yaşar holding a.Ş. investor presentation may 2013 · investor presentation may 2013. yaşar...

42
Yaşar Holding A.Ş. Investor Presentation May 2013

Upload: vanhanh

Post on 18-Aug-2018

225 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Yaşar Holding A.Ş. Investor Presentation

May 2013

Page 2: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Yaşar – One of Turkey’s leading economic actors

Yaşar Group is made up of companies which contribute to the

development of the sectors that they are active in, which are

aware of their social responsibilities and which are mindful of

ethical and environmental values.The food and beverages divisionproduces and sells dairy products(milk, yoghurt, cheese, butter),processed meat products(charcuterie, ready meals, red meat,turkey, fish), natural mineral water,compound feed and other F&Bproducts

The coatings division produces andsells a variety of coatings(decorative, wood, industrial,automotive, marine) and relatedproducts (i.e. printing inks)

•68 years of Industrial Experience since 1945

• 20 Companies, 2 Foundations, 19 Factories & Facilities

• 200,000 Sales Points, more than 1,000 Distributors

• 6 listed companies with a market cap of c. 750 mn USD

( at the end of Q1)

• 2 “Superbrands” of Turkey : Pınar and Dyo

Page 3: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Yaşar Group Divisions

Food and Beverages Group

The most beloved flavors, themost wholesome products, themost advanced technology

• Pınar Süt (Dairy)

• Pınar Et (Meat)

• Pınar Su (Beverages)

•Pınar Foods (Dairy & Meat-Germany)

•YBP (Sales & Distribution)

•Çamlı Yem (Agribusiness)

•HDF Fzco (Sales & Dist.-Dubai)

Coatings Group

Technological leadership, strongbrands and distribution network

• Dyo Boya (Coatings)

• Dyo Matbaa (Printing Inks)

•Dyo Balkan Srl (Coatings-Romania)

•Kemipex Joint Stock Co (Coatings & Printing Inks-Russia)

•MTP Co (Coatings-Egypt)

Tissue, Trade and Tourism

Environment friendly production,innovative products and superiorservice approach

•Viking (Tissue)

•Altın Yunus (Tourism)

•Yaşar Dış Tic (Trade Business)

•Yadex (Trade Business Germany)

•Desa Enerji (Energy)

•Bintur (Tourism Agency)

•YABİM (Information Tech.)

Page 4: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Our Mission

Our mission is to add value to the lives of consumers byproviding high quality products and services, with our trustedbrands.

Our Corporate Values

Page 5: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Key Competitive Advantages

Strong track record as an innovator and pioneer

Strong presence in the high growth potential F&B and Coatings industries

Well diversified business and product portfolio

Leading brands with leading market positions:PINAR & DYO

Significant marketing and R&D expertise, strong brand portfolio

Widespread distribution network

Page 6: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

An innovative pioneer since 1927

•First paint brand

•First paint factory

•First production of printing inks

•First tourism facility with a 1,100 bed capacity

•First privately-owned dairy plant conforming to international standards

•First privately-owned paper plant

•First spring water bottling facility

•First privately-owned modern integrated meat plant

•First fish farming facility

•First fish feed manufacturing facility

•First integrated turkey meat processing facility

• First organic milk

• First nanotechnology paints

Page 7: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Corporate Governance at Yaşar Holding

Out of its vision and foresight, Yaşar Holding regardscorporate governance as a very important element ofa company’s sustainability.

Yaşar Holding;

• Has contributed to the

economic and social wellbeing

of society since the day it was

founded;

• Adheres to the principles of

transparency, fairness,

responsibility, and

accountability in all of its

companies;

• Creates value for all of its

stakeholders in line with its goal

of achieving long-term,

sustainable growth.

