ysm and adcenter feature comparison guide

8/4/2019 YSM and AdCenter Feature Comparison Guide

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Yahoo! Search Marketing andMicrosoft Advertising adCenter Feature

Comparison GuideSoon, you will be able to advertise on Yahoo! Search and Bing with one ad buy through

Microsoft Advertising adCenter. You have the option to transition your existing Yahoo! Search

Marketing campaigns into adCenter using the adCenter tab in your Yahoo! Search Marketing

account. Clicking there will take you to the beginning of the account transition process, where

well walk you through the simple steps to import your Yahoo! campaigns into adCenter. Use this

guide to learn more about the adCenter features and how they may differ from those youve used with Yahoo!.

For more details on the transition, please visit theYahoo! Transition CenterorMicrosoft Transition Center.

Account setup and distribution

How it works in adCenter Feature snapshot

Distribution

Tactic

(Set at the

account

level)

Ad

Distribution

(Set at the ad

group level)

Microsoft adCenter allows you to

choose whether youd like to distribute

your ad groups in the search auction,

the content auction, or both.

If you are importing campaigns from

Yahoo!, the distribution settings will be

maintained in adCenter. For example,

an account with content match turned

off in Yahoo! Search Marketing will

have content distribution in adCenter

turned off at the ad group level.

In adCenter, serving content ads topartner sites is automatically turned

on when you create a new campaign

or ad group.

Network

Distribution

(Search ads)

Distribution

Controls

(Search ads)

We are currently developing new

adCenter features that will help you

control search ads distribution across

Yahoo!, Bing, and partner sites. The

intent of the new features coming soon

to adCenter is to allow you to display

search ads on the bundle of Yahoo!

and Bing properties exclusively, on

partner sites exclusively, or on the entirecombined network (which is the default

setting). In addition, youll be able to

indicate domains and sub domains

that youd like to exclude at both the

ad group and campaign levels. These

search ad distribution controls are

currently in development for a future

adCenter upgrade.
http://advertising.yahoo.com/transition/en_UShttp://advertising.microsoft.com/learning-center/microsoft-transition-centerhttp://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi174http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi174http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi174http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi174http://advertising.microsoft.com/learning-center/microsoft-transition-centerhttp://advertising.yahoo.com/transition/en_US


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Market

(Set at theaccountlevel)

Language

and Market

(Set at the adgroup level)

As you transition your Yahoo! account

to adCenter, you will be asked to select

the language and market for your ad

groups. This is the language in which

the ads are written and the market or

set of websites through which the ads

are distributed.

In adCenter, the United States, English-speaking Canada, and French-speaking

Canada are considered three different

markets. Your North American market

Yahoo! Search Marketing campaigns

will default to the English United

States language and market in

adCenter.

If you want to run a North American

English language campaign, but the

messaging is different for each market,

you could create one ad group with

the language and market of English

United States (www.bing.com andwww.yahoo.com), and another ad

group with the language and market

of English Canada (www.ca.bing.

com and www.ca.yahoo.com). In this

way, you will have ads distributed to

the local search engines for all of your

target markets.

Blocked

Continents

(Set at theaccount

level)

N/A adCenter does not currently allow

you to block distribution in certain

continents; rather, it enables you to

select distribution in the locations

that you want. If you had blocked

continents in Yahoo! you will need toupdate these setting in adCenter by

targeting customers by geographical

location.

Blocked

Domains

(Accountlevel forsearch andcontent)

Website

Exclusion

(Campaignand ad grouplevel forcontent only)

In adCenter, we currently allow you

to exclude specic websites from

campaigns and ad groups that

distribute content ads. Excluding sites

ensures that your ads will not appear

on those websites. Microsoft plans to

enable website exclusion for search

ads in the future.

The current limit of websites you canexclude is 500 at both the campaign

and ad group levels, and the excluded

websites designated at the ad group

level override the websites you

exclude at the campaign level.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi65http://www.bing.com/http://www.yahoo.com/http://www.ca.bing.com/http://www.ca.bing.com/http://www.ca.yahoo.com/http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi276http://adcenterhelp.microsoft.com/help.aspx?project=adcenter_live_std&mkt=en-us&querytype=keyword&query=yekdi174http://adcenterhelp.microsoft.com/help.aspx?project=adcenter_live_std&mkt=en-us&querytype=keyword&query=yekdi174http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi276http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://www.ca.yahoo.com/http://www.ca.bing.com/http://www.ca.bing.com/http://www.yahoo.com/http://www.bing.com/http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi65


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Time Zone

(Set at themasteraccountlevel)

Time Zone

(Set ataccount andcampaignlevels)

If you transition your Yahoo! account

to adCenter, your master account level

time zone will be automatically set as

the default time zone for your account

in adCenter, which will carry down to

all of your campaigns for that account.

