zoom media & marketing: 2014 zoomfitness media kit

ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 1ZOOMFITNESS 2014

ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 2

TABLE OF CONTENTS2 TABLE OF CONTENTS

3 WELCOME TO ZOOM MEDIA.

5 THE ZOOMFITNESS™ NETWORK (USA)

6 ZOOMFITNESS™ VIDEO NETWORK

7 FIXED MEDIA

8 ZOOM CARDIO PERSONAL TOUCHSCREENS

9 ZOOM CARDIO MULTIPLE TOUCHPOINTS

10 EXPERIENTIAL OFFERINGS

11 ZOOM360 INTEGRATION

12 THE FITNESS AUDIENCE

13 INFLUENTIAL AND ACTIVE AUDIENCE.

14 THEY LIKE THE BEST

15 TALK ABOUT PURCHASING POWER

16 THE FITNESS STATE-OF-MIND

17 IT’S THE IDEAL AUDIENCE

18 LIGHT TV VIEWERS

19 MEASURED MEDIA

20 YOU’RE IN GOOD COMPANY

21 OFFICES


WELCOME TO ZOOM MEDIA.Zoom Media is one of the world’s largest operators of place-based media networks. Offering digital, static, experiential and social media solutions, Zoom engages tens of millions of viewers as they workout in health clubs, compete in recreation centers and socialize in sports bars… providing advertisers high impact targeted audiences with 360 degree media integrations.

ZOOM MEDIA... building relationships between brands & active lifestyle consumers.

ZOOM USAZOOMFITNESS™2,300 + HEALTH CLUBS

ZOOMSOCIAL™2,000 + BARS & NIGHTLIFE VENUES

ZOOMMURALS™TARGETED URBAN MARKETING

ZOOM EXPERIENTIALSAMPLING & PROMOTIONS


ZoomFitness is the primary media platform used by thousands of the world’s leading health clubs to entertain, educate and communicate with their members. Zoom is an integral part of the overall health club member experience.

Health club members have extraordinary income demographics, buying power and trend setting influence. Zoom reaches members while in a positive state-of-mind as they focus on their health and physical appearance... interact with friends... and just before they run errands, shop and go out for the evening. It’s the ideal audience being reached at the perfect time and place.

THE ZOOMFITNESS NETWORK


THE ZOOMFITNESS™ NETWORK (USA)Zoom operates the largest fitness digital media network in the world. In the United States, Zoom partners with the who’s who of the fitness industry servicing over 2,300 health clubs in over 140 DMAs.

LA Fitness Gold’s GymPlanet FitnessBally Total Fitness

XSport FitnessNYSCBSCWSCPSC

Retro Fitness

Cardinal Fitness

Sport & Health

American Family

Charter Fitness

Club One

Spectrum

Las Vegas AC

California Family

Brick Bodies

Merritt AC

YMCA

Houstonian

Genesis Fitness

JCC

Maryland AC

The Rush

Powerhouse Gym

Fitworks

Healthtrax

Can Do Fitness

Court South

World GymGainesville Fitness

… and many, many more.

2,300+ DIGITAL VENUES

78 MINUTES PER VISIT

VENUE SPECIFIC BROADCAST

NIELSEN MEASURED


ZOOMFITNESS™ VIDEO NETWORK

ZOOM TELEVISION COMMERCIALS

ZOOM DIGITAL SIGNAGE

TELEVISION COMMERCIAL SPECS

All Sight, Sound & Motion ads run as full screen 16:9 landscape ads during commercial breaks.When Sight, Sound & Motion ads run in commercial breaks, video and audio is accessible to all members.

Zoom accepts the DPAA ‘‘Landscape HD 16:9’’ Standard Ad Unit, supporting full motion video (i.e. TV ad creative).

Aspect Ratio: 16:9 HD 1080p or 720p at 29.97 fps NTSC 720 x 480 also accepted

Digital Format Accepted:• MP4 –see production notes

• Uncompressed AVI• Uncompressed QuickTime MOV

All Digital Signage in Zoom’s Fitness Network run as 16:9 landscape ads.Digital Signage Ads in Zoom’s Fitness Network do not play audio content.

