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13 Stars media2020 Media & Marketing Kit

SAN LUIS OBISPO COUNTY’S FINEST PUBLICATIONS

PASO ROBLES MAGAZINE

COLONY MAGAZINE

ATASCADERO NEWS

PASO ROBLES PRESS

CENTRAL COAST TRVLR+VINO

CENTRAL COAST RANCH LIFE

AVILA BEACH LIFE

MORRO BAY LIFEDesigned & Printed

Only inCalifornia

13 Stars Media Marketing Kit 2020 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585

Most widely circulated print publications in San Luis Obispo CountyNo. 1 Online News Source & Top-ranked Traffic Metrics*

PASO ROBLES MAGAZINE30,000 Printed Monthly • 27,000 Direct Mailed

COLONY MAGAZINE20,000 Printed Monthly • 17,000 Direct Mailed

ATASCADERO NEWS3,000 Printed Weekly • No. 1-ranked Online News Source

PASO ROBLES PRESS3,200 Printed Weekly • No. 1-ranked Online News Source

CENTRAL COAST TRVLR+VINO™35,000 Printed Quarterly • 5,000 Direct Mailed

CENTRAL COAST RANCH LIFE™20,000 Printed Monthly • 2,500 Direct Mailed

AVILA BEACH LIFE3,000 Printed Monthly • 1,700 Direct Mailed

MORRO BAY LIFE8,500 Printed Monthly • 6,500 Direct Mailed

*Ranked independently by alexa.com

WHO WE AREFamily-owned and operated.

Locally-grown and locally-invested.Family, community, and business focused.

Culturally-relevant, trusted • Designed and Printed in California.

OUR MISSIONTo deliver the best source of quality, local news and information about

the community, events, people, places, arts, business, and culture to every deliverable address in our coverage areas.

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Making Communities Better Through Print™

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INSIDE THIS ISSUE:

DOG BEACH PURCHASE REACHING HEADSEE PAGE 10

COMMERCIAL FISHERS ADAPTINGSEE PAGE 6

A HAPPY—HEALTHY—MEMORIAL DAYSEE PAGE 10

STRONGERPhysically Distant. Socially Bonded.

Together.

STRONGER


atascaderonews.com

twitter.com/@AtascaderoNews

facebook.com/@AtascaderoNews

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RECORD

SUPREME COURT makes major ruling on LGBTQ employment rights | A5

SPORTS

MLB SIGNS LOCAL athletes Mac Lardner and Hunter Barnhart | A4

During this unprecedented period of our history, we’re all living through extremely unsettling

times and events. From the devastating effects of the COVID-19 pandemic with the near-total economic shutdown; to the recent nationwide protests and political unrest; to the vegetation fire that we had in town last week that could have been so much worse; to the gunman and tragic deaths nearby in Paso Robles – all told, it’s left us feeling overwhelmed. These very weighty issues call for a great deal of thoughtful consideration, many discus-sions and empathic understanding, none of which can be adequately addressed in the space allowed for this article, but I will attempt to begin a conversation here that I hope continues throughout our commu-nity.

When those we want to believe are heroes betray the trust we have placed in them in a horrific manner, as seen recently in Minneapolis between police officers

and George Floyd, we must speak out, question, reflect and review. Surrounding these issues, the City has understandably received a lot of inquiries and comments regarding our Use of Force Policies. Anyone with internet access may want to visit the Police Department’s page of the City’s website which has a great deal of information available, including the entire Police Policy Manual, along with infor-mation from Chief Jerel Haley regarding our department’s policies in regards to the 8 Can’t Wait Initiative.

Some of our friends and neighbors feel they have experienced racism here in Atascadero. I believe we should all be concerned because this is much more than a police problem; it is a community prob-lem. We must not tolerate racism, indi-vidually or collectively. We must seek to uncover our unconscious biases and learn how we can change them. Diversity advo-cate Vernā Myers warns that our internal, unconscious biases can be dangerous and we all need to work on looking for them, acknowledging our discomfort and then moving toward, not away from, what

may make us uncomfortable. We need to expand our circles and build relationships. Finally, when we see something, we need to say something – we need to learn how to speak up if our friends, family members or coworkers say or do something that

may be biased. I invite you to watch this video featuring Ms. Myers, “How to Overcome our Biases”.

I believe that anyone should be able to

AUSD Works to Cut $4M from 20-21 Budget

Atascadero News, Paso Robles Press

Welcome BackBrian Williams

EDUCATION 13 STARS MEDIA

ATASCADERO — The Atascadero Unified School District board of trustees revealed the proposed budget cuts for the upcom-ing school year as well as approv-ing $522,000 for the architectural planning and design services for a new pool.

AUSD announced, based on the Governor’s May revised budget proposal, the District is facing over $4 million in reductions for the 2020-2021 school year. A majority of the cuts will be to classified person-nel. Even with the modifications, the District will likely dip into reserves and be deficit spending.

The District stated it could not identify $4 million in cuts but did outline reducing what amounts to nine full-time certificated employees and 29 full-time classified personnel.

The District is taking a worst-case scenario approach to its budget process, realizing that everything is fluid due to the COVID-19 pandemic.

