1869 whitepaper choosing anesp
TRANSCRIPT
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Choosing the Right
Email Service Provider
The top 20 factors to consider when
shopping for a top tier ESP
A White Paper from
ClickMail Marketing
February 2009
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Contents
Page 3 Email is easy. Or is it?
Page 4 Why its so important to choose the right ESP
Page 5 20 Factors to Consider when Choosing a Top Tier ESP
(1) Email Automation (Drip And Triggered)
Page 6 (2) Deliverability
Page 7 (3) Authentication Support
(4) Usability
(5) Integration
Page 8 (6) Segmentation and Targeting
(7) Reporting and Analysis
Page 9 (8) Sub Accounts
(9) Reliability
(10) Ongoing Education
(11) Customer Service
Page 10 (12) Scalability
(13) Platform Training
(14) Security
(15) Technical Consulting Services
Page 11 (16) Strategic Consulting Services
(17)Scoring Tools
(18) Differentiates And Supports Both Marketing
And Transactional Emails
Page 12 (19) Pricing
(20) Complementary Services
Page 13 How to Evaluate ESPs
When to Use an Email Expert like ClickMail
Page 14 Conclusion
Page 15 ESP Scoring Sheet
Page 16 About ClickMail Marketing
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Email is easy. Or is it?Email marketing has become more sophisticated and more challenging. At
the same time, its less trusted than it used to be by recipients, ISPs (Internet
Service Providers) and corporate spam filters. This is due to several factors
including:
relevant
As a result, email is now less likely to get delivered, get opened and get
interacted with. Not surprisingly, despite emails excellent ROI (Return On
Investment) compared to other channels, the ROI is declining. According to
the DMAs (Direct Marketing Associations) Power of Direct annual economic
impact study, released October 2008, for every dollar spent, email marketing
ROI will drop from $57.25 in 2005 to a projected $43.52 in 2009. Further,
the DMA predicts email ROI will continue to drop, projecting a $37.99 return
for every dollar spent in 2013.1
Yet, despite the declining ROI, email still provides a far better ROI than anyother marketing medium. and its still the preferred means of communication
among consumers.2 So its worth doing everything you can to succeed in the
email marketing space to protect your email marketing ROI.
Just as email marketing can be complex, so is choosing a top tier ESP (Email
Service Provider). Comparing ESPs to each other isnt always an apples-to-
apples comparison. They each have their specific areas of strengths and
weaknesses. For example, some ESPs excel at integration with web analytics
or CRM (Customer Relationship Management) systems, some are very strong
in deliverability, and others have a more intuitive interface. The differences
dont just stop there: The same piece of content sent to the same list ondifferent ESPs will give you different delivery results.
Email marketing ROI is dropping in part because fewer people are receiving,
opening or responding to email marketing campaigns. And that means
choosing the best ESP can make the difference between a decreasing ROI or a
consistent or even increasing one. Choosing the right ESP for your company
not only means choosing the one that will excel at the features most
important to your email marketing initiatives, but also the one that will allow
you to attain the best ROI.
For every dollarspent, email
marketing ROI isdropping from
$57.25 in 2005to a projected
$43.52 in 2009.
1 E-mails Killer ROI Less Lethal by the Year: DMA, DIRECT, by Ken Magill Oct 14, 2008,
http://directmag.com/email/1014-email-roi-dma/
2 2008 Channel Preference Survey, Exact Target
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Why its so important to choose the right ESPAlthough email marketing ROI is dropping, email still has the highest return
on investment by far, more than twice any other marketing channel according
to the DMA.3 That means its worth making sure youre doing it right and
that starts with choosing the right ESP.
Even the smallest incremental change can add up to big dollars. Consider
deliverability, for example. Say ABC Company has an email list of 100,000
names, sells its widgets for $25 each, and has a 3% conversion rate. Even
with the higher cost per email using a top tier ESP, the increase in emails
delivered and therefore sales made more than covers that additional
cost. As you can see in Figure 1, increasing the deliverability rate means ABC
Company nets $9,280 more in revenue in just one email send, despite the
higher cost to send.
Figure 1: Increased revenue achieved with higher deliverability rate
Entry Level ESP Top Tier ESP
# of names on list 100,000 100,000
Deliverability rate 76% 91%
Delivered 76000 91000
Conversion sell rate 3% 3%
# sales 2280 2730
Average sale price $25 $25
Total sales $57,000 $68,250
Cost of ESP per email 0.005 0.015
Cost to email $380 $1,365
Net revenue $56,620 $66,885
Increase in cost $985
Increase in revenue $10,265
The benefits dont end there. The amount of profit (ROI) still increases and
the results in this table actually compound when one takes into account theLTV (Life Time Value) of a customer.
