business plan (perfume startup) or business plan sample
TRANSCRIPT
Content Executive Summary
Company Description
Market Description
Product and services
Market Analysis
Marketing and sales
Financial projection
Funding
Management
Implementation Plan & Scheduling
Executive Summary
PERFUMEBAZAAR Perfume is the next evolution in how people express themselves through scent.
By allowing customers to be directly involved in making their own custom perfume
PERFUMEBAZAAR will be a unique and fun way to design perfume.
The core of this business plan is based on four principals; research, marketing, operations and
financial planning.
Strategic Business Planning
Research
Marketing Plan Operation Plan
Financial Plan
Target market
• 18 – 55 years old
• Has an income range of anywhere between 1,50,000– 10,00,000 per year
• Will spend anywhere from 200 – 800 on a single bottle of perfume
Financial plan
• No loans
• large funding near to 20 laks from top funding company in our area
Sale and Marketing
• November and December
• gift around the gift giving season
• Retail shop and online selling
Our Goals:
Position PERFUMEBAZAAR Perfume as a high quality perfume that customers will
want to talk about
Create an efficient online store
Provide amazing customer service wherever, whenever possible.
Build an online ad campaign that works
Our Objectives:
Finish this business plan, and prove that PERFUMEBAZAAR Perfume will be a viable
business opportunity.
Build a prototype website by July 1st, 2017
Run a focus group to discover what kind of customer service gets people talking about a
company by May 1st, 2017
Research online advertising methods and test mock advertisements at previously
mentioned focus group
Goals and
Objectives
Company
DescriptionCompany Name – PERFUMEBAZAAR perfume private limited
Company Founder- N.K. Choudhary and S.K.Choudhary
Company Operating place – Calicut India
Business operation: Full time venture, Monday to Friday, 9:00am to
5:00pm
Business description: PERFUMEBAZAAR is an online retailer of
perfume. The product is sold using a unique matching system to tailor a
perfume to the customer’s satisfaction. They can select a perfume based
on their personality and customize it with bottles and labels.Initial operating Market – Kerala
Competitive company in Calicut –
Thai Group of Companies
Ajmal Perfumes
Company Partners – Sri perfume limited
No. Of seller – 34th (calicut) and outside seller -200th (out of calicut )
The Perfume Market in INDIA
India - a sub-tropical country. Perfume - a crucial grooming product.
Market has grown from 103 crore in 2003 to 2000 crore in 2017.
With a current growth rate of 30%, in next 9 years 75% urban citizens and
10% rural citizens would be using Perfume.
Changing socio-economic fabric and women empowerment major factors
for Perfume revolution.
Perfume predominantly a male grooming product, but expansion into the
women’s segment underway.
The Perfume Market in World
• Global Industry Analysts which says the industry will “reach about $45.6
BILLION dollars in 2018
•The market is set to benefit from the growing trend towards consumer
urbanisation, higher spending propensity and the heightened importance on
personal appearance and grooming
•Currently on the global radar are low penetration markets such as China, and
Japan, where huge untapped opportunities are the focus of large international
players.
Unique features of our service
Nowhere else will you find a website that makes it easy to create perfume
You can order perfume at anytime from anywhere
Benefits to our customers Their very own scent they can
show off to their friendsThe feeling of being unique
Resell their perfume to their friends
FeaturesLot of different perfume at
different age group Custom label Colour of their perfume
Product and Services
PERFUMEBAZAAR is both a product and a service
SWOT AnalysisStrengths Weakness
Offering customization to customers
Corporate Social Responsibility initiatives
Competitively priced according to industry standard pricing
User friendly storefront and customization software
Brand awareness
Only sold online in start up
Located in Canada generating expensive international
shipping costs
Difficult to obtain perfume materials at wholesale
prices
Opportunities Threats Other health and beauty products such as all natural soaps
and
Subscription program for new scents each month
Advertising with social networking technology and Google
AdWords
Affiliate program
Big name perfumes and brand loyalty. Only 5% of
perfume companies survive after two years
Anti-fragrance campaigns against use of perfumes in
public and private spaces
The holiday season (November to December) brings its
own challenges
FUTURE
PRODUCTS/SERVICESSome potential future products might include custom made:
Body Lotions
Body lotions available for label customization could be sold along with our perfume.
Soaps
Soaps available for label customization could be sold along with our perfume.
.
Bundles, Gift Packages
Offering bundles and gift packages creates great convenience to our customers
shopping for gifts. These packages would consist of same scented lotions and soap,
selections of lotion, and selections of soap.
