1 1 all about deca how to organize your deca chapter created by: the university of north texas in...

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1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Page 1: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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All About DECAAll About DECAHow to Organize

Your DECA Chapter

Created by: The University of North Texas

in partnership with the Texas Education Agency

Page 2: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

Use of Modules

2

In reviewing the content of this professional In reviewing the content of this professional development module, it may be helpful for you development module, it may be helpful for you to use the following tools to take notes, to use the following tools to take notes, summarize key points and identify ideas to summarize key points and identify ideas to implement in your classroom:implement in your classroom:

Cornell Notes Example Sample Cornell Notes Sheet Sample Cornell Notes Sheet that demonstrates how to take notes, summarize key that demonstrates how to take notes, summarize key points, and identify specific ideas for implementation.points, and identify specific ideas for implementation.

Cornell Notes FormCornell Notes Form Blank Cornell Notes Sheet for Blank Cornell Notes Sheet for use in taking notes, summarizing key points, and use in taking notes, summarizing key points, and identifying specific ideas for implementation.identifying specific ideas for implementation.

..

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Page 3: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

Use of Modules

3

Mind Map ExampleMind Map Example Example of how to use a mind Example of how to use a mind map to take notes, summarize map to take notes, summarize key points, and identify key points, and identify specific ideas for specific ideas for implementation.implementation.

Mind Map Blank Mind Map Blank Form For use in taking notes, Form For use in taking notes, summarizing key points, and summarizing key points, and identifying specific ideas for identifying specific ideas for implementation.implementation.

Action PlanAction Plan Form to use in taking ideas for Form to use in taking ideas for implementation from the implementation from the professional development professional development module (from Cornell Notes module (from Cornell Notes Sheet and/or Mind Map), and Sheet and/or Mind Map), and planning to implement them in planning to implement them in your classroom.your classroom.

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Page 4: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Objectives

• Provide new marketing teachers a guideline to organize and maintain an active youth organization.

• Provide guideline for incorporating DECA into marketing curriculum.

• Provide web resources for additional instructional materials.

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Page 5: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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What is DECA?

DECA IS:• Club/youth organization for high

school marketing students

• Co-curricular

• Leadership

• Competition

• Marketing and Business

• International Membership

• OPPORTUNITY

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Page 6: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Resources Available:• DECA Website-www.deca.org• www.texasdeca.org• DECA Guide (FREE- Call National

DECA)• Order from DECA Images• Free Recruiting Video- National

DECA• DECA State Advisor • DECA Fact Sheet (located on

Texas DECA website)• Teachers from Active Chapters• State Officers

What is DECA?

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Page 7: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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• How do you know how much to set your dues?

• State and National Dues are $16 (www.deca.org –online dues registration)

• Keep local dues reasonable!

• Need 10 Members to make a Chapter

Goal 100%

Why Pay Dues?

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Page 8: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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• Card carrying members need incentive to give up cash (or Mother’s money)

• Show them what they will get for their dues (plus a whole lot more)!

• Provide a Suggested

DECA Calendar of Events for the Year

What’s in it for ME?

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Page 9: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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___September Club Meeting Elect Officers – Refreshments

___September

Retreat for Officers -Plan Calendar for Year,

Plan Fund Raising to Match Activities

___October Club Meeting –Refreshments- Present Calendar

to Members, Officer Installation

___October National DECA WEEK, Recognize Favorite

Teachers, Hang Banner in Hall and Cafeteria,

Wear DECA T-Shirts, Sign up for Competition

___November Club Meeting – Discuss Service Project – Needy

Family Food Project, Mock DECA Competition,

Start Written Competition

Things to Look Forward To

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Page 10: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Things to Look Forward To

February___2-3 District CDC, Dallas, Texas

___Student of the Month Luncheon

___Chapter Meeting

___Valentine Day Fundraiser

March___State CDC Corpus Christi, Texas

___Student of the Month Luncheon

___Chapter Meeting

___Shamrock Drive – MDA

___Fundraiser

April___Student of the Month Luncheon

___Social-Trip to Six Flags

___Field Trips – Budget Unit

___International CDC – Orlando, Florida

May___End of Year Celebration – Employer

Banquet

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Page 11: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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President

Vice President

Secretary

Treasurer

Reporter

Historian

Sgt.-At-Arms

“Outstanding leaders go out of their way to make to boost the self-esteem of their personnel. If people believe in themselves it’s amazing what they can accomplish.”