“We do know that the state will adopt the budget here in a couple weeks, and we’ve been told that there will probably be a state budget revi-sion in August or early September due to the tax receipts that have been delayed due to COVID-19. The board could adopt this budget today, and it could change tomorrow, and we do hope this is a worst-case scenario,” AUSD Assistant Super-intendent Jackie Martin. “We have the reserves, excess reserves above our required 3 percent, because of COVID-19 we have been doing our best to save. We basically did a hiring freeze. We froze all costs once we did close schools to capture as many savings as possible in anticipation of the economy being hurt because of the closure, and that will help us get through 2021 and potentially 2022.”

The certificated cuts include four elementary teachers and two high school teachers. The majority of the classified employee reductions will be instructional assistants and special circumstances instructional aids.

In addition to the reductions, the District eliminated all one-time expenditures, reduced textbook and device allocations, reduced Special Ed Extended School Year expendi-tures, and left eight teaching posi-tions vacant to start the next school year.

As of now, the District will fill those positions with substitute teach-ers, alluding to them as “vacant but

CONTINUED ON PAGE A15 CONTINUED ON PAGE A15

The Atascadero NewsAtascadero. Real News. Congratulations

to the 2020 graduating class!Good News • Real News • Your Hometown News

atascaderonews.com

Top Greyhound leaves AHS with a 4.56 cumulative GPA

The time has come to speak out, question, reflect and review

Veteran returns home to lead editorial department

AHS Valedictorian Jonathan Dolan to Attend UC Berkeley

CLASS OF 2020

EVENTS

THIS FATHER’S DAY guide will help you get the perfect gift for him | A13

LOCAL NEWS

ACTIVE SHOOTER INCIDENT ends with multiple deaths and injuries | A3

A tascadero High School senior Jonathan Dolan is known as a fierce competitor on the

Greyhounds cross country and track and field teams and is no slouch in the classroom either.

Dolan earned the top honor in the class — valedictorian — by finishing with a lofty cumulative 4.56 grade point average.

He was recognized when Atascadero High School celebrated its graduates on Wednesday, June 10, via a drive-by-parade-style ceremony. Each student received their diploma in front of

the city’s most iconic structure, the Rotunda. More than 350 students made their way around the Sunken Gardens, including graduates from Paloma Creek and ACE.

While many valedictorians address their classmates during the graduation

High 81º | Low 53º

WEATHER

By CONNOR [email protected]

By HEATHER MORENOMAYOR OF ATASCADERO


In September 2019, the Paso Robles Press and Atascadero News were acquired by local owners Nicho-

las and Hayley Mattson under the 13 Stars Media umbrella with Paso Robles Magazine and Colony Magazine.

During the merger, current editor Brian Williams joined the new team. He assisted in bringing the weekly newspapers into the fold and spent three months working with the Mattson’s to improve the quality of the historic newspapers.

During that time, Williams was recruited to a position in Brookings, Ore., where he managed two newspa-pers — the Curry Pilot in Brookings and the Del Norte Triplicate in Cres-cent City, Cal.

Atascadero Mayor Talks Police and Prejudice

STAFF REPORT

CONTINUED ON PAGE A15

CITY OF ATASCADERO


Also, trustees approve $522K for design

services and planning for new pool

Protesters gather in Sunken Gardens with Atascadero City Hall in the background. A quote from Abraham Lincoln faces the park, inscribed as “The most valuable of all arts will be that of deriving a comfortable subsistence from the smallest area of soil.”Photo by Nicholas Mattson

Atascadero Valedictorian Jonathan Dolan stands in front of the Rotunda Building after receiving his diploma. Contributed photo

Making Communities Better Through Print.™

Good NewsReal News

Hometown NewsSince 1916

VOL. CIV, NO. XXIII THURSDAY, JUNE 18, 2020 atascaderonews.com • $1.00 • WEEKLY

pasoroblespress.com

twitter.com/@PasoRoblesPress

facebook.com/@PasoRoblesPress

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I n September 2019, the Paso Robles Press and Atascadero News were acquired by local

owners Nicholas and Hayley Mattson under the 13 Stars Media umbrella with Paso Robles Magazine and Colony Magazine.

During the merger, current editor Brian Williams joined the new team. He assisted in bring-ing the weekly newspapers into the fold and spent three months working with the Mattson’s to improve the quality of the historic newspapers.

During that time, Williams was recruited to a position in Brook-ings, Ore., where he managed two newspapers — the Curry Pilot in Brookings and the Del Norte Triplicate in Crescent City, Cal.

“We didn’t want Brian to go, and we did all we could to entice him and his wife to stay in the area,” Hayley Mattson said. “During a dinner, we agreed in some form that we would relook at things in six months, not know-ing then that coronavirus had other plans for all of us.”

In less than three months, COVID-19 changed the entire

PASO ROBLES — Paso Robles has its coveted southern Gateway Project. The City Council paved the way for the Paso Robles Gateway Project Tuesday night, June 16, with nine separate 5-0 votes — seven resolutions and two ordinances.

Council also unanimously approved the 2020-21 budget with-out any significant reductions to services such as police and fire due to a drop in revenue from COVID-19 restrictions.

The major Gateway piece voted on Tuesday night was the annexation of 170-plus acres into the City of Paso Robles for the development of two hotel-resorts with 325 rooms, three commercial centers total 73,600 leasable square feet, 17 workforce apartment units, up to 80 attached single-family residential resort units or a third hotel with 100 rooms, and approximately 98-plus acres of agri-culture and open space areas.

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Together We Grow“We switched banks for the service.