A great deliverability rate isnt the only reason for choosing an ESP, because
no one ESP is the right fit for every company. However, these numbers do
illustrate the effect your choice of ESP can have on your ROI.
A great deliverabilityrate isnt the only
reason for choosingan ESP, because no
one ESP is the right fitfor every company.
3 As cited in Promo Magazine, October 18, 2007 (http://www.emarketer.com/Article.aspx?id=1005543)
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Choosing the right ESP for your organization is also important because youreentering into a long-term relationship with them. Your ESP will become an
integral part of your marketing initiatives and your technology systems. You
dont want to bear the cost to switch if you find out the ESP doesnt fit your
needs as well as you expected it to. Nor do you want to be stuck with an
ESP thats not the best fit and is not enabling the best results. Start with the
ESP thats the right fit for your company and campaigns now, and that can
support your needs in the future.
When it comes to ESPs, dont shop on price alone. You get what you pay
for. Instead, take the time to investigate your options and all the factors
that matter to your email marketing initiatives. Below is a list of 20 factors
to consider. Some factors are more important to consider than others,
depending on your needs. For each factor, youll see information about why it
matters and what to look for.
When researching ESPs, also remember to consider not just todays needs but
what your needs may be in the future. Do you have a major change planned
in the company, like introducing a CRM system? Make sure your ESP will
integrate with it. Are you expecting rapid growth? Do you have the staff to
handle your marketing needs? Make sure the ESP can scale. Will you want to
be able to easily (automatically) re-market to Web site visitors who abandon
a shopping cart? Make sure the ESP has a clean integration with your Web
analytics platform. When your ESP choice is well thought out, your emailmarketing and bottom line will benefit. Make sure its well thought out not
just for this year, but that it will also accommodate your future needs.
At the end of this whitepaper, youll find a scoring sheet to use when
evaluating ESPs against these 20 factors.
20 Factors to Consider
when Choosing a Top Tier ESP
1. EMAIL AUTOMATION (DRIP AND TRIGGERED)
Why It Matters Scalability of automated communication means more 1-to-
1 messaging which means being more relevant to your audience without
requiring a lot of extra hands-on management. More relevance leads to more
opens, click throughs and conversions. It also leads to increased efficiency
because your sending reputation improves and thats what the ISPs are
looking for when delivering the email. You will then get a higher percentage
of emails to the inbox. This capability also allows you as the marketer to
send more timely messages based on behavior and/or where a subscriber is
in the sales cycle.
When it comes toESPs, dont shop on
price alone. You getwhat you pay for.
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What to Look For The more successful instances of email automation arethe ones that allow a higher degree of flexibility within the tool. Look for:
These third-party databases contain fields that you will want to query for
effective segmentation.
subscribers and communicate with them accordingly.
to segment the audience that you really want.
requisite logic and business-rules, or to integrate to a CMS (Content
Management System). Also consider the complexity to set up and
maintain it.
Also consider:
maintaining the automation? What does it cost for the ESP to support it?
email interaction, then focus on the automation capabilities of the ESP. If
you can define the logic or business rules at the CRM level, focus more
on integration between the two platforms.
2. DELIVERABILITYWhy It Matters Deliverability means different things to different people.
For an ESP, an email being delivered means there was a successful handoff
between servers. For a marketer, delivery means the email went to the
recipients inbox (not spam or junk folder). A marketer needs the email to
be delivered to the recipients inbox so that it can be opened, clicked on and
interacted with.
What to Look For
MarketingSherpa?
Pivotal Veracity or ReturnPath before requiring a contract?
extra cost?
whitelisting, enrollment to feedback loops, authentication protocols and
optimization for all?
Deliverability meansdifferent things to
different people.
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3. AUTHENTICATION SUPPORTWhy It Matters Authentication is publishing the mail servers that are
authorized to send email on your behalf. This establishes who you are and
gives the recipient an established method to identify your email. You start
to establish a reputation by mailing; however, proving your identity can
help reduce the likelihood of a false-positive across ISPs. There are currently
four main types of authentication: SPF (Sender Policy Framework), SenderID,
DomainKeys and DKIM (DomainKeys Identified Mail). Having a good online
reputation leads to a better deliverability rate because most ISPs look at your
sending reputation as a key factor on whether to route the message to the
inbox.