Zoom accepts the DPAA ‘‘Landscape HD 16:9’’ Standard Ad Unit. Can support full motion video (i.e. TV ad creative), Flash animation or static imagery.

Aspect Ratio: 16:9Dimensions: 1920 x 1080 HD 1080por 720p at 29.97 fps

Digital Format Accepted:• Adobe Flash –see production notes

• MP4 –see production notes

• Uncompressed AVI• Uncompressed QuickTime MOV

DIGITAL SIGNAGE SPECS

The ZoomFitness Video Network™ is seen on multiple overhead screens and can be heard through the ambient audio system throughout Zoom’s health club locations. The Network is branded for each fitness chain and features the music that members workout to, health and wellness content, sports schedules, entertainment updates and health club promotional announcements. Third party advertising options include Commercials or non-sound Digital Signage.


FIXED MEDIA

ZOOM BACKLIT BILLBOARDS Zoom Backlits are illuminated billboards installed in high traffic areas of the club. Zoom provides unprecedented proof of performance supported by dedicated field teams throughout the country.

ZOOM CLASSIC BILLBOARDS Zoom Classics are non-illuminated billboards installed in locker rooms. Zoom Classics facilitate gender specific campaigns reaching club members in an intimate and private setting.

FormatTrim Size: 24.75” x 32.75” Visible Area: 24” x 32” Live Area: 22” x 30”

Color4 process + 1 tint on back

PaperOpalinePhotorealistic Paper

BACKLIT BILLBOARD SPECS

Trim Size: 13” x 17”Visible Area: 11.876” x 15.938” Live Area: 10.876” x 14.938”

Color4 process

PaperZoom prefers printing on paper with recycled content such as Chorus Art 80lb. Gloss Cover.

CLASSIC BILLBOARD SPECS


ZOOM CARDIO PERSONAL TOUCHSCREENS

CARDIO SCREENSAVER

INTERACTIVE BANNER ADS

LANDING PAGE AD

DEDICATED CHANNEL MOBILE INTEGRATION

PRE-ROLL/MID-ROLL ADS

ZOOM CARDIO PERSONAL VIEWING ENTERTAINMENT Zoom Cardio runs on the personal viewing screens attached to cardio machines and guarantees one-on-one engagement. Content options include live cable television as well as on demand music and TV series programming. There are multiple static and video touch points available for third party advertisers to engage with attractive consumers.


ZOOM CARDIO MULTIPLE TOUCHPOINTS

Static ad on the cardio equipment when machines are not in use.

Dimensions (W x H in pixels):1360 x 7681060 x 768Please leave small area in lower portion of image which must be reserved for start button

– this area will cover the bottom 1360 x 200

Static Ad that appears on home screen.

Dimensions (W x H in pixels):

Netpulse N5i, Life Fitness Lifescape & Woodway 4Front: 954 x 537Matrix PCTV : 710 x 400

Possible Interactions: Click to Email, Click to Branded Channel, Click to Video

After user presses start button, the video pre-roll ad appears for all users

Unit Type 15 or 30 second videoAspect ratio: 16:9Frames per second: 29.97

Possible Interactions:Click to email and click to dedicated channel

During cardio workouts, fitness patrons can watch zoom channels such as music videos or virtual active. These spots are placed within these channels.

Unit Type 15 or 30 second videoAspect ratio: 16:9Frames per second: 29.97

Possible Interactions:Click to email and click to dedicated channel

High impact banner advertising implanted on live an on-demand cardio equipment viewing.

Unit Type: static

Image (W x H in pixels): Please provide both formats.728 x 90 180 x 180

Possible Interactions:Click to email click to dedicated channel

Dedicated Cannel featuring advertiser’s long form content or :30 spots. Video automatically plays on landing. User can use thumbnails to navigate through video series and select content.

