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CH4032 NEW ENTREPRISE CREATION AND MANAGEMENT Presented by Naven Kalirana B130660CH Perfume

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CH4032 NEW ENTREPRISE CREATION AND

MANAGEMENT

Presented by

Naven Kalirana

B130660CH

Perfume

Content Executive Summary

Company Description

Market Description

Product and services

Market Analysis

Marketing and sales

Financial projection

Funding

Management

Implementation Plan & Scheduling

Executive Summary

PERFUMEBAZAAR Perfume is the next evolution in how people express themselves through scent.

By allowing customers to be directly involved in making their own custom perfume

PERFUMEBAZAAR will be a unique and fun way to design perfume.

The core of this business plan is based on four principals; research, marketing, operations and

financial planning.

Strategic Business Planning

Research

Marketing Plan Operation Plan

Financial Plan

Target market

• 18 – 55 years old

• Has an income range of anywhere between 1,50,000– 10,00,000 per year

• Will spend anywhere from 200 – 800 on a single bottle of perfume

Financial plan

• No loans

• large funding near to 20 laks from top funding company in our area

Sale and Marketing

• November and December

• gift around the gift giving season

• Retail shop and online selling

Our Goals:

Position PERFUMEBAZAAR Perfume as a high quality perfume that customers will

want to talk about

Create an efficient online store

Provide amazing customer service wherever, whenever possible.

Build an online ad campaign that works

Our Objectives:

Finish this business plan, and prove that PERFUMEBAZAAR Perfume will be a viable

business opportunity.

Build a prototype website by July 1st, 2017

Run a focus group to discover what kind of customer service gets people talking about a

company by May 1st, 2017

Research online advertising methods and test mock advertisements at previously

mentioned focus group

Goals and

Objectives

Company

DescriptionCompany Name – PERFUMEBAZAAR perfume private limited

Company Founder- N.K. Choudhary and S.K.Choudhary

Company Operating place – Calicut India

Business operation: Full time venture, Monday to Friday, 9:00am to

5:00pm

Business description: PERFUMEBAZAAR is an online retailer of

perfume. The product is sold using a unique matching system to tailor a

perfume to the customer’s satisfaction. They can select a perfume based

on their personality and customize it with bottles and labels.Initial operating Market – Kerala

Competitive company in Calicut –

Thai Group of Companies

Ajmal Perfumes

Company Partners – Sri perfume limited

No. Of seller – 34th (calicut) and outside seller -200th (out of calicut )

The Perfume Market in INDIA

India - a sub-tropical country. Perfume - a crucial grooming product.

Market has grown from 103 crore in 2003 to 2000 crore in 2017.

With a current growth rate of 30%, in next 9 years 75% urban citizens and

10% rural citizens would be using Perfume.

Changing socio-economic fabric and women empowerment major factors

for Perfume revolution.

Perfume predominantly a male grooming product, but expansion into the

women’s segment underway.

The Perfume Market in World

• Global Industry Analysts which says the industry will “reach about $45.6

BILLION dollars in 2018

•The market is set to benefit from the growing trend towards consumer

urbanisation, higher spending propensity and the heightened importance on

personal appearance and grooming

•Currently on the global radar are low penetration markets such as China, and

Japan, where huge untapped opportunities are the focus of large international

players.

Unique features of our service

Nowhere else will you find a website that makes it easy to create perfume

You can order perfume at anytime from anywhere

Benefits to our customers Their very own scent they can

show off to their friendsThe feeling of being unique

Resell their perfume to their friends

FeaturesLot of different perfume at

different age group Custom label Colour of their perfume

Product and Services

PERFUMEBAZAAR is both a product and a service

SWOT AnalysisStrengths Weakness

Offering customization to customers

Corporate Social Responsibility initiatives

Competitively priced according to industry standard pricing

User friendly storefront and customization software

Brand awareness

Only sold online in start up

Located in Canada generating expensive international

shipping costs

Difficult to obtain perfume materials at wholesale

prices

Opportunities Threats Other health and beauty products such as all natural soaps

and

Subscription program for new scents each month

Advertising with social networking technology and Google

AdWords

Affiliate program

Big name perfumes and brand loyalty. Only 5% of

perfume companies survive after two years

Anti-fragrance campaigns against use of perfumes in

public and private spaces

The holiday season (November to December) brings its

own challenges

FUTURE

PRODUCTS/SERVICESSome potential future products might include custom made:

Body Lotions

Body lotions available for label customization could be sold along with our perfume.

Soaps

Soaps available for label customization could be sold along with our perfume.

.

