nacada regional personal branding presentation

Download Nacada regional personal branding presentation

If you can't read please download the document

Post on 21-Oct-2014




3 download

Embed Size (px)




Slide 1

You Inc.: Advising Students to Pursue Their Passion Through the Power of Personal BrandingRichard Kane, Family and Consumer SciencesMelissa Moody, Mennonite College of NursingIllinois State UniversityNACADA Region V ConferenceApril 19, 2011

Description of the ProblemTraditional methods of finding a job or internship are no longer viableSubmitting resume and cover letter to newspaper adds and corporate job/HR sites Crossing your fingers for a call back100% anonymous job search that is fiercely competitive and time consumingTraditional methods relegate students to becoming passive participants in job searchSocial media is quickly replacing traditional job search

Accessing the Hidden Job MarketOften overwhelmed by other duties, hiring managers often skirt advertising jobs to avoidDifficult recruitment processesThe stampede of applicantsUnproductive reviews of generic resumesInstead, hiring managers today useReferrals Professional associationsSocial networking

Many of the best opportunities are found in this hidden job market, accessible only through social networks

Meeting the Need through Personal BrandingPersonal branding is the new prerequisite forProactive career successEntrepreneurial success Differentiating competencies Demonstrating unique personal characteristics

Nuts and Bolts of Personal BrandingLinkedInFacebookTwitter BlogsPersonal Web siteDigital portfolioVideo resume

Elements of a Strong Personal BrandMakes a great first impressionCompels the market (audience)Consistent across social media platformsWell known in its nicheTransparentCollaborativeAuthentic

Building your brand starts with your bioThe need for an effective bio is NEWBio attracts target audienceCraft an authentic story to draw your audience into a relationship with youAuthenticity requires digging deep to uncover the real you

Michael Margolis- Dean Story UniversityThe son of an inventor and artist, I am fascinated by how ideas socialize into reality. As President of Get Storied, I oversee a growing education/publishing platform that includes Story University, Reinvention Summit, and The New Storytellers. I spend most of my time these days developing online courses for Story University and spreading the gospel of story. Over the last decade, I have promoted the evolving role of storytelling at the heart of branding, innovation, and culture change. In the process, I consulted to dozens of organizations including Audubon, Ernst & Young, Marriott, NASA, Omnicom, YWCA, and the International Storytelling Center. In November 2010, I launched and curated the Reinvention Summit, a 2-week virtual conference on the future of storytelling, with 37 speakers and 500+ participants. I'm also working with Zappos Insights on their next generation culture training curriculum. Despite an unconventional approach, my work has been featured in Brandweek, Fast Company, and Storytelling Magazine. I am also a contributing author to Wake Me When When the Data is Over, a leading compendium on strategic storytelling (Jossey-Bass 2006), and guest blogger for websites including With a background in cultural anthropology, I am fascinated with identity, relationships, perception, and meaning making in the digital age. I began my career as a social entrepreneur, the founding member of two social enterprises by the age of 23. Raised in Switzerland and Los Angeles, I now live in the East Village of NYC. When not working double-shifts, I geek-out on technology, 70s ghetto funk, and Indian spices. I also eat more chocolate than the average human. Thousands have downloaded a free digital copy of my latest book, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators at Let me know what you think! Would love to talk story

Elements of a successful bio

Has a lead sentence that reflectsWho you areWhat you doWho you serve Uses narrative to create a unique, memorable and accurate first impression of your brand

Using your past to legitimize your futureStudents should start by answering this basic question, who is the real me?What are your influences?What forces shaped you?What makes me special?What do people in my network think is special about me?Have I ever been complimented for a skill or talent?Is there something I do well and am passionate about?What achievements am I proud of?

Role of your bioTone sets the terms of a relationshipContext what has shaped youCredibility can I believe youCultivation educate your readerInvitation establish shared bonds

Personal Branding Learning OutcomesPersonal branding teaches studentsCreativityWriting skillsCoaching skillsLeadership skillsCommunication skillsMotivation skillsSales and negotiation skillsCutting-edge marketing and PR skills

Student Branding: benefits to your institutionHeightened professionalism reflects well on their schoolAccelerated professional growth means alumni become potential donors more quickly Alumni who are successful personal branders cast authenticity and recruit others into a relationship with the school

Why Student Should Begin Building Their Brands EarlyThe principle of compound interest applies easily to personal brandingJust as with a personal savings nest, a personal brand must be built before it can be usedFreshmen can begin to network for internships required when they are seniors

Example student: Greg de LimaStarted personal branding as a freshman

Connect with us