The Marketing Guys

W W W . Z E N O - M A R K E T I N G . C O . U KWWW.NUANCEANDFATHOM.CO.UK

W W W . Z E N O - M A R K E T I N G . C O . U K

3 The Problem 4 The Solution5 Zeno is Different6 How Zeno Works • The Zeno Process • Support Structure9 Service Overview • Marketing Management & Planning • Campaign Delivery • Social & Digital Marketing • Event Management11 Price Plan12 Contact Us

The Marketing Guys

ContentsWELCOME TO ZENO

Get ready, this is whereyour marketing startsmaking a difference...

The Marketing Guys W W W . Z E N O - M A R K E T I N G . C O . U K

The ProblemT H E M A R K E T I N G G A P

It is widely recognised in the world of small and medium sized business that successful marketing plays a major role in making the big brands

become big and stay big.

Yet, many potentially great businesses fail spectacularly because they have undervalued and under-invested in marketing.

Since the importance of marketing is so widely recognised, how does this happen? Put simply, it comes back to one key factor – risk. Setting up an effective marketing department and employing the right people doesn’t come cheap and many companies can't access the finance, or don't want to expose themselves to risk. A productive marketing department isn't just about people, its about technology, systems, processes, measurement and management. Getting all these elements right is beyond the reach of many medium and small businesses... until now, that is.

The risk of building

a marketing deaprtment

can be a bit scary...

We said, “let's make big brandmarketing more accessible”so that's what we've done!

So you can sit back, enjoy

a cuppa’ and leave the

creative stuff to us...

The Marketing Guys W W W . Z E N O - M A R K E T I N G . C O . U K

The SolutionL E A V E I T T O U S

There is a very simple solution to this a complex problem. Why not let someone else deal with the financial risk and management complexities

of setting up a fully functional marketing team that will deliver results?

Then steal them. It's not as ridiculous as it sounds...

We are Zeno, a full service outsourced marketing team, also known as, The Marketing Guys. We have invested in people, systems, processes, technology and training so you don't have to. We are all set up ready to go, hit the ground running and make an impact for your business as soon as you push the button.

Zeno is your marketing team, so you'll have a marketing manager and access to our experienced team of marketing professionals, including graphic and web designers, digital marketers, PR managers, events planners and more. As with employing your own in-house team your marketing manager will be in constant communication with you, getting feedback on ideas, relaying results and refining your marketing activity and realigning marketing with your wider business strategy. It really is that simple.

The Marketing Guys W W W . Z E N O - M A R K E T I N G . C O . U K

Zeno is DifferentE X T E N D Y O U R B U S I N E S S

Many companies choose to use a design, web or PR agency to provide all of their marketing needs. We don't believe this approach is the best

approach for achieving the best results.

Essentially discipline specialists are biased towards their specialist area of marketing, this is compounded by a factory business model, make it, ship it, get paid. But what if the product isn't any good? Your agency certainly won't suffer.

On the flip side, at Zeno we work as an extension of your business. We're driven by your objectives. We're measured against your objectives. It's fair to say, your marketing objectives are pretty damn important to us.

EVERY ACTIVITY IS

MEASURED AND REPORTED,

SO YOU ALWAYS KNO

W HOW

WELL WE’RE PERFORMING.

NOT MANY AGENCIES

CAN SAY THAT!

The Marketing Guys W W W . Z E N O - M A R K E T I N G . C O . U K

How Zeno WorksA P L A N F O R E V E R Y O N E

When our clients push the button the first thing we do iscreate a Zeno Action Plan.

Your Zeno Action Plan includes a marketing plan and contact plan, which ties together business and marketing information, channel strategies and scheduled activity.

These documents provide the foundations of your planned marketing activity and the criteria to measure your marketing performance. They are both included as part of the initial Zeno set up.

YOURGENIUS

ACTIONPLAN

The Marketing Guys W W W . Z E N O - M A R K E T I N G . C O . U K

How Zeno WorksTHE ZENO PROCESS

MarketingAudit

MonthlyReport

ZenoActionPlan

MarketingPlan

ContactPlan

InternalBrief

ProductionBrief

CentralActivityCalendar

KEY

InternalDocument

ExternalDocument

Process(ZENO)

Process(SHARED)

Set UpProduction

ScheduleActivity

BrandResourceFolder

ActivityPlanning

PlanningSign Off

ActionSign Off

ProductionSign Off

ActivityProduction

MarketingActivity

Set UpProductionSign Off

Having stressed the importance of a sound process, you'll be glad to know we’ve developed a pretty good one ourselves.

