19th International Book Fairin Krakow

22nd-25

th

October

2015Krakow, Poland

19 reasons to takepart in the

www.booksfair.krakow.pl

EXHIBITORS

A PROMOTION ZONE FOR GOOD BOOKS

Almost 700 exhibitors take part in the International Book Fair in Krakow each year. Exhibitors

include: Polish and foreign publishing houses, book wholesale companies, bookstores, cultural

institutions, associations connected with the book market in Poland, distributors of electronic media

dedicated to readers, printing houses, and producers of paper. In 2014, the event attracted 696

exhibitors, including 78 foreign publishers from 21 countries (from 51 cities). Foreign exhibitors

came from: Australia, Austria, Belarus, Belgium, Bulgaria, Canada, Czech Republic, Finland, France,

Germany, Great Britain, Greece, Hungary, Italy, Lithuania, Slovakia, Switzerland, Spain, Syria, Taipei,

USA.

VISITORS

ALL WITH THE VISITORS IN MIND

The former President of the Federation of European Publishers, Piotr Marciszuk, estimated that the

International Book Fair in Krakow is currently the largest national event for the publishing and

bookstore industry, which is confirmed by the number of participants increasing from year to year.

Last year, the event was attended by 60 000 visitors from Poland and neighbouring countries. Among

visitors are: booksellers, book distributors, librarians, publishers, literary agents, illustrators, printers,

authors, translators, and a great number of book lovers. The International Book Fair in Krakow is the

NUMBER OF EXHIBITORS

227

331

481

696

best platform to promote, build brand awareness, conduct face-to-face business meetings, launch

new publications and make sales.

DIVERSITY

A VENUE FOR EXCHANGES OF THOUGHTS

The International Book Fair in Krakow is famous for its diversity. The area of the Fair is divided into

thematic sections: University Publishing Houses, Religious Publishing Houses, New Media, Salon of

Regions and the Children’s Book Parlour.

SALON OF RELIGIOUS PUBLISHERS

The religious publishers present: theology books, books for children's, fiction books, guides, and even

cookbooks. In the Salon take part over 60 publishing houses.

SALON OF ACADEMIC PUBLISHERS

Exhibitors of the Salon take our notice how important for Polish and European science academic

publications are. The Salon is accompanied by numerous contests, e.g. for the best academic book.

SALON OF CHILDREN PUBLISHERS

The purpose of the Salon is to introduce children to the world of books, and to show parents how

colourful and rich in values the children’s book market is.

NUMBER OF VISITORS

12 000

20 000

25 000

60 000

NEW TECHNOLOGY SALON

The Salon is a presentation of e-books, audiobooks, tablets, electronic book readers. Distributors of

digital content, publishers and authors present their offer.

SALON OF REGIONS

At the time of the disappearance of cultural differences the Salon pays attention how important

regions are. Salon emphasizes the importance of regions: their cultural and linguistic identity,

tradition and specificity.

SPECIAL GUEST: LITHUANIA

UNIQUE PRESENTATION

The International Book Fair in Krakow’s special guest in 2015 will be Lithuania as a host of the Salon

of Regions. Lithuania will present at its stand, together with Lithuanians authors, a book exhibition

and a multifaceted stage programme. The Fair will provide Lithuania with a unique opportunity for

showcasing as it has not happened for decades that so many Lithuanian-related books appear on the

Polish market than this year and a number of those will be introduced at the venue. During the

discussion panels, lectures and presentations, the visitors meet the diversity of Lithuanian culture

and literature. Lithuanian music, film, gastronomy, tourism also will play an important role at this

year’s Fair and separate programs are awaiting children too.

AUTHORS

TOP POLISH AND FOREIGN WRITERS

Almost 600 Polish and foreign guests, writers, poets, publicists, actors and musicians participate in

the International Book Fair in Krakow each year. Among foreign authors, who took part in the Fair

last year, were: Leonardo Patrignani, Kostas Hatziantoniou, Yiannis Kalpouzos, Kateřina Tučková,

Lajos Grendel, Krisztina Tóth, Jaroslav Rudiš, Han Kang, Emilio Pascual Martin, Jaume Cabré, C.J.

Daugherty, Javier Sierra, Erik Axl Sund, Joseph Seeletso, Lisa See, Boris Akunin, Etgar Keret, Melania

Mazzucco.

PROGRAMME

THE MOST CHARMING LITERARY FEAST

During the International Book Fair in Krakow, not only meetings with authors will take place, but also

seminars on the publishing and bookstore industry and the new media will be run. Each year, the

International Book Fair takes over the city. The event is a celebration of books held all over Krakow.

Meetings with authors, literary happenings, theatre plays, conferences, concerts, and exhibitions

take place outside the Fair's premises as well. The programme is prepared to cater for everyone, the

bookworms, the reading fans, and the belles-letters maniacs.

CONTESTS

PRESTIGIOUS SUPPORT

During the International Book Fair in Krakow, the winners of the most important Polish poles and

contests, including the Jan Długosz Contest, Edycja contest for the most-perfectly-edited book,

contest for the best academic textbook, the PIK-owy Laur Prize, the Ranking of Polish Art Printing

Houses, or the Wisława Szymborska Prize (for a poetry collection), are selected. The most important

contest is the Jan Długosz Contest, organized annually by Targi w Krakowie Ltd. The involvement of

the academic community and the competition's association with the International Book Fair in

Krakow guarantees tremendous interest on the part of both booksellers and publishers. The Jan

Długosz Contest is now an essential component of Krakow's calendar of annual cultural events.

Media interest – particularly on the part of trade publications and national dailies – works to

promote this cultural event that combines with commercial activity in an unconventional manner.

