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Zabdiel Jimenez Nelson Reis

11th Grade16 years old

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Mission Statement

-Mission Statement-Our mission is to provide a product that

will add convenience to the lives of people who want to transfer data between flash drives.

-Opportunity-Our product is unique, which means that we have a new target market all to ourselves and this will maximize our profits.

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Business Profile Type of Business

Fast Files will start out as a manufacture and retail business that sells directly to the consumer.

We have created a concept idea for a product that is for people who want to transfer data fast without the hassle of having to plug their flash drive into a computer. We live in a fast paced world, and our product is for a person who would like the convenience of a device that would reinvent data transfer on the go.

Our concept product

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Business Profile Legal Structure

Fast Files is a partnership. We selected this legal structure

because it is relatively simple to set up and maintain. If a start up cost is needed, we will be able to split the funds needed to start our business. In addition to this, the combination of our knowledge can help with the startup and future of our company.

Our concept product

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QualificationsWe are qualified to run this business because

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We have a strong interest in electronics and technology.

We both have years of experience with computers.We are bilingual, fluent in both Spanish and English, and are currently learning Portuguese and FrenchWe are currently taking part in a NFTE Small Business Management Course.

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Market AnalysisIndustry Name Computer and electronic product manufacturing Industry Size 653 billion

Total Population: Connecticut, Hartford County

Target Market: Anyone ages 15+, adults with an average yearly income of $30,000+.

Potential Market: After surveying a group of people from our target market area, 71% of those surveyed said they would like to have the chance to buy our product.

894,014

516,976

728,136

Total Population

Target Market

Potential Market

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Demographics People from the age of

15+, High school or college education. Adults with discretionary income, people who like to keep work organized.

Geographics Hartford County,

specifically students in high school & college and office workers. (starting locally first)

Psychographics Students/office

workers/teachers who need to transfer files/projects/important documents/ect.

Buying Patterns People who purchase

school/office supplies often, people interested in the latest technology trends, people who purchase flash drives, and people who have high brand loyalty.

Target Market Segment

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Competitive

Advantage

Fast FilesSima Hitch BelkinUSB Anywhere

Factors

$100

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

$50 $60

Hauppauge, NY

Playa Vista, LA, CA

Hartford County,CT

Made specifically for MP3 players Price More

Features

Decent Good Great

Known Well-Known New

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Marketing Mix

People Product Place Price Promotion

Fast Files targets middle yearly income households;

people from the age of 15+.

Fast Files will be promoted via word of mouth, business

cards, our own website, and social

media.

Fast Files plans to serve in our target

market area of Hartford County,

Connecticut.

Device that allows you to plug two

flash drives in, one on each side, and has a screen to

select data to be transferred.

The price of one Fast File device is $60.

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Promotional

MixAdvertising Business cards, website, banner ads

on websites $4o

Publicity Social media, word of mouth, local newspaper articles. $Free

Personal Selling

Landline telephone service, cell phone service, internet, Seminars/product displays.

$170

Sales Promotion

Coupons, free –standing insert, bulk promotional sales. $25

Total Monthly Promotional Expense $235

Promotional Expense MonthlyAmount

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Cost of

Materials/LaborMaterials

Material Description Cost/Total Quantity Cost per Unit

One Fast File device

$20 $20.00

$ $

$ $

$ $

Total Material Cost per Unit $20.00Labor

Labor Cost per Hour Time (in Hours) to Make One Unit

Labor Cost per Unit

$8 .06 hour $0.48Total Labor Cost per Unit $0.48

COGS (per Unit) $20.48

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Economics of One Unit

Selling Price (per Unit) $60.00

COGS (per Unit) $20.48

Other Variable Expenses (shipping per unit) $3.00

Total Variable Expenses (per Unit) $23.48

Contribution Margin (per Unit) $36.52

One Fast File (universal data transfer device)

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Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Insurance $30.00

Owners salaries $500.00

Advertising $40.00

Interest $N/A

Depreciation $N/A

Utilities (Gas, Electric, Telephone) $170.00

Rent $20.00

Other Fixed Expenses $N/A

Total Average Monthly Fixed Expenses $760.00

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Time-Management PlanSchedule for a Typical Week

Total Hours in a Week = 168

Work

New Business

School

Free Time

0 10 20 30 40 50 60 70

40

68

Hours

40

20

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Monthly Sales ProjectionsFirst Year

0

10

20

30

40

50

60

70

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Uni

ts So

ld

Total Units Sold440

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Monthly Break-Even Units

In an average month, our business will begin to make a profit after selling twenty units.

$760.00

$36.52= Monthly Break-Even Units:

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Projected Yearly Income StatementFirst Year

A Selling Price per Unit $60.00

B Number of Units Sold 440

C Total Sales $26,400.00

D Variable Expenses $10,331.00

E Contribution Margin $16,069.00F Fixed Operating

Expenses $9,120.00

G Pre-Tax Profit $6,949.00H Taxes @ 15% $1,042.00

I Net Profit $9,965.00

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Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

Fast File (x500) Engineering Connections

$ 20

$

$

$

$

Total Start-Up Expenditures [$]10,000.00Cash Reserves

Emergency Fund $ Reserve for Fixed Expenses $

$11,280.00Total Start-Up Investment

500.00780.00

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ROS & ROIROS: Return on Sales

For My Business: DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

$9,965.00$26,400 X 100 = 38%

$9,965.00 $11,280.00 X 100 = 88%

$0.38

$0.88

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Financing Strategy

Source Amount Debt Equity Gift

Personal Savings $4,000.00

Relatives/Friends $8,000.00 $6,000.00 $2,000.00

Investor

Partner(s)

Totals $12,000.00 $6,000.00 $2,000.00

$12,000.00Total Start-Up Investment

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Business Responsibility& Philanthropy

Business Responsibility On every Fast File device package, there will

be a message stating our philanthropic cause, which will be a non-profit computer donation service called Computers for Hartford Schools.

Philanthropy By taking 4% of annual profits out of our

business, we plan on funding CFHS, our non-profit computer donation service for low income schools in Hartford, Connecticut

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Business & Personal Goals

Build business relations/Network.

Start up & spread word around about our business locally

Graduate high school with Honor/High honor roll

Attend a university.

Business Personal

Expand our business state-wide, and eventually expand to the whole country, and possibly deal internationally.

Partner with a major retail company.

Shor

t-Ter

mLo

ng-T

erm

Obtain degrees in business/business management

Learn new entrepreneurial skills to help us continue to run our business

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Convenience…On the go

Thank you for your consideration.