In adCenter you have the additionalability to also set a time zone for

each new campaign individually.

The time zone should be where your

ofce is located because its used for

billing purposes and to help control

your daily and monthly campaign

budgeting. The time zone is not

associated with the location of your

potential customers.

Username

and

Password

(Associatedto contacts)

Username and

Password

(Set atcustomer leveland assignedto accounts)

If you manage multiple accounts with

adCenter, you can have one username

and password set at the customerlevel, that you can use to access the

multiple accounts you manage. With

Yahoo!, you have separate usernames

and passwords for each account.

This is a key benet with adCenter to

help you save time by allowing you

to sign-in to adCenter just once while

you manage multiple accounts. If

you do not already have an adCenter

username and password you will be

able to create one at the time of your

transition to adCenter.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi651http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi114http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi114http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi114http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi114http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi651


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Budgeting and bidding


Monthly

Budgeting

(Used withInsertionOrderaccountsonly)

Monthly

Budget

(Requiredat campaignlevel)

Setting a monthly budget for your

campaign in adCenter is required.

When you transition your campaigns

into adCenter, your daily spend limit in

Yahoo! will be multiplied out to create

a monthly budget, then divided evenlyacross your campaigns.

You have a variety of budgeting

options to choose from in adCenter.

If you choose to adjust your budget

settings, you have exibility and

control over how your budget gets

allocated across the month by

choosing to set a daily budget target,

divide your monthly budget across the

month, or spend your monthly budget

until its depleted.

Make sure that you select an

appropriate budget for yourcampaigns, taking care to choose

settings that maximize your

performance.

Daily

Spending

Limit

(Set at theaccountand/orcampaign

level)

Daily

Budget

(Set at thecampaignlevel)

There is no daily spending limit in

adCenter. You can set a daily budget,

in addition to a monthly budget. Please

note that the daily budget is a target

and does not provide a hard stop. The

actual daily spend could be higher or

lower than the daily budget, but the

monthly spend will not exceed the

monthly budget you set.

Minimum

Bid is

$0.01

Minimum Bid

is $0.05

Microsoft adCenter requires a minimum

bid of $0.05. If your keyword bids in

Yahoo! are under $0.05, the transition

tool will prompt you for approval to

increase your bids to $0.05. You can

also customize your keyword bids on

your own in adCenter.

To get your ads serving, make sure that

you adjust your bids to help improveyour performance. A higher bid will

give you a greater chance of achieving

a favorable ad position and greater

trafc from Bing and Yahoo! Search

users.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi119http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi119http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi119http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi119http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10


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Bid by

Keywords

(Set adgroup leveldefault bidsfor search

or content,or keywordlevelcustombids forsearchonly)

Bid by

Keywords

(Set ad grouplevel defaultbids andindividual

keywordlevel bids bymatch typefor search andcontent)

adCenter offers you more keyword

bidding controls that allow you to

customize a bidding strategy thats

right for your search and content

ads. With adCenter, you can bid

on keywords in one or more of the

following ways:

Enter one default bid for all content

network keywords and another default

bid for all search network keywords.

(Your ad group default bids are applied

only to keywords that do not have

nondefault bids.)

Enter individual (or nondefault) bids for

individual keywords by match type.

Use the bids that are estimated to

achieve average position 1.

Bidding competitively helps your ad

show up in a prominent position in

search results or content pages for

those keywords.

N/A Bid by

networks and

websites

(Set at the adgroup level fornew ContentNetwork Onlycampaigns)

For new content only campaigns in

adCenter, you can choose to bid by

networks and websites instead of by

keywords. This allows you to bid for

particular websites in the content

network, or on the entire content

network. If you win a bid, your ad will

appear at that location.

Be sure to use this feature to maximize

your ROI from our content network.

Note that you may not be able totarget & bid on some of our Premium

partner sites due to contractual limits.

Prepay

billing

Pay

as you

receive

clicks

Instead of paying before you receive

clicks in Yahoo!, adCenter has a

threshold-billing system that applies

charges either on your monthly billing

cycle day or when you reach your

billing threshold, whichever comes

rst. adCenter also has a Bill Me Now

option that allows you to charge your

Microsoft adCenter account balance

immediately to your payment method.

