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YOUR MAGAZINENew Interior Design

Page 8

February 2013

Page 4 and 24

Tu t o r i a l slearn how to do it

Designer’s Profile

Amazing

Product

Page 6

David Arey :4

Tutorials :8 Carlos Segura :24

Bamboo Create :6

CONTENT

[4] Nombre de la Revista | Mes 2013

I’m a graphic desig-ner and occasional author who spe-

cialises in designing brand identities. Peo-ple hire me because I help make their busi-nesses more profita-ble.Companies I’ve wor-ked with include Ye-llow Pages (Canada), Giacom (England), Asian Development Bank (Philippines), and Berthier Associa-tes (Japan).Self-employed since 2005, my business is successful be-cause it’s less about me, and more about my clients; about the direction their companies are heading and about the success they will achieve. The ideas I create don’t just ensure my clients stand-out, they also provide timeless visual expres-

sions that enable clients to engage and connect with their own customers more effecti-vely than ever before.The people I work with are of-ten kind enough to offer testi-monials.I’ve gained experience in both the United Kingdom and the United States and you’ll now find me in my home studio in Northern Ireland where I work with great people all over the world.A selection of previous identity projects are in my design por-tfolio.

“We have been very much impressed by David’s ability to lite-rally read our minds and deliver a corporate identity which perfectly symbolizes our vision and conveys the styli-sh, elegant and modern image we needed to sustain the internatio-nal development of our company.”— DAVID SADIGH, FOUNDER & CEO, DLG

David Arey

Nombre de la Revista | Mes 2013 [5]

More of David Arey

My first book, Logo Design Love: A Guide to Creating Iconic Brand Identities, has been translated into Chi-nese, Portuguese, Czech, German, Polish, Korean, Russian, and Japanese.

“Anyone involved in creating visual identities, or wanting to

learn how to go about it, will find this book invaluable.”

— AIGA MEDALIST TOM GEISMAR

My second book, Work for Money, Design for Love, went on sale in

November 2012.I’ve featured in publications including Creative Review, Computer Arts, HOW Magazi-ne, Digital Arts, LogoLounge, and others.My graphic design blogs Logo Design Love, davidairey.com and brand identity showcase Identity Designed are visited by more than 600,000 desig-ners each month.My Twitter account is followed by thought leaders in design that include Chermayeff & Geismar, Pentagram, Debbie Millman, John Maeda, Siege-

l+Gale, Mark Boulton, John Boardley, Mo-ving Brands, Landor Asso-ciates, The Partners, An-tonio Caruso-ne, Tina Roth Eisenberg, Vi-taly Friedman, Interbrand, Si-mon Manchi-pp, Cameron Moll, and Khoi Vinh.If you’re in need of a new brand identity it’d be great to talk.

“I recommend David unequivo-cally and would hire him again in a heartbeat.”— DR TAMMY LENSKI


Bamboo CreateCreate your world. Here’s a Bamboo that is just right for those with artistic interests! With its larger di-gital canvas, Bamboo Create is great for all types of digital art projects, including sketching, illustrating and digital painting.

Bamboo Create opens up a new world for digital art and photo projects.


Test imonies:

Inspire. Create. Imagine. Bamboo Create opens up a new world for digital art and

photo projects. With twice the workspace of other Bamboo tablets, Bamboo Create gives you plenty of space to express yourself, enabling broad brus-hstrokes or arm movements.Let your imagination soar as you freely and naturally draw, paint, doodle and sketch in

your favorite software. Use software applications like Ado-be® Photoshop® Elements, Corel® Painter™ Essentials and Autodesk® SketchBook® Express, all included in the box, to explore a variety of di-gital media, including pencils, pens, markers, chalks, water-colors, oil paints and more. Your pen gives you the feel of working in natural media.

Bamboo Create is perfect for art projects that require a lar-ger digital canvas. Turn digital images into special memen-tos. Use the pen to add hand-drawn embellishments or jour-naling to your projects and photos. Create unique, perso-nal invitations, greeting cards and photo books to print and share digitally with friends and family.

I love my Create tablet. I got it a year ago, set it aside for awhile, but then started testing it out...and I was extremely satisfied! It is very user-friendly, in my opinion, and everything is working properly. I really appreciate being able to adjust the pressure sensitivity, and I

was very satisfied with the accompanying pro-grams considering the considerably low price of the complete package. I highly recommend this product to others looking to purchase a drawing tablet at an affordable price!

