10 insights on being 'highly recommended,' with paul rand
TRANSCRIPT
@33voices
creative intelligence to help entrepreneursthink, grow, and live.
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Paul RandFounder, president, and CEO of Zocalo Group, one of the world’s leading digital, social media, and word of mouth marketing agen-
cies and one of the fastest grow-ing companies inside Omnicom
Group.
@PaulMRand
Stream interview Watch videoWatch videoNo.1
The overwhelming majority of people
buy on recommendations.
Have you determined how you’re going to be talked about?
Stream interview Watch videoWatch videoNo.2
Marketing is never a one-way conversation.
the best marketers enter the conversation
their customers are already having.
Stream interview Watch videoWatch videoNo.3
Advocates multiply your reach.
identify your key influencers and give them a reason to extend your message.
Stream interview Watch videoWatch videoNo.4
TO BE HIGHLY RECOMMENDED:
Stream interview Watch videoWatch videoNo.4
TO BE HIGHLY RECOMMENDED:Develop a purposeful story
about how you want to be talked about
Stream interview Watch videoWatch videoNo.4
TO BE HIGHLY RECOMMENDED:Live your brand –
keep your promises
Stream interview Watch videoWatch videoNo.4
TO BE HIGHLY RECOMMENDED:Be human
and always transparent
Stream interview Watch videoWatch videoNo.4
TO BE HIGHLY RECOMMENDED:Stay engaged
and interesting
Stream interview Watch videoWatch videoNo.4
TO BE HIGHLY RECOMMENDED:Never stop evolving and getting better
Stream interview Watch videoWatch videoNo.5
Search is social and it’s Youtube that’s becoming
the recommendation medium of choice.
Stream interview Watch videoWatch videoNo.6
Keep in mind that to be referrable, you have to deliver a memorable experience
worth talking about.it’s the Wow factor.
Stream interview Watch videoWatch videoNo.6
Keep in mind that to be referrable, you have to deliver a memorable experience
worth talking about.it’s the Wow factor.
33voicesPaul Rand - How To Create A Referrable Brand
Stream interview Watch videoWatch videoNo.7
Crafting your story starts with understanding the market gap that you fill .
make it clear and compelling.
Stream interview Watch videoWatch videoNo.8
You impact what you measure; keep an eye on the following:
Stream interview Watch videoWatch videoNo.8
You impact what you measure; keep an eye on the following:
Social media reach and impressions
Stream interview Watch videoWatch videoNo.8
You impact what you measure; keep an eye on the following:The precise action that you want people to take
Stream interview Watch videoWatch videoNo.8
You impact what you measure; keep an eye on the following:
Sales
Stream interview Watch videoWatch videoNo.9
Your customer is interested in your reputation.
tell them what you stand for.
Stream interview Watch videoWatch videoNo.10
To win hearts and minds,
Show, don’t tell.
Really reflect...
Do you know why people are recommending you?
Really reflect...