American Riviera goes above and beyond!”— Kellie Avila, Owner, at Avila Traffic Safety

High 87º | Low 51º

WEATHER

W ell, it’s finally over…kind of…

As everyone has heard by now, we were not able to come to a peaceful resolution with Mr. Lira. Our thoughts are with his family, who is

suffering a loss. Nobody should have to go through that. Our hearts also go out to the family and friends of James Harding Watson, who was murdered.

As for everyone involved, Paso cannot thank you enough. From the dispatchers, officers, streets division, IT, restaurants who dropped off food, to the many thoughts and prayers we

received from the community. Every-one pulled together to bring this situa-tion to an end.

The real heroes are our spouses and families, whom we left in a matter of minutes, flying out the door, without being able to answer many ques-

PASO ROBLES — While the graduating seniors at Paso Robles High School have to wait a little longer before they eventually toss their tassels to the other side and step into their futures, one student, Danielle Halebsky, already knows where she stands and that is at the top.

Paso Robles has chosen a college-style graduation that will take place on July 8 through July 11 with four ceremonies per day to keep everyone as safe as possible during the COVID-19 pandemic.

Families will be organized on the field into different socially distant groups with the stage. Every group will get a chance to hear Halebsky’s address via a prere-corded message except for the lucky few in her group who will listen to her speech in person.

The Bearcats’ valedictorian finished high school with a cumulative 4.84-grade point average and achieved a goal she set for herself when first set foot on campus.

“Being valedictorian has always been a goal,” Halebsky told The Paso Robles Press. “I’ve wanted to accomplish this since the beginning of high school. I got straight A’s in middle school and wanted to continue that into high school.”

For a student to earn a GPA of over 4.0, they must not only take advanced placement classes but also excel in them. A.P. classes are created to test above-average students through critical thinking, prepare them for college, and, at times, push them out of their comfort zones, which is why Halebsky chose A.P. Spanish as her most challenging course.

“A.P. Spanish was probably the hardest class I had over the four years,” Halebsky said. “There were a lot of students who spoke Spanish at home, whereas I only spoke it in class. This made it challenging for me to understand everything and perform, as well as them.”

Paso’s top student excelled in the upper-tier Spanish offering and is looking forward to taking major-spe-cific courses next year. She plans on staying local and attending Cal Poly and majoring in Mathematics.

“I’ve always had a passion for math, and I was good at it,” she explained. “I played strategy games and solved logic puzzles and riddles, even at an early age. I like math because it’s logical.”

Not only did Halebsky excel in the classroom, but she also worked hard after school and committed herself to several extracurricular activities at PRHS. During her four years, she was in six different clubs — Robotics Club, Skills USA, CSF, Drama Club, International Club, and the Creative Writing Club. She also helped out in the math center.

PRHS Valedictorian Halebsky Ready to Solve Challenges AheadCLASS OF 2020

COMMUNITY


CONTINUED ON PAGE A15Paso Robles High School Valedictorian Danielle Halebsky. Contributed photo


Atascadero News, Paso Robles Press

Welcome Back Brian Williams

Council Approves Gateway Project

AnnexationAdditionally closes

shortfall in 2020-21 budget

13 STARS MEDIAGOVERNMENT

STAFF REPORT

By BRIAN [email protected]


PRPD Police Chief Lewis Offers Thanks

During trying times, Chief Ty Lewis thanks those involved in situation resolution

Future plans to attend Cal Poly and major in Math in sight

Veteran returns home to lead editorial

department

By TY LEWISPASO ROBLES CHIEF OF POLICE

The community showed their gratitude for the tremendous work done by our local police force by decorating downtown with blue ribbons. Photo by Hayley Mattson

Wow! Quality, hometown news

since 1889.Delivering your hometown news, weekly in print and daily online at the top-ranked pasoroblespress.com!

RECORD

SUPREME COURT makes major ruling on LGBTQ employment rights | A5

SPORTS

MLB SIGNS LOCAL athletes Mac Lardner and Hunter Barnhart | A4

EVENTS

THIS FATHER’S DAY guide will help you get the perfect gift for him | A13

LOCAL NEWS

ACTIVE SHOOTER INCIDENT ends with multiple deaths and injuries | A3

Making Communities Better Through Print.™

Hometown NewsSince 1889

VOL. CXXXI, NO. I THURSDAY, JUNE 18, 2020 pasoroblespress.com • $1.00 • WEEKLY

Making Communities Better Through Print™

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MAY 2020 • MORROBAYLIFENEWS.COM

INSIDE THIS ISSUE:

DOG BEACH PURCHASE REACHING HEADSEE PAGE 10

COMMERCIAL FISHERS ADAPTINGSEE PAGE 6


STRONGERPhysically Distant. Socially Bonded.

Together.STRONGER

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LOCAL NEWS ... BEACH VIEWS • MAY 2020

ALSO INSIDE THIS ISSUE:

AVILABEACHLIFENEWS.COM

AVILA AND THEOTHER PANDEMICSEE PAGE 4

CENTRAL COAST AQUARIUM SHUTDOWNSEE PAGE 3


Phot

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Who We Are .............................. 3Our Mission ............................... 3Our Publications ...................... 3Who We Serve ........................... 5Our Numbers ............................ 6From Our Clients ..................... 7Editorial Philosophy ................ 8Editorial Calendar .................... 9Ad Sizes & Specifications .. 10-13Ad Rates & Due Dates ....... 14-19Special Productions ............... 20Online Advertising ................. 21Advertising Policies ................ 22

CONTENTS:Thank you for your interest in

trusted hometown publications.

Our magazines and newspapers are central to community activity

in San Luis Obispo County.

