Download - 2 day Brand Repositioning Seminar
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BONUS!®
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Refresher podcast: 2-day presentation will be made available 1 month after the program as a refresher on our website for 30 days for all registered delegates worth USD 250.00
A full set of printed training notes and worksheets.
A copy of Inciting Idea: A Handbook for Marketing Innovation by Angela Koch will be given to each participant.
A few sets of Invitro Innovation's proprietary Brand Questions & Provocations Card deck will be distributed as prizes for those who demonstrate a good understanding of key concepts.
Human-centric marketing isdefined by brands that approach
engaging their current and prospective customers via advertising and marketing tactics as whole human beings with hearts minds, and spirits
Re-Strengthen your Brand with Human-Centric Marketing
RE-Positioning
11 – 12 March 2013, Hotel Istana, Kuala Lumpur
Angela Koch is founder and
Chief Ideas facilitator of
Invitro Innovation, an Asia
based Ideas and Innovations Consultancy. She
brings a wealth of Creativity and Innovation
practice following a career as Strategic Planning
Director with Global Brand and Communications
companies In Johannesburg, Hong Kong and
Singapore. Angela spends her days empowering
teams and individuals to unlock their creative
abilities so that they can Innovate on purpose
within their organisations.
Your Eminent
Workshop Leader
Angela Koch
Brand
Human
HUMAN-CENTRIC APPROACH
The objectives of the workshop:®
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Introducing a new way of thinking about Branding for a new human-centric marketing era
Demonstrate through inspirational examples the power of Brand Purpose vs Positioning
Empower with a simple Brand Roadmap to discover your Brand Purpose
Master tools and techniques within the Brand Roadmap
Apply the Branding Tools to a case example
HRDF No.924
HRDF
Limited to
30 seats only!
COURSE OUTLINE
Module 1:
Module 2:
Module 3:
A Marketing Tipping Point has created the need for a new Approach
New Marketing characterized by creating Shared Value
Introduction to Human-centric Marketing and the implication for Branding
Inspirational examples of Human-Centric Brands: IBM, Omo/Persil, Crystal Jade Group, IKEA.
The Human-Centric Brand ModelTransparency ParticipationCoherency GenerosityActs not Words Act Small
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Human Centric Branding demands
that “we stop interrupting what
people are interested in and BE
what they are interest in”
– Alex Chaldecott
Brand RE-Positioning11 – 12 March 2013 Hotel Istana, Kuala Lumpur
PROGRAM OVERVIEW
So many brands and companies are constantly reinvigorating their business and positioning. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply fend off the competition in an effort to better explain "why buy me". To move forward, companies and brands need to first take look at their current brand positioning.
The new challenges of our marketing environment demand that we rethink our approach to Branding. Brand Repositioning in a human-centric marketing era requires that we approach potential customers and business partners as whole human being with hearts, minds and spirit.
'Zenith'once again continues its tradition of excellence, by bringing to your doorstep this 2 day exclusive workshop on "Brand Re-Positioning". This vibrant 2 day workshop will introduce to you, the key concepts of human-centric marketing and demonstrates the values of Repositioning your brand with a Brand Purpose. The attendees also will be empowered with a Brand Roadmap to Reposition their own brands towards a Brand Purpose orientation.
CATEGORY LENS
CONSUMER LENS
THE COMPANY / BRAND
- Share Foundation Work
- Anchor in the Brand core strength
- Discover the Brand Opportunity
Brand StartegyDocument
- Vision /Purpose- Values- Persona- Promise- Experience
- Brand ExperiencActivation:
- 1 ½ day Worksession
- Identity 5 brandhallmarks
Brand RoadmapPart 1 Part 2 Part 3 Part 4Brand Foundation Work 2 Day Brand Workshop Brand Strategy Output Brand Experience Activation
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08:30 AM Registration
09:00 AM Workshop Begins
10:30 AM Morning Refreshments
01:00 PM Networking Luncheon
02:00 PM Workshop Resumes
03:30 PM Afternoon Refreshment
05:00 PM Workshop Ends
Workshop Timing:
Who Should Attend:
Consequently this workshop is suited to senior executives, “C” level executives or senior managers who play an active role in product launch and brand strategy).
This programme has been specially developed for:VPs, Directors & Managers of Marketing, Corporate Branding, Consumer Brand, Corporate Communications, Service Brand, Not-for profit Brands, B2B Branding.
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Module 4:
Module 5:
Discovery of a Brand Purpose
Step 1: How does the category sell itself today?Step 2: Discover a category negativeStep 3: What deep need do you deliver to?Step 4: What values matter to your target?Step 5: What good could you do?
