

B. Easy Run or LSD*?C. FINISH LINE!

To cross that finish line, I have to do things differently.The question is: HOW?

*Long Slow Distance

ALLAN RAY

FIRST STEP

ALLAN RAY

Vision/MissionTo make a mark on everyone that I ran into and with, encouraging and empowering individuals to be the best on where they are and on what they do.

To share the fervor of helping others help themselves through running for a cause, so that each individual no matter big or small will be free from expectations and limitations.

ALLAN RAY

Me In Different Facets

A loving son and a protective brother.

ALLAN RAYActive Runner. Genuine Friend. Dedicated Leader.

ALLAN RAY

Focused Analyst.Team player.ONE STEP AT A TIME!

ALLAN RAY

Devout Christian.What would Jesus do?Others before oneself.

ALLAN RAY

Sanity CheckAM I MAKING A DIFFERENCE?

• Be in the now. Am I in the present?• A minute can still spell quality time. No time should be wasted.• A thank you will do. Be grateful.• Savings vs. Debts. Outstanding balance decreasing.• Optimist vs. Realist OR Pessimist• A smile can always say you did right.• Am I like Kuya Jess? Do I only preach?

AM I THE DIFFERENCE OR JUST ANOTHER FACE IN THE CROWD?

ALLAN RAY

Easy Run or LSD?

ALLAN RAY

Brand Launch

-K

-MikeMIS

Ray

Running free

ALLAN RAY

There’s BLABBER and there’s WISDOM.

ALLAN RAY

ALLAN RAY

1. Know the Condition of Your Flock

2. Discover the Shape of Your Sheep

3. Help Your Sheep Identify with You

4. Make Your Pasture a Safe Place

5. The Staff of Direction

6. The Rod of Correction

7. The Heart of the Shepherd

ALLAN RAY

“I truly feel that if there is, in this world, one person whom we can touch totally, unabashedly and unashamedly, we will never die of loneliness. One person! I don't say fifty, a hundred, a thousand. It really doesn't matter who that person is, woman to woman, man to man, someone you don't have to hide from. Someone to whom you can say ‘These are my feelings,’ and they say, ‘Good. It's all right.’ ‘This is me!’ ‘That’s O.K.’ I often ask my classes, ‘How many of you have such a person?’ I don't want you to answer, but just think it! At home? In your family? Can you go to your husband? Can you go to your wife? Can you go to your next door neighbor? Can they come to you? There aren't many who know real intimacy and that's frightening.”

- Leo Buscaglia

ALLAN RAY

The inevitable question is:

WHERE IS THE FINISH LINE?

ALLAN RAY

NOW and 20 years from NOWo 27 years oldo Associateo Living payday per paydayo Rebel for a Causeo Leader of a running groupo Amateur Runner, will run first marathon

o 47 years oldo Founder of a socio-civic group

o Social entrepreneuro Family and kids

o Financially stableo Has done a Euro trip or have

seen the Vatican City, Paris, Netherlands and China

o Steady and stableo Still running, doing marathons

o Change-maker

ALLAN RAY

Because it only takes one step to

make a huge difference.

ATENEO GRADUATE SCHOOL OF BUSINESSMARKETING MANAGEMENT

My 20-year Marketing Plan

Allan Ray C. EnriquezOctober 15, 2010

Reaching that 42k

Running Free