Nicholas & Hayley Mattson Owner-Publishers

13starsmedia.com(805) 466-2585

[email protected]

COMPLETE LOCAL COVERAGE

100,000 PRINTED MONTHLY

65,000 DIRECT MAILED TO CENTRAL COAST ZIP CODES

IN HIGH-QUALITY, HIGH-INCOME NEIGHBORHOODS

SAN LUIS OBISPO COUNTY’S FINEST PUBLICATIONS & TOP-RANKED WEBSITES

Designed & Printed

Only inCalifornia


WHO WE SERVE

Our Demographics are Simple.We deliver to every address in North SLO County and Morro Bay — the fastest-growing economy in SLO County over the past 10 years. Our publications also reach the entire Central Coast from Monterey to Ventura counties, and around the Central Valley.

8 PUBLICATIONS • 1 GREAT MARKET

PASO ROBLES • TEMPLETON • SAN MIGUEL • SHANDON • BRADLEY

ATASCADERO • SANTA MARGARITA • CRESTON

MONTEREY • SAN LUIS OBISPO • SANTA BARBARA • VENTURA COUNTIES

VISITORS TO THE CENTRAL COAST FIND OUR PUBLICATIONS FIRST

Population 56,113 • Median Age 40.1Age 20-34 20.6% • Age 35-54 26.1% • Age 55-69 15%

Median Income $63,773 • Median Property Value $411,550

Population 47,512 • Median Age 39.3Age 20-34 19.3% • Age 35-54 28.6% • Age 55-69 19.6%

Median Income $69,587 • Median Property Value $397,400

The Central Coast is home of the best communities in California,

hosting some of the best residents and travelers. in the world

Unparalleled beauty and unparalleled travel • California’s Central Coast

has a recipe all its own, and a reputation renowned around the world.

Our hometown Paso Robles is central to the Central Coast, home of the

world-famous California Mid-State Fair. Only one company covers it all.

Find us on street racks, in Hotels and B&Bs, tasting rooms & wineries, local restaurants, visitor centers, chambers of commerce, libraries and on the go with our mobile-friendly web apps at pasoroblespress.com •

atascaderonews.com • centralcoasttrvlr.com •


REACHING YOUR CLIENTS

LOCAL VISITOR HOTSPOTSThousands of local copies• Local Hotels, Wineries & Tasting Rooms• Restaurants, Coffee Shops, & Eateries

• Professional Offices & Waiting Rooms• Local Businesses and Visitor’s Centers• Newsstands & Racks

PASO ROBLES MAGAZINEReaches more than 100,000 readers monthly.

COLONY MAGAZINEReaches more than 70,000 readers monthly.

ATASCADERO NEWS10,000+ weekly readers • 100,000+ impressions monthly

PASO ROBLES PRESS10,000+ weekly readers • 130,000+ impressions monthly

CENTRAL COAST TRVLR+VINO™150,000+ quarterly readers

CENTRAL COAST RANCH LIFE™100,000+ quarterly readers

AVILA BEACH LIFE3,000 Printed Monthly • 1,700 Direct Mailed

MORRO BAY LIFE8,500 Printed Monthly • 6,500 Direct Mailed

Our local connection with the communities we serve not only come with the highest saturation, but with the

highest level of trust. Our content matters to our readers. We inform them, connect them, and inspire them.

Our strength is in our network.

We trust our readers. We trust our advertisers. And they trust us. Find out why by joining the family.


FROM OUR CLIENTS“Frontier Floors has advertised in EVERY issue of the Paso Robles Magazine for over 17 years — and now in Colony Magazine! It is the best way to reach the entire North County community, promote our products and services and build

long-term relationships with our customers!” — Dana Verreras, Frontier Floors

“Blake’s has served Paso Robles for over 66 years and our best advertising is with Paso Robles Magazine. We’ve used it since it started nearly 17 years ago, and we know our customers read it cover to cover and hold on to it all month

long. They talk about the stories and we always get good feedback over our ads. That lets us know our ad dollars are getting great results…it works!”

— Brent Goodwin, Blake’s True Value Hardware

“Paso Robles Magazine is a ‘go-to’ for local events and all the happenings in the area. My clients tell me they read it “cover to cover.” With the new,

improved glossy magazine, I’m glad to continue my support by advertising in this great publication!” — Kim Bankston, Patterson Realty

Paso Robles Magazine is the ONLY print advertising we do because it reaches the community and beyond! It just plain works!

— Mark McConnell and Liz Lee – Heart to Heart Real Estate

I’m so glad you two have taken over much of the publishing in north county! You’re doing a wonderful job! I love how it’s returning to our

hometown roots, but keeping view of the larger world picture. — Joyce Rabellino, Local Resident

“As a real estate agent, I go into a lot of houses in the area, and what do I see on every coffee table? Colony Magazine. Well done!”

— Greg Malik, Greg Malik Real Estate Group

“As a new home owner in Paso five years ago, my husband and I knew little about the businesses and resources in the area. Paso Robles Magazine became an invaluable resource in finding businesses, services, entertainment, events

and more. Your articles are not only informative, but also warmly reflective of the Paso community. We continue to look forward to each monthly issue.”

— Kristine Peterson, Paso Robles resident & Paso Robles Magazine reader


EDITORIAL PHILOSOPHYAll Original Content, Produced by Local Journalists.