1. Giorgio Armani
2. Azzaro
3. Burberry
4. Chanel
5. Calvin Klein
6. ESCADA
7. Estee Lauder
8. Hugo Boss
9. Ralph Lauren
10.Police
Top 10 Best Selling Perfumes in India
10 Guerlain Paris
9. Dior
8. Armani
7. Chanel
6. Tom Ford
5. Boss (Hugo Boss)
4. Escada
3. Dolce & Gabbana
2. Gucci
1. Lacoste
Top 10 Best Selling Perfumes in World
Market Analysis
What is the price of perfume that use?
61
6
34
0 10 20 30 40 50 60 70
less than Rs 2000
more than Rs 5000
Rs 2000 - Rs 5000
Count of Range of the Perfumes used
BRAND RANGE OF PERFUMES
Burberry, Calvin klein, Davidoff, Ralph Lauren Rs 1,000 – Rs 4,000
Escada, Gucci , Giorgio Armani , Givenchy Rs 4,000 – Rs 9,000
Channel Rs 10,000 – Rs 25,000
Market Analysis
What age group you are
in?
0
5
10
15
20
25
30
35
40
45
50
Female Male Female Male Female Male
15-25 25-35 35-45
Age/ Gender Buying propensity
Total
Purchasing
power
0
5
10
15
20
25
30
35
40
45
less thanRs 2000
Rs 2000 -Rs 5000
less thanRs 2000
morethan Rs
5000
Rs 2000 -Rs 5000
less thanRs 2000
Rs 2000 -Rs 5000
less thanRs 2000
morethan Rs
5000
Rs 2000 -Rs 5000
above Rs 1,00,000monthly
No Income Upto Rs 1,00,000monthly
upto Rs 50,000 monthly
Purchasing power Vs. Salary
Total
PRODUCT
• Variety : Wide range of fragrances.
• Quality : Dermatological testing , has no side effects
and strong fragrance.
• Design: Sturdy looks and twisting top, to minimize
aerosol leakage.
• Packaging: Distinctive metallic can with custom
designed typography
PRICE
• Cheaper substitutes for expensive colognes
and perfumes.
•Priced at around Rs 150
•Pricing done considering middle income
groups, helps in gaining market penetration
PLACE
• Strong marketing logistics
network.
• Relies heavily on location and
distribution channels.
• In-store communication
• Over the counter strategy
• Online and offline availability
PROMOTION
• 360 degree branding effort around
central idea of seduction
• Online initiatives
• Viral marketing
• Extensive use of television
advertising.
•Interactive marketing
• Events and experiences
Marketing and Sales
Target market
Our aim is to attract customers from
Elite & Top Middle Class
People between 25 to 60
Different products for male & female
Worldwide Availability
Friends
Relatives
Print Media
Electronic media
Social Media
Face book
Retailing
Gift Shops
Online Selling
Malls,
Stalls
Location/Distribution
Warehouse in Calicut, Kochi
Selected Distributors
Online Store
a) Amazon.
b) Flipkart.
c) Snapdeal.
d) Jabong.
e) Myntra.
perfume will be distributed online through perfumebazaar.com
Factory outlet
Management
Structure
President
VP of Marketing
Marketing & Sales
Representative
VP of Operations
PerfumerCustomer Service
Representative
VP of Finance
Bookkeeper Accountant
Our organizational chart shows that this company is rather flat.
We believe a flat company can move more quickly than one that is bogged down
with many levels of management
Finance Projection
Initial Investment(First year) Rs. 15,21,000/-
1) Raw Material cost = 5,00,000/-
2) Other cost = 10,21,000/-
No cash in hand.
If partnership, than Profits also have to be Shared
Startup Budget/Use of Proceeds
First year Budget Cost
Salaries 4,00,000
Repairs & maintenance 1,00,000
Local Advertising 50,000
Marketing 2,00,000
Accounting and legal 50,000
Rent 1,00,000
Internet & Telephone 20,000
Equipment 1,00,000
Domain Name 10000
Total 10,31,000
Funding and Money Inflow
Current Funding requirement = 2 Million Rupees
Future Funding requirement = 1 Million Rupees
Top funding Investors
Implementation Plan & Scheduling
What When
Research January 2017
Marketing Plan February 2017
Operations Plan March 2017
Financial Plan March 2017
Finalize Business Plan April 2017
Register Copyright & Trademark April 2017
Build Website May – July 2017
Launch Website August 2017