Sam Walton

Time to Elect Chapter Officers

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Page 12: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Time to ElectChapter Officers

Consider having students:

1. Complete an officer application

2. Obtain 2 recommendation

letters from core teachers

Discuss the duties/responsibilities required of each office with candidates.

Think about traits of leadership and type of character you want in your officer team.

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Page 13: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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What makes a good leader?1. Fair and impartial

2. Sense of humor

3. Honest

4. Organized and a Careful Planner

5. Gives Credit for Work Done

6. Involve Others and Work with Team

The difference between a boss and a leader. “A boss says Go! – A Leader says Let’s Go!”

E.M. Kelly 1995 Growing Disciples

Traits of Leadership

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Page 14: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Officer Enhancement Duties

President 1. Create monthly agenda of

officer meetings and chapter

meetings for advisor approval.

2. Work with Vice-President to set

socials.

3. Chairperson of Recruitment

Committee (work for 100%

membership).

Every leader needs to look back once in a while to make sure he has followers. Anonymous

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Page 15: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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OfficerEnhancement Duties

Vice-President 1. Chairperson of Social

Committee, locate facility,

get pricing, and set dates

2. Co-Chairperson of Service

Committee, locate facility,

get pricing, dates, promotion

A leader is someone who knows the way, goes the way, and shows the way. John C. Maxwell

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Page 16: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Officer Enhancement Duties

Secretary

1. Keep track of birthday charts

for members.

2. Create bulletin boards.

3. Create student telephone

directory or email directory

for all DECA members.

4. Set up “Calling Tree”.

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Page 17: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Officer Enhancement Duties

Treasurer 1. Keep track of DECA Bucks

(extra points) for DECA.

Auction at end of semester

2. Keep track of points for

fund raising incentives.

3. Keep track of members

paying DECA dues.

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Page 18: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Officer Enhancement Duties

Reporter 1. Create a monthly in-house

one page newsletter (posted

on class bulletin board and in

teacher lounge).

2. Help advisor create and

maintain web site.

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Page 19: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Officer Enhancement Duties

Historian 1. Work with advisor to be sure

there is a camera at every

event and that photos are

printed in a timely manner.

2. Prepare scrapbook for DECA

competition.

3. Help create video for end of

year activity.

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Page 20: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Officer Enhancement Duties

Sgt.-At-Arms 1. Help set up room at each event (be sure proper seating, microphone, and other equipment is working) Return room to order.

2. Maintain orderly conduct during meeting.

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Page 21: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Leadership is an integral part of DECA

Participate in your DECA District Fall Leadership Retreat.

Create your own local Leadership Day. (You may not want to do this your first year unless you have had previous experience)

Integrate leadership activities into your classroom curriculum

Great website for free leadership activities:

www.teachmeteamwork.com

www.groupdynamix.com

Leadership Activities

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Page 22: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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1. Divide into 3-4 groups with 3-4 mats. Mats should be small enough to hold only 6-7 people.

2. All members of the group should stand on one of the mats. Everyone MUST KEEP both feet on a mat. The area in between the mats is acid and we would not want to risk losing a foot.

3. Your job is to flip the mat so that the masking tape “X” on the bottom of the mat will now be on the top of the mat. YOU MUST NOT step in the acid.

4. The goal is for EVERY MAT to be flipped within 5 MINUTES!

Great Problem Solving Activity!

Magic Carpet

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Page 23: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Everyone Wants to Know

What is DECA competition?