Keegan Phillips

Al Jollimore

Had mine for almost a year. Twice I had to re-boot my pc to get it going and I am half way through my second nib. I use it almost daily. I thought the connection at the tablet end looked a bit dodgy so I added a little foam and tape around it. The tablet and pen have both sur-

vived a couple drops. It works perfectly. Out of the bundled software I like Autodesk’s Sket-chbook the best, bought the $29 upgrade to Sketchbook Pro. Even better. Thank you Wa-com and Autodesk, good stuff, I’d buy another in a second.

http://www.amazon.com/Wacom-Bamboo-Create-Tablet-CTH670/dp/B005HGBF9W/ref%3Dsr_1_1%3Fie%3DUTF8%26qid%3D1361794516%26sr%3D8-1%26keywords%3Dbamboo%2Bcreative


In this tutorial I’ll explain how to create a stunning piece of artwork using found natural

elements and hidden shapes wi-thin objects. By creating a story within your work, you can really bring your artwork to life – the theme for this piece is ‘be free’.

When you get yourself out into a natural environment and pho-tograph found objects, you’ll dis-cover inspirational shapes and textures everywhere. I’ll talk you through how to warp and abs-tract these images to bring your artwork to life.

Tutorials

Create an abstract col lage ef fect


The first step is to source images from your local surroundings. Hunt out textures and interest-ing visuals – in this particular design I’ve included natural elements. These will form the key focal point in the final collage. Look out for unusual and abstract shapes that you think will work well in your design.

Take your images and cut them out in Photoshop using the Pen tool, with feather set-tings at 0. My cut-outs can be found in the support files if you prefer to use them.

Step 1

Step 2


Start selecting interesting shapes and contours to use in your collage. Look for contrast-ing textures – I’ve used sharp edges as well as the soft curve highlighted in sections 2 and 4 of my bin bag image.

Add a coloured circle (mine is yellow): this will act as a guide for the core shape of your artwork. You can now begin adding in elements to your collage by selecting the clouds and dancers from your disc and placing them on your art board. Use the Transform tool to play about with the size of your images.

Step 3

Step 4


Cut out your chosen sections and position them on your art board. I’ve also added sec-tions of purple cloth, which can be found on your disc, to build up my design. At this stage, experiment with the shapes in your collage and try out different arrangements to create the effect you want within your image.

Step 5

Step 6

Now sharpen the colour contrasts of the dancer figures. Firstly adjust the saturation to -83 and then change the levels to 25 black, 0.48 grey and 223 white. The white output levels need to be set at 213.

T U T S


Select the tree stump from the support files and place it onto your art board. Use the Warp Transform function on this im-age and adjust its levels to help the object blend into the collage effectively. You can duplicate as many of these as you want.

Step 7

Step 8

Place the purple vectors from the support files onto your design, and use the Transform tool to decide how big you want them to be. Keep in mind that you want the focus to be on the natural elements, so don’t overuse these vec-tor shapes.


Next, begin to cut the tree stump out. Adjust the levels of this to 40 black, 0.50 grey and 225 white. The white output level needs to be at 124. Once this is done, place the stump onto the back layer of your image.

When you’ve added in these various ele-ments, you can begin to bring the piece to life. You want to create the impression of movement and organic life by wrapping the warped tree stumps around the arms and faces of the dancers. To do this, select any stump with the Free Transform tool, and adjust and rotate to the desired size.

Step 9

Step 10


Now to add a sense of dimen-sion to the piece by adding a shadow effect. Begin by map-ping out the areas where you think a shadow would natu-rally fall. I tend to look out for curves and sharp edges as indications of where the shad-ows should go. You can insert red circles to act as a guide to where you will be placing your shadows. I set the opacity to 78% so that I could still see through to the artwork under-neath.

Continue to build up your design with different items – I’ve included doves, a large warped log, gold fabric and spots on your disc. At this stage, you also want to consider your background. I changed the background colour to a light grey and darkened it in areas by applying a deeper shade of grey with a soft brush tool.

Step 11

Step 12


Once you’ve mapped out where they should go, you can begin to cast your shad-ows. To create the shadows, select the soft brush tool and set the master diameter to 90px, the hardness to 0%, the blend mode to Multiply and the opacity to 69%.

Step 13

Step 14Add the finishing touches to your artwork by bring-ing in more natural imag-ery – I’ve chosen some leaves. Use the Duplicate command to place these throughout the design. Feel free to adjust the sizes and colours to help blend these into your im-age. I’ve also put in some white highlights behind the doves to create a soft glow and really accentu-ate the sense of move-ment.


CommentsFinally, add a vector from Il-lustrator. I’ve created my own typeface – the lettering reads ‘BE’ to fit the title of the artwork ‘Be Free’. Copy and paste your vector into your image in Photoshop, and position it or layer it as you wish.

Step 15


Since 1996 and Photos-hop 4.1, I’ve been de-veloping and exploring

different techniques in Pho-toshop. In this Photoshop tu-torial, I’m going to break down

the composition of a photo and then add some digital ele-ments, showing you how to create patterns, layer effects and 3D objects to create a moody, atmospheric effect

that – in this case – is rather futuristic. Once you’re familiar with the techniques covered here, you can experiment with them in your own projects to create different moods.

