Niesbud

National Institute for Entrepreneurship & Small Business Development

A-23, Sector 62, NOIDA- 201 309 (U.P.) Phone 0120- 401 7006 Fax 012—240 3057

Mobile : 09873 46 55 20/ 09873 249 429

Email: singh.niesbud@gmail.com Website: www. niesbud.nic.in

Ref MDP/Export/HPS Dated August 1, 2012

Sub: Export Merchandising at Noida Campus.

From September 3, 2012 to November 30, 2012.

Dear Sir,

National Institute for Entrepreneurship & Small Business Development (NIESBUD) is the apex

institute functioning under Ministry of Micro, Small & Medium Enterprises, and Government of

India for developing entrepreneurship and small business through Training, Research,

Consultancy etc. The mission of NIESBUD is to inculcate entrepreneurial culture in the country

for a strong MSME sector.

Main Objectives:

To promote and develop entrepreneurial environment through Training, Research&

Consultancy with an ultimate objective to promote setting up small businesses in the

country

To mentor/guide/assist organizations, both Governmental & Non-Governmental in

developing and promoting entrepreneurship & self employment in the country.

To coordinate and collaborate with other organizations in undertaking training and

research activities

Providing consultancy and mentoring services to MSMEs

To quote the vision of honorable commerce Minister Mr. Anand Sharma that” India export can easily

achieve target of US$ 500 Billion by 2014 from the present export of 300 Billion”.

Niesbud is organizing Management Development Program on Export Merchandising in the

month of Sept .2012 at Noida Campus details given:

Duration:

1. 3 Months Batch. ( September 03,2012 to November 30, 2012)

Timing:

11 A.M to 1 P.M.

Fee:

Non- Residential Rs. 15,000/-, per Participant-,, Residential Rs. 1200/- per day extra.

Limited 25 seats. Admission on FCFS.

NIESBUD certificate will be awarded.

How to Apply:

Pl. complete the attached registration form & enclosed the D.D / Cheque (favour of Niesbud, Noida) of the prescribed fee & post to us. You may email the details to reserve your seat.

For further details you may contact:

Prof. H P Singh- Program Director & Core Faculty – 09873 46 5520/ 09873 249 429

E. Mail: singh.niesbud@gmail.com

Website: www.niesbud.nic.in

The growing complexities of international trade, globalization of the markets, internet and stiff competition require every entrepreneur to have a thorough knowledge of the theory and practice of international trade. Keeping in view the major problems one faces either as a beginner or as a trainer with respect to locating foreign market, product sourcing ,pricing, payment , financing procedures and documentation, buyer search , export promotion etc.

The programme explains all that you wanted to know about exports. In short, the course not only helps the beginner to enter exports but also impart in depth knowledge to trainer to handle various aspect of export-import trade.

The programme combines theory with practice in simple way making the overall subject easy to understand.The course is specially designed for students, working executives, entrepreneurs and trainers.xport trade is not difficult but complex. Chapter wise chapter study not only minimizes the complex nature of this trade but will also boost your confidence to enter in this

trade. Benefits of the Course

1. Getting job in export organization will be easy.You can guide/ impart your knowledge & work as a consultant.

2. You can start your own export trade.

Curriculum of Export Merchandising

1. What is merchandising?

2. Why Merchandising?

3. Retail & export Merchandising

4. Sales & Marketing.

5. Difference between Marketing & Merchandising.

6. Process of Merchandising.

7. Value Merchandising.

8. Visual Merchandising.

9. Roles & Responsibilities of Merchandiser.

10. Management Expectation from Merchandiser.

11. Merchandising of Fashion products.

12. Merchandising of home-textile Products.

13. Merchandising of Handicrafts Products.

14. Merchandising of home- Décor Products.

15. Merchandising of Food Products.

16. Merchandising of Engineering Products.

17. Product Passion.

18. Understanding the need of Buyer.

19. Planning of Raw materials and Accessories.

20. Budgeting

21. Sourcing.

22. SWOT Analysis

23. Product Life Cycle of the Company

24. PLC of Export Department.

25. PLC of the Buyer.

26. Sample Development.

27. Target Buying Price.

28. Proto Offer & Specification Chart.

29. Govt. Regulation of product Sampling.

30. Sending Sample by Courier/airpost Parcel.

31. Packing & Packaging.

32. Labeling & Bar-Coding.

33. Product Presentation.

34. Cost Sheet Analysis

35. Direct Cost, Indirect Cost, Process Cost, CMT, Overhead & miscellaneous Cost.

36. Profit Analysis & Competition.

37. Monopoly, Monopolistic, Oligopoly.

38. Quoting Sale Price.

39. Quotation & Proposal.

40. International Channel of Distribution- Importer, Whole seller, Boutique, on-

line selling.