Bundles, Gift Packages

Offering bundles and gift packages creates great convenience to our customers

shopping for gifts. These packages would consist of same scented lotions and soap,

selections of lotion, and selections of soap.

1. Giorgio Armani

2. Azzaro

3. Burberry

4. Chanel

5. Calvin Klein

6. ESCADA

7. Estee Lauder

8. Hugo Boss

9. Ralph Lauren

10.Police

Top 10 Best Selling Perfumes in India

10 Guerlain Paris

9. Dior

8. Armani

7. Chanel

6. Tom Ford

5. Boss (Hugo Boss)

4. Escada

3. Dolce & Gabbana

2. Gucci

1. Lacoste

Top 10 Best Selling Perfumes in World

Market Analysis

What is the price of perfume that use?

61

6

34

0 10 20 30 40 50 60 70

less than Rs 2000

more than Rs 5000

Rs 2000 - Rs 5000

Count of Range of the Perfumes used

BRAND RANGE OF PERFUMES

Burberry, Calvin klein, Davidoff, Ralph Lauren Rs 1,000 – Rs 4,000

Escada, Gucci , Giorgio Armani , Givenchy Rs 4,000 – Rs 9,000

Channel Rs 10,000 – Rs 25,000

Market Analysis

What age group you are

in?

0

5

10

15

20

25

30

35

40

45

50

Female Male Female Male Female Male

15-25 25-35 35-45

Age/ Gender Buying propensity

Total

Purchasing

power

0

5

10

15

20

25

30

35

40

45

less thanRs 2000

Rs 2000 -Rs 5000

less thanRs 2000

morethan Rs

5000

Rs 2000 -Rs 5000

less thanRs 2000

Rs 2000 -Rs 5000

less thanRs 2000

morethan Rs

5000

Rs 2000 -Rs 5000

above Rs 1,00,000monthly

No Income Upto Rs 1,00,000monthly

upto Rs 50,000 monthly

Purchasing power Vs. Salary

Total

PRODUCT

• Variety : Wide range of fragrances.

• Quality : Dermatological testing , has no side effects

and strong fragrance.

• Design: Sturdy looks and twisting top, to minimize

aerosol leakage.

• Packaging: Distinctive metallic can with custom

designed typography

PRICE

• Cheaper substitutes for expensive colognes

and perfumes.

•Priced at around Rs 150

•Pricing done considering middle income

groups, helps in gaining market penetration

PLACE

• Strong marketing logistics

network.

• Relies heavily on location and

distribution channels.

• In-store communication

• Over the counter strategy

• Online and offline availability

PROMOTION

• 360 degree branding effort around

central idea of seduction

• Online initiatives

• Viral marketing

• Extensive use of television

advertising.

•Interactive marketing

• Events and experiences

Marketing and Sales

Target market

Our aim is to attract customers from

Elite & Top Middle Class

People between 25 to 60

Different products for male & female

Worldwide Availability

Retailing

SocialMedia

Referral Program

Advertisement

Marketing

Friends

Relatives

Print Media

Electronic media

Social Media

Face book

Google

Twitter

pinterest

Retailing

Gift Shops

Online Selling

Malls,

Stalls

Location/Distribution

Warehouse in Calicut, Kochi

Selected Distributors

Online Store

a) Amazon.

b) Flipkart.

c) Snapdeal.

d) Jabong.

e) Myntra.

perfume will be distributed online through perfumebazaar.com

Factory outlet

Management

Structure

President

VP of Marketing

Marketing & Sales

Representative

VP of Operations

PerfumerCustomer Service

Representative

VP of Finance

Bookkeeper Accountant

Our organizational chart shows that this company is rather flat.

We believe a flat company can move more quickly than one that is bogged down

with many levels of management

Finance Projection

Initial Investment(First year) Rs. 15,21,000/-

1) Raw Material cost = 5,00,000/-

2) Other cost = 10,21,000/-

No cash in hand.

If partnership, than Profits also have to be Shared

Startup Budget/Use of Proceeds

First year Budget Cost

Salaries 4,00,000

Repairs & maintenance 1,00,000

Local Advertising 50,000

Marketing 2,00,000

Accounting and legal 50,000

Rent 1,00,000

Internet & Telephone 20,000

Equipment 1,00,000

Domain Name 10000

Total 10,31,000

Funding and Money Inflow

Current Funding requirement = 2 Million Rupees

Future Funding requirement = 1 Million Rupees

Top funding Investors

Implementation Plan & Scheduling

What When

Research January 2017

Marketing Plan February 2017

Operations Plan March 2017

Financial Plan March 2017

Finalize Business Plan April 2017

Register Copyright & Trademark April 2017

Build Website May – July 2017

Launch Website August 2017