• Seperation of responsibilities of CEO and Board of Directors

in 2000

• At the same time, explicitly defined all of its managerial

and organizational structure-related processes and

responsibilities and it published these in the form of Yaşar

Group Corporate Governance Handbook

• All group company employees fully comply with the

materials set forth in Yaşar Group Rules of Business Ethics, a

guidebook that was published in 2009

• “Corporate Reputation Project” launched in 2010

• Separate and individual audit committees and corporate

governance committees have been set up in every public

Yaşar Holding company

Page 8: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Board of Directors

- Yaşar Holding Board of Directors

consists of seven members; four

of which are independent

directors. There are two

subcommittees that report directly

to the Board: the Subcommittee

for Audit and Risk Management

and the Subcommittee for Human

Resources and Corporate

Governance

- Yaşar Holding’s CEO, who is also a

Board Member, is ultimately

responsible for all of the Group’s

executive functions. He reports his

conduct and fulfillment of those

responsibilities directly to the

Yaşar Holding Board of Directors.CEO

Page 9: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

A highly responsible corporate citizen

Since the day it was founded, the Yaşar Group has been involved in social responsibilityprojects ranging from education to sports and from art to culture out of its awareness ofits duties as a good corporate citizen.

EDUCATION

- YAŞAR FOUNDATION UNIVERSITY

7 FACULTIES, 2 INSTITUTES, 2 H.SCHOOLS

5,550 STUDENTS

- 6 EDUCATIONAL INSTITUTIONS

- 5,000 STUDENT SCHOLARSHIPS

SPORTS - ARTS - CULTURE

Since...

1967 DYO PAINTING CONTEST

1981 PINAR CHILDREN PAINTING CONTEST

1987 PINAR CHILDREN’S THEATER

1996 PINAR KSK BASKETBALL TEAM

Page 10: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Yaşar Group and Sustainability

-Joined the UN Global Compact, world’s largest corporatecitizenship initiative, in 2007 (published its two Communication onProgress (COP) reports)

-All Global Compact, EFQM, Lean Six Sigma, Operational CostImprovement (OCI) and Energy Committee projects are unitedaround sustainability.

-Training programs performed on EFQM, determination of thegreenhouse gas emissions, determination of the carbon footrpint,energy management systems, corporate responsibility andsustainability reporting

- Aim to involve the suppliers and the customers within the system

- Recently published its “Sustainability Report” FY11

Yaşar Group companies meet the needs of customers and consumers by aninnovative approach, a sense of productivity and values created by theircontributions to sustainability.

Page 11: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Food and Beverage - Market Dynamics

Page 12: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Turkey : 2011 and 2012 Growth

After two years strong figures, growth of Turkish Economy in 2012 has slowed down to 2.2%

Page 13: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

72,5

80

50

90

2011 2014 (t)

Dairy : Market Dynamics

Source: Tetra Pak

Source: Tetra Pak, Dairy Index Mayıs 2012

47 4942

6

5266

99

37

57

13

30 3324

0

40

80

120

World Milk Consumption (billion Lt)

Per Capita Liquid Milk Consumption (lt) Per Capita Milk Consumption in Turkey (lt)

Source: Tetra Pak

� Annual raw milk production is 714 million tons in the world; about 15 million tons in Turkey (Tetra Pak, Turk Stat)� Turkey is 15th in world’s league,� Growth is expected in the milk production/import of developing and growing countries.�World total milk and milk products market reached 300 bnliters in 2012. It constitutes 18% of all beverages.�Per capita consumption of dairy products is 44 liters in the world. 47 liters is expected to come out in 2015.

Page 14: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Dairy : Market Dynamics

90,391,5 92,1

83,9

87,8

90,0

2010 2011 2012

Ambalajlı Sütler Ambalajlı Peynir

0,50 TL

0,65 TL

0,80 TL

0,95 TL

Jan Apr Jul Oct

2012 2011 2010 2013

Processed Food Products Prices

Packaged Milk and Cheese Penetrations

Source: HTP

Raw Milk BasePrices for Producers

14

Source: TUİK, TCMB

Raw Milk Base Price in Turkey (TL/lt)

� Rising raw milk prices

� Increasing feed prices

� Processed Meat and Dairy Products retail

prices had an upward movement through the

end of year 2012.Packaged Milk Packaged Cheese

Page 15: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Dairy : Market Position

