YOUR IS

TRANSMEDIA

vote for this panel at SXSW Interactive 2011

LIFE

EXPERIENCE

A

http://panelpicker.sxsw.com/ideas/view/7292

Transmedia is a fancy word for a simple concept: telling stories across multiple platforms.”

—Tim Kring, creator, “Heroes”

“

Transmedia means a story could start out here…

And continue here… The ABC show, Castle, follows the fictional mystery writer Richard Caste and his crime-solving partner, NYPD detective, Kate Beckett. Castle’s novel, Naked Heat, which he penned during the show’s first season, was released both as a plot point in the course of the show’s story arc, and, simultaneously, as a real-life book, published by Hyperion. The hardcover even made it onto the New York Times Bestseller list!

Or  here…  

Or here… When characters from the hit AMC show Mad Men, first appeared on Twitter and began interacting with fans and one another, these unauthorized, fan-created profiles sparked major controversy with the network. But AMC quickly recognized the value of allowing its most iconic characters to live, breathe, and tweet, among the show’s fans. Now, character twitter accounts are quickly becoming a natural standard for character-driven entertainment.

Also, here…

The premise for HBO’s True Blood is that a new synthetic-blood drink has allowed vampires to “come out of the coffin,” as it were, and live openly among humans. To promote the show, advertisements for the new Tru:Blood beverage brand began popping up in billboards and magazines all over the country, bringing a key part of show’s fantastical story into reality.

And, of course, here. What began as a couple of clever TV spots featuring a hilariously suave caricature of, literally, The Man Your Man Could Smell Like, has created a bonafide pop culture icon. The campaign’s expanded narrative has evolved with 186 personalized video responses to various Twitter users—which led Old Spice to become the No. 1 all-time most-viewed sponsored channel on YouTube. The “Old Spice Guy” was even spotted at Comic Con, entering Marvel’s costume contest.

Stories don’t stay put. They travel across all media

platforms….

Just like we do.

With every status update, photo upload, location check-in, and “like” we click...

…transmedia is not just how we consume entertainment, it’s how we experience the story of our lives.

“Your Life Is A Transmedia Experience” This panel will delve into cutting-edge transmedia applications and approaches, as well as the social implication of transmedia experiences in our daily lives. You’ll walk away with a unique, new perspective on how to create not just a captivating transmedia narrative, but a culture-defining experience.

Vote for this panel at: http://panelpicker.sxsw.com/ideas/view/7292

Panelists:

Jenka Gurfinkel cut her teeth over a decade in music culture before becoming a digital strategist. From producing underground raves to leading the social media strategy for a Live Nation music festival, Jenka has developed an understanding of lifestyle as the ARG that all consumers are already intimately immersed in. Jenka is a Strategist at Espresso.

T: @babiejenks

Hilary Read led the concept and design development for the launch of Electronic Arts’ Majestic, a seminal, 2001 ARG. These days she is VP, Creative Innovation at EWI Worldwide. In her storied career, Hilary has developed some of the auto industry’s most innovative interactive experiential programs for Scion, as well as Lexus, Honda, Nissan, and Infiniti.

T: hankie007

Marta Kagan is the Managing Director, US, for Espresso, and the creator of the critically acclaimed slideshow franchise, "What the F**k is Social Media?” which has been viewed over 575,000 times and translated into seven languages. As former VP, Marketing at Viximo, Marta’s background also spans strategies for fan engagement through virtual goods.

T: @mzkagan

Jan Libby is the creator of the popular indie ARGs, Sammeeeees, and Wrath of Johnson (Sam II). She was Writer and Interactive Designer for LG15 Studios on the Lonelygirl15 Series seasons 1 & 2, and created the extended storyworld WhatWeird for the Fox feature film Jumper. More recently, Jan wrapped on the Levi’s GO IV Game/Experience.

T: @labfly

vote for this panel at SXSW Interactive 2011 http://panelpicker.sxsw.com/ideas/view/7292