What to Look For Different ESPs offer varying levels of authentication
support and some dont offer it at all. ESPs that support SPF and SenderID
will have to setup the required DNS record to establish your Envelope From
Authentication. However, to ensure youre compliant with SenderID you may
also need to set up the required DNS record for your own Message From
Domain. Also, look out for extra or hidden costs (setup and monthly) from
your ESP.
4. USABILITY
Why It Matters The usability of an ESPs interface affects how well it will
work for your organization. If your stafffinds it difficult to use, they wont
use it effectively. If its easy to use, that decreases errors and thereforeincreases efficiency.
What to Look For Consider how well it works on an individual level and
how it works for your organization. Does it allow people across the company
to collaborate? How much training is required? Consider ease of navigation,
the testing environment, reporting, account configurations and profile
settings. Is the workflow intuitive? Are there preloaded templates? Is there a
WYSIWYG (What You See Is What You Get) editor? Are there optional interfaces
for different user types? For example, can you turn on/offmore complex (and
therefore more difficult to use) features for some users? Above all, make sure
you can take the user interface for a test drive. Dont rely on the ESP showingyou an internal demo version get an actual instance of their platform that
you can test drive for real.
5. INTEGRATION
Why It Matters Integration means getting information in and out of the
application, so your email platform can work with programs like Web
analytics, CRM, CMS and custom reporting dashboards. These days your
subscribers are less tolerant of generic batch and blast content. Email has
to be more timely, relevant and personalized. And that often means email
must be driven by data from outside the email marketing application via
integration.
These days yoursubscribers are lesstolerant of generic
batch and blastcontent. Email
has to be moretimely, relevant and
personalized.
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What to Look For Does the ESP have pre-configured integrations withthe platforms you want to integrate to? Is the ESP platform Web services
compliant? What is the breadth of the API (Application Programming Interface
functionality? For pre-configured integrations, make sure the integration does
everything you need it to do as not all ESP integrations are created equal. For
custom integration, look into the security and robustness of the API calls. Is
there an online developer community? Examine some sample code. What is
the availability of skilled programmers to develop and maintain code? Also
look behind the scenes to evaluate the ESPs infrastructure to support the API
calls. The best API isnt going to help if the redundant, scalable infrastructure
isnt there to serve it. In this case SLAs (Service Level Agreements) are critical
for business or mission critical email communications. How many API calls
are served and how many are served without error?
6. SEGMENTATION AND TARGETING
Why It Matters You want database segmentation and targeting factors
because smaller, more targeted email lists consistently perform better in
terms of opens, click throughs and conversions. This enables being able to
send the right message at the right time to the right audience. It also allows
you as a marketer to transcend the batch-and-blast email practices that,
over time, lose the war of attrition.
What to Look For Can you search and select based on date ranges, values
and value ranges? How easily can you determine past recipient behavior?Does the platform offer support for data tables (relational data)? Can you
do complex filtering, combining logical and/or statements without knowing
frequency and timing filtering factors so you can make sure subscribers are
not emailed too frequently.
7. REPORTING AND ANALYSIS
Why It Matters Reporting and analysis tools are critical for measuring the
effectiveness of your email campaigns and making adjustments to optimize
ROI over time.
What to Look For Make sure youre clear on the metrics that matter for
your business and review how well the reporting capabilities of the ESP
match those needs. Standard metrics include sends, deliveries, opens,
click throughs and forwards. What level of detailed reporting is available
for bounce messages (i.e. why did a message bounce)? Does the ESP offer
downloadable, programmable (i.e. set and forget), post-click through
reporting like ClickStream (resulting Web behavior from an email campaign)?
Do you have flexibility to customize the reports? How easy is it to export
results so they can be used with other tools or data? Look for the ability to
Smaller, moretargeted email lists
consistently performbetter in terms of
opens, click throughsand conversions.
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tag links for analysis in Web analytics tools, as well as the ability to shareinformation between Web analytics, CRM and email applications.
8. SUB ACCOUNTS
Why It Matters Sub accounts allow you to track and bill different
departments within your organization. It also provides an appropriate
application user interface depending on a users need or role (e.g. to make
sure a message is approved by management before it is sent).
What to Look For When using sub accounts to track different users, does
the ESP allow for audit trails? Does the platform support message approval
prior to launch? Look for the ability to set various permission levels and
feature sets. If applicable, check for the ability to separate or share data and
content among departments, franchises or member companies operating
under one umbrella brand account.
