zoommedia.com

ZoomFitness: Alcohol Category Deck

ZoomFitness Patrons are social and enjoy spending time with friends at local bars & nightclubs

MRI:Doublebase 2012. Base = A21+ ZoomFitness networkSource: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs. non-health club members surveyed. © 2012 Zoom Media Corp. All Rights Reserved.

Go to bars/nightclubs 2+ times per month Index 234

I consider myself very social Index 157

Connecting with others is important to me Index 140

Why ZoomFitnessTM?

MRI:Doublebase 2012. Base = A21+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Reach socially active consumers in the ZoomFitness Network:

• Affluent ($100K+ Average HHI)

• 50 Million Monthly Impressions

• Educated (Bachelor’s Degree+ Index 176)

• Frequency Average 3X per week

• 47 Minute Dwell Time

Engage target audience in a relevant viewing environment with commercials w/ sound, custom digital content, static billboard & promotional offerings in ZoomFitness.

ZoomFitness Patrons are Beer Drinkers

MRI:Doublebase 2012. Base = A21+ZoomFitness network

Beer/Ale Drinkers Index 130

Drink 5+ Low-Calorie Domestic Beer/Last 7 Days Index 122

Heavy Imported Beer/Ale Drinkers Index 111

ZoomFitness & Low-Calorie Domestic Beer Brands

MRI:Doublebase 2012. Base = A21+ZoomFitness

Bud Light Lime Index 221

Coors Light Index 147

Bud Light Index 125

Miller Lite Index 124

ZoomFitness Patrons & Domestic Wine

Pinot Noir Index 231

Sauvignon Blanc Index 215

Pinot Grigio Index 183

Cabernet Sauvignon Index 181

Chardonnay Index 169

Merlot Index 159

MRI:Doublebase 2012. Base A18+ZoomFitness network

ZoomFitness Patrons & Imported Wine

Australian White Index 201

Spanish Red Index 174

French Red Index 172

Italian White Index 171

Australian Red Index 162

Italian Red Index 158

South American Red Index 122

MRI:Doublebase 2012. Base A18+ZoomFitness network

ZoomFitness Patrons Drink a Variety of Liquors

Rum Index 168

Tequila Index 162

Vodka Index 157

Prepared Mixed Drinks with Liquor

Index 156

Any Whiskey Index 130

MRI:Doublebase 2012. Base A18+ZoomFitness network

MGD 64

ZoomFitness Case StudyOBJECTIVE Reach active adults to drive brand

awareness and associate MGD 64, a low calorie beer, with a healthy lifestyle

EXECUTION DETAILS

Utilized ZoomFitness™ to reach beer drinkers that care about their health and appearance

• Rotation of Sight, Sound & Motion TV spots highlighted the refreshing taste and low calorie appeal of the brand

RESULTS • Test vs. control research showed advertising drove a 364% increase in top of mind brand awareness

• Recall of the MGD 64 ads was 63%, significantly exceeding the ZoomFitness norm of 41%

April – July 2011 Video Media Program. Successful follow up to integrated video and static program in 2010.Source: Zoom Media & Marketing Research, Summer 2011. Brand awareness: Test = 26.0%, Control = 5.6%

Jose Cuervo Games

ZoomFitness Campaign RecapOBJECTIVE To generate awareness for and

drive traffic to the 2011 Jose Cuervo Games tour, a large-scale event that features various team competitions and music performances

EXECUTION DETAILS

Sight, Sound & Motion TV Spot in Zoom’s Fitness Network in the weeks leading up to the Tampa event encouraged active A21+ to attend the event and visit the Cuervo Games Facebook page

June 2011 Program

Tecate

ZoomFitness Campaign Recap

OBJECTIVE To create awareness for Tecate among active Hispanic adults interested in Boxing and Mixed Martial Arts

EXECUTION DETAILS

Media campaign in Zoom’s Fitness Network Boxing and MMA venues in Chicago, Dallas, Los Angeles and San Francisco

• Venue placement reinforced Tecate’s ongoing sponsorship of boxing & MMA events & athletes

• Backlit and Classic boards featured Spanish-language creative

April-September 2009 Program

zoommedia.com

Appendix

ZoomSocial History Discovery ESPN TBS TNT

Domestic Wines [Pinot Noir] 231 102 100 118 103 92

Drinks Beer/Ale 130 111 110 125 108 105

Drinks Whiskey 130 121 120 133 109 109

Drinks Vodka 157 102 103 114 111 104

Alcohol Category - Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A21+ZoomFitness NetworkTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Imported Beer/Ale Brands [Heineken]

141 105 111 132 118 107

Vodka Brands [Smirnoff No. 21 (80 proof)]

144 113 110 106 108 107

Rum Brands [Capt. Morgan Spiced]

180 112 120 135 122 106

Regular Domestic Beer/Ale Brands [Samuel Adams]

219 120 113 142 105 97

Alcohol Category - Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A21+ZoomFitness NetworkTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Low Calorie Domestic Beer Brands [Bud Light]

125 112 112 130 116 109

Regular Domestic Beer/Ale Brands [Yuengling]

171 126 116 143 110 105

Tequila Brands [Jose Cuervo] 156 107 110 116 117 103

Whiskey Brands [Jameson] 232 122 115 151 113 110

Alcohol Category - Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A21+ZoomFitness NetworkTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness & Domestic Beer Brands

MRI:Doublebase 2012. Base = A21+ZoomFitness network

Samuel Adams Index 219

Blue Moon Index 203

Sierra Nevada Index 200

Leinenkugel's Index 196

Coors Index 142

Yuengling Index 171

Budweiser Index 116

ZoomFitness & Imported Beer Brands

MRI:Doublebase 2012. Base = A21+ZoomFitness

Corona Light Index 222

Amstel Light Index 206

Stella Artois Index 198

Corona Extra Index 152

Heineken Index 141

Dos Equis Index 129

ZoomFitness & Vodka Brands

MRI:Doublebase 2012. Base = A21+ZoomFitness

Ketel One Index 233

Skyy Index 213

Grey Goose Index 197

Absolut Index 160

ZoomFitness Patrons & Liquor Brands

Malibu Coconut Index 249

Jameson Index 232

Patrón Index 194

Captain Morgan Spiced Index 180

Bacardi Light/Regular/Superior Index 169

Jose Cuervo Index 156

ZoomFitness patrons drink a variety of whiskey, rum & tequila brands.

MRI:Doublebase 2012. Base A21+ZoomFitness network