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Your Partner

in Knowledge

Excellence ....

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BONUS!®

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Refresher podcast: 2-day presentation will be made available 1 month after the program as a refresher on our website for 30 days for all registered delegates worth USD 250.00

A full set of printed training notes and worksheets.

A copy of Inciting Idea: A Handbook for Marketing Innovation by Angela Koch will be given to each participant.

A few sets of Invitro Innovation's proprietary Brand Questions & Provocations Card deck will be distributed as prizes for those who demonstrate a good understanding of key concepts.

Human-centric marketing isdefined by brands that approach

engaging their current and prospective customers via advertising and marketing tactics as whole human beings with hearts minds, and spirits

Re-Strengthen your Brand with Human-Centric Marketing

RE-Positioning

11 – 12 March 2013, Hotel Istana, Kuala Lumpur

Angela Koch is founder and

Chief Ideas facilitator of

Invitro Innovation, an Asia

based Ideas and Innovations Consultancy. She

brings a wealth of Creativity and Innovation

practice following a career as Strategic Planning

Director with Global Brand and Communications

companies In Johannesburg, Hong Kong and

Singapore. Angela spends her days empowering

teams and individuals to unlock their creative

abilities so that they can Innovate on purpose

within their organisations.

Your Eminent

Workshop Leader

Angela Koch

Brand

Human

HUMAN-CENTRIC APPROACH

The objectives of the workshop:®

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Introducing a new way of thinking about Branding for a new human-centric marketing era

Demonstrate through inspirational examples the power of Brand Purpose vs Positioning

Empower with a simple Brand Roadmap to discover your Brand Purpose

Master tools and techniques within the Brand Roadmap

Apply the Branding Tools to a case example

HRDF No.924

HRDF

Limited to

30 seats only!

COURSE OUTLINE

Module 1:

Module 2:

Module 3:

A Marketing Tipping Point has created the need for a new Approach

New Marketing characterized by creating Shared Value

Introduction to Human-centric Marketing and the implication for Branding

Inspirational examples of Human-Centric Brands: IBM, Omo/Persil, Crystal Jade Group, IKEA.

The Human-Centric Brand ModelTransparency ParticipationCoherency GenerosityActs not Words Act Small

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Human Centric Branding demands

that “we stop interrupting what

people are interested in and BE

what they are interest in”

– Alex Chaldecott

Brand RE-Positioning11 – 12 March 2013 Hotel Istana, Kuala Lumpur

PROGRAM OVERVIEW

So many brands and companies are constantly reinvigorating their business and positioning. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply fend off the competition in an effort to better explain "why buy me". To move forward, companies and brands need to first take look at their current brand positioning.

The new challenges of our marketing environment demand that we rethink our approach to Branding. Brand Repositioning in a human-centric marketing era requires that we approach potential customers and business partners as whole human being with hearts, minds and spirit.

'Zenith'once again continues its tradition of excellence, by bringing to your doorstep this 2 day exclusive workshop on "Brand Re-Positioning". This vibrant 2 day workshop will introduce to you, the key concepts of human-centric marketing and demonstrates the values of Repositioning your brand with a Brand Purpose. The attendees also will be empowered with a Brand Roadmap to Reposition their own brands towards a Brand Purpose orientation.

CATEGORY LENS

CONSUMER LENS

THE COMPANY / BRAND

- Share Foundation Work

- Anchor in the Brand core strength

- Discover the Brand Opportunity

Brand StartegyDocument

- Vision /Purpose- Values- Persona- Promise- Experience

- Brand ExperiencActivation:

- 1 ½ day Worksession

- Identity 5 brandhallmarks

Brand RoadmapPart 1 Part 2 Part 3 Part 4Brand Foundation Work 2 Day Brand Workshop Brand Strategy Output Brand Experience Activation

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08:30 AM Registration

09:00 AM Workshop Begins

10:30 AM Morning Refreshments

01:00 PM Networking Luncheon

02:00 PM Workshop Resumes

03:30 PM Afternoon Refreshment

05:00 PM Workshop Ends

Workshop Timing:

Who Should Attend:

Consequently this workshop is suited to senior executives, “C” level executives or senior managers who play an active role in product launch and brand strategy).

This programme has been specially developed for:VPs, Directors & Managers of Marketing, Corporate Branding, Consumer Brand, Corporate Communications, Service Brand, Not-for profit Brands, B2B Branding.

(

Module 4:

Module 5:

Discovery of a Brand Purpose

Step 1: How does the category sell itself today?Step 2: Discover a category negativeStep 3: What deep need do you deliver to?Step 4: What values matter to your target?Step 5: What good could you do?