North San Luis Obispo County has an identity all its own.Laid back, hard working, community oriented, historically unique,

geographically ideal, and economically independent. We are the destination for new residents and visitors who enjoy our unique

lifestyle, and the ambassadors of California love.

Our publications are the fountainhead of that lifestyle and the portal for those seeking the undiscovered that makes our community special.

ROUND TOWN.Personal perspectives into parts of our community written by experienced columnists who hold intimate knowledge.

PEOPLE.Personal profiles from our curious writers, looking for what makes a person unique and interesting — whether they are unsung heroes or local celebrities.

FEATURES. Timely and essential articles on subjects that matter to our residents and visitors alike.

LOCAL BUSINESS. Profiles on business that matters to the community, and business spotlights for select advertisers running on extended contracts.

OAK LEAF & TENT CITY. Education, music, health, sports, visual & performing arts, nonprofit spotlights, and local culture.

TASTE. Local deliciousness including wineries, tasting rooms, restaurants, pubs, breweries, coffee shops, and more that tantalize the senses. Our entrée special presents a local dining experience at one of our relevant advertisers.

EVENTS. All things happening in North SLO County, from clubs and meetings to concerts and fundraisers.

LAST WORD.Something to leave you uplifted and proud of our community.


EDITORIAL CALENDAR

JANUARYNew Year Special

Taste of Paso Restaurant IssueFEBRUARY

Health, Fitness, & WellnessRoblan of the Year

MARCHHome Improvement

Wedding IssueAPRIL

WildflowersHikes, Bikes, Walks & Rides

Pets & AnimalsMAY

Memorial DayPlanes, Trains & Automobiles

National Tourism MonthJUNE

The Art IssueLocal Summer Getaways

JULYPaso Pops / 4th of July

California Mid-State FairAUGUST

Back to SchoolWinemaker’s Cookoff

SEPTEMBERHarvest Season

OCTOBERPioneer DayNOVEMBERVeteran’s DayThanksgivingDECEMBER

Holiday Gift GuideWinter HolidaysYear in Review

JANUARYNew Year Special

Taste of Colony Restaurant IssueFEBRUARY

Health, Fitness & WellnessCitizen of the Year

MARCHHome Improvement

Wedding IssueAPRIL

WildflowersHikes, Bikes, Walks & Rides

Pets & AnimalsMAY

Memorial DayPlanes, Trains & Automobiles

National Tourism MonthJUNE

The Art IssueLocal Summer Getaways

JULY4th of July

California Mid-State FairAUGUST

Back to SchoolCruisin’ Weekend

SEPTEMBERHarvest Season

OCTOBERColony DaysNOVEMBERVeteran’s DayThanksgivingDECEMBER

Holiday Gift GuideWinter HolidaysYear in Review


13 STARS MEDIA MAGAZINE MODULAR SIZES (INCHES)

1/8 .......................... 3.75 x 2.43751/4 Horizontal ..... 7.625 x 2.4375 Square ....................... 3.75 x 53/8 ................................ 3.75 x 7.51/2 Vertical ............ 3.75 x 10.125 Horizontal .............. 7.625 x 5

9/16 ............................ 5.6875 x 7.5

3/4 .............................. 7.625 x 7.5

Full Page ................... 8.375 x 10.875

Bleed .............. 8.875 x 11.375

Live/Safe ........ 7.875 x 10.375

SIZE .......................... Width x Height SIZE .......................... Width x Height

MAGAZINE SIZES & SPECS

Printing: Heatset Offset — US Web Coated (SWOP) v2Binding: Saddle stitch | Paper: 65lb Glossy Cover, 45lb Glossy Text

COLORS:CMYK process: No PMS, RGB or Spot Colors. Black must be 100% K, set to overprint. Total four-color ink density should not exceed 280 percent. Note: exceeding 280% ink density may affect print quality or color matching. Color variations may occur sporadically during printing process*.

PREFERRED PROCESSED FILE FORMATS:PDF: PDF/X-1a Acrobat 5.0 Version 1.4 or higher with CMYK images between 200–400 ppi at 100% of final image size used. No printer marks. No bleed on ads less than a full page. Embed or outline fonts.

ACCEPTABLE NATIVE FILE FORMATS:InDesign: CS6 or later. Package high-res images and fonts (or outline).

UNACCEPTABLE FILE FORMATS:Jpeg, gif, Microsoft Publisher, Microsoft Word. Charges may apply.*

FONTS:Package and submit, embded, or outline all fonts.

* Advertisers will incur 10% surcharge for graphic design file corrections.

3/4

January 2020, Colony Media Magazines colonymedia.us | 1

9/16Vertical

1/4 HorizontalJanuary 2020, Colony Media Magazines colonymedia.us | 2

1/2Vertical

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1/4Square

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2020 DUE DATES

SPACE RESERVED* MATERIALS*

CAMERA-READY ART* IN HOMES**

MAGAZINE RATES & DATES

Sizes Open 6-Mo. 12-Mo. Full $1795 $1530 $1350 3/4 $1420 $1200 $1100 9/16 $1090 $930 $820 1/2 $980 $835 $735 3/8 $750 $640 $560 1/4 $520 $440 $390 1/8 $275 $230 $205

Sizes Open 6-Mo. 12-Mo. Full $1305 $1110 $980 3/4 $1035 $880 $780 9/16 $800 $680 $600 1/2 $720 $610 $540 3/8 $550 $465 $415 1/4 $375 $320 $285 1/8 $195 $165 $150

