zenith
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Pres saved here: slideshare.net/dansleath/zenith
EVERY BRAND SHOULD HAVE A MUSIC STRATEGY.
MUSIC PRODUCES A KIND OF PLEASURE WHICH HUMAN NATURE CANNOT DO WITHOUT. CONFUCIUS
“ ”
STEPHEN KING, JWT
i) COHERANT TOTALITY.
STEPHEN KING, JWT
i) COHERANT TOTALITY.
ii) APPEAL NOT JUST TO REASON, BUT TO SENSES AND EMOTION.
STEPHEN KING, JWT
i) COHERANT TOTALITY.
ii) APPEAL NOT JUST TO REASON, BUT TO SENSES AND EMOTION. iii) MUST BE REMEMBERED.
STEPHEN KING, JWT
THINK ABOUT THE BRANDS YOU LOVE...
13-15 16-20 21-24 25-34 35-44 45-54 55-64
“___ MEANS A LOT TO ME AND IS A PASSION OF MINE” (MEAN SCALE 1-10)
Source: EMI Insights, October 2012
TV CINEMA
VIDEO GAMES FASHION
TRAVELLING
WATCHING SPORT
13-15 16-20 21-24 25-34 35-44 45-54 55-64
“___ MEANS A LOT TO ME AND IS A PASSION OF MINE” (MEAN SCALE 1-10)
Source: EMI Insights, October 2012
MUSIC
TV CINEMA
VIDEO GAMES FASHION
TRAVELLING
WATCHING SPORT
DAVE TROTT, CST
“YOU INTERACT WITH THE WORLD THROUGH FIVE SENSES, BUT WITH ADVERTISING ONLY TWO”
DAVE TROTT, CST
TWO EFFECTIVE USES OF MUSIC:
TWO EFFECTIVE USES OF MUSIC: i) COUNTERPOINT
HANDEL- SARABANDE
Watch here: http://www.youtube.com/watch?v=Js3y6ouy1rQ
Watch here: http://www.youtube.com/watch?v=20EqMwCv9PA
TWO EFFECTIVE USES OF MUSIC: i) COUNTERPOINT ii) SONIC MNEMONIC
Watch here: http://youtu.be/6fr6CfGb6GU?t=10s
BRANDS NEED MUSIC.
BRANDS NEED MUSIC.
MUSIC NEED BRANDS.
“WHAT MAKES A GOOD MAN” THE HEAVY
VEVO. WHERE BRANDS AND BANDS MEET.
2013 WAS HUGE. (OUR BIGGEST YEAR YET)
New York San Francisco Los Angeles Chicago London Berlin
“AN INTERACTIVE MASTERPIECE”
Watch here: http://video.bobdylan.com
POP QUIZ!
BY THE END OF THIS MEETING, HOW MANY VIDEOS WILL BE WATCHED ON VEVO IN THE UK?
300,000
HOW MANY TIMES COULD OUR UK MONTHLY AUDIENCE SELL OUT THE O2 ARENA?
560 TIMES
music
7%
2%
2%
0.5%
13%
ACTIVE REACH (NEILSEN)
GETTING TO KNOW THE VEVO AUDIENCE…
Source: VEVO UK Site Exploratory Q3 2013
VIEWING IS HIGHEST IN THE EVENING…
90% 77%
DESKTOP CONNECTED
Source: VEVO UK Site Exploratory Q3 2013
VIEWING IS HIGHEST IN THE EVENING…
90% 77%
AND HAPPENS MOSTLY IN THE HOME…
81% FREQUENTLY
WATCH VEVO IN THEIR BEDROOM
76% FREQUENTLY
WATCH VEVO IN THEIR BEDROOM
DESKTOP CONNECTED DESKTOP CONNECTED
Source: VEVO UK Site Exploratory Q3 2013
VIEWING IS HIGHEST IN THE EVENING…
90%
DESKTOP
77%
CONNECTED
AND HAPPENS MOSTLY IN THE HOME…
81% FREQUENTLY
WATCH VEVO IN THEIR BEDROOM
76% FREQUENTLY
WATCH VEVO IN THEIR BEDROOM
78% FREQUENTLY
WATCH VEVO IN THE LIVING ROOM
71% FREQUENTLY
WATCH VEVO IN THE LIVING ROOM
DESKTOP CONNECTED
Source: VEVO UK Site Exploratory Q3 2013
VIEWING IS HIGHEST IN THE EVENING…
90% 77%
AND HAPPENS MOSTLY IN THE HOME…
81% FREQUENTLY
WATCH VEVO IN THEIR BEDROOM
76% FREQUENTLY
WATCH VEVO IN THEIR BEDROOM
78% FREQUENTLY
WATCH VEVO IN THE LIVING ROOM
71% FREQUENTLY
WATCH VEVO IN THE LIVING ROOM
WITH FRIENDS…
“HOW OFTEN DO YOU WATCH MUSIC
VIDEOS ON VEVO WITH SOMEONE
ELSE?”
