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Associate Director Brand Communications

In September 2019 NTU launched a new CAMS team (Communications, Admissions, Marketing and Student Recruitment). The team is a fully integrated group of engaged people working in pursuit of the University’s overall brand, reputation and student recruitment ambitions.

We’ve come a long way. We’ve seen a 23% growth in our first year undergraduate intake over the last two years. We’ve had the opportunity to showcase our three consecutive University of the Year wins* and we’ve been working with colleagues to develop our new NTU strategy: University, reimagined.

And now we need you to help us to cement, elevate and protect our brand. You will work closely with a new Director of Marketing and Communications, who is part of the University’s Executive team. We want you to lead a strong team and support other leadership colleagues to spread the NTU message. Above all, we want you to take intelligent risks and show real creative flair.

If you have tenacity, creativity, passion and courage and can demonstrate strong leadership in establishing a strong brand proposition, we want to hear from you.

Apply now.

Penny EcclesDirector of Marketing and Communications

* see following page for list of awards

With a host of accolades and accomplishments– including in April becoming the Guardian’s first University of the Year – this is an opportunity to shape the brand and reputation of one of the UK’s most talked about universities.

The University has a strong vision and clear proposition; summed up by Guardian University Guide editor, Judy Friedberg: “The university delivers overall academic excellence while paying close attention to the success of each individual student, no matter their background.”

The recently formed Communications, Admissions, Marketing and Student Recruitment (CAMS) department has been established to make a strategic contribution to the University and its future.

The key Opportunities are:Ambitious student recruitment targets

NTU has seen impressive growth in student numbers

in recent years across all markets. This post will drive

further growth across all levels, including our growing

apprenticeship provision, whilst articulating a strategy

for maintaining the quality of our intake and meeting

our widening participation targets. You’ll work closely

with colleagues in NTU Global to ensure our brand

profile and recruitment messages are promoted

worldwide as well as in the UK.

Establishing an international reputation

NTU’s story is well-known in the UK and the next

stage of development is to establish a global

reputation through our research. You’ll help us to

identify research areas that have distinctive impact

and focus our marketing energies on establishing a

global position for NTU. In an increasingly competitive

arena for talent, you’ll help position NTU to attract the

best talent from around the world for academic and

professional positions.

Stakeholder Engagement

We are taking a more strategic approach to

stakeholder management to raise our brand profile

locally, nationally and globally. We are working on

our NTU Strategy 2025, University, reimagined, and

have launched a new partnership -Universities for

Nottingham-with the University of Nottingham to

drive engagement in our region. We need to ensure we

have external advocates in areas of key importance

to pursue our strategic goals. You’ll help drive a

consistent NTU brand story by communicating with

key stakeholders. This strategic activity will support

colleagues across NTU working in areas such as

fundraising, business development and research.

TOP 20GUARDIAN

UNIVERSITY GUIDE 2019

UNIVERSITYTOP 20

GUARDIANUNIVERSITY GUIDE 2019

UNIVERSITY

Nottingham Trent University is enjoying unprecedented success.

Universityof the Year

2019The Guardian University Awards 2019

Creating the University of the FutureOur current strategy, “Creating the University of the Future” sets

out the University’s objectives to 2020. Next year we will launch our

new strategy, University, reimagined.

The University’s strategic plan was developed in close partnership

with our staff, students and stakeholders. It articulates our

ambitions across five themes:

Strategic Purpose

All our students excel in developing the knowledge, skills, and resilience to play the positive role in the society they envisage for themselves. They personalise their learning, combining theoretical rigour, practical relevance, and personal development. As the destination of choice for an increasingly diverse group of students and professionals, we collaborate with employers to challenge, surprise, and inspire all those who study with us.

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As an international University, we nurture global citizenship, engage with the international research community, and attract talented students and staff from around the world.C

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We play a leading role in the social, cultural, economic and environmental development of the City, East Midlands and United Kingdom. We deploy our resources and expertise in close alignment with strategic partners and engage with a wide range of organisations in order to enhance their prospects and those of our students.E

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We champion an environment of collective pride in the University in which the contribution of our colleagues is recognised and respected. We encourage their creativity and voice and have a reputation for attracting, rewarding and retaining colleagues who share our ambitions and display the expertise, experience and enterprise to deliver them.

Em

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We possess strong relationships and robust processes that enable discovery, drive innovation, and change the world, our students, and ourselves. They promote our disciplinary breadth, our intellectual depth, and our commitment to working across boundaries.V

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More detail can be found in the University’s Strategic Plan at www.ntu.ac.uk/strategy

Our Structure

The University is comprised of three

Colleges, structured as follows:

These eight schools cover a wide range of

disciplines at undergraduate level, and offer one

of the largest postgraduate portfolios in the UK.

