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COMPANY PRESENTATIONBRAND HISTORY

BE IMPRESSED

BE DELICIOUS & SWEET

BE PART OF THE CRAZY-COOL

BUSINESS CONCEPTBUSINESS ADVANTAGESTHE COMPANY IN NUMBERSTHE COMPANY’S SUCCESSOUR CUSTOMERS

PRODUCTS

FRANCHISE OPPORTUNITIESWHAT DO WE OFFER YOU

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Donuterie is about sharing the coolness one bite at a time, with sweet friends all the time.

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COMPANY PRESENTATIONBRAND HISTORY

We are a sweet business that opened the first Donuterie store, in 2014, in Târgu Mureş. We always wanted a work place that we would hold dearly and that would bring us the challenge to be better. We tested recipes in the kitchen for months on end, different ingredients, and different toppings until, one day, we got what we wanted: puffy pastry, creamy insides and a unique taste.

In June 2015 we opened our first shop in Cluj-Napoca where we were overwhelmed by the enthusiasm people welcomed us with in their city. By the end of the year we had a total of 3 shops in Cluj, followed by 3 more in other cities. 2016 saw the grand opening of 5 more shops nationwide and by 2018 we plan on celebrating the opening of 15 more shops across Romania.

Donuterie is a place for friends and their craziness; it’s the dessert next to the coffee, the good part of a beginning, middle and end of the day, the reason for posting, Instagramming, snapping and getting that perfect selfie.

Donuterie donuts are just like you: eager to grow, ambitious for more cream, and ready to rumble!

DONUTERIE be nuts, be donuts!

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BUSINESS CONCEPT

BE IMPRESSED.

What could be better than a business that always makes people smile and brightens their day? Well, these next features are awesome too:

quality ingredients

handmade fresh products, baked all day long

affordable prices

easy to serve

fun and laid-back dialogue with clients

friendly and cozy point of sale and shops

an evolving, fun and cool brand

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BUSINESS ADVANTAGES

There is no business dialogue if there are no profit opportunities, right? This is why Donuterie promises the following:

UNIQUE BUSINESS CONCEPT

HIGH MARKETDEMAND

FAST RETURNOF INVESTMENT

HIGH PROFITINCOME

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THE COMPANY IN NUMBERS

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930.000

2.300.000

2.700.000 4.500.000

70.000 KG

CITIES

2016

2016

2016

20162017

ESTIMATED

2017ESTIMATED

2017ESTIMATED

SHOPS LEI SALES/MONTH

DONUTS SOLD

OF CHOCOLATE USED

2014 2015 2015 2017

900

57,000FACEBOOK FANS

12.100INSTAGRAM FOLLOWERS

1000SNAPCHATFOLLOWERS

3500 8000CUSTOMERS /DAY

CUSTOMERS /DAY

10.520 150DAYS OF EXISTENCE

WORKING HOURS

EMPLOYEES

160.000 KG 2017ESTIMATED

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THE COMPANY’S SUCCESS

Call us naive but we believe in happy sweet never-ending possibilities of growth.We created the first real donut shop from the Romanian market.We are the pioneers of this market niche and the core for all the local donuts consumers.We operate in street shops, malls and also shop productions or separate locations.

2014 2016

2015 2017

first store opened in Târgu Mureş

7 store opened inSibiu, Ploieşti, Baia

Mare, București, Iașiand Suceava.

3 more stores opened in Cluj

more than 15 stores to be opened 2 out of 15 shops opened

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OUR CUSTOMERS

10% KIDS

30% TEENS

20% ADULTS

5% ADULTS +45

35% YOUNG ADULTS

We thought we knew who donuts belong to. It figures out that although teenagerscan’t live without them we are also loved by: fun lovin’ adults, life lovin’ grandparents,cool uncles, awesome aunts, anything lovin’ children and of course amazing parents.Who knew?!

In order to reach all of them, customers can find us: ONLINE • STREET STORES • SHOPPING CENTERS

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PRODUCTS

BE DELICIOUS & SWEET

As you might have guessed by now, we sell donuts. We always experiment with topping, fillings, frostings, dough mixtures, seasonal recipes and sprinkles. You can order regular size donuts or minidonuts if you want to impress someone with bite-size happiness.

In stores you can also find an ouch-hot! or oooh-cold! selection of drinks.

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FRANCHISE OPPORTUNITIESWHAT DO WE OFFER YOU

BE PART OF THE CRAZY-COOL

Want to be part of this sweet business and become a Donuterie franchisee? Endless donuts, great opportunities and ongoing support as a new business! Here’s what you have to know and what we can offer you:

Support in site selection & shop design

Operating manual comprised of: manager manual, employee manual, franchise manual.

Marketing procedures branding manual

Ongoing management support

Ongoing audit system

Software system: Sales, Production, Planning and Data Analyzer, Administration

Before opening and ongoing training

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Monthly royalties - 4.5% from turnover.

Consultancy kit

Training

Design materials

Marketing

Recipes

Know-how

Architecture Access to our supplier network

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THE ACCEPTANCE FEE CONTAINS

Investment level - 35-40.000 Euros depending on the surface and if the area disposes of a table area dedicated to our restaurant (the investment comprises of all costs connected to furnishing and starting-up costs).

100% INVOLVEMENT IN DAY-TO-DAY BUSINESS MANAGEMENT

LOCATION TYPE - COMMERCIAL SPACES, STREET SHOPS IN PEDESTRIAN AREAS

ENTREPRENEURSHIP

CLIENT ORIENTED

TEAM COORDINATION ANDORGANIZATION ABILITIES

experience in the HORECA field (Hotel/Restaurant/Café) is not mandatory, take on an expansion plan in targeted city depending on the area’s potential. Know how regarding the local market and purchase habits.

FRANCHISEE PROFILE

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