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Lead Generation 

Generating leads for new Customers and

Distributors

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We get paid for building an organization?

Finding Customer

s

Sponsoring Distributor

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Why Generate Leads?

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What are the Ingredients In Making This Lead Generation

Work?

Activity – You Need Leads?

• Finding 20 Customers

• Keeping 20 Customers

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DMO

• Talk to people – consistency is key

• Invitation to presentation

• Select your plan - talk to 10 people a day

Invitation Presentation Follow-up

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Effective Lead Generation• It’s all about the presentations!!

• Talk to 10 persons per day

• 40 – 10 – 2

• 40 presentations

• 10 new Distributors

• 2 Supervisors

Talk to 10

people per day

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1. People you know

2. People you don’t know

There are 2 types of People - Hot or Cold

“Finding people to talk to is as easy as going to your cell phone's address book.”– John Peterson Founder’s Circle

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Creating your list of people -

People You KnowThe easiest people to talk to are the people you already know: your family, friends, work associates and leisure acquaintances.

Why? Because they know you and you have a level oftrust and influence with them. This is your “Circle of Influence” and this is a great place to start building your business. These are people you feel comfortable with.

These are all people you will want to talk to about Herbalife.

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Your Circle of Influence

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People You Know

• Daily contacts

• Friends and family

• Restaurant, salon, bank, post office

• Gym

• Workplace, lunch

• Use memory joggers (IBP) (Book1 - p.18-20)

• Continue to expand your COI(ex. Clothing store)

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Ways to TalkIn addition to talking to your Circle of Influence, you can also start finding new people to talk to, people you don’t necessarily know. Here are some proven methods to help you find more people to talk to:

Wear• The Button and use PROMOTE! accessories (see Business Support Tools manual, #4975)

Hand Out• Flyers* *Check Rules of Conduct and Distributor Policies

• “Design Your Life” DVD• “Personalize Your Program” DVD• Various marketing and sales tools available at MyHerbalife.com

Creating your list of people -

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Use Sales Tools• Presentation Book • Product Catalog• Postcards• “Earn What You’re Worth” Brochure

Conduct Surveys• Conduct surveys in the street or shopping mall

Herbalife offers many sales and marketing items to help you reach people you don’t know. To learn about these items or to place an order, visit MyHerbalife.com. Ask your Sponsor what they suggest.

Creating your list of people -

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People You Don’t Know• Referrals

• Button – brand

• Direct approach - live/phone

• Surveys

• House parties / In Service

• Nutrition Clubs / WLC

• Flyers

• Advertisement

• Internet / Facebook / Twitter

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• Choose a plan that matches your goals

• Take action

• Keep track of your #’s (employ your kids)

Keys To Success

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To Succeed• To succeed in sales, simply talk to lots of people everyday. And here’s what’s exciting. There are lots of people!

–Jim Rohn

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Use, Wear, Talk

Key Concepts for Generating a LEADS:

•Use the products

• Wear the Brand & Button (marketing)

• Talk to people

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Use

• Use the products

• The best advertisement for Herbalife is your passion for the products and the success you have achieved.

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Wear• Continue your Circle of Influence list.

• Wear your button.

• Use surveys.

• Advertise.

• Keep and provide samples for potential customers.

• Use sales tools.

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Talk• Button response.

• Make presentations.

• Hold house parties.

• Know your stories and facts and be ready to discuss them.

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Button Response• Are you serious about your goal?

• How much weight do you want to lose?

• What did you try before?

• Why didn’t that work for you?

• When would you like to get started losing that weight?

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Don’t Sell. Share.

The most important retailing tool is your own passion for the products and the opportunities.

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3 Parts To Business

Products Marketing Plan

YOU

Everything works when You work……Massive action = Massive results!

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Putting it all togetherDMO

HOM

Quickstart Training

STS(& Events)

TeamSupportSystem

Royalty

RoyaltyR

oyalty

Royalty

Reta

il

Retail

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FoundationA.Concept – problem vs. solution

- we are looking for dissatisfied people

B. Two Questions

1. What’s your business?- to get customer results-to teach distributors to get customer results so they teach others

(WLC – built in – great follow up)

2. How’s Business?

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INVITATION

APPLICATION PRESENTATION

REGISTRATION

-Ads

-Flyers-Buttón-C of I

-Samples

-Product-Business

Stories-3 Wt. Loss

-3 Health-3 Business

-Pitch Book-HOM-DVD

-Internet-Home Party

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Not Yet Distributor

Clients

Supervisor

Invitation 40-10-2

Presentations

Client

HOM – Local Training

STS & Local Training

Daily Method of Operation

The Recruitment System

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Not Yet Distributor

Clients

Supervisor

Invitation 40-10-2

Presentations

Client

HOM – Local Training

STS & Local Training

Daily Method of Operation

The Recruitment System

Clients with Product Results

Referrals

Personal Contacts

Circle of Influence

Button

Surveys

Flyers

Ads

Invitation

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Button Response• Are you serious? (About making extra

money)

• How much money would you like to earn?

• What have you tried in the past?

• Why did that not work for you?

• Did you ever think of having an independent business?

• If I can show you a simple way to earn ______________ without interfering with what you’re doing, would you be interested in taking a look?

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Not Yet Distributor

Clients

Supervisor

Invitation 40-10-2

Presentations

Client

HOM – Local Training

STS & Local Training

Daily Method of Operation

The Recruitment System

Herbalife Opportunity Meeting (H.O.M.)

Nutrition Club

Home Meetings/Gatherings

Telephone Conferences

Promotional Material, Herbalife Videos

Pitch Book

Information

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The Value of a Customer

“One well-taken-care-of customer could be more valuable than $10,000 worth of advertising.”

–Jim Rohn

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Your Sponsor

You

Your Downline

Your Herbalife Team

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• TELL him how to do it!

• SHOW him how to do it!

• Let him TRY to do it!

• Have him DO it!

Sponsorship Rule

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The Right Place• You are in the right place at the right time!

• Welcome to Herbalife!