JanuaryFebruary

MarchAprilMayJuneJuly

AugustSeptember

OctoberNovemberDecember

12/10/20191/102/103/104/105/116/107/108/109/1010/911/10

12/12/20191/132/123/124/135/136/127/138/129/1110/1211/12

12/16/20191/152/143/134/155/156/157/158/149/1510/1511/16

1/2/20201/302/274/24/305/297/27/319/310/110/2912/3

AD DESIGN & APPROVAL: Our graphic designers are fluent in design of ads to fit our specs, connect with our market, and communicate with our ad consultants. Provide your ad consultant with direction, high-resolution materials, and let our experts make you an ad that works. DESIGN FEES: Contract graphic design fees for new designs are 10% of reserved ad size. Monthly updates to ads will be billed at 5% of ad rate.IMPORTANT: Ad Approval is due at least 12 days prior to our “In Homes” date. If not approved by press date, the latest direction will be relied on as ‘advertiser-approved’ and set for print.; fees may be waived only at the discretion of our contracted designers.

*Space reservations placed or materials recieved after due date are subject to a 10% surcharge. Contact your ad consultant prior to the space closing date for an approved extension. **Dates are guaranteed to the best of our ability.

PAYMENT DUE ON RECEIPT. LATE FEES APPLIED AFTER 30 DAYS. Exceptions must be in writing.


13 STARS MEDIA NEWSPAPER MODULAR SIZES (INCHES)

1/12..................................... 3.625 x 51/10.................. 5.5 x 4.1 or 11.25 x 21/8............. 5.5 x 5.125 or 11.25 x 2.51/6..... 7.375 x 5.125 or 3.625 x 10.25

1/4......... 5.5 x 10.25 or 11.25 x 5.1251/2......... 5.5 x 20.75 or 11.25 x 10.253/4.................................. 11.25 x 15.5Full Page ..................... 11.25 x 20.75


NEWSPAPER SIZES & SPECS

Printing: Coldset Web Offset • Paper: 45 GSM Standard Newsprint


PREFERRED PROCESSED FILE FORMATS:PDF: PDF/X-1a Acrobat 5.0 Version 1.4 or higher with CMYK images between 150-180 ppi at 100% of final image size used. No printer marks. No bleed on ads less than a full page. Embed or outline fonts.





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NEWSPAPER RATES & DATESThe Paso Robles Press The Atascadero News

All contract rates are net and non-commisssionable. All advertising space other than contract accounts will be billed at open rate.

MODULAR DIMENSIONSBroadsheet (120 column inches)

Dbl. Truck - 12 col. x 20.75 in. (249) 1 Full Page - 6 col. x 20.75 in. (124.5) 3/4 Page Horizontal - 6 col. x 15.5 in. (93) 1/2 Page Horiz. - 6 col. x 10.25 in. (61.5) 1/2 Page Vert. - 3 col. x 20.75 in. (62.25) 1/4 Page - 3 col. x 10.25 in. (30.75) 1/6 Page - 3 col. x 6.1625 in. (18.5) 1/8 Page - 3 col. x 5.125 in. (15.375) 1/10 Page - 3 col. x 4.0825 in. (12.25)1/12 Page - 2 col. x 5.125 in. (10.25) 1/15 Page - 2 col. x 4.0825 in. (8.1625)

FREQUENCY DISCOUNTS15% discount for 2 monthly insertions25% discount for 3 monthly insertions35% discount for 4 monthly insertions

GENERAL & OPEN RATESDisplay $22.25 per column inch Classified $17.50 per column inch Non-Profit $16.75 per column inch

COLUMN WIDTHSBroadsheet Display Ads (6 columns x 20.75 inches) 1 column = 1.75 inches (.125 col. gutter)

Classified Ads and Legals (9 columns x 20.75 inches)1 column = 1.15 inches (.125 col. gutter)

PREPRINT INSERTIONSSingle Sheet - $85 per/MAll other inserts quoted separately.

Deadlines: Preprint insertion orders and materials must be delivered to our office or the printing facility no later than eight working days prior to publication.

Delivery: Casey Printing Inc.398 E. San Antonio Dr.King City, CA 93930. Deliveries are accepted from 9 a.m. to 3 p.m. Monday through Friday.

PUBLICATION DEADLINESThursday Issue Deadline: Monday, 5 p.m. prior to publicationHoliday Deadlines: Certain holidays may require earlier deadlines.

NEWSPAPER DISCOUNT AND CONTRACT INFO

Sizes Open 2x per mo. 4x per mo. Full $2770 $2355 $1800 3/4 $2065 $1755 $1340 1/2 $1385 $1175 $900 1/4 $685 $580 $445 1/8 $340 $290 $220


TRVLR+VINO RATES & DATES

PUBLICATION DATES

CIRCULATION

Seven options provide for all variety of marketing needs Get 10% off for 2X, or 25% off for 4X annually

AD SIZESFull Page + Ed

Full Page2/3 Page1/2 Page1/3 Page1/4 Page

Business Spotlight

1X$2275$1595$1195$925$575$475$795

4XN/A

$1,195$895$695$430$355$595

2XN/A

$1,435$1,075$835$515$425$715

SPRING Delivered March • Ad Order Deadline Feb. 10SUMMER Delivered June • Ad Order Deadline May 10AUTUMN Delivered Sept. • Ad Order Deadline Aug. 10WINTER Delivered Nov. • Ad Order Deadline Oct. 10