Vice-Chancellor

Deputy Vice-Chancellor - Academic Quality and Development

Deputy Vice-Chancellor - Research and Innovation

Chief Operating Officer and Registrar

Director of Business Analysis and Development

Director of Marketing and Communications

Director of Human Resources

Director of Finance

Pro Vice-Chancellor and Head of College Science and Technology

Pro Vice-Chancellor and Head of College Art, Architecture, Design and Humanities

Pro Vice-Chancellor and Head of College Business, Law and Social Sciences

College of Science and Technology

School of Science and Technology

School of Animal, Rural and Environmental Sciences

College of Business, Law and Social Sciences

Nottingham Business School

Nottingham Law School

School of Social Sciences

College of Art, Architecture, Design and Humanities

School of Art & Design

School of Architecture, Design and Built Environment

School of Arts and Humanities

Our CityNottingham is a place where big-city life meets a relaxed vibe, and huge chains rub shoulders with thriving independents. From peaceful parks to booming nights, Nottingham’s streets always urge you to try something new. The city of Nottingham is full of culture and is home to some of the best art galleries, music venues, museums and cinemas in the UK. It’s a city that embraces individuality. Home of History

From what many argue is one of the UK’s oldest

taverns, to a host of restaurants including Michelin

starred Sat Bains, there’s something for every taste.

If shopping is your passion, then you are in for a treat

as our retail options have seen us ranked 5th in the UK

for the quality of our retail experience. And we don’t

even need to mention local legend Robin Hood, or his

homestead, Sherwood Forest, which is just over 20

miles away and makes the perfect day out.

Where hustle becomes hushed

Known for its beautiful green spaces, over 20% of

Nottingham is devoted to public parks and gardens.

A relaxing stroll or bike ride is never too far away.

From stunning nature reserves to rolling hills, here’s our

pick of the best places to unwind – in and just outside

of the city.

Land of heroes

We’re a city of sporting legends – from the oldest

professional football club in the world, to sporting

giants like Carl Froch, Rebecca Adlington and Stuart

Broad. With the world-famous Trent Bridge cricket

ground, plus the National Water Sports Centre and

many country parks, Nottingham is as varied as it

is dynamic.

A sensible choice, for head and heart

Choosing a destination for a new home is not just about

the culture and transport options, it has to provide

you with a good quality of day-to-day life. With living

expenses being around five to seven percent lower than

the UK average, you will find your income goes that

little bit further in Nottingham. Whether you are looking

to buy or rent, property across the city stretches from

airy loft conversions in the city’s historic Lace Market,

to modern riverside apartments. For a family-friendly

area, West Bridgford, Mapperley or Beeston might

suit your needs, or perhaps one of the gothic Victorian

mansions in the Park Estate.

Nottingham is the perfect setting for an exciting new

opportunity. If you haven’t made your mind up already,

visit www.ntu.ac.uk/nottingham and see why it makes

the perfect home.

Combining an outstanding mix of city with countryside, this spectacular region boasts a £12.1 billion economy with £1 billion of that currently being spent on bringing our transport and business infrastructure up to a world-class standard. Speedy tram and rail links take you to a multitude of UK destinations, while the East Midlands airport means that you can be in a European city within a couple of hours.

Associate Director Brand Communications

Reporting to

Director of Marketing and Communications

Role Purpose

To develop and lead forward looking, innovative,

responsive and integrated marketing, communications,

student recruitment and admissions activities which

deliver the University’s strategic objectives and targets.

The Associate Director Brand Communications will be

a member of the University Executive Team and will

work closely with all members of the senior leadership

team across the University to ensure the alignment of

Marketing plans and priorities.

Job Description

Director of Communications and Marketing

Associate Director, Brand Communications

Public Relations and Stakeholder Communications

Digital and Content

Associate Director, Marketing and Student Recruitment

Undergraduate Student Recruitment

Postgraduate Student Recruitment

Marketing Projects

Associate Director Admissions and Applicant Engagement

Admissions

Applicant Engagement

Marketing and Communications:

Key AccountabilitiesTo lead the strategic development of NTU’s campaign and brand capability. Key aspects of which are the development of full content strategy (across all channels, but with a digital-first mantra), an aspirational brand to elevate the reputation of NTU, and a strong stakeholder management approach.

• Take the strategic lead for broadening the external

profile of Nottingham Trent University regionally,

nationally and internationally through the

identification of suitable opportunities, greater co-

ordination of internal channels and by promoting and

championing the role of the department in helping

the University achieve its strategic aims.

• Lead and champion the creation and development of

NTU’s brand strategy to deliver a strong University

reputation and profile amongst key stakeholder

groups.