Unit Type: Long Format Video (Up to 30 minutes, Multiple Video Series Supported)Aspect Ratio: 16:9Frames per second: 29.97

Background Image: 1360 x 768

Thumbnail dimensions (W x H in pixels): 220 x 120

Possible Interactions:Click to email and click to coupon

CARDIO SCREENSAVER LANDING PAGE AD VIDEO PRE-ROLL AD VIDEO MID-ROLL AD INTERACTIVE BANNER ADS DEDICATED CHANNEL


EXPERIENTIAL OFFERINGSZoom’s dedicated Experiential Marketing team provides an “in-house” approach of conceptualizing, producing and executing customized experiential programs. For over 10 years, Zoom has offered integrated marketing or stand-alone promotional programs to provide clients unique opportunities.

EVENTS & PROMOTIONS

SPONSORSHIP ACTIVATION

PROMOTIONAL TOURS

CUSTOM MEDIA

LIFESTYLE SAMPLING

MURAL EVENTS

PROMO & PR STUNTS

RETAIL ACTIVATIONS

LIVE SOCIAL CONNECTIONS

HIGHLIGHT PROGRAMS INCLUDE:BIORE’ PHYSIQUE 57 WORKOUTS

GATORADE G SERIES FIT CHALLENGE

DOVE+ CARE FOR MEN SAMPLING

DEGREE FOR WOMEN HISPANIC CLASS

SPONSORSHIPS

AVEENO LOCKER ROOM TRANSFORMATION

BEL LAUGHING COW SAMPLING DAYS

TIMEX TRAINERS

KASHI BEAR NAKED SAMPLING

PLAYTEX SPORT LAUNCH

CBS PARTNERS FITNESS PROGRAM


ZOOM360 INTEGRATIONZoom integrates multiple media platforms to enhance the member experience, promote health club initiatives and create extraordinary opportunities for advertisers. For nearly 81 minutes per visit, members are engaged with Zoom’s comprehensive integration of television, digital signage, static media, experiential marketing and mobile activations.

ZOOM TELEVISION Zoom broadcasts music entertainment, fitness segments, club communications and television advertising through the club’s central sound system, wall-mounted television.

ZOOM CLASSIC & BACKLIT BILLBOARDS Zoom Classics are non-illuminated billboards installed in locker rooms. Zoom Backlits are illuminated billboards installed in high traffic areas of the club.

ZOOM DIGITAL SIGNAGE ZoomDS broadcasts fitness & lifestyle segments, club communications, news, sports, social media feeds and third party advertising.

ZOOM CARDIO Zoom Cardio broadcasts personal viewing entertainment to create uncluttered one-on-one engagement.

ZOOM SOCIAL MEDIA Zoom leverages the extensive and intimate web site and social media networks of its health club partners.

ZOOM EXPERIENTIAL MARKETING Zoom’s award-winning experiential marketing integrated product sampling and member experience programs.


THE FITNESS AUDIENCEHealth club members are affluent, educated, successful, confident, motivated, influential and hard to reach. They are early adopters who set trends inside and outside the club. It’s hard to imagine a more desirable audience gathered in an environment which makes them happy, open-minded and positive.

AFFLUENT

$115KAVERAGE HHI

55/45MEN/WOMEN

150 INDEXPROFESSIONAL/MANAGERIAL

167/148 INDEXBACHELOR’S DEGREE/POST GRADUATE

207 INDEXROPER INFLUENTIAL

125 INDEXLIGHT TV VIEWERS

GENDER BALANCED

SUCCESSFUL EDUCATED

INFLUENTIAL HARD-TO-REACH

Source: Nielsen On Location Study of ZoomFitness, 2013 and GFK MRI Doublebase 2013 “zoomfitness network” and GFK Custom Research North America (2012)


YOU CAN’T TARGET A MORE INFLUENTIAL AND ACTIVE AUDIENCE.

INFLUENTIAL AND OPEN MINDED… Health club members try new things (125)... make recommendations (118)... often give advice (192)... make recommendations in the club 19% of the time and are twice as likely to be a “Roper Influential”.