9. RELIABILITY
Why It Matters When your ESP is down, you will not be able to send emails
(neither manual nor automated); you may lose valuable data that cannot
be tracked; and you wont have access to reporting. Any mission critical or
revenue generating initiatives are essentially rendered inoperable.
What to Look For Look for an uptime of 99.5% or higher. Ask for an
SLA, and find out the recourse if the SLA isnt met. How many releases and/or upgrades does the ESP do on a quarterly basis? Annually? How much
unplanned downtime did the ESP suffer in the last 12 to 24 months? Ask for
and check with customer references!
10. ONGOING EDUCATION
Why It Matters The logistics, laws and best practices around email
marketing are constantly in flux. You need to be kept up-to-date on the
latest information to make sure youre compliant and maximizing both your
deliverability and effectiveness.
What to Look For A focus on best practices and ongoing communicationin terms of newsletters, whitepapers and blogs. Also look for an online
community where users share experiences and knowledge. Is there live or
on-demand training available? At what cost?
11. CUSTOMER SERVICE
Why It Matters When there is a problem, you need timely resolution. With
over 100 ESPs to choose from, much of email is being viewed as commodity-
based. Therefore level and quality of service is a prime differentiator.
The logistics, lawsand best practices
around emailmarketing are
constantly in flux.
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What to Look For Consider the overall account servicing. What hours arecalls answered? Test and track after-hours support. What type of ticketing
system exists? Ask for references from current clients: Ask those clients if the
ESP is only reactive or also proactive in managing the account.
12. SCALABILITY
Why It Matters Scalability efficiency gives you the ability to send large
amounts of email and process large amounts of data in a reasonable period
of time.
What to Look For What is the published SLA? How long until a job starts?
What delivery capacity exists (i.e. marketing messages vs. transactional
messages)? What MTA (mail transfer agent) is being used? What differences
exist between automated system calls (API) vs. manual sends via the
interface?
13. PLATFORM TRAINING
Why It Matters The sooner you and your staffare proficient on the
platform, the faster you start reaping the benefits of the new ESP.
What to Look For Are there costs for initial or follow-up training? Is
training available both online and live? Is training mandatory before being
allowed to call customer support? Do new releases include training? You want
an ESP that offers easy access to resources to ensure your ramp up time isminimal.
14. SECURITY
Why It Matters Your customer list is valuable proprietary information.
Therefore, security should be paramount and extend beyond the platform to
cover access to the network as well as local access of the ESP facility. Also, al
public companies today must comply with regulations like SOX and HIPAA.
What to Look For From a legal perspective, what level of security do you
require? Is the ESP SOX compliant? HIPAA compliant? Do they have network
intrusion detection? Firewalls? Employee screening? Are they insured,licensed and bonded? Internally you should consider password strength and
encryption safeguards. What type of audit trails are available? Can you see
who logged in and did what?
15. TECHNICAL CONSULTING SERVICES
Why It Matters Without a well thought out and executed integration,
your ability to market effectively is hindered. Often the complexity of an
integration is underestimated in both difficulty and cycles (time). A good
technical consulting services team can ensure the integration matches your
needs and is done within a pre-determined budget and timeline.
The sooner youand your staffareproficient on the
platform, the fasteryou start reaping the
benefits of thenew ESP.
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What to Look For Will you be given an integration document or is there
a team in place to do the integration for you? Most top tier ESPs have a
professional services division, but they are often backlogged. Make sure
youre clear on expectations of integration timelines. Ensure the team has
integrated to your platforms before. Ask for and follow up on references.
Also look at ongoing support costs for managing the integration.
16. STRATEGIC CONSULTING SERVICES
Why It Matters Identifying your goals is an important first step toward
determining your strategy. A good strategic consulting services team can
help you outline your goals and chart out the tactics needed to define and
optimize your ROI.
What to Look For A proven track record of successful email marketing
programs. Ask for and check with references that are in your industry or, at a
minimum, have a similar set of needs. Look for experience with your specific
ESP as this may prove beneficial in translating theory to practice. Areas
of expertise can include recency/frequency management, messaging and
layout, relevance strategy (drip, trigger-based, dynamic content, and
click-stream marketing), cross-sell/up-sell, life-cycle and transactional
marketing.
17. SCORING TOOLSWhy It Matters Scoring tools allow you to monitor, manage and improve
the delivery, credibility, reputation and rendering of your marketing and
service communications. For example, most ISPs determine whether to
deliver your email to the inbox based on your online sending reputation. Or
consider the ability to see what emails look like in different clients: If your
emails dont render properly in certain email clients, you run the risk of not
only having a bad user experience, but also damaging your brand.