Where is it?

What do I have to do?

How do I win?

What do I get for Winning?

Put me in

Coach!!

Let’s Talk Competition!

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Page 24: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Levels

of

Competition

District, State, International

•Written

•Representative

•Series

Mastering the Mystery of DECA

Competition

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Page 25: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Ways to Compete

Individual Series Events

Management Team Decision Making Events

Marketing Representative Events

Marketing Research Events

Chapter Team Events

Business Management and

Entrepreneurship Events

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Page 26: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Incorporate DECA into Curriculum

Individual Series

Team Decision MakingRole Play Events • Order from DECA Images• Use case studies on weekly or

monthly basis in classroom• Great examples of situations that

could happen on the training station

Prepare for Comprehensive Exam• Order from DECA Images• Photo copies for take home prep• Let entire class take 25 questions on

DECA Friday to prep for competition

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Page 27: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Incorporate DECA into Curriculum

Written ProjectsIncorporate these projects as you teach

certain topics• Advertising/Promotion Units

Advertising Campaign or Fashion

Merchandising Promotion Plan

• Entrepreneurship Unit

Entrepreneurship Participating/Written

Internet Marketing Business Plan

International Business Plan

• Research Unit

General Marketing Research Event

Business and Financial Research

Hospitality and Recreation Research

Retail Marketing Research

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Page 28: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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A Series Event Has 2 Parts

1. Test – 100 Multiple Choice

Comprehensive Exam

2. Role Play –Case Study in occupational field, 10 minute Prep Time, Presents to Judge

3. District Competition: 1 test and 1 role-play

4. State Competition: 1 test and 2 role-plays

5. International Competition: 1 test and 2 role-plays

What is a Series Event?

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Page 29: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Management Team Decision Making

Events

Team Decision Making Event

Has 2 Parts

1. Test -100 Multiple Choice

Comprehensive Exam

2. Role-Play – Case Study in

Occupational Field

30 minute prep time

Presents to Judge

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Page 30: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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• Marketing Research events• Chapter Team Events• Usually 30 Pages long• Strict Guidelines in DECA Guide• Always use CURRENT Guide• Event Problem changes each year• Minor changes are made each

year to event rules.• Past national winners can be

purchased from DECA Images.• Go to national DECA website for

more information www.deca.org

Written Events

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Page 31: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Advertising Campaign Event

Entrepreneurship Participating

Fashion Merchandising Promotion Plan Event

Technical Sales Event

• Consists of 11 Maximum Written

Pages• Creative Presentations Before a

Judge• Score Based on Presentation

Marketing Representative

Events

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Page 32: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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• Advance to the next level (usuallyAdvance to the next level (usually your way is paid or at least your way is paid or at least partially paid).partially paid).

• Glory!Glory! And a plaque or trophy! And a plaque or trophy! The thrill of knowing you are theThe thrill of knowing you are the best in that event.best in that event.

• At the international CDC the top At the international CDC the top 3 winners receive cash or a 3 winners receive cash or a scholarship based on individual scholarship based on individual events.events.

What Do You Get for Winning?

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Page 33: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Benefits

BENEFITS BENEFITS STUDENTS & TEACHERSSTUDENTS & TEACHERS

• Students want to come to class andStudents want to come to class and so does the instructor. so does the instructor. • Interesting and meaningful activitiesInteresting and meaningful activities enhance the curriculum.enhance the curriculum.• Positive teamwork skills learned in thePositive teamwork skills learned in the classroom can transition to theclassroom can transition to the training station.training station.• DECA is an integral part of the DECA is an integral part of the curriculum and Not just competition!curriculum and Not just competition!

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Page 34: 1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency

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Credits & Resources

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DECA Images, 1908 Association Drive,

Reston,VA

Group Dynamix www.groupdynamix.com

National DECA, www.deca.org

Texas DECA, www.texasdeca.org

Tom Heck, www.teachmeteamwork.com