you have the solutions. we give you the customers. …... you have the solutions. we give you the...
TRANSCRIPT
07. – 13. 03. 2018Fairground Munich
www.ihm.de
You have the solutions.We give you the customers.
Setting the benchmark.
These are your added value points:
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FKM certifiedTrust is good – control is better! This is why we have ourselves independently monitored by the Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen (FKM) - an organisation that verifies trade fair and exhibition statistics. So you can rely on our facts and figures – they provide a sound basis for your future trade fair participation.
More visitors than at other skilled crafts trade fairs:
more than 126,000 interested trade fair visitors
More on offer and more variety than at any other trade fair in the skilled crafts sector:
74,000 sqm exhibition space in 7 halls
More visitors than at other skilled crafts trade fairs:
some 1,000 exhibitors from more than trades
You want clear success factors.We provide the basis.
More than ever before, Internationale Handwerksmesse 2018 is a must in the industry, outperforming all other trade fairs in the skilled crafts sector in terms of quality, size and scope. This makes it the ultimate crowd-puller.
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WELCOME
Advice and support for trade fair professionals and would-be professionals: Our highly dedicated project team is available to you in person at all times.
P +49 89 189 149 110 [email protected]
You provide masterly products.We give you the perfect setting.
There’s simply no alternative: anyone in the trade who wants to have their say is represented here. This is because Internationale Handwerksmesse dominates the market in every way, providing a superb platform for the entire breadth of services relating to construction, refurbishment and moderni-sation.
As an exhibitor you enjoy wide-ranging benefits:
Your innovations are given a superb showcase
Your products are impressive proof of your top-class quality
Personal contacts result in successful trade deals
Internationale Handwerksmesse has built up an enormous momentum that attracts a diverse range of visitors. Experts, interested visitors, journalists, businesspeople, politicians and representatives of associations and guilds come together here to make the trade fair one of the most popular networking platforms. Be sure to tap into this richly diversified opportunity for communi-cation!
Other features that make this trade fair so outstanding: every day there are fresh highlights, numerous special shows and specific theme areas. There are no limits to the opportunities for boosting your profile here – so be sure to make the most of the chance to get in on the action!
The facts speak for themselves. Internationale Handwerksmesse e
is a trend-setting event: no other comparable exhibition offers the same level of innovation potential.
offers diversity that exceeds all expectations: enthusiastic visitors confirm this year after year.
means good business: visitors have a high level of spending power – whether as private or business customers
Don’t be satisfied with less. Tap into the additional benefits of Inter-nationale Handwerksmesse to boost your business!
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OFFER AREAS
Make the most of the fair’s unrivalled breadth:
Clever solutions – from parquet flooring to solar power systems
Construction & Renovation Houses, energy, outstanding innovations
For the best outdoor perspectives
Outside & Gardening Construction elements for houses and terraces Benefit from the visitor frequency of Garten München which is held at the same time! (page 15)
Feel-good ambience for perfect planning
Home & Work Planning and fittings for private and commercial premises
Regular fittings or high-tech kitchen? It’s all possible!
Kitchens & Kitchen Fittings Kitchens and kitchen products
Tradition from around the globe
Arts & Crafts Items from faraway countries
Classics and innovations
Indoor & Outdoor Products and services from the basement to the attic
Everything for the craft trades
Tools & Technology Technology and equipment
Know-how for experts and would-be professionals
Vocation & Training Consultation, training and services
You impress visitors with what youhave to offer.We give you the showcase.
At Internationale Handwerksmesse, both exhibitors and visitors enjoy an extremely broad spec-trum. As a supplier, you can present your precise area of specialism and you will find exactly the potential customers you are looking for. This top-class trade fair gives you the perfect professional platform.
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OFFER HIGHLIGHTS
You boost your profile with extras.We give you the thematic focus areas.
With its selected thematic focus areas, Internationale Handwerksmesse pro-vides you with a platform on which to showcase your professional expertise and products.
Digitalisation in the skilled crafts
Presented as a special focus area for the first time in 2016, digitalisation has be-come increasingly important in the skilled crafts from one year to the next. Here you have the full attention of trade visitors and journalists – and the opportunity to present your company as a trendsetter.
New networking point
The perfect place for trade visitors and decision-makers to engage in successful networking. This where trends are presented, talks are held, information is passed on, knowledge exchanged, contacts established and successful projects show-cased. This is where experts talk to experts – so it's the just right place for you to be.
FOCUS. HEALTHY BUILDING & LIVING
In collaboration with Biobau-Portal.deNowadays, more and more people wish to pursue the ideal of healthy and ecological living when they embark on construction and refurbishment projects. This is why the subject will be a crowd-puller at the 2018 Internationale Hand-werksmesse once again, providing the ideal platform for suppliers of biological construction products. This year you can look forward to an expansion of this area to include living and sleeping.