What to Look For Review the scoring tools for their ability to give you
insight into content, rendering, deliverability and online reputation. Does the
ESP use their own or a third-party reporting tool like Pivotal Veracity? Is thereporting actionable, meaning does it indicate how to correct the problems it
detects?
18. DIFFERENTIATES AND SUPPORTS
BOTH MARKETING AND TRANSACTIONAL EMAILS
Why It Matters Transactional messages are typically more mission critical
in nature (e.g. order confirmation, signup confirmation, shipping information
etc). If transactional messages are sent from the same IP address as the
marketing messages, then the deliverability of the transactional messages
might be blocked or routed away from the inbox due to the reputation of the
company as an online marketer.
A good strategicconsulting servicesteam can help you
outline your goalsand chart out thetactics needed to
define and optimizeyour ROI.
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What to Look For The ability to send transactional messages with adifferent dedicated IP address. Also the ability to send rich-media (HTML)
transactional messages that allow for metrics tracking (opens/clicks) and are
better suited for up-sell/cross-sell opportunities. Also, make sure sending
transactional and marketing emails can be accomplished within the same ESP.
19. PRICING
Why It Matters The flexibility to have the pricing and payment terms
match your needs based on your sending patterns and budget constraints
means you have a vendor that cares and is responsive to your needs. More
flexible contract terms mean youre better equipped to try new tactics
without long-term revenue or volume commitments.
What to Look For You dont want to choose your ESP based on price,
but you do want to know exactly what youre getting. Most ESPs require
a 12-month usage/revenue commitment. Look for indemnity and liability
language: Are you prepared to accept the termination terms? Which optional
features have costs (e.g. dynamic content, dedicated IP, API deployment,
survey modules, hosted content/landing pages)? Investigate these details
early in the selection process, particularly if you are in a highly regulated
industry such as finance, insurance or healthcare, or if your corporation is
known for strict contractual negotiations. Ask for contracts from potential
ESPs and have them reviewed for any red flags before final vendor selection.
20. COMPLEMENTARY SERVICES
Why It Matters Successful email marketing programs rarely stand alone.
Being able to leverage complementary broadcast services such as fax, voice,
SMS and direct mail means your integrated campaign reaches far beyond
the email inbox. Also, having a vendor that can help create custom landing
pages, hosted databases, desktop reporting widgets, custom surveys,
optimized HTML and more means your marketing campaigns are that much
more likely to be successful.
What to Look For What other services does your ESP offer? Is there a
partner network? What other vendors is the ESP partnered with? For howlong? Consider capabilities you might want in the future, such as customized
Web development including landing, signup and reporting pages. Is there
business systems integration? Will the ESP actually work with your code and
IT staff, or just supply documentation and advice?
Successful emailmarketing programs
rarely stand alone.
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How to Evaluate ESPsSelecting a top tier ESP can be a bit overwhelming given the range of choices,
the persuasiveness of sales reps, and the long list of factors to look at
described above. Here are five ways to make evaluating an ESP easier:
1. When youre searching for a new provider or just double-checking that
the one youre using is the best fit use the ESP scoring sheet at the
end of this whitepaper as a guideline to make sure you consider all the
factors important to your organization.
2. Use a consultant or advisor to help you put together your RFP, evaluate
the ESPs or give you firsthand knowledge about the strengths and
weaknesses of the providers youre considering. Make sure the 20 factors
listed above are considered when creating your RFP.
3. Invest in a research report that compares the various top tier ESPs. Plan
to spend between $750 to $4,000, depending on the report, or engage
with a consultant or advisor that has access to these reports.
4. Once youve narrowed down your choices to two or three, request a no
obligation trial from the ESP. Use their service for a month and see how
well it works for your organization. If the ESP youre interested in doesnt
offer this option, ask them if they have a reseller or partner that does.
5. Score the ESPs that youre evaluating against each other beyond the user
interface: test how well your audiences are delivered in the various ESPs
by comparing the delivery rates, open rates and bounce logs of your
randomly segmented list.
When to Use an Email Marketing Consultant or AdvisorUsing the right email marketing consultant or advisor can make the process
easier and faster, and ensure a better result. An advisor can help you develop
the RFP, or might even have one you can adapt. Using an advisor also savesstaff time. Putting together and executing an RFP can be time-consuming
and therefore costly. Typically companies use a cross-functional team
including someone from sales, someone from IT along with the Marketing
stakeholders. The process of choosing the right ESP is a long cycle. A
consultant or advisor can do many of these steps for you. But perhaps the
best reason for using the right advisor: Theyll get you a free trial.