Tutorials

Create a futur ist ic composit ion in Photoshop


To create the futuristic effect seen here, start off with a simple photograph – in this case, an of-fice ceiling, which we’ll add speed and action to through the advanced use of some Photoshop techniques. First duplicate your photo and expand the canvas vertically, then transform and mirror it to create a kaleidoscope effect.

Now add more depth to the im-age by enhancing the feeling of perspective. Create a single line with the Pen tool on a new layer and then add some mo-tion blur to it by selecting Fil-ter>Blur>Motion Blur. Do this vertically only and the edges will become much more fluent. Select the layer with the Mar-quee tool and use the Trans-form command to place your new lines on the roof of the image.

Step 1

Step 2


Now it’s time to change the colours. The easiest way to do this is to create several co-lour layers (multiple shades of blue and purple, in this case) and play around with them to get the look you want. Exper-iment with the Exclusion and light source tools on dark- and lightcoloured layers.

You can now add a light source to make it look like the lines are shining from the core of the image. I’ve chosen white and then painted onto a new layer before adding a lot of Gaussian blur to it. Next, transform the layer with the Perspective tool to keep it in line with the perspective we already have in the photograph. Now that there are lights and light beams following the photo, it makes our image feel much more realistic.

Step 3

Step 4


Now add some motion to the image. Draw a circular object, go to Filter>Distort>Twirl, and then add blur by going to Filter>Blur>Radial. Repeat and duplicate layers until you get the feeling you want.

Step 5

Step 6

Now to add an element of 3D perspective to the focal point. Select the Marquee tool and, vertically through the centre of the image, mark an area 1 pixel wide and the height of your canvas. Go to Edit>De-fine Pattern, then create a new layer and select it with the Rectangular Marquee tool. Now Ctrl/right-click the image and choose Fill, open the drop-down menu, select Pattern and choose the new pattern you just created.

T U T S


With this layer selected, go to Filter> Polar Coordinates to create a circular pattern. This filter can be used in other ways too, and your whole image doesn’t need to be filled. Play around and see what kind of effects you can create – why not try half-filling the pattern layer, for example?

Step 7

SteP 8You can turn it into a symmetrical circle by se-lecting the Marquee tool, Ctrl/right-clicking and choosing Scale, depend-ing on the dimensions of the image you’re working with. You can also use the Marquee tool with Ctrl/Cmd pressed down and View>Snap on, to mark a circle out of the centre of the image. Then go to Select>Inverse to delete all content outside this circle.


Finally, add some particle details by making dots with the Pen tool. Now add blur to the layer, duplicate it, move it, and scale it to a smaller size. This process can be repeated as many time as you like for more particles, but when you’ve finished, merge all the particle layers. To make them blend into the image use a bit of twirl, or add the Filter>Distort>Polar coordinates again.

To integrate this element more fully into the picture, I’ve added thin, white-lined circles around the focal point. If you have Snap on and drag guidelines onto the work area, you can snap them as a cross in the centre of your image. This way, if you use the Marquee tool with Cmd/ Ctrl held down, the circles will be centred and look far more symmetrical.

Step 9

Step 10


Carlos Segura, founder of the Chicago-based design firm Segura Inc.,

came to the United States from Cuba at the age of nine. He began his career in graphic design as a production artist but soon gained more interes-ting challenges. He moved to Chicago in 1980 and worked for many prestigious ad agen-cies, including BBDO, Mars-teller, Foote Cone & Belding, Young & Rubicam, Ketchum, and DDB Needham. In 1991 he founded Segura Inc. to pur-sue design more creatively with the goal of blending as much “fine art” into “commer-cial art” as he could.

Car los Segura


Segura Inc was the begin-ning of a series of commercial ventures that expanded Car-los Segura’s creative efforts. In 1994, the T26 Digital Type Foundry was born to explore the typographical side of the business. T26 fonts are now distributed throughout the world.Segura Inc. and T26 have received numerous awards from organizations around the world, including the Tokyo Type Directors Club, The So-ciety of Typographic Arts, both the New York Art Directors Club and the New York Type Directors Club, and the Amer-ican Center for Design. Segu-ra’s work has been shown in many journals including Gra-phis, Print magazine, HOW,

and publications by PIE Books, North Light Books, Duncan Baird Publish-ing, F&W Pub-lications, Rock-port Publishers, Die Gestalten Verlag Publish-ing and others. His work has been shown in exhibits from the Denver Art Mu-seum to Tokyo Japan.In 2001, He again ventured into a new cat-egory by start-ing 5inch, and in 2004, launched

Cartype with further expan-sions of the typographical segment with Biketype Moto-type and Trucktype.In 2004, Segura was named 1 of the 21st Century’s 100 best designers.(See pages 512 through 517 of Graph-

ic Design For The 21st Cen-tury (100 of the World’s Best Graphic Designers) 2003 an-nual. Taschen Publishers. 4 projects published).

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