140,000 ANNUALLY • 35,000 PER QUARTER

MONTEREY COUNTY • SAN LUIS OBISPO COUNTY SANTA BARBARA COUNTY • VENTURA COUNTY

500+ LOCATIONS: HOTELS, VISITOR CENTERS, BUSINESS CENTERS, AND TRAVELER HOT SPOTS

Ask about our monthly payment options

UNITS IN INCHES

FULL PAGE ..6.75 x 102/3 .................6.25 x 6.21/2 .............6.25 x 4.6251/3 ....................6.25 x 31/4 .........3.0625 x 4.625

SIZE ... Width x Height

MODULAR SIZES

FULL PAGE ..6.75 x 102/3 .................6.25 x 6.21/2 .............6.25 x 4.6251/3 ....................6.25 x 31/4 .........3.0625 x 4.625

SIZE ... Width x Height1/4

1/2

2/3

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Central Coast

TRVLRPassport to Paradise


13 STARS MEDIA TABLOID MODULAR SIZES (INCHES)

1/12......................................... 3.5 x 51/10.......................... 5.5 x 4 or 11 x 21/8......................... 5.5 x 5 or 11 x 2.51/6....................... 7.25 x 5 or 3.5 x 10

1/4.......................... 5.5 x 10 or 11 x 51/2........................ 5.5 x 20 or 11 x 103/4.......................................... 11 x 15Full Page ............................... 11 x 20


TABLOID SIZES & SPECS








Page 1 | Colony Media Tab 2020 Published by The Atascadero News

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13 STARS MEDIA SUPER TAB MODULAR SIZES (INCHES)

1/12 ................................... 5 x 2.751/8 ................................... 5 x 3.751/4 Horizontal ....... 7.625 x 2.375 Vertical ................. 5 x 7.6875

1/2 Vertical ..................... 5 x 15.5 Horizontal .......... 10 x 7.68753/4 ................................. 10 x 11.6Full Page ............................ 10 x 15.5


SUPER TAB SIZES & SPECS








1 - Colony Media Super Tab | January 2020

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2020 DUE DATES

SPACE RESERVED* MATERIALS*

CAMERA-READY ART* IN HOMES**

JanuaryFebruary

MarchAprilMayJuneJuly

AugustSeptember

OctoberNovemberDecember

12/20/20191/172/143/204/175/156/197/178/219/1810/1611/20

12/20/20191/172/143/204/175/156/197/178/219/1810/1611/20

12/26/20191/222/193/254/225/206/247/228/269/2310/2111/25

1/2/20201/302/274/24/305/287/27/319/310/110/2912/3

*Space reservations placed or materials received after due date are subject to a 10% surcharge. Contact your ad consultant prior to the space closing date for an approved extension. **Dates are guaranteed to the best of our ability.

Prices are per-publication, per-issue. ***BSD must be paid in advance for the year.

Sizes Open 3-Mo. 6-Mo. 12-Mo. Full $599 $499 $449 $399 1/2 $449 $349 $299 $249 1/4 $299 $249 $199 $149 1/8 $199 $149 $139 $129 1/12 $149 $129 $119 $99 BSD $480 per year***

Sizes Open 3-Mo. 6-Mo. 12-Mo. Full $1199 $949 $849 $749 1/2 $849 $699 $649 $549 1/4 $549 $499 $449 $349 1/8 $349 $299 $249 $199 1/12 $299 $249 $199 $149 BSD $650 per year***

BSD: Our Business and Service Directory gives you meaningful, complete community coverage in every home and business.*** Must be paid 12 months in advance. DESIGN FEES: Contract graphic design fees for new designs are 10% of reserved ad size. Monthly updates to ads will be billed at 5% of ad rate.IMPORTANT: Ad Approval is due at least 7 days prior to our “In Homes” date. If not approved by press date, the latest direction will be relied on as ‘advertiser-approved’ and set for print.; fees may be waived only at the discretion of our contracted designers.


13 STARS MEDIA MAGAZINE MODULAR SIZES (INCHES)

1/8 .......................... 3.75 x 2.43751/4 Horizontal ..... 7.625 x 2.4375 Square ....................... 3.75 x 53/8 ................................ 3.75 x 7.51/2 Vertical ............ 3.75 x 10.125 Horizontal .............. 7.625 x 5

9/16 ............................ 5.6875 x 7.5

3/4 .............................. 7.625 x 7.5

Full Page ................... 8.375 x 10.875

Bleed .............. 8.875 x 11.375

Live/Safe ........ 7.875 x 10.375


RANCH LIFE SIZES & SPECS

Printing: Heatset Offset — US Web Coated (SWOP) v2Binding: Saddle stitch | Paper: 65lb Glossy Cover, 45lb Glossy Text


PREFERRED PROCESSED FILE FORMATS:PDF: PDF/X-1a Acrobat 5.0 Version 1.4 or higher with CMYK images between 200–400 ppi at 100% of final image size used. No printer marks. No bleed on ads less than a full page. Embed or outline fonts.





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RANCH LIFE RATES & DATES

PUBLICATION DATES

Seven options provide for all variety of marketing needs Get 10% off for 2X, or 25% off for 4X annually

SPRING Delivered Feb. • Ad Order Deadline Jan. 10SUMMER Delivered May • Ad Order Deadline Apr. 10AUTUMN Delivered Aug. • Ad Order Deadline Jul. 10WINTER Delivered Nov. • Ad Order Deadline Oct. 10

Ask about our monthly payment options

Central Coast

RANCH LIFE+EQUINE ENTHUSIAST

CIRCULATION80,000 ANNUALLY • 20,000 PER QUARTER

300+ LOCATIONS: RANCH, FARM, EQUINE AND AGRICULTURE BUSINESS CENTERS & HOT SPOTS

CITIES AND COUNTIES THROUGHOUT THE CENTRAL COAST AND CENTRAL VALLEY

COMING SOON!