• Oversee the strategic development of NTU’s website

ensuring that it meets the needs of all stakeholders.

Lead the long-term planning and concept

development of all new web content, functionality

and creativity within overall University guidelines of

quality, style etc.

• Develop innovative channel strategies to deliver

student recruitment, profile and stakeholder

engagement objectives. This may involve a range

of innovative approaches to estates development

branding, web, video, social media, print, events,

face-to-face communications, CRM and broadcast

media.

• Deliver strong internal communications (for staff

and students) to help foster a professional and

inclusive working environment. Take the strategic

lead in developing staff and student communications

to promote engagement and loyalty, in alignment

with the University’s Strategic Plan. Articulate the

University themes, developments and successes

into a series of regular, meaningful and consistent

communications and direct the teams producing

those communications.

• Take the editorial lead on content planning and

overall story/case study repurposing for stakeholder

segments.

• Ensure maximum value and effective insights are

informed and shaped by market research, market

intelligence and analytics. Use developing audience

insights to shape the overall University positioning in

the UK and global market.

• Oversee the use of and lead the creative development

of NTU brand guidelines and individual campaign

guidelines (design and copy) for print, web, events

and CRM communications.

• Ensure an integrated approach to print and online

marketing and advertising, leading an efficient and

effective use of budgets

• Ensure the annual budget managed by this post

delivers value for money through financial control

and ongoing activity/campaign analysis.

• Lead and direct staff recruitment and development

for the team. Ensure career progression

opportunities are supported internally and managed

appropriately. Management of staff performance.

• Selection and management of external marketing

agencies for brand, media buying, print and creative

design.

• Deputise for the Director when required and be

part of the departmental senior management

team, contributing to the University Marketing

and Communications Strategy and departmental

business plans.

• Manage and advise on corporate-level

communications during a crisis or major incident.

Person Specification

• Significant brand strategy experience in a higher

education marketing environment.

• Experience of successfully having created and

delivered a marketing digital strategy including

web, video and social media.

• Leadership and management of marketing

professionals and teams.

• Experience of managing external advertising/

creative agencies.

• Experience of managing a significant annual

budget.

• Successful leadership and management of a

department.

• Experience of leading and managing crisis

communications.

• In depth knowledge of current marketing theory

and practice, most particularly in relation to

digital marketing, marketing planning and brand

development.

• Sound technical knowledge of web capabilities

and analysis techniques.

• Knowledge of the social media landscape.

• Strategic planning and the development of

supporting operational plans.

• Outstanding interpersonal skills with the ability to

develop influential relationships.

• Stake holder management and the ability to

influence and operate at a senior level.

• Excellent written and verbal communication skills.

• Creative approaches and solutions to

communications and marketing challenges, taking

into account a range of stakeholder groups.

• Outstanding organisational and prioritisation

abilities under pressure of time and resources

Employee Benefits

As well as a competitive salary the benefits package includes a generous pension scheme, 35 days annual leave, 13 days bank holiday and University closure days, health assessment and private medical insurance.

NTU also offers a wide range of voluntary benefits,

savings and discounts for you and your family which

can be paid for direct from your salary each month,

allowing you to spread the cost:

• Gym Membership

• Travel: Bus, train and tram discounts

• Cycle to Work Scheme

• Critical Illness Insurance

• Childcare Vouchers

• Savings club

• Travel Insurance

• Employee Assistance Programme

• Lifestyle discounts: shopping, restaurants, entertainment etc.

NTU currently operates the following three pension

schemes.

LOCAL GOVERNMENT PENSION SCHEME

Open to all professional and research staff:

www.nottspf.org.uk/members

TEACHERS’ PENSIONS

Principal pension scheme for academic staff:

www.teacherspensions.co.uk

UNIVERSITIES’ SUPERANNUATION SCHEME (USS)

For further information: www.uss.co.uk

NTU can also offer up to £8,000 for relocation into

the area.

How to applyAnderson Quigley is acting as an advisor to the University, an executive search process is being carried out by Anderson Quigley in addition to the public advertisement.

Should you wish to discuss the role in strict confidence, please contact

Ed Pritchard or Elyse Turner-Pearce on +44 (0)203 457 0948.

The closing date for applications is Friday 25th October 2019.

Applications should consist of:

• A full CV.

• A covering letter outlining how you meet the points of the person

specification.

• Please include details of two referees in either your CV or covering

letter, though please note that we will not approach your referees

without your prior consent and only should you be shortlisted.

• We would be grateful if you would click the following link to complete

an Equal Opportunity Monitoring Form.

Completed applications should be uploaded at

www.andersonquigley.com/candidates using the reference AQ751.