Brand Purpose Case ExampleNutritional Drink Hands-on application of the human-centric model to discover a compelling Brand Purpose for this product type

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Module 6: A Full Brand Repositioning Roadmap

Part 1: Brand Foundation WorkPart 2: Brand WorkshopPart 3: Brand Strategy OutputPart 4: Brand Experience Activation

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Brand RE-Positioning11 – 12 March 2013 Hotel Istana, Kuala Lumpur

Your Workshop Leader Angela Koch

Angela is a trained innovation and brand specialist who has spent the past 11 years working with Asian brands seeking to reinvent themselves for a larger Asian or global audience. She is currently the Design Thinker & Innovation, a Brand & Innovations Consultancy which provides an intervention for organizations who find it difficult to deliver innovative solutions to problems. Angela has helped brands energize the i r new product/service portfolios by facilitating new product/services development: her category experience includes consumer goods, retailing, and telecommunications. Other areas of her expertise include Brand Positioning Reinvention, namely defining Brand Architecture's for greater consumer engagement and brand success.

Angela's Invitro Innovation work has her involved in two important domains: Brand Innovation and Product Innovation. Her Innovation clients come from the consumer goods sector, consumer electronics, hospitality and services. She facilitates projects to discover the next growth the engine for a business and creates experiential learning experiences so that employees feel empowered to participate in Innovation efforts

Angela has a B Com (Hons) in Marketing from the University of Natal and a Diploma in Marketing Management from the Institute of Marketing Management in South Africa. She is keen to share her passion for Ideas and Innovation with young people in Asia. She is a Business Mentor to Entrepreneurs in Incubation at the Singapore Management University's Institute for Innovation and Entrepreneurship.

Client Testimonial

"Angela has inspired our Taiwan team to see our business from a consumer perspective". Katy Hsu, Marketing Director, Cerebos Taiwan

"Invitro Innovation's Angela Koch helped create alignment amongst our key stakeholders so that we can craft a compelling Brand story. We continue to work with invitro on our new product development pipeline". Fenita Agus, Marketing Head AustAsia

Angela facilitated a Strategic Brand vision workshop for the crystal jade leadership team last year. She coached our team through a thinking process so that we can discover our true self." Stella To, Assistant to Chairman Crystal Jade Group

Angela is a natural, she has a unique ability to break down complex concept and make them look so simple." Jasmine Xu, Marketing Director, P&G China

"The workshop was a wonderful eye-opener to new paths for our brand." Melissa Siew, General Manager, ZUJI Singapore

This Cutting-Edge Workshop will:

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Empower yourself with a Brand

Roadmap to discover your Brand

Purpose!

Equipped you with the tools and

techniques of the Brand Roadmap

Develop insights of human-centric

marketing that will give your brand a

personality and character that customer's

value.

Build a brand position and deliver on

the brand promise

Develop strong brands a source of

sustainable competitive advantage.

Brand RE-Positioning11 – 12 March 2013 Hotel Istana, Kuala Lumpur

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ZeNith Bizness Excellence

Please complete this form immediately and fax to : +603 2284 3377

Registration FORM

Method of payment

3 EASY WAYS TO REGISTER

Substitutions are welcome at any time. Please notify us at least 2 working days prior to the event.

All cancellations will carry a 10% cancellation fee, once a registration form is received. All cancellations must be in writing by fax or email at least 2 weeks before the event date. Verbal cancellation is not applicable. Cancellations with less than 2 weeks prior to the event date carry a 100% liability. However, course materials will still be couriered to you.

ZENITH BIZNESS EXCELLENCE SDN BHD reserves the right to cancel or alter the content and timing of the program or the identity of the speakers for reasons beyond its control.

Cancellation

Venue

Platinum Package - Register 5 delegates and the 6th delegate participates for FREE

Delegates fees

HRDF Claimable (SBL Scheme)

Payable by Cheque to: ZENITH BIZNESS EXCELLENCE SDN BHD

Bank Transfer: Payment by bank transfer should be made to: MALAYAN BANKING BHD

Account Name : ZENITH BIZNESS EXCELLENCE SDN BHDAccount No : 514253507165

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SWIFT/BIC Code : MBBEMYKL

Level 1, Tower A, No. 1, Jalan MaarofDataran Maybank, 59000 Kuala Lumpur

Payment must be received before the Event Date in order to guarantee your place.

By Fax : +603 2284 3377

By email : admin@zenithbizness.com (Email your scanned Registration)

By Post : 25A & 26A Level 1, Jalan Bangsar59200 Kuala Lumpur

Register before 31st December

RM 4,490.00

Register before 11th March

RM 5,090.00

Register before 25th January

RM 4,790.00

Group Registration of 3 from the same organisation

RM 4,090.00

HOTEL ISTANA Kuala Lumpur73, Jalan Raja Chulan, 50200 Kuala LumpurTel: +603 2141 9988 Fax: +603 2144 0111

Hotel Accommodation:Please make your bookings directly with the hotel and indicate that you are attending an event organised by "Zenith Bizness Excellence".

Project Consultant: Ms Jaja (Event Code: ZBE 1065)

Date Received:............................ Verified by:..........….....………

Brand Re-Positioning11 – 12 March 2013

Hotel Istana, Kuala Lumpur