GROUP MEMBERS

Fatima Ahmad OrakzaiM Jamal NiaziM ArshadShahi Raz Akhtar

Shop A1, Zerk Plaza, Opposite to City Tower, University Road,

Peshawar

Fun with Yumms

CONCEPT OVERVIEWAwareness in Peshawar led us to introduce a low-fat and low-sugar dessert.

Healthy dessert ,a near substitute to ice-cream.Commitment towards quality and taste.Target audience - young adults and health conscious individualsFrozen yogurt is much like ice cream served in a wide variety of flavors and styles.

VISION MISSIONTo become world’s premier frozen yogurt company, offering healthier, superior product.

To provide a pleasant, healthful frozen yogurt experience in an environment where our customers can meet, mingle and relax.

INDUSTRY ANALYSIS

Volume (size)

Outlook (difference)

Trend (innovation)

COMPETITOR ANALYSIS

ELEMENTS OF SUCCESSTarget market- Heavy Users- Young ones- Families

Competitive advantage

- New flavors and Toppings

- Marketing Strategies are different from market.

PARTNERS AGREEMENT

Invest equally and equal share of profits.

Each partner authority and duties.

First year partners will not share their profits.

HIERARCHY LEVELS CEO

(Fatima Ahmad)

Finance Manager

(Shahi Raz)

Cashier

Marketing Manager

(Jamal Niazi)

HR Manager

(M.Arshad)

Complaint Cell and Employees

SWOT ANALYSISStrength

LOW STAFF REQUIREMENT

HEALTHY PRODUCT

DEMAND FOR LOW FAT

Weaknesses

Perishable nature Availability of substitutes

SWOT ANALYSIS CONTINUE…Opportunities Threats

• Competitor

• Easy Imitability

•Diversification

•Scope for expansion

MARKETING PLAN 4PsProduct Flavors

Toppings

MARKETING PLAN CONTINUE…Price Placement

MARKETING PLAN CONTINUE..Promotion

Cellular promotion Social networking- www.facebook.com/pages/

youguyyumsYou can visit our page at- www.yoguyums.com.pk

SEGMENTING Geographic Segmentation:- Peshawar RegionDemographic Segmentation:- Age WiseChildren(below 12)Adultsfamilies

Accounts Amount in PKRCapital 6,000,000A/c for Machinery 3,000,000Operating Expenses 1,032,000Marketing 30,000Reserve capital 1,458,000

Total 6,000,000

Capital = Rs 6,000,000Rs 15,00,000 Capital Investement by each partner..

COMPANY ACCOUNTS

Expenses AmountSallaries 50,000Flavors 20,000Yugurt 150,000Toppings 10,000Purchase of a Freezer 80,000

Purchase of LED 120,000

Purchase of Weight machine 12,000Firm Registration fee 40,000Purchase of Utensils 50,000Purchase of Generator 250,000Purchase of Stereo system 10,000Purchase of lights 2,000Decoration 200,000Others 20,000Reserved Amount (Remaining Amount) 5,000Others 13000Total 1032,000

PROJECTED PROFIT & LOSS STATEMENTCurrency in Rs Year 1 Year 2 year 3Revenues 9,500,000 10,100,00

0 10,205,400

TOTAL REVENUES 9,500,000 10,100,000 10,205,400

Cost Of Goods Sold 4,700,000 6,700,000 8,700,000GROSS PROFIT 4,800,000 3,400,000 5,405,400Selling General & Admin Expenses 40,000 20,000 40,000OTHER OPERATING EXPENSES, TOTAL 40,000 20,000 40,000OPERATING INCOME 4,760,000 3,380,000 5,365,400Income Tax Expense 1090700 990390 1340700NET INCOME 3,669,300 2,389,610 4,024,700

Projected Balance Sheet Year 1 Year 2 Year 3Current Assets:Cash 3,000,000 4,000,000 4,000,000 Accounts Receivable - - - Prepaid Expenses - - - Total Current Assets 3,000,000 4,000,000 4,000,000 Fixed Assets: Furniture and Fixtures 300,000 270,000 247,500 Accumulated Depreciation 30,000 25,000 23,000 Equipment 3,000,000 3,000,000 3,000,000 Total Fixed Assets 3,000,000   3,000,000   3,000,000 Total Assets 6,000,000 68,000,000 75,000,000

Liabilities and CapitalCurrent Liabilities:Total LiabilitiesCapital: Owner's Equity 6,000,000 68,000,000 75,000,000 Investment - - - Total Capital 6,000,000 68,000,000 75,000,000

NET WORTH -   136,000,000   150,000,000

SALES FORECAST

0

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FEASIBILITY

 This Idea is 100% feasible . I Believe that this Business will give a handsome profit.Moreover the Frozen yogurt concept will give it an Innovative look.

Thank You!!