You can pay by credit card or debit

card. Some advertisers also pay by

invoice. In the U.S., PayPal is also an

option. If you paid your Yahoo! account

with PayPal and are eligible to do so

in adCenter, you must re-enter that

information because it will not be

carried over as part of the transition.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi08http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi08http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi311http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi295http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi295http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi311http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi08http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi08


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Excluded

Words

(Up to 250keywords

each at theaccount,campaign,and adgrouplevels)

Negative

Keywords

(Severalthousand at

the campaignand adgroup levels,and 1,024characters atthe keyword)

As part of your transition from Yahoo!

to adCenter, your excluded keywords

will carry over at the same level, except

account-level excluded words, which

will be set to the campaign level in

adCenter as adCenter does not offernegative keywords at the account level.

Currently, adCenter negative keywords

are available at the campaign, ad

group, and keyword levels. We recently

expanded negative keyword limits at

the campaign and ad group levels to

several thousand, which is well above

what is offered in Yahoo! Search

Marketing. Negative keywords set at

lower levels override those at higher

levels within a campaign.

Start

and

End Dates

(Set at thecampaignlevel)

Start

and

End Dates

(Set at the adgroup level)

Your campaign-level start and end date

setting in Yahoo! will be applied at the

adCenter ad group level as part of

your transition.

In adCenter, one campaign can include

ad groups with different start and end

dates, making it simple to manage

promotional or seasonal ads within an

existing campaign.

Targeting

(Set at thecampaignand adgrouplevel)

Targeting

(Set at thecampaignand adgrouplevel)

When you move your campaigns

into adCenter, you will need to reset

your targeting settings with adCenter

targeting options. With adCenter, you

can zero in on your ideal customers

with targeting by geographic location,

age and gender, day of week, time of

day, and device.

Campaign management and targeting
http://advertising.microsoft.com/learning-center/help/adCenter/topic?query=MOONSHOT_CONC_Targeting.htmhttp://advertising.microsoft.com/learning-center/help/adCenter/topic?query=MOONSHOT_CONC_Targeting.htm


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Geo-

Targeting

Geographic

Targeting

(Set at thecampaignand adgroup

level)

Take control of your geographic

targeting by selecting specic

countries/regions, states/provinces,

metro areas, or cities where your

target customers are. Microsoft

adCenter uses reverse-IP address

lookup to determine the customers

location. At this time, adCenter doesntoffer targeting by postal code. When

you move your Yahoo! campaigns into

adCenter, you will need to reset your

targeting settings.

Demographic

Bidding

Demographic

Targeting

(Set at thecampaignand ad grouplevel)

You can use adCenters age and

gender targeting to help reach your

ideal target customers. adCenter

provides you with more control by

allowing you to exclusively target

customers by gender and age, and

then add incremental bids to your base

bid as well.

While adCenter does allow you to

exclusively target specic genders

and age groups, there is no option to

absolutely block the 0-17 age range

from seeing your ads. Instead you

can exclusively target other ages and

genders you wish to reach.

As you transition your account from

Yahoo!, you will need to reset your

targeting options to take advantage of

the exclusive age and gender targeting

available in adCenter.

Ad

Scheduling

Target

by Time

of Day or

Day of Week


When transitioning your Yahoo!

campaigns to adCenter, you will need

to reset your targeting options to

select the time periods within which

you wish your ads to display.

In adCenter, you have the ability to

designate ads to show more frequently

to consumers on specic days of the

week and times of day.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi677http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi677http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi678http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi678http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi677http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi677http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684


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Carrier

Targeting

(Set at thecampaign,ad group,ad, and

keywordlevel)

Target by

Device

(Set at thecampaign andad group levelfor text search

ads)

At this time, mobile carrier targeting is

not available in adCenter. Instead, you

can set your adCenter campaigns and

ad groups to target your text search

ads to smart phones and other mobile

devices with full web browsers.

Device targeting in adCenter allowsyour ads to display only to potential

customers who are viewing your ad with

a specic device, such as a smart phone,

laptop, or desktop computer.

Bid

Adjusments

Incremental

Bids


Microsoft Advertising adCenter allows

you to place additional bids, called

incremental bids, in 10 point intervals

from zero to 100% to target customers

by location, day of week, time of day,

customer age, or customer gender.

An incremental bid is a percentage

increase of the base bid, applied whencustomers who meet the target criteria

click your ad.

Match

Types

(Advancedandstandard)

Match Types

(Broad, phraseand exact)

adCenter offers three search match type

options: exact, broad, and phrase. While

Yahoo! currently only offers standardand advanced match options, the three

match type options in adCenter align

with industry standards seen in other

search advertising systems.

If you transition your Yahoo! campaigns

to adCenter, your advanced match

keywords will transition to broad match,

and your standard match keywords will

transition to exact match in adCenter.

In addition to having the three industry

standard match types in adCenter, you

can also specify unique bids for each

match type giving you more controlover your bidding strategies.