DRIVEN & POSITIVE…Health club members are leaders (136)... who take charge (139)… confident (132)… goal oriented (153)… aspire to get ahead (138)… self-improvers (149)… optimistic (128)… ambitious (131)… and competitive (141).

MORE SOCIAL AND CONNECTED…Health club members are very social (157)… deem family and friends important (125)… busy and active (143)… initiate plans (167)… heavy social media users (123). Commit to community involvement (177)... and charity work (125).

COMMITTED TO THEIR HEALTH… Health club members are concerned with their health and well-being (183)… passionate about their health clubs (87% say it’s a necessity)… and love working out at their clubs (62%).

MORE SATISFIED… Health club members are more satisfied with their lives in general (118)… their income (136)... and their current careers (133).

Source: Nielsen On Location Study of ZoomFitness, 2013 and GFK MRI Doublebase 2013 “zoomfitness network” and GFK Custom Research North America (2012)


Health club members have disposable income and love to shop, travel, entertain and socialize. They prefer quality over price and are willing to pay extra to get exactly what they want… and have a rippling impact with family and friends.

131 INDEX I SHOP AS A WAY TO RELAX.

161 INDEX I PREFER PREMIUM BRANDS.

143 INDEX I RANK QUALITY OVER PRICE.

161 INDEX I PAY EXTRA FOR SELF-IMAGE.

83%

OF ZOOMFITNESS PATRONS GO SHOPPING WITHIN TWO HOURS OF THEIR GYM VISIT.

THEY LIKE THE BEST… AND LOVE TO SPEND

Source: GfK Custom Research North America 2012. Online Survey of 2,010 Adults 18-45, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs non-health club members surveyed and Nielsen On Location Study of ZoomFitness, 2013


TALK ABOUT PURCHASING POWERAUTOMOTIVE

Most recent purchase/lease luxury car Spent $40,000+ on vehicle Spent $30,000 – $39,999 on vehicleMost recent purchase/lease sport/utility vehicle

TELECOM/TECHNOLOGY

Watched video clip on mobile phoneDownloaded app on mobile phone in last 30 days Owns tablet/E-readerFirst of their friends to try new technology products

FOOD & BEVERAGE

Buy food labeled “High Protein”Buy food labeled “Natural” or “Organic”Eat at a restaurant 2+ Times a month Buy wine/beer at supermarketDrink low calorie domestic beer

FINANCE

Have small business credit/debit cardsBank on mobile deviceObtain financial information onlinePay bills onlineObtain medical insurance from place of workUse online tax prep program or service

ENTERTAINMENT

Attend movies 2-3 times a month Streamed from Netflix in past 30 daysOwn a 3D TV

TRAVEL INDEX

Book foreign or domestic travel onlineForeign or domestic travel for business

PERSONAL CARE

Got a massage in the past six months Got a facial in the past six monthsGet manicures & pedicures

FASHION

Spent $3,000 on clothing in the past year Follow the latest trends and fashions Consider fashion style to be trendy

Index154

152 127125

Index168155

154128

Index206189

143 137131

Index199185 153146130

126

Index218140129

Index 169155

Index206203166

Index310 143 127

Source: GfK MRI Doublebase 2013 “zoomfitness network”


THE FITNESS STATE-OF-MINDHealth club members experience a positive mood and heightened state-of-awareness inside the club. They’re engaged with the environment while thinking about health, appearances, nutrition, fashion, shopping, technology, travel and daily schedules. For 81 minutes per visit, this is where they clear their minds and regroup. There’s no better time for brands to build relationships through meaningful conversations and new ideas.

WHILE WORKING OUT, I THINK ABOUT...

80% OF TIME

Health & Physical Well-Being

56% OF TIME

Personal Appearance

36% OF TIME

Family Schedules

30% OF TIME

Meal Planning / Shopping

Source: GfK Custom Research North America 2012. Online Survey of 2,010 Adults 18-45, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs non-health club members surveyed.


Where else can you reach consumers while they are in this state of mind?