Designed to ensure our service is transparent and our performance can be managed against your objectives, this is how we work:

The Marketing Guys

How Zeno WorksS U P P O R T S T R U C T U R E

It's not just about companies without marketing resource, we also support solo marketing managers and small marketing teams. We have an agile team with experience across many different sectors. Our diverse

skill set and experience, provides the agility and creativity to develop unique and effective solutions to marketing challenges.

Outsourced Marketing TeamWe have much to contribute to companies with no internal marketing resource. We employ all the skills and service you would need in your business to create a full marketing department, giving you the big brand marketing department at less than the cost of a single full-time marketing manager. This service comes without the HR headaches of employing a team and without the investment risk of salaries, technology, software, processes and management.

Supporting Marketing ManagersWe also support solo marketing managers and directors, who often have a long list of objectives with little resource available to achieve them. There are often skill gaps within small marketing teams, and sometimes in larger teams. Zeno can fill those gaps with the appropriate skills or experience. When we are working within existing marketing teams, we work as part of your team, reinforcing the value of having an established internal marketer.

The crack team of specialists

are here to back you up every

step of the way...

W W W . Z E N O - M A R K E T I N G . C O . U K

Our ServicesO V E R V I E W

Our team of marketing professionals range from marketing consultants, planners and managers, through to designers, copy writers and

photographers, providing your business with instant access to an established marketing team that will deliver against performance targets,

month in, month out.

Zeno's service include:

• Marketing Strategy, Planning & Management • Campaign Delivery• Public Relations • Digital & Social Marketing• Events Management• Additional Support

The Marketing Guys W W W . Z E N O - M A R K E T I N G . C O . U K

Get access to someof the finestmarketing minds around

W W W . Z E N O - M A R K E T I N G . C O . U KThe Marketing Guys

Marketing Management & PlanningWe provide input on strategy and planning as standard. In most cases we provide a marketing plan and contact plan, we wrap these up in your Zeno Action Plan, which includes context on your business and markets, as well as channel strategies and scheduled marketing activity.

• Marketing strategy• Marketing planning • Contact planning

Campaign Delivery (including)• Campaign strategy & planning • Email marketing • Direct mail • Newsletters• Outdoor advertising • Press advertising

PR (including)• PR strategy & planning • Crisis management• Press release writing & distribution

Social & Digital Marketing (including)• Digital strategy & planning • Online advertising• Google campaign management • Link building• Twitter engagement programmes • Social media management• Facebook page design & management

Event Management (including)• Event planning • Exhibition design • Promotional product design • Production

Additional SupportWe realise that not everything can fit in a box, so when you have a marketing or design task which falls outside your Zeno plan, the give us a call. We will already have an acute understanding of your company, target market, services and objectives, making us well-suited to create a solution that hits the right spot.

• Branding and identity • Business cards & stationery • Brochure & literature design • Web design• Signage

Our ServicesI N D E T A I L

In many ways, the Zeno service is like a pick-and-mix display with lots of enticing products to choose from.

Our service options are designed to satisfy your marketing needs.

HHMMM...HMH MM...SO MANY

OPTIONS...

The Marketing Guys W W W . Z E N O - M A R K E T I N G . C O . U K

Price PlanG I V E Y O U R S E L F C R E D I T

There are a lot of options open to your business, email marketing, direct mail, social media, online marketing, the list goes on.

For this very reason there isn't a one size fits all pricing structure. Zeno works on a credit system.

We conduct a free audit to assess how many credits your business requires to meet its marketing objectives, you can tweak the plan to make it fit your budget expectations. Credits are spread evenly across the year, so you always know what your bill is going to be from month to month. It really is that simple.

If you're looking for a ball park... Typically Zeno is much more cost-effective than adding internal marketing resource to your business, or outsourcing to an agency. This is especially true if you factor the saving in agency fees over the course of the year. Our monthly fees range from £400 to £4,000. As a guide, popular Zeno packages are in the region of £650 - £2,000 per month. When compared to a marketing role and the additional agency fees over the year, there is no comparison in value.

Your monthly pricing plan is clear...

so no nasty surprises!

W W W . Z E N O - M A R K E T I N G . C O . U K

The Marketing Guys

Contact UsSO LET’S TALK...

T: 029 2000 4396E: marketme@zeno- marketing.co.ukTWEETS: @zenoteam

WWW.NUANCEANDFATHOM.CO.UK

...about your business.We want to show what we can do for your business. We offer a free, no obligation Zeno Audit, which identifies what you need and how much it will cost. To book your free audit just pick up the phone or drop us an email.