Using the right emailsolutions advisor can
make the processeasier and faster, and
ensure a better result.
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Because its so much work to research your buying decision, there is a costto selecting a top tier ESP. There is also the risk that even with your research,
youre not going to select the best one for your company. An email marketing
consultant or advisor can both lower the cost and help you make the right
choice. Youll save money by moving through the process more efficiently,
reducing the time required. Youll also lower your risk because a consultant
or advisor will make sure you compare the factors that matter the most to
your situation. You also can take ESPs for a test drive when you work with
the right advisor: they can set you up with a free trial, so you can actually
use the platform and see the deliverability results.
To find an email marketing consultant or advisor who can help you with
the ESP selection process, look for a company that isnt tied to just one or
two ESPs, or else they wont be objective enough. Also consider how long
theyve worked in the email marketing space, their involvement in marketing
associations and industry organizations, their client list, and how up-to-date
their knowledge is. For comparison, consider ClickMail Marketing. ClickMail
Marketing is an email marketing vendor and advisor that represents over a
dozen ESPs. We are actively involved in the Direct Marketing Association, the
Association of Strategic Marketing, the American Marketing Association, and
the Email Experience Council. ClickMail has a proven track record of client
successes built over the past decade, and publishes both a blog and an email
newsletter to help its clients stay current on the email marketing industry.
ConclusionEffective email marketing is hard. And its only going to get harder. Doing
careful research during the ESP selection process means choosing the right
ESP and having the right ESP can make email easier and more profitable.
Thats why reviewing potential ESPs using these 20 factors is so important.
Youre entering into a long-term relationship, one that will significantly
impact your eMarketing ROI. Take the time to take an in-depth look at each
provider youre evaluating, and consider working with an email marketing
consultant or advisor like ClickMail Marketing to optimize your ESP research
and analysis.
2009 ClickMail Marketing Inc
Eff
ective emailmarketing is hard.And its only going to
get harder.
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ESP SCORING SHEET
How to use this scoring sheet: First, review the Why It Matters description for each factor in the whitepaper. Next,
weight each factor according to how important it is to your organization on a scale of 1 to 10 (1 being not importan
and 10 being extremely important). Then score the ESPs for each factor, again using a scale of 1 to 10 where 1 is
very poor and 10 is outstanding. The winner of the three is the ESP that scores the highest number of the sum totalof the factor weight multiplied by the score. For example:
Factor Weight ESP 1 ESP 2 ESP3
1. Email Automation (drip and triggered) 7 9 7 5
In this example, ESP 1 scores 63 (7x9), ESP 2 49 (7x7) and ESP 3 35 (7x5) .
Factor Weight ESP 1 ESP 2 ESP3
1. Email Automation (drip and triggered)
2. Deliverability
3. Authentication Support
4. Usability
5. Integration
6. Segmentation and Targeting
7. Reporting and Analysis
8. Sub Accounts
9. Reliability
10. Ongoing Education
11. Customer Service
12. Scalability
13. Platform Training
14. Security
15. Technical Consulting Services
16. Strategic Consulting Services
17. Scoring Tools
18. Differentiates and Supports Marketingand Transactional Emails
19. Pricing
20. Complementary Services
Total
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8/9/2019 1869 Whitepaper Choosing AnESP
16/16
CLICKMAIL MARKETING WHITE PAPER:CHOOSING THE RIGHT EMAIL SERVICE PROVIDER 16
ClickMail Marketing, Inc.
1155 Triton Drive, Suite E
Foster City, CA 94404
Phone: 866.418.4877
Fax: 866.388.5664
www.clickmailmarketing.com
About ClickMail Marketing
ClickMail Marketing has the nations largest selection of email
service providers, with dozens of the leading ESPs from which
to choose. We represent, license, or resell multiple platforms
so we can recommend the one that will best suit your needs.
Tell us your requirements and well set you up with the ESP
thats right for you. And to make sure you get the best ROI
from your email campaigns, ClickMail Marketing Services is
there to ensure your mail is not only deployed on the right
platform with the right vendor, but that your message reaches
your audience, renders correctly and generates results. We
publish The Whitelist, an email marketing blog, at
www.clickmailmarketing.com/whitelist/and The ClickMailMarketer newsletter at www.clickmailmarketing.com/
newsletter.html.