Brand Purpose Case ExampleNutritional Drink Hands-on application of the human-centric model to discover a compelling Brand Purpose for this product type
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Module 6: A Full Brand Repositioning Roadmap
Part 1: Brand Foundation WorkPart 2: Brand WorkshopPart 3: Brand Strategy OutputPart 4: Brand Experience Activation
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Brand RE-Positioning11 – 12 March 2013 Hotel Istana, Kuala Lumpur
Your Workshop Leader Angela Koch
Angela is a trained innovation and brand specialist who has spent the past 11 years working with Asian brands seeking to reinvent themselves for a larger Asian or global audience. She is currently the Design Thinker & Innovation, a Brand & Innovations Consultancy which provides an intervention for organizations who find it difficult to deliver innovative solutions to problems. Angela has helped brands energize the i r new product/service portfolios by facilitating new product/services development: her category experience includes consumer goods, retailing, and telecommunications. Other areas of her expertise include Brand Positioning Reinvention, namely defining Brand Architecture's for greater consumer engagement and brand success.
Angela's Invitro Innovation work has her involved in two important domains: Brand Innovation and Product Innovation. Her Innovation clients come from the consumer goods sector, consumer electronics, hospitality and services. She facilitates projects to discover the next growth the engine for a business and creates experiential learning experiences so that employees feel empowered to participate in Innovation efforts
Angela has a B Com (Hons) in Marketing from the University of Natal and a Diploma in Marketing Management from the Institute of Marketing Management in South Africa. She is keen to share her passion for Ideas and Innovation with young people in Asia. She is a Business Mentor to Entrepreneurs in Incubation at the Singapore Management University's Institute for Innovation and Entrepreneurship.
Client Testimonial
"Angela has inspired our Taiwan team to see our business from a consumer perspective". Katy Hsu, Marketing Director, Cerebos Taiwan
"Invitro Innovation's Angela Koch helped create alignment amongst our key stakeholders so that we can craft a compelling Brand story. We continue to work with invitro on our new product development pipeline". Fenita Agus, Marketing Head AustAsia
Angela facilitated a Strategic Brand vision workshop for the crystal jade leadership team last year. She coached our team through a thinking process so that we can discover our true self." Stella To, Assistant to Chairman Crystal Jade Group
Angela is a natural, she has a unique ability to break down complex concept and make them look so simple." Jasmine Xu, Marketing Director, P&G China
"The workshop was a wonderful eye-opener to new paths for our brand." Melissa Siew, General Manager, ZUJI Singapore
This Cutting-Edge Workshop will:
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Empower yourself with a Brand
Roadmap to discover your Brand
Purpose!
Equipped you with the tools and
techniques of the Brand Roadmap
Develop insights of human-centric
marketing that will give your brand a
personality and character that customer's
value.
Build a brand position and deliver on
the brand promise
Develop strong brands a source of
sustainable competitive advantage.
Brand RE-Positioning11 – 12 March 2013 Hotel Istana, Kuala Lumpur
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ZeNith Bizness Excellence
Please complete this form immediately and fax to : +603 2284 3377
Registration FORM
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3 EASY WAYS TO REGISTER
Substitutions are welcome at any time. Please notify us at least 2 working days prior to the event.
All cancellations will carry a 10% cancellation fee, once a registration form is received. All cancellations must be in writing by fax or email at least 2 weeks before the event date. Verbal cancellation is not applicable. Cancellations with less than 2 weeks prior to the event date carry a 100% liability. However, course materials will still be couriered to you.
ZENITH BIZNESS EXCELLENCE SDN BHD reserves the right to cancel or alter the content and timing of the program or the identity of the speakers for reasons beyond its control.
Cancellation
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Platinum Package - Register 5 delegates and the 6th delegate participates for FREE
Delegates fees
HRDF Claimable (SBL Scheme)
Payable by Cheque to: ZENITH BIZNESS EXCELLENCE SDN BHD
Bank Transfer: Payment by bank transfer should be made to: MALAYAN BANKING BHD
Account Name : ZENITH BIZNESS EXCELLENCE SDN BHDAccount No : 514253507165
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SWIFT/BIC Code : MBBEMYKL
Level 1, Tower A, No. 1, Jalan MaarofDataran Maybank, 59000 Kuala Lumpur
Payment must be received before the Event Date in order to guarantee your place.
By Fax : +603 2284 3377
By email : [email protected] (Email your scanned Registration)
By Post : 25A & 26A Level 1, Jalan Bangsar59200 Kuala Lumpur
Register before 31st December
RM 4,490.00
Register before 11th March
RM 5,090.00
Register before 25th January
RM 4,790.00
Group Registration of 3 from the same organisation
RM 4,090.00
HOTEL ISTANA Kuala Lumpur73, Jalan Raja Chulan, 50200 Kuala LumpurTel: +603 2141 9988 Fax: +603 2144 0111
Hotel Accommodation:Please make your bookings directly with the hotel and indicate that you are attending an event organised by "Zenith Bizness Excellence".
Project Consultant: Ms Jaja (Event Code: ZBE 1065)
Date Received:............................ Verified by:..........….....………
Brand Re-Positioning11 – 12 March 2013
Hotel Istana, Kuala Lumpur