year ended december 2019...• domestic day trip visitors to manly who travelled to manly on a round...

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The Manly Visitor Profile factsheet provides a snapshot for the year ended (YE) December 2019, as well as visitation trend. It will serve as a benchmark for assessing the impact of Australia’s summer bushfires 2019-20 and COVID-19 pandemic on this area.

The figures in this profile are based on:• International and domestic overnight visitors to Manly who stayed overnight in Manly and elsewhere in NSW.• Domestic day trip visitors to Manly who travelled to Manly on a round trip of at least 50 kilometres from home, for

duration of at least four hours, but which did not include a night away from home.

In the YE December 2019 there were nearly 2.8 million visitors international, domestic overnight and daytrip travellers to NSW who visited Manly, which represented 2% of the total visitors to NSW. The number of Manly visitors was up 16.4% on YE December 2018.

Manly Visitor ProfileYear ended December 2019

39%

24%

36%

Visitors Share

Domestic overnight Domestic daytripInternational

0.9 0.9 0.9

1.11.1 1.1 1.0

1.0

0.40.6 0.5

0.7

0.0

1.5

YE Dec 2016 YE Dec 2017 YE Dec 2018 YE Dec 2019M

illio

n

Visitors

Domestic overnight InternationalDomestic daytrip

TOTAL VISITORS

2.8 Mil Visitors1

up 16.4% YOY

1 Number of visitors by visitor type may not add up to total due to rounding

DOMESTIC OVERNIGHT VISITORS

1.1 Mil Visitorsup 17.9% YOY3% share of NSW

4.5 Average Length of Staydown 1.2% YOY

Of the 1.1 million domestic overnight visitors to NSW who went to Manly, 172,800 stayed overnight in Manly (16%).

38%42%

15%

n/p

Holiday VFR Business Other

Purpose of visit 2

2 Visitors may visit for more than one purpose.

87%

58%

57%

45%

35%

Eat out / dine at arestaurant and/or cafe

Visit friends & relatives

Go to the beach

Sightseeing/looking around

Go shopping for pleasure

Top 5 activities

Top Source Markets

Sydney, n/p

Reg NSW, 28%

QLD, 16%

VIC, 24%

Adult couple

Friends and/or relatives

Business associates

Family groupSolo travellers34% 26% 12%

23% n/p

Travel Party

Note: Percentages may not add up to 100% due to rounding; n/p indicates data not publishable; Y-O-Y indicates year-on-year change; QTR refers to Quarter; VFR indicates Visiting Friends and/or Relatives.Note: Manly includes the following SA2: Manly - Fairlight.Source: International and National Visitor Surveys YE December 2019, Tourism Research Australia. Infographic Icon Source: www.thenounproject.com

48%

24%

14%

Friends or relativesproperty

Luxury hotel or luxuryresort (4 or 5 star)

Standard hotel/motor inn(below 4 star)

Top type of accommodation


Age

15-29 year olds

50-59 year olds

60+year olds

30-39year olds

40-49year olds

27% 17% 13%

15% 28%

Seasonality

in Jun QTR

in Dec QTR

in Mar QTR

in Sep QTR

25%

22%

24%

30%

2

Gender

Male Female

46% 54%


DOMESTIC DAYTRIP

INTERNATIONAL VISITORS


36.6 Average Length of Staydown 0.5% YOY

61%

32%

7%3%

7%1%

Holiday VFR Business Employment Education Other

Purpose of visit 1

1 Visitors may visit for more than one purpose.

95%

90%

85%

81%

65%

Eat out / dine at arestaurant and/or cafe

Go to the beach

Sightseeing/looking around

Go shopping for pleasure

Visit national parks / stateparks

Top 5 activities2

2 Activities engaged by visitors in Australia, not necessarily in NSW.

Of the 1.0 million international visitors to NSW who went to Manly, nearly 45,100 stayed overnight in Manly (4%).

Profile of day trip visitors is not provided as source data is not statistically reliable due to the small number of survey respondents for each of the profile categories.


33%

20%

16%

Friends or relativesproperty

Standard hotel/motor inn(below 4 star)

Luxury hotel or luxuryresort (4 or 5 star)

Top type of accommodation


Adult couple

Friends and/or relatives

Business associates

Family groupSolo travellers51% 25% 12%

9% 2%

Travel Party

Age

15-29 year olds

50-59 year olds

60+year olds

30-39year olds

40-49year olds

36% 18% 12%

17% 17%

Seasonality

in Jun QTR

in Dec QTR

in Mar QTR

in Sep QTR

32%

21%

20%

27%

3

15%

14%

8%

6%

5%

UK

USA

China

New Zealand

Germany

Top source markets

3 First or Return visitor to Australia

54%46%

First or return trip 3

First visit Return visit4 group or non-group tour to Australia

3%

97%

Group/non-group tour 4

Group tour Non group tour


Gender

Male Female

48% 52%

year ended december 2019...• domestic day trip visitors to manly who travelled to manly on a round...

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