IT’S THE IDEAL AUDIENCE… IN THE IDEAL MINDSET… INSIDE THE IDEAL ENVIRONMENT… AT THE IDEAL TIME.

A MOOD ENHANCER. Exercise is an incredible mood enhancer…resulting in an alert mind open to new ideas. Before working out, only 28% of individuals are in a

“positive mind set”. That number increases to 63% during the workout and an incredible 84% by the time the workout is complete.

THEIR THIRD SPACE.

87% of members deem their health club as “is important ‘me’ time”. 62% of members say “is something they love.”

Source: GfK Custom Research North America 2012. Online Survey of 2,010 Adults 18-45, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs non-health club members surveyed.


LIGHT TV VIEWERS

THE ZOOMFITNESS AUDIENCE

25% MORE LIKELYTO BE LIGHT TV VIEWERS

64% A18-49HIGHER THAN MOST CABLE NETWORKS

Source: Nielsen On Location Study of ZoomFitness, 2013 and GfK MRI Doublebase 2011 “zoomfitness network”

Health club members are light television viewers who are constantly on the go. They spend hours each week being captivated and entertained within health clubs. Zoom is the ideal media for reaching this hard-to-reach but highly desirable audience.


Zoom’s audiences are measured by The Nielsen Company consistent with the industry research guidelines of the Digital Place-Based Advertising Association (“DPAA”). Thanks to the membership check-in entrance requirements at each of our health club partners, the ZoomFitness audience is tracked at an individual level which eliminates the need to estimate our overall audience.

MEASURED MEDIA

The Nielsen Company, ZoomFitness based on Fall 2013 On Location Demo Study; impressions based on 2012 -2013 audience data P18+.

42 MINUTES DWELL TIME IN AREAS WITH ZOOMFITNESS VIDEO NETWORK

3 VISITS PER WEEK TO HEALTH CLUB ON AVERAGE

52 MILLION MONTHLY IMPRESSIONS DELIVERED PER MONTH


YOU’RE IN GOOD COMPANY7ELEVEN

ALLSTATE

AMERICAN EXPRESS

AMTRAK

ANTHEM

AT&T

BEST BUY

BLUE CROSS BLUE SHIELD

BRIGHT HOUSE NETWORKS

CALVIN KLEIN

CAMPBELL’S

CAPITAL ONE

CLEARWIRE

COCA-COLA

COLGATE - PALMOLIVE

DEGREE FOR WOMEN (UNILEVER)

DEY PHARMA

DOLE BANANAS

ENERGIZER PERSONAL CARE

FOX BROADCASTING COMPANY

FRUIT OF THE LOOM

GAP OULTET/ATHLETA/PIPER

GATORADE

JAMBA JUICE

JOHNSON & JOHNSON

JP MORGAN CHASE

KAO BRANDS COMPANY

KELLOGG

LOWE’S

MERCK

MILLERCOORS

NESTLE USA

NOVARTIS

PARAMOUNT PICTURES

PNC BANK

PROCTER & GAMBLE

PROGRESSIVE INSURANCE

RANDOM HOUSE

REEBOK

SHOWTIME HOME ENTERTAINMENT

SPRINT

STARBUCKS

STARKIST

STYLE NETWORK

SUPERCUTS

TARGET

TIMEX

TV LAND

US CELLULAR

VERIZON

WALMART

WHOLE FOODS

WYNDHAM WORLDWIDE -

WINGATE HOTELS


OFFICES

NEW YORK, NY112 MADISON AVENUE,

8TH FLOOR

NEW YORK, NY 10016

T: 212-685-7981

F: 212-634-0041

[email protected]

CHICAGO, IL549 W. RANDOLPH,

SUITE 600

CHICAGO, IL 60661

T: 312-492-7871

F: 312-775-1732

[email protected]

LOS ANGELES, CA11340 WEST OLYMPIC,

SUITE 381

LOS ANGELES, CA 90064

T: 310-914-5800

F: 310-914-5011

[email protected]

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zoom media & marketing: 2014 zoomfitness media kit

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