Keywords and ad customization
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi319http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi07http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi116http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi116http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi07http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi319


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Ad Title

and Short

Description

Ad Title

and Text

adCenter allows ad titles up to 25

characters and ad text up to 70

characters, while Yahoo! allows ad

titles up to 40 characters and ad text

up to 70 characters. It is recommended

that you shorten your ad title and short

description in Yahoo! Search Marketing

before you transition to adCenter tohelp ensure your ad doesnt receive an

editorial disapproval.

Keyword

Canonical-

ization

Keyword

Normalization

Microsoft adCenter uses a

normalization process to nd and ag

duplicate keywords in your keyword

list so you can remove them. This saves

you time because you dont have to

manage as many keyword variations.

When you import keywords, if

there are duplicates caused bynormalization, youll see an error

message, but you can still import your

list. Microsoft adCenter removes the

duplicates automatically.

adCenter does not normalize for plural

forms or misspellings like Yahoo! so

there are signicantly higher number

of keywords that can be entered,

optimized, and bid on in adCenter. Use

the free tool, Advertising Intelligence,

to expand your keyword lists to help

capture more queries by your target

consumers.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi180http://advertising.microsoft.com/learning-center/downloads/microsoft-advertising-intelligencehttp://advertising.microsoft.com/learning-center/downloads/microsoft-advertising-intelligencehttp://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi180


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Params Params and

Dynamic Text

A customized ad is more likely to

appeal to potential customers because

it is more relevant. Using dynamic text

can help improve the click-through

rate and conversion rate of your ads,

and when you use dynamic text as a

placeholder, you can quickly update

multiple ads simultaneously.

Youll nd three types of dynamic

text: keyword, which allows you to

customize your ad based on search

queries; destination URL, which

changes the destination URL based

on search queries; and placeholders,

which enables you to revise multiple

ads simultaneously by using

placeholders.

For placeholders, adCenter offers more

param options beyond {keyword},

including {keyword:default}.

You can also customize your search

ads by using text variables. You rst

create a base ad, and then you indicate

which parts of the ad will change,

depending on factors such as keyword

search queries by potential customers.

N/A Search Query

Performance

Report

Currently not available through Yahoo!,

once you transition to adCenter, begin

using the search query performancereport to get performance statistics

about user search queries that resulted

in impressions and clicks for your ads.

You can use this report to learn what

queries searchers are entering on

Bing and Yahoo! that cause your ads

to display. This knowledge can help

you rene your keyword and negative

keyword lists for your ad groups.

Ad

Delivery

Report

Publisher

Performance

Report

With the Publisher Performance Report

in adCenter, you can see the sites within

our network that your ads are runningon and use this information to further

optimize your campaigns.

Reporting
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi701http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi141http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi142http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi142http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi701http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi701http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi666http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi666http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi701http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi701http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi142http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi142http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi141http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi701


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N/A Website

Placement

Performance

Report

(Availablefor content

network adgroups thatbid on websiteplacements)

Use the website placement performance

report to monitor the performance

of content ad placements in selected

accounts, campaigns, and ad groups.

This performance report shows a

breakdown of web site domain for

sites specically bid on with the Site

Placement Bidding feature. .Doingso can help you make well informed

decisions as you optimize your

campaigns.

Conversion-

Only and

Full Analytics

Package

(Set ataccountlevel)

Conversion

Tracking

(Set atcampaignlevel)

adCenter currently offers conversion

tracking functionality. If you use the

transition tool from within your Yahoo!

Search Marketing account (a tab

labeled adCenter), your conversion

tracking settings will be imported into

adCenter. Youll want to make certain

that the track conversions check box

is selected for each of your adCentercampaigns because conversion

tracking is not automatically turned on

in adCenter. You will not be required to

retag your sites with adCenter tags.

Coming soon to adCenter we are

developing a signicantly enhanced

conversion analytics product that

is similar to Yahoos Full Analytics

product, and will feature revenue

tracking, an ad performance report,

a custom conversion funnel with

customizable goals, and much more.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi295http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi295http://advertising.microsoft.com/learning-center/help/adCenter/topic?query=MOONSHOT_CONC_AboutConversion.htmhttp://advertising.microsoft.com/learning-center/help/adCenter/topic?query=MOONSHOT_CONC_AboutConversion.htmhttp://advertising.microsoft.com/learning-center/help/adCenter/topic?query=MOONSHOT_CONC_AboutConversion.htmhttp://advertising.microsoft.com/learning-center/help/adCenter/topic?query=MOONSHOT_CONC_AboutConversion.htmhttp://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi295http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi295

ysm and adcenter feature comparison guide

Documents