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EXHIBITORS
* Source: Gelszus, exhibitor and visitor survey 2017.
You want good prospects of success. We give you the facts and figures.
The figures speak for themselves.* The success achieved by all exhibitors at Internationale Handwerksmesse last year is yet another powerful argument in favour of participating in 2018. After all, only those who attend can enjoy the benefits and meet their targets.
More than 92% of visitors accomplished their goal of visiting specific
companies.
More than 92% of visitors accomplished their goal of buying directly from a manufacturer / dealer.
Almost 90% of visitors gave the trade fair an overall rating of good.
More than 83% of visitors want to return to the trade fair.
More than 91% of visitors accomplished their goal of buying certain
products.
85% of exhibitors attracted follow-up trade in 2016.
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VISITORS
Small effort, big impact: online ticket vouchers!
Are your customers important to you? If so, why not simply invite them along!
An online ticket voucher is the perfect option – and the best way to ensure successful talks at the fair!
No matter how many vouchers you give out, you only pay for the first 25 tickets redeemed.
You guarantee top-class performance.We give you customers with spendingpower.
The fair’s high concentration of several success factors make it unique. Tap into the enormous appeal of the location with its top-class visitor potential for your individual success.
Two-pronged visitor structure – twice the business
The combination of trade and private visitors opens up a huge range of oppor-tunities and contacts – because you’re able to reach two target groups at the same time at a single fair.
High level of purchasing power – high sales figures
The visitor structure in the Munich region reflects a very high level of purchas-ing power. People here don’t just look – they buy, too.
Excellent infrastructure – excellent business
At Internationale Handwerksmesse, both visitors and exhibitors enjoy the huge appeal of a cutting-edge venue. People love to come here – and they keep coming back.
«Handwerk & Design»
The crowd-puller «Handwerk & Design» is an additional highlight of the trade fair. Top-level arts and crafts combined with outstanding design generate high levels of enthusiasm and fascination. If you’re a supplier of exceptional interiors and creative accessories, this environment is a must for you.
For full details and registration, seewww.ihm-handwerk-design.com/application
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SPECIAL TOPICS
Special topics you should take advantage of:
For the best of their discipline
Land des Handwerks
“Land des Handwerks” involves exemplary companies from all over Germany demonstrating their very own masterly accomplishments. This exceptional presentation attracts more and more visitors every year.
Whether metalworker, textile design or orthopaedic shoemaker any craft trade company can apply. Companies can also be exclusively nominated by their Chamber of Skilled Crafts.
The company MyVale achieved real trade fair success: its individually tailored sandals are now sold in their thousands all over the world, and this year a cooperation was even successfully established with coffee retailer Tchibo. Markus Schott, proprietor of MyVale and master orthopaedic shoemaker: “We attracted lots of new customers at Land des Handwerks and got some crucial feedback, (...) as well as making contacts with other firms and exchanging ideas.”
You’re looking for attention.We give you the platform.
Internationale Handwerksmesse has always been a truly special occasion, and in 2018 there are numerous events lined up once again. The fascinating pro-gramme of activities includes the opportunity to meet journalists and politi-cians, i.e. opinion leaders. The fair’s appeal automatically ensures a powerful presence in a range of regional and national media.
Make the most of this opportunity and attract greater interest in your com-pany – by taking part in one of the forums on offer, for instance.
Your contact GHM Gesellschaft für Handwerksmessen mbH Frank Neidlein
P +49 89 189 149 111 [email protected]
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For jewellery designers
Herbert Hofmann Prize
The annual international award for jewellery designers is well-known and highly sought after in the sector.
It is definitely worth applying: even a nomination means your compe-tition entry will be exhibited at the fair and seen by everyone.
For perfectionists
Federal Award and Bavarian State Award
The Federal Minister of Economic Affairs and the Bavarian Prime Minis t er sign and present more than 30 awards for top-class innovative achievements in the skilled crafts – each involving a cash prize of EUR 5,000.
Media interest is enormous, so the award-winning companies enjoy great exposure.
For inventors
INNOVATION GEWINNT!
Inventiveness is the requirement for participation in this special show. It features groundbreaking innovations at the very highest level – com-plete with huge media interest!
Good to know: The top-class achievements presented here often win federal or state prizes – so it’s doubly worth your while participating!
Your contact GHM Gesellschaft für Handwerksmessen mbH Frank Neidlein
P +49 89 189 149 111 [email protected]
Your contact GHM Gesellschaft für Handwerksmessen mbH Frank Neidlein
P +49 89 189 149 111 [email protected]
Your contact GHM Gesellschaft für Handwerksmessen mbH Silke Laudenbach
P +49 89 189 149 113 [email protected]
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SERVICE
You want a 365-day presence.We give you the opportunity.