Always 10%
Usually 19%
Sometimes 44%
Rarely 24%
Never 3%
DESKTOP CONNECTED DESKTOP CONNECTED
0
20000
40000
60000
80000
100000
120000
Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13
Source: VEVO Analytics, UK August 2013
UK
MO
BILE
/APP
STR
EAM
S (0
00S)
95 MILLION UK MONTHLY STREAMS
251% INCREASE IN A YEAR
CONNECTED DEVICES GROWTH
All VEVO artists are comScore tagged, so we can use this to ensure your campaign reaches the right audience contextually.
Platform
Genre
Artist
Video
AVERAGE PRE-ROLL VTR RATE:
85%
AVERAGE PRE-ROLL CTR RATE:
2-3%
VEVO asked us if we wanted to do a gig. So we thought we’d freak them out and say we wanna do it on a plane. So they sorted it out. Which has now freaked us out.” Serge Pizzorno, Kasabian.
“!
Kasabian on a plane- watch here: http://www.youtube.com/watch?v=QLbqTxIu0vs
“we deal in simple, timeless human truths” BILL BERNBACH, DDB
ARTIST DEVELOPMENT
NEW ARTISTS
EMERGING ACTS
HOTTEST NOW
UNIVERSALLY RENOWNED
GLOBAL SUPERSTARS
PRESENTS
ARTIST DEVELOPMENT
NEW ARTISTS
HOTTEST NOW
UNIVERSALLY RENOWNED
PRESENTS
NON-PERFORMANCE FORMATS
DRESSED
TOUR EXPOSED
EMERGING ACTS
GLOBAL SUPERSTARS
ARTIST DEVELOPMENT
NEW ARTISTS
HOTTEST NOW
UNIVERSALLY RENOWNED
PRESENTS
LIVE
NON-PERFORMANCE FORMATS
DRESSED
TOUR EXPOSED
INNOVATIONS
FROM THE
PIT STRIPPED
BLANK CANVAS
EMERGING ACTS
GLOBAL SUPERSTARS
ARTIST DEVELOPMENT
Watch here: http://www.youtube.com/watch?v=Gf1iD-sUh3M
RECENT BRAND PARTNERS:
“VEVO’S POSITION AS THE NUMBER 1 UK MUSIC VIDEO DESTINATION MAKES IT AN IDEAL PARTNER FOR US.” LISA FIELDEN, TOYOTA BRAND AND DIGITAL MANAGER.
Watch here: http://www.vimeo.com/80623567 pw: TOYOTA
THIS IS OUR SHOT
:: TARGET 18-24 YEAR OLDS: CAREFREE, MAINSTREAM MUSIC LOVERS.
:: ESTABLISH SOURZ AS THE SHOT TO COMPLIMENT ANY FUN NIGHT WITH FRIENDS.
:: WEEKLY SOURZ PLAYLISTS DESIGNED TO GET YOU IN THE MOOD TO PARTY!
:: WEEKLY COMPETITION GIVEAWAYS AND A ‘BIG TICKET PRIZE’ OFFERING PRIZES. :: TWO POP TAKEOVERS AND 1 FIRST IMPRESSION TAKEOVERS. :: CO-BRANDED ROTATIONAL MEDIA & VEVO SOCIAL SUPPORT.
11,612 COMPETITION ENTRIES.
105,000 PEOPLE REACHED THROUGH EARNED MEDIA.
4.2M UUs REACHED
42.5M IMPRESSIONS DELIVERED.
£70,000 IN ADDED VALUE.
RESULTS
Watch here: http://vimeo.com/84976521 pw: vevo
FROM THE PIT
WITH
- CONNECTING YOUR BRAND WITH ARTISTS (WITHOUT THE PAIN.)
- CONNECTING YOUR BRAND WITH ARTISTS (WITHOUT THE PAIN.)
- VEVO PROVIDES HUGE PROMOTION TO YOUR BRAND.
- CONNECTING YOUR BRAND WITH ARTISTS (WITHOUT THE PAIN.)
- VEVO PROVIDES HUGE PROMOTION TO YOUR BRAND.
- VEVO’S CONTENT & PROGRAMMING TEAMS ARE THE BEST IN THE BUSINESS.
john webster BMP
