zuzumi brochure master.pdf · brand design & repositioning brand guidelines marketing support...

ZUZUMI[what does it mean to you?]

ZUZUMI

BRAND CREATION BUSINESS GROWTH INTEGRATED COMMUNICATIONS EFFECTIVE INVESTMENT

Zuzumi means no flash, no big sell, no extravagant promises,

no vast overheads to feed.

Just access to long, top-level experience in business building

through effective communications direct from the principals.

Backed by award winning work for major local and

global brands

ZUZUMI - what will it mean to you?

Zuzumi grows companies everyday by providing integrated design and

marketing solutions.

We have grown to become a leader in providing intelligent, responsible and innovative

solutions for small and large business’s in the industry.

Zuzumi was born through a passion of growing our clients business’s through

integrated strategy, design and technology.

Our award winning talents are drawn from all corners of the globe to deliver

a skilled, flexible, experienced and integrated body of talent.

Our clients are drawn from a wide range of industries and they include small startups

to large publicly listed companies, based nationally and internationally.

Our ability to develop strong relationships with our clients, understand their business

and share our experiences for mutual benefit fuels our passion for their success.

Zuzumi clients and the success of their businesses benefit from many considerable

years of integrated management experience.

[what does it mean to you]

Areas in which we work, include:

Brand strategy

Brand auditing

Brand development

Marketing strategy

Design for Print

Print production

Print media

Concept development

Corporate identity

Corporate communications

Internal communications

Digital communications

Environmental design

Exhibition design

Package design

Web design

Over the past few years we have been fortunate to

work with some highly prestigeous Clients and in

diverse market sectors, including:

FASHION/STYLE

CONVERSE

REEBOK

HARDCORE

BK BRITISH KNIGHTS

DUNLOP GREEN FLASH

LEE COOPER

MUNRO SHOES

DIESEL

RETAIL

POUNDLAND

POUNDSTRETCHER

LI & FUNG (HONG KONG)

A.S. WATSON (HONG KONG)

CLARKE INFINITY

ACCURIST WATCHES

CAFE MED GROUP

YOUTH

CONNEXIONS MILTON KEYNES

CONNEXIONS SOUTH WEST

HAMMERSMITH ACADEMY

BUSINESS TO BUSINESS

AUSTRADE

BRE

CITY COMMS (TRADING PLATFORM)

SHIMANO

CHARITY

VARIETY, THE CHILDREN’S CHARITY

THE WORSHIPFUL COMPANY OF MARKETORS

THE LORD MAYORS CITY VALUES FORUM

AMOS BURSARY

ZUZUMI[what does it mean to you]


BRAND CREATION

A Brand is not just a logo it’s:

The encapsulation of a product proposition that knows

its market and reflects its needs and behaviours.

A statement that clearly differentiates the product or

service from its competitors and positions it within its

marketplace

A perceptive, intuitive, impactful and memorable

design that will last.

Zuzumi means top brands

Brands evolve and grow

Zuzumi ensures that this is maintained and constantly

monitors clients brands, suggesting new and

innovative methods of communication.

ZUZUMI[it means top brands]


BUSINESS GROWTH

Growth, the holy grail of the 21st century - especially now,

with the fragile global economic climate.

With growth comes the potential for business stability, the

chance to aspire to and plan for a dynamic future and the

revenue to fund it.

But growth has to be fought for, built brick by brick.

And the foundation is effective communication with your

prospective and, more importantly, your current customers.

Zuzumi identifies your target audience and builds

programmes that workmes that grow companies

The cacophony of messages and rapid proliferation of

contact media seems to be growing exponentially as new

channels continue to evolve and mature.

But no single channel can hope to cover all aspects of this

increasingly complex marketing challenge any more.

Campaigns have to employ an arsenal of media and contact

channels to attract, engage, persuade and convert prospects

into customers.

These customers have then to be nurtured and retained.

Each channel needs it own distinct and relevant approach all

working within a tightly controlled and cohesive campaign

and creative strategy.

Zuzumi means multi-channel effectiveness

INTEGRATED COMMUNICATIONSZUZUMI[it means growing companies]


EFFECTIVE INVESTMENT

Big budgets are easy.