Your exhibitor profile in the new digital marketplace and print media.
The Internationale Handwerksmesse digital marketplace is here! Modern, innovative and cross- media. The focus of this new media concept is on achieving the best possible visibility for you as an exhibitor while at the same time increasing your range in terms of customers and potential customers. High-quality digital content boosts your added value as an exhibitor, placing a greater focus on interaction between you and your visitors.
BASIC PACKAGE
Your media package
INCLUDES
A detailed company profile
A contact profile
Listing in trade fair guide and hall plan
Link to your social media channels
Publication of an event at your stand
Classification of your entry in five product categories
Special campaign in 2018: Link to your online shop
SUPPLEMENTARY PACKAGE
PLUS Maximum visibility
Maximise your visibility with an enhanced visual presence.
Includes all the features of the BASIC package
Link to your online shop
Classification in five additional product categories
Your company logo appears in the exhibitor directory and hall plan as well as in the digital marketplace and the printed trade fair guide
Inclusion of three videos
Placement of links and downloads in your online entry
SUPPLEMENTARY PACKAGE
PREMIUM Top-class visibility
Reach more potential custom-ers with your exclusive corpo-rate presentation.
Includes all the features of the BASIC and PLUS packages
Two additional contact profiles
Five online product presentations with text and one picture each
Your logo on the start page of the exhibitor directory
Shop link (deep link) for each product
A new product label for one product
Inclusion of two additional videos
Publication of four additional stand events
One print product presentation in the trade fair guide with text and one picture
For details, see the registration form or contact us directly:
P +49 89 189 149 110 [email protected]
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HALL PLAN
B2 Living & Working
Collective Demonstration of the Bavarian Carpenters' Guild
FOKUS. GESUND BAUEN & LEBEN
B3 Kitchens & Kitchen Fittings
Food crafts with forum Live demonstration by the baking trade
Live demonstration by the butchers’ trade
B4 Exterior Arts & Crafts
Garden elements Terrace design Wellness in the garden National participation booths International arts and crafts
C1 Building & Modernisation
Building Technology & Energy INNOVATION GEWINNT! Land des Handwerks FOKUS. HANDWERK: DIE NÄCHSTE GENERATION
Skilled Crafts Meeting Point BMWi
C2 Interior & Exterior ConstructionTools & Technology
YoungGeneration AutoBerufeAktuell Bavarian Chambers of Skilled Crafts Joint Stand
C3 Garten München Premium
Show gardens Plants Bavarian BBQ Week Garden Forum
B4 Garten München Klassik
Garden elements Garden fittings Wellness in the garden
B1 «Handwerk & Design»
Arts, crafts and design EXEMPLA, TALENTE, SCHMUCK, MEISTER DER MODERNE
This is the perfect place for your ideas and products in 2018 once again: an overview of Internationale Handwerksmesse
Order the registration form now to get in on the action: www.ihm.de/application
Gastronomy Children’s play centre
01 August 2017 Start of stand allocation
It’s worth signing up early! The earlier we know what you want, the easier it is for us to take this into account when planning the hall layout.
www.ihm.de/application
And by the way: 25 % of exhibitors signed up for the following year’s fair straight after the last one!GHM Gesellschaft für
Handwerksmessen mbH
P. O. Box 82 03 55 81803 Munich, Germany
Willy-Brandt-Allee 1 81829 Munich, Germany
P +49 89 189 149 0 F +49 89 189 149 239
[email protected] www.ghm.de
Cornelia Lutz Project Manager P +49 89 189 149 110 [email protected]
Marc Tannhäuser Project Coordinator Home & Work Kitchens & Kitchen Fittings P +49 89 189 149 112 [email protected]
Silke Laudenbach Project Coordinator Building & Renovation Outside, Tools & Technology P +49 89 189 149 113 [email protected]
Frank Neidlein Project Coordinator «Handwerk & Design» P +49 89 189 149 111 [email protected]
Sylvia Oertel Project Coordinator Gardening, Arts & Crafts Garten München P +49 89 189 149 115 [email protected]
By the craft trades for the craft trades: As the Organisation of Trade Fairs for Craft Trades and Medium-Sized Businesses, we are well aware of the busi-ness challenges you face.
The trade fair project team offers its expertise to help you. We assist and support you before, during and after the trade fair:
with the planning and optimum placement of your trade fair stand
on all issues relating to your trade fair participation
with your trade fair advertising
Simply call us and ask for details – success is that simple!
+ 49 89 189 149 110
You have individual preferences. We offer the personal service.