This Krakow-based initiative contributes to promoting serious and important books, publications that

are valued within the academic community, with winners receiving a statuette designed by Professor

Chromy. The Jan Długosz Contest is a tremendous opportunity for works from the broadly

understood humanistic fields written by Polish authors and published in our country.

LITERARY AGENTS

CONDUCT FACE-TO-FACE BUSINESS

We are convinced that the International Book Fair in Krakow provides an exceptional opportunity for

literary agents to meet up with such a great number of Polish publishers and establish many new

and successful business contacts. The Fair presents an unique opportunity to meet with the business

partners of exhibitors’ choice in quiet surroundings, in order to negotiate writer’s works. The event is

an important platform for publishing houses interested in the purchase and sales of rights. The

majority of the publishers operating in the Polish market attend this remarkable event, with its

presentation of the widest selection of books, from fine literature and poetry, through to religious

publications, academic and science books, fine art publications, and books for children.

NETWORKING AND MARKETING

FACTS AND FIGURES

With around 300 accredited journalists, the International Book Fair in Krakow is the publishing

industry’s largest media event. Everyone is reporting on the Fair – from science editors to literary

critics, from online platforms to national TV channels. The number of bloggers continues to grow:

120 bloggers were accredited in 2014. Book Fair app was downloaded 1000 times last year. We have

got 15 000 newsletter subscriptions and 100 000 page impression a year. Our Facebook’s community

has 20 000 fans.

NEWCOMER PACKAGE

FOR THE FIRST TIME EXHIBITORS

To meet exhibitors’ expectations the International Book Fair in Krakow’s organiser offer an

affordable Newcomer Package. It includes a fully fitted 9 sq m stand and a wide range of additional

services to help promote exhibitor’s company. The Fair’s organiser provides assistance in the

implementation of non-standard forms of promotion, organization of meetings and accommodation

planning. The organiser remains open to all exhibitor’s suggestions and ideas.

TARGI W KRAKOWIE LTD.

PROFFESIONAL ORGANISER

Collaboration with Targi w Krakowie Ltd. guarantees comprehensive media relations services, an

integrated marketing campaign and professional assistance with respect to all forms of exhibition.

The International Book Fair in Krakow’s team has the experience and back-up facilities necessary to

offer all exhibitors unique promotional opportunities. Targi w Krakowie Ltd. is the largest organiser of

trade fairs and congresses in the south of Poland, and the third largest in all Poland. The firm has

been organizing the most important, industry-specific events for well over ten years, among them

the Eurotool®, the largest Machine Tools & Material Processing Equipment Fair in the south of

Poland, the International Dental Trade Fair KRAKDENT®, the International Trade Fair of Hotel and

Catering Equipment – Horeca®. Every year, over ten trade fair events are hosted in Krakow.

EXPO KRAKOW

A PERFECT VENUE

Targi w Krakowie Ltd. is the exclusive owner and operator of the International Exhibition and

Convention Centre EXPO Krakow. EXPO Krakow was created with the needs of the organisers of trade

fairs, congresses, conferences and all kinds of other events especially in mind. The main advantage of

this new facility is its multifunctional character. The large (13 000 sq m) open space, including two

halls of 4 000 and 5 000 sq m respectively, will successfully accommodate for trade fairs, exhibitions

and conferences. The exhibition hall, which can be transformed into an auditorium, can

accommodate for 5 000 people. EXPO Krakow will also include a number of air-conditioned, modular

conference rooms, a spacious lobby and a restaurant.

KRAKOW

THINKING ABOUT LITERATURE – SAY KRAKOW

Krakow, home to the International Book Fair, is the capital of literature, the creative city, which has

played an important role in developing the Polish book market and readership. The city’s inhabitants

still lead the readership rankings. Only last year more than 3 million titles were borrowed from

several dozen libraries operating in Krakow. Did you know that…?

In Krakow a foreigner, later called Gallus Anonymous, began working on the first Polish

chronicle – Chronica Polonorum (1112).

In Krakow Kasper Straube’s printing house published the first printed publication in Poland

(1473).

In Krakow Konrad Celtis, a German humanist, established Sodalitas Litteraria Vistulana – the

first literary association in Poland (1489).

In Krakow Jan Heller’s publishing house published the first book in Polish (1508).

In Krakow the first Polish periodical, Merkuriusz, was published (1661).

The Krakow’s history is closely related to the life stories of the Polish Nobel Prize winners in

literature – Henryk Sienkiewicz, Władysław Reymont, Czesław Miłosz, Wisława Szymborska.

Krakow is a location of the national organizations dedicated to the promotion of literature

and readership in Poland – The Book Institute, the Polish Writer’s Union, the Polish Writer’s

Association.

A number of prestigious prizes are awarded in Krakow annually, including Transatlantyk, Jan

Długosz Prize, Kazimierz Wyka Prize, Goncourts' List: Polish selection, the Wisława

Szymborska Prize.

Krakow is also a home to popular publishing houses classified as key players on the national

market – e.g. Wydawnictwo Literackie, Znak, Biały Kruk.

In Krakow work 80 bookstores and almost 30 antiquarian bookshops, including the oldest

bookshop in Europe, Matras, which dates back to the 17th century.

Several dozen libraries operate in Krakow – the regional library, municipal and district

libraries, as well as scientific, academic, and university libraries.

Popular literary cafes, referring to the tradition of café culture of the turn of 19th century, are

located in Krakow.

Krakow was awarded the prestigious UNESCO City of Literature title (2013).

Krakow is the host of the most important literary festivals in Poland: the Milosz Festival, the

Conrad Festival.

Facts pointed out above make Krakow the perfect location for an international publishing and

readership event.

And the 19th reason (reason for those who do not need a particular reason) – the International Book

Fair in Krakow is worth taking part in.