AD SIZESFull Page + Ed

Full 3/41/21/41/8

1X$1275$795$695$495$295$195

4XN/A$595$520$370$220$145

2XN/A$715$625$445$265$175


AUGUST 2016ROTTA Winery

4-page Glossy Center Spread

JUNE 2017Firestone Walker

4-page Glossy Center Spread

APRIL 2018Estrella Warbirds

Warbirds, Wings, and Wheels 104-page Glossy Gatefold Cover Spread

MAY 2018Santa Margarita Ranch

Best of the West Antique Equipment Show8-page Glossy Double Gatefold Cover

JUNE 2018Firestone Walker / Paso Pops

4-page Glossy Gatefold Cover Spread

SPECIAL PRODUCTIONSOur publications have run special productions for many organizations and events. From six pages of editorial dedicated to the California Mid-State Fair in 2018, to nine pages dedicated to the annual Pioneer Day Parade, our publications are dedicated to making an impact for our

partners and the community regarding important area events.

Our expanded promotional menu includes multi-page foldouts and special productions that we have done for many of our local institutions,

organizations and events.

Contact our ad consultants for special pricing and available packages.


ONLINE ADVERTISINGNORTH SLO COUNTY’S BEST-READ AND HIGHEST-RANKED SITES

PASOROBLESPRESS.COM | ATASCADERONEWS.COM

TOP-RANKED BY ALEXA.COMREACH THOUSANDS OF DAILY READERS LOCALS AND VISITORS

LOOKING FOR ACTIVITIES AND EVENTS IN NORTH SLO COUNTY!

DIMENSIONS:Dimensions: All dimensions are pixels Banner:• Desktop: 1200x200• Mobile: 800x300Sidebar:• Desktop & Mobile: 400x400

ACCEPTABLE FILE FORMATS:JPEG: Jpeg files are preferredGIF: Animated GIF files are acceptable. Please create to repeatPNG: Portable Network Graphics are acceptable but not preferred

COLOR:Color must be in RGB

UNACCEPTABLE FILE FORMATS:PDF, Illustrator, Photoshop, any Microsoft documents or programs.

Note: Corrections made to submitted files will be billed to advertisers at our Design Fee rates. Ad sizes may vary on display by user device.

Sizes 1-Mo 3-Mo. 6-Mo.

BANNER $499 $399 $299

SIDEBAR $225 $175 $125

SPECIAL PRICING: Nonprofits and our print advertisers receive 25% off listed prices.


ADVERTISING POLICIESPLACEMENT: Placement fees apply to Back Page (30%) and Inside Front Page (25%). All other placement request guarantees are a 20% fee. Publisher will insert a previously-run ad if a contracted advertiser does not submit a new ad, or provide new materials and direction, by Materials Due deadline. Publisher will make every effort to comply with placement requests, but will not guarantee location if it conflicts with the principles of the magazine. All ads are subject to Publisher’s approval. Publisher reserves the right to reject any ad for any reason at any time. Publisher reserves the right to place the word ‘Advertisement’ on any ad that could, in the opinion of the Publisher, be mistaken for magazine editorial.

ARTWORK: Ads designed by our contracted designers are made to order for advertisers, and become shared property between the Publisher and the advertiser as of the date of ad approval. There shall be no additional restrictions of use prescribed to either the Publisher and Advertiser.

DISCOUNTS: Frequency and other discounts are earned on execution of accepted and approved terms. Accounts that fail to execute according to terms will be charged back the difference between earned and open rates.

PAYMENT: New, off-contract, or transient advertising orders must be accompanied with payment. Payments are due on receipt, late after 30 days. Exceptions must be authorized in writing by the Publisher. We accept checks and major credit cards (credit card charges more than $1,000 may be subject to a 3% fee). ACH transfer is free.

LATE PAYMENTS: Balances will be assessed a 3% monthly fee (not to exceed 18% per year) every 30 days past due. Credit cards on file shall be charged for all invoices more than 30 days past due. Balances more than 120 days past due may be turned over for collection and the debtor will be liable for all costs accrued by the collection process. Accounts more than 90 days late required to prepay future ads until credit reestablished. Accounts more than 45 days late subject to credit hold until current.

CANCELLATIONS: Cancellations must be made in writing prior to space reservation deadline. Cancellations made after deadline shall not cancel charges, including design surcharges, regardless of whether ad is printed.

FULFILLMENT: Unless impeded by an Act of God, delivery on our advertising agreement will be made to the best of our ability. 13 Stars Media is not responsible for errors, omissions, or failures by third parties.

INDEMNITY: Advertisers and their agencies are solely responsible for the contents and claims of their advertisements. Advertisers and their agencies shall indemnify 13 Stars Media, their owners and their affiliates of any harm caused by their advertising.

NOBODY TRAVELS AS FAR AS 13 STARS.

THE CENTRAL COAST’S NO. 1 FAMILY OF PUBLICATIONS

MakingCommunities

BetterThrough

Print.™

13 stars media - pasoroblespress.com · mattson under the 13 stars media umbrella with paso robles...

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