YOUTH MARKETING STRATEGY CONFERENCE25th & 26th June 2015The Maslow Hotel, Sandton. Johannesburg

ABOUT BRANDEDYOUTH

BrandedYouth is a youth marketing agency that was founded in 2009 with the idea of facilitating relationships between brands and the youth market.

We work as the intermediary between brands and the youth market, with our core focus being insights and engagement. The insights aspect assists brands in understanding this market through our qualitative research, workshops and conferences, while the engagement aspect assists brands in interacting with the youth through brand & communication strategies, activations and expos.

ABOUT THE CONFERENCE

Now in its 3rd year, The Youth Marketing Strategy Conference is designed to bring together Brands & Public Sector Organizations that wish to:• Develop effective engagement strategies for the youth.• Gain insights with regards to the youth lifestyle & culture.• Understand media consumption habits of the youth.• Understand social media & online trends.• Keep track of the latest youth trends.• Understand youth influences, spending decisions & retail trends.

This is a 2 day conference which promises to be of value-add to any brand, agency organization or individual involved in youth marketing (18 to 34 year olds).

AGENDA

For maximum benefit of the delegates attending, the conference will comprise of:

6 industry leaders as speakers: 45mins eachSpecially selected speakers who will cover different aspects of the youth culture such as advertising, digital marketing, social media, experiential activities, brand strategy and youth trends.

4 In-depth & case study presentations: 1hr 30mins eachBrand Strategy, Digital Marketing& Advertising, Experiential & Youth Engagement, Youth Research& Trends.

2 panels: 1 hour eachYouth panel comprising of 4 youth well vexed on all aspects of the youth culture. This will allow the delegates to ask questions and interact directly with the youth, gain firsthand information.

Professional panel comprising of 4 marketing professionals well vexed with youth engagement, brand & communication strategies. This will allow delegates to gain from experienced industry professionals who have executed successful campaigns in this market.

WHO ATTENDS

• Marketing Directors• Marketing Managers• Brand Managers• Campaign Managers• Account Managers• Communication Managers• Advertisers• Media Planners• Digital Marketers• Social Marketers• Public Sector Organizations• Government departments• Charities

PAST DELEGATES

The conference has had some big brands attending such as:

• Tiger Brands• Discovery• SAICA • Massmart • Love Life • Nedbank• Absa• Nokia• University of Johannesburg• Wits University• Multichoice • SABC• YFM • Vodacom • Corruption Watch• Johannesburg Child Welfare

PAST SPEAKERS

Thebe Ikalafeng (Founder & MD of The Brand Leadership Group)

Sylvester chauke (Chief Architect at DNA Brand Architects)

Bradley Maseko (Founder of BrandedYouth)

Jason Levin (MD of HDI Youth)

Andrea Kraushaar (Research & Insights Director at Youth Dynamix)

Gareth Cliff (Founder of CliffCentral)

Kojo Baffoe (Former Editor of Destiny Man)

Jacques Burger (CEO at M&C Saatchi Abel)

Neo Makhele (Group Strategy Director of Ogilvy & Mather)

DELEGATES

The following is the cost to attend the Youth Marketing Strategy Conference in 2015

R4 998 per delegate (2 days)R14 994 for a table of 5 delegates (2 days)

This Includes:• Speaker presentations, summarized reports and material (it’s important to note that not all speakers will distribute their presentations due to intellectual property concerns)• Morning tea, Lunch and afternoon tea over the 2 days.• Free Parking over the 2 Days.

EXHIBITORS

The following is the cost to exhibit at the Youth Marketing Strategy Conference in 2015

R9 996 per exhibition table/stand (2 days)

This Includes:• Exhibition Table/Space with chairs for 2 representatives.• Free distribution of any company material through the exhibition table.• Advertising space on BrandedYouth website, as exhibitors with logo and link to website.

SPONSORS

The following are the different categories and investments regarding sponsorship at The Youth Marketing Strategy Conference in 2015

MAIN SPONSOR

Main Sponsor: R95 000

This includes:• Naming rights to the conference (“your name” Youth Marketing Strategy Conference)• 10 minutes to address the 200 delegates as main sponsor of event• Table of 5 delegates for 2 days valued at R14 994• Exhibition Table/Space valued at R9 996• Advertising space on BrandedYouth website, as main sponsor with logo and link to website• Inclusion of your full company profile, logo and details in the event brochure• Interviews with the different media partners for the event.• Your company logo will be included on all promotional material and advertisements sent out through our media partners• We will have your logo placed on the 3 screens at the start to the event and during intervals.• Copy of the delegate directory which includes detailed contact information of all attendees at the conference.• Large sized logo on all conference banners during the event.

SPONSORS

Silver Sponsor: R50 000  

This includes:• 5 minutes to address the 200 delegates as silver sponsor of event• Table of 3 delegates for 2 days valued at R14 994• Exhibition Table/Space valued at R9 996• Advertising space on BrandedYouth website, as silver sponsor with logo and link to your website• Inclusion of your full company profile, logo and details in the event brochure• Your company logo will be included on most promotional material and advertisements sent out through our media partners• We will have your logo placed on the 3 screens at the start to the event and during intervals.• Copy of the delegate directory which includes detailed contact information of all attendees at the conference.• Medium sized* logo on most conference banners during the event

SILVER SPONSOR

SPONSORS

Gold Sponsor: R25 000  

This includes:• Table of 3 delegates for 2 days valued at R14 994• Exhibition Table/Space valued at R9 996• Advertising space on BrandedYouth website, as gold sponsor with logo and link to your website• Inclusion of your full company profile, logo and details in the event brochure• We will have your logo placed on the 3 screens at the start to the event and during intervals.• Small sized* logo on selected conference banners during the event

GOLD SPONSOR

Register Now

To attend the conference as a delegate / to exhibit or become a sponsor, feel free to contact us:

Email: registration@brandedyouth.co.zaOffice: + 27 11 326 5108Mobile:+ 27 72 853 7011