YouTube Advising FAQ’s:YouTube Advising FAQ’s:Part II The Saga ContinuesPart II The Saga Continues

Dr. Michelle White and Dr. Ralph Anttonen

Millersville University

NACADA 35th Annual Conference-Session 165

October 4, 2011

Our Goal:Our Goal:

Providing relevant information to our Providing relevant information to our advisees through a radical facelift to advisees through a radical facelift to the Frequently Asked Questions the Frequently Asked Questions (FAQ) section of our Website.(FAQ) section of our Website.

Acknowledging that students like to Acknowledging that students like to be entertained while seeking be entertained while seeking information.information.

It Just Doesn’t Happen!It Just Doesn’t Happen!

Sharing the crucial steps of the Sharing the crucial steps of the planning and execution to create planning and execution to create YouTube Videos.YouTube Videos.

Step 1Step 1

Get Approval from the Department of Get Approval from the Department of Communications and Theater for Communications and Theater for videographer intern.videographer intern.

Step 2Step 2

Write up internship job description Write up internship job description for Office of Experiential Learning for Office of Experiential Learning and Career Management.and Career Management.

• ““Set up taping with various constituents; Set up taping with various constituents; arrange camera crews for shooting; coordinate arrange camera crews for shooting; coordinate editing procedures; make final preparation for editing procedures; make final preparation for master tape; distribute final tapes to various master tape; distribute final tapes to various offices; work directly with Dr. Ralph Anttonen offices; work directly with Dr. Ralph Anttonen on total project. (Demonstrate prior on total project. (Demonstrate prior knowledge in videography).”knowledge in videography).”

Step 3Step 3

Work closely with Chair of Work closely with Chair of Communications/Theater Communications/Theater Department to recruit student Department to recruit student interns.interns.

Identify an intern who is enthusiastic Identify an intern who is enthusiastic and knowledgeable about the craft of and knowledgeable about the craft of a film project.a film project.

Step 4Step 4

Recruit student “actors” to be in the Recruit student “actors” to be in the video.video.

• A serendipitous experience led to an A serendipitous experience led to an interested actor who was a Public interested actor who was a Public Relations major and student worker in Relations major and student worker in our department.our department.

Step 5Step 5

Partner with student interns as Partner with student interns as videographers/producersvideographers/producers

Have interns secure video equipment and Have interns secure video equipment and DVDs. DVDs.

• Make sure Communications Department Make sure Communications Department Technician in charge of the equipment is in the Technician in charge of the equipment is in the loop.loop.

Step 6Step 6

Identify filming dates.Identify filming dates. Find and reserve filming sites.Find and reserve filming sites.

• Use intern and “actor” input.Use intern and “actor” input.

Step 7Step 7

Brainstorm with office staff and Brainstorm with office staff and review content of questions, format review content of questions, format to insure flow of answers, and the to insure flow of answers, and the type of genre.type of genre.

Step 8Step 8

Create a script and appropriate Create a script and appropriate staging for filming and background staging for filming and background music.music.

• We ultimately decided on specific We ultimately decided on specific relevant questions and a 1950s black & relevant questions and a 1950s black & white film reel style. white film reel style.

Step 9Step 9

Film the video!Film the video!

Step 10Step 10

Have “rough” video viewed by office Have “rough” video viewed by office staff for accuracy and quality.staff for accuracy and quality.

Step 11Step 11

Have intern edit, make the title and Have intern edit, make the title and acknowledgments pages, and finalize acknowledgments pages, and finalize the videos.the videos.

Step 12Step 12

Have knowledgeable student worker Have knowledgeable student worker upload video files to the computer upload video files to the computer from the DVD and make a YouTube from the DVD and make a YouTube account for your department.account for your department.

• We named ours We named ours “MUAcademicAdvisement”“MUAcademicAdvisement”

Step 13Step 13

Use this account to upload each Use this account to upload each video, making sure to double check video, making sure to double check lengthlength and and quality.quality.

• Hint: YouTube has a length limit of 10 Hint: YouTube has a length limit of 10 minutes for standard users.minutes for standard users.

Step 14Step 14

Once uploaded, embed the videos Once uploaded, embed the videos in the Academic Advisement FAQ in the Academic Advisement FAQ section of the webpage and link section of the webpage and link that page to the Exploratory that page to the Exploratory Program website.Program website.

• Use whichever website manipulation Use whichever website manipulation software your school uses (plain HTML, software your school uses (plain HTML, Dreamweaver, etc.)Dreamweaver, etc.)

Step 15Step 15

Disseminate initiative throughout Disseminate initiative throughout campus: Adviser Summer Training, campus: Adviser Summer Training, University Wide Advisement Council, University Wide Advisement Council, Advisement Times Advisement Times Newsletter, and Newsletter, and announcements on Academic announcements on Academic Advisement web page.Advisement web page.

List of MU VideosList of MU Videos ““How Do I Register?”How Do I Register?” ““Working While in School?”Working While in School?” ““Math and the G2 Block”Math and the G2 Block” ““Language Double in G1 Language Double in G1

Block”Block” ““How Do Transfer Students How Do Transfer Students

Register?”Register?” ““How Do I Declare a Major?How Do I Declare a Major?

““How Can I Teach High How Can I Teach High School?”School?”

““How Can I Teach How Can I Teach Elementary/Special Ed.?”Elementary/Special Ed.?”

““Foreign Language Foreign Language Requirement?”Requirement?”

““Do My Required Related Do My Required Related Courses Count Towards My Courses Count Towards My Gen Eds?” Gen Eds?”

““Am I Required To Take a Am I Required To Take a Math Course?”Math Course?”

New this Year! New this Year! Understanding the General Understanding the General Education CurriculumEducation Curriculum

New This YearNew This Year

Understanding the General Education Curriculum:•Gen Ed Overview•Advanced Writing •Diversity•Perspectives

Let’s see the videosLet’s see the videos

How Do I Register?How Do I Register?

Gen Ed: Advanced WritingGen Ed: Advanced Writing

If you would like to view the other videos, If you would like to view the other videos, go to the Exploratory Program website:go to the Exploratory Program website:

http://www.millersville.edu/undprgm/http://www.millersville.edu/undprgm/

(and click on “Gen Eds”)(and click on “Gen Eds”)

Coming AttractionsComing Attractions

Freshman SeminarsFreshman Seminars Students talking about their major Students talking about their major

choicechoice

Lessons LearnedLessons Learned

Intern reliabilityIntern reliability Relying on student technology Relying on student technology

expertiseexpertise Finding realistic performersFinding realistic performers Minimal cost with collaborationMinimal cost with collaboration Scheduling issuesScheduling issues

Video AssessmentVideo Assessment

Monitor hits on a regular basisMonitor hits on a regular basis Use “hits” to plan for additional Use “hits” to plan for additional

videos and audience interestvideos and audience interest

Thank you for your kind Thank you for your kind attention!attention!

Questions/CommentsQuestions/Comments