41. Selection of channel & Controlling of Supply Chain Management.

42. Vendor Development.

43. Mathematical Applications.

45. Showroom Display arrangement.

46. Trade Fair Display Arrangement.

47. Window display

48. Product Segmentation.

49. Marketing Mix.

50. Product Life Cycle & marketing mix.

51. Raw Material.

52. Product sourcing from India.

53. Raw Material sourcing from foreign country.

54. Negotiation with Supplier.

55. Inventory Management.

56. LIFO, FIFO.

57. Foreign Trade Policy.-2009-14.

58. International environment (wto., SAARC, EU).

59. Govt. benefits on Exports.

60. Motivation to Export.

61. Formation Of Export Company.(IEC)

62. Registration with export promotion Council.

63. Institutional support to Export.

64. Cross country culture.

65. Locating foreign market.

66. Communication with importer.

67. Terms & delivery-Fob/C&F

68. Terms of Payment.

69. Advance Payment.

70. Goods on credit.(D/A) payment.

71. Documents against Payment.(D/P)

72. Letter of credit.

73. Types of letter of credit.

74. Operations of L/C.

75. Documentation under L/C.

76. Order negotiation Skills.

77. Arranging finance from bank.

78. Packing & Packaging.

80. Insurance of goods.

81. Insurance of payment.

82. FEMA & role of R.B.I.

83. Export documentation.

84. export Invoice.

85. Export packing list.

86. Shipping bill & types of S/B.

87. Airway bill/ Bill of loading.

88. Chamber certificate.

89.stages to export Documentation.

90. Documents for custom

91. Documents for bank.

92. Documents for buyer.

93. Documents for Indian govt.

94. Role of international chamber of commerce in Export Promotion.

95. Order from buying houses/ Agent.

96. Export Fair participation in India.

100. participating in foreign export fair.

111. Export order through internet.

112. Website designing.

113. Website maintenance.

114. Promotion of website.

115. Online order booking.

116. Processing of an Export order.

117. Documentation Exercise.

118. Examination.

Duration: Three Months. Three days in a week.

Batch 1. Monday. Wednesday, Friday

Batch 2. Tuesday, Thursday, Saturday

Timing

11 am. To 1 p.m.

Fee Rs. 15,000 (includes classroom Teaching study material, Tea , Coffee& snacks. Hostel

facility availability on payment.

Mode of payment: Payment can be paid in cash or by D.D or through Net banking.

Demand Draft drawn in favour Niesbud payable at Delhi/Noida.

Certificate Niesbud (Msme) Certificate will be provided to all participant on the basis of

class participation, project work, attendance & mark scored in Examination.

Wish you global success

H.P. Singh

Program Director.

NATIONAL INSTITUTE FOR ENTREPRENEURSHIP AND SMALL BUSINESS

DEVELOPMENT (NIESBUD)

A-23, SECTOR 62, Institutional Area, NOIDA- 201301 (U.P.)

Application/ Registration Form

MDP ON EXPORT MERCHANDISING

Director

NIESBUD, A 23, Institutional Area,

Sector 62, NOIDA-201301(UP)

1. Name Mr/Mrs/Miss : …………………… Date of Birth

2. Father / Husband Name : ………………………………………………………….

3. Mother Name : ………………………………………………………….

4. Educational Qualification : ………………………………………………………….

5. Address : ………………………………………………………….

………………………………………………..

6. Nationality : ………………………………………………………….

7. Gender : Female/Male…………………………

8. Cast : General/ SC/ST/OBC/Minority/ Other

………………………………………………….

9. Telephone/Mobile No : ………………………………………………..

10. Identity Card : Voter ID Card/Ration Card/ Passport/DL/ Pan Card/

Bank No / BPL Card/ UID/Certificate by Gazetted

officer

One of the above mentioned documents is mandatory.

11. E-mail : ……………………………………………………………

12. Programme Code (for office use ): ………………………………………………………

13. Programme Name Duration Place

…………………………… …………………… ………………………..

14. Details of the Fee Cash/ D.D. No. Amount.

15. Trainee's Objective : Self Employment / Wage Employment

……………………………………… …………………

Programme Coordinator Applicant Signature

Date ………………

Previous Batches