YogaDirect wanted to improve its rankings for product-related keywords in a very competitive niche.

SituationThe largest direct importer and manufacturer of quality Yoga

equipment in the US, YogaDirect’s brand was well established

online, but the majority of its organic search traffic was a

result of branded keyword searches. In short, YogaDirect was

failing to attract 1st time visitors and losing out on valuable

market share.

Challenges

Results

Strategy

Attracting 1st-time visitors meant YogaDirect needed to rank

for non-branded and product-related keywords, but the

highly saturated nature of the yoga niche coupled with

YogaDirect’s young age in relation to its competitors meant

they would have to work twice as hard.

After performing a comprehensive audit of the client’s site,

we devised a comprehensive SEO strategy focused on

optimizing the site for popular yoga-related keywords and

branding YogaDirect as a niche authority.

We optimized the site for non-branded keywords with contentTo improve YogaDirect’s organic ranking for yoga, Pilates,

and fitness-related keywords, we prescribed the addition of a

healthy dose of unique content to the site.

We added unique Meta title tags and descriptions to each pageTo draw in more users, we optimized YogaDirect’s Meta title tags to

target long tail and product-specific keywords and help identify unique

pages. We also developed more compelling page descriptions and

added calls-to-action to generate more clicks.

We also added content targeting category and product-specific keywords to respective pages, and optimized all content with H1 and H2 tags.

To give YogaDirect even more ranking juice, we organized their URL

structure to identify individual product categories and pages and added

product-related keywords to the URLs to help users find specific

products.

We improved the URL naming strategy with more descrip-tive URLs

Traffic highlightsIn just 3 months, YogaDirect’s unique organic website traffic increased

28%, while two top competitors with older domain names saw only

22.10% and 19.68% increases respectively.

Likewise, in comparison to the year prior, YogaDirect saw an 40.31% increase in overall traffic, while its primary competitor saw a 40.86% annual decrease.

SEO Client Case Study

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W P R O M O T E

#1 Ranked Search Engine Marketing Firm by TopSEOs.com

Wpromote.com | sales@wpromote.com

Toll-Free 866.977.6668 | Tel: 310.421.4844

Yoga Direct

SEO Client Case Study

W P R O M O T E

#1 Ranked Search Engine Marketing Firm by TopSEOs.com

Wpromote.com | sales@wpromote.com

Toll-Free 866.977.6668 | Tel: 310.421.4844