More modest budgets are much more challenging, having to

stretch across a spectrum of customer sectors and

communication channels.

This is even more crucial to small and medium sized businesses

working locally or nationally.

Every penny has to work ever harder to deliver a return on its

investment in an ever more challenging and complex financial

environment.

Zuzumi means making every penny deliver

ZUZUMI[it means making every penny deliver]


VARIETY, THE CHILDREN’S CHARITYThe task was to inject life into a tired charity brand and

bring The Variety Club of Great Britain up to date with

new branding, fresh marketing material and an image

that would connect with the younger donors and raise

the level of donations.

This was carried out over a period of time and

bought to market as a “soft” launch.

We were responsible for the concept and

management of the brand creation, the brand

guidelines, digital media presence and all printed

collateral.

BRAND DESIGN & REPOSITIONING

BRAND GUIDELINES

MARKETING SUPPORT MATERIAL

MARKETING CAMPAIGNS

DIGITAL COMMUNICATIONS



HAMMERSMITH ACADEMYHammersmith Academy is one of the UK’s new breed

of Schools and demanded a radically fresh brand

identity.

We were responsible for all aspects of the brand

origination and roll-out, from a “white-paper” brief

through to the final launch day.

We now manage the on-going marketing support for

the Academy

BRAND DESIGN

BRAND GUIDELINES

MARKETING SUPPORT MATERIAL

CORPORATE IDENTITY

ANNUAL PROSPECTUS

GUERILLA MARKETING CAMPAIGNS



SHIMANO

The total rebranding and packaging of all Shimano Bicycle

parts coming from Japan and entering Europe.

Considerable research told us that Shimano was a premium

range with high brand awareness, suffering from poor

packaging.

In order to provide a fast remedy and gain valuable shelf

space we opted for a brand and packaging strategy that

gained ownership of the colour “Silver” in the market sector.

This did one of many things; it gave immediate stand-out, it

supported the brand statement of a premium product and

more importantly the colour silver stands out in dark retail

environments (common throughout Europe)

BRAND IDENTITY & GUIDELINES

INTERNAL BRANDING &

COMMUNICATION PROGRAMME

MARKETING SUPPOORT MATERIAL

B2B CAMPAIGNS

IN-STORE PRESENCE



CONVERSE

The pan-European launch of the Converse AllStar

shoe to the Youth Market.

Position and increase brand awareness and create a

leading-edge fashion icon, in order to establish the All

Star as a leading “cult” footwear and apparel label.

Launched on a controlled marketing budget the

CONVERSE ALLSTARS have now become an

essential part of every young persons wardrobe,

throughout Europe.

In keeping with the Style Press campaigns, a highly

targeted PR and Editorial campaign was launched,

endorsing the American heritage of the brand.

With the success of the performance range in the

ath-leisure arena a series of specialist sports ads were

produced to appeal to the technical/performance

audience.

The successful integration of a Basketball

shoe into the UK fashion arena was a particularly

difficult task, as basketball does not even feature as a

minority sport!

However, the athletic endorsement proved to be

inspirational enough to become the stepping-stone for

a range of 30 more models

BRAND AUDIT

BRAND DESIGN

BRAND POSITIONING

MULTI-COUNTRY RE-BRANDING

CORPORATE IDENTITY

IN-STORE PRESENCE

GUERILLA MARKETING

EXHIBITION DESIGN



POUNDLAND

The introduction, management and implementation of

individual and range designs for Europe’s largest “one

price” retailer.

Understanding the “deep-discount” market is a

complex task and we prepared a range of “own-

brand” packaging templates that would raise the

perceived product value and provide a stronger

in-store presence.

We produced packaging “range” concepts across

most of the product sectors - including Tools, Baby

Products, Hair Products and Stationery.

The introduction of the product ranges saw a dramatic

increase in “cross-purchasing”, an increase in basket

value, a higher percieved product value and increased

store trafficBRAND AUDIT

PRODUCT RANGE DESIGN

RANGE POSITIONING

IN-STORE PRESENCE



LEE COOPER

The design and creation the new-look Lee

Cooper stores to reflect the changing image.

Once the design was approved, we were briefed to

source the manufacture and then provide the Project

Mangement for the Stage One roll-out.

After considerable research we decided to place the

European build with manufacturers in Lithuania and

the Far Eastern production in China.

We then managed the Stage One global roll-out

commencing with Europe.

There were three catagories of store - Flag Ship,

Shop-in-Shop and Outlet - each one reflecting the

overall global image.

The result was:

A raised High Street awareness and

presence. Increased sales and deeper penetration into

evolving markets.

CREATION 7 DESIGN OF THE STORE

GLOBAL SOURCING OF THE STORE

MANUFACTURE

GLOBAL BUILD MANAGEMENT



MUNRO SHOES

Munro Shoes are based in Hot Springs,

Arkansas, USA and are well established in the

US middle market female shoe sector.

The objective was to update the existing brand

imagery & identity and prepare the company for a

launch into the European marketplace.

The company was keen to retain its American heritage

and with this in mind we prepared a brand message

that was flexible enough to cross the Atlantic.

Beginning with a brand mark that maintained some of

the existing feel and heritage, we captured the

internationality that the European launch required.

Having achieved this we then rolled the identity out

across all media.

The result was heightened brand awareness in the

local market, increased sales and new target group

sales (younger market).

An internal communication programme re-newed

Sales Team enthusiasm

BRAND REDESIGN

BRAND POSITIONING


EUROPEAN MARKETING STRATEGY

CORPORATE IDENTITY

IN-STORE PRESENCE



A. S. WATSON HONG KONG

As the leading Hong Kong one-price retailer 8 MART

wanted to expand into other S.E.Asian markets.

However, the name would not “travel” as all items

instore were 8 $HK and the corporate colours (red and

gold) not acceptable.

The solution was very simple, but highly effective.

8MART became SMART!

The imagery was modernised and fresher, brighter

colours introduced.

A strapline of BE SMART! BUY SMART! SAVE SMART!

was introduced to support the new imagery.

We redesigned the 8 MART brand to allow it to be

used across all SE Asian territories.

This increased the perceived value of the store and

unabled it to move away from the fixed pricing

strategy.

The result was successful launches into S.E.Asian

markets, increased sales, higher brand perception and

an increased basket value.

BRAND AUDIT

BRAND DESIGN

BRAND POSITIONING


CORPORATE IDENTITY

IN-STORE PRESENCE



LATTELEKOM

We launched digital telephony and the internet into

Latvia, by way of targetted, below-the-line and guerilla

marketing.

By producing a marketing and media strategy that

supported the telecommunications aspect and then

a series of Roadshow and launch events throughout

Latvia to inform and educate the business and

consumer groups.

This programme was successfully implemented

over a three month period.

CAMPAIGN CREATIVE

EVENT MANAGEMENT

MARKETING STRATEGY

GRAPHICS & DESIGN

CONCEPT STRATEGY

EVENT MANAGEMENT



WHO ARE WE?

ANDREW CROSS Using his international ad agency background, Andrew has worked across a range of major brands in areas such as rebranding retail chains, fashion lines and restaurant groups. He has also developed youth-directed campaigns for major fashion brands and Government organisations and, most recently, a complete re-branding of the UK charity, Variety.

Andrew created Zuzumi to provide clients of all sizes with access to top communications expertise without exposure to big agency overheads.

KERRY O’CONNOR

A lifetime spent working on major FMCG brands in advertising, promotional and direct marketing, business consultancy and building new business streams for a large media group has given Kerry a wide and varied perspective on growing business through effective marketing.

ZUZUMI[it means top talent]


TALK

Talking leads to understanding, leads to solutions.

Zuzumi deals in solutions, and effective solutions.

So talk to us about your growth aspirations and let us turn them into profitable business.

Contact us

Having a first conversation with us won’t cost you a penny.

So call Andrew Cross and let’s get talking. We’ll tell you what Zuzumi might come to mean to you.

t: 00 44 (0)7989 509377 e: [email protected]: zuzumi.co.uk

ZUZUMI[it means talking]


zuzumi brochure master.pdf · brand design & repositioning brand guidelines marketing support...

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