0%

20%

40%

60%

80%

100%

UHT Light

Milk

Total UHT

Milk

Spreadable

Cheese

Fresh Cheese Labaneh

Pınar En Yakın Rakip

Source: Nielsen, 2012 - Value Share

�Measurable dairy market has grown by 4,4% in terms ofvalue but has narrowed by %8,3 in terms of volume in 2012.(Nielsen)

�The share of food category within FMCG has decreased from%48,4 to %47,1 in 2012. (Nielsen)

� Plain milk comprises 65% of the total milk market and PınarSüt has a share of 32% market share in this, which is more 2,5times more than the nearest competitor. (Nielsen)

� Our market shares continued to increase in 2012.Significant market share gains were obtained, especially in ourvalue-added products.

Products Market Share Position

UHT Light Milk 65% Leader

Total UHT Milk 32% Leader

Organic Milk 100% Leader

Enriched Milk (Kids) 54% Leader

Butter 17% Second

Homogenized Yoghurt 10% Third

Spreadable Cheese 42% Leader

Fresh Cheese 82% Leader

Labaneh 56% Leader

Cream Cheese 24% Leader

2,52 2,70 2,81 2,93

16,3% 17,0% 17,9%17,5%

0,0

0,5

1,0

1,5

2,0

2,5

3,0

3,5

0%

5%

10%

15%

20%

2009 2010 2011 2012

Süt Ürünleri Pazarı (milyar TL) Pınar Ciro Payı

Source: Nielsen, 2012 - Value Share

Total dairy products are included milk, yoghurt, spreadable cheese, butter and ayran. Source: Nielsen

Nearest Competitor

Page 16: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Dairy : Market Share Development

Source: Nielsen, - Value Share

60,3% 58,9%

64,2% 64,5%

26,7% 27,1% 30,1%31,8%

40,9% 39,0% 39,2%41,8%

16,9% 18,4% 17,0% 17,2%

9,8% 10,9% 11,0% 10,1%

2009 2010 2011 2012

UHT Light Süt

(Lider)

Toplam UHT Süt

(Lider)

Sürülebilir

Peynir (Lider)

Tereyağı (İkinci)

Homojenize

Yoğurt (Üçüncü)

Page 17: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Meat : Market Dynamics

79,5

81,1

82,0

2010 2011 2012

Ambalajlı Şarküteri

Carcass Meat Average Prices (TL)

Packaged Delicatessen Penetration (%)

Source: HTP

10

15

20

Jan Apr Jul Oct

2010 2011 2012�Red meat & Poultry production in 2011 is

around 2,7 million tons. (TSI)

� Red meat market is 1 m tons, and nearly

10 billion USD

�Trend towards value -added products

�Registered delicatessen market over 100

thousand tons (1 billion USD) (Total market

is estimated to be over 200 thousand tons)

�Per capita meat consumption in Turkey

(Red meat:17kg, Poultry:20,7), though

showing improvements, is still around world

average.Packaged Delicatessen

Page 18: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Products Market SharePosition

Salami 37,8% Leader

Sausage 28,3% Leader

Soujouk 16,1% Leader

Total Delicatessen 20,7% Leader

Meat : Market Position

0,0%

20,0%

40,0%

Salami Sausage Soujouk Total Delicatessen

Pınar Nearest Competitor

Source: Nielsen 2012 - Value Share

Market Share Comparison

Source: Nielsen, 2012 - Value Share

� Pınar Et, increasing market share by 1,5 percent in

total delicatessen, maintained its leadership with

20,7% market share which is more than double of

nearest competitor. (2011: %19,2)

� As the leader brand Pınar, brought new reforms to

the category with new tastes.

� Market narrowed by %1 in terms of

volume and %11 in terms of value in 2012.

Despite the contraction in the market, Pınar

Et increased its market shares of all

delicatessen segments. (Nielsen)

Market Share

Page 19: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Meat : Market Share Development

19,4% 20,0% 19,2%20,7%

15,4% 15,7% 14,7% 16,1%

27,8%26,8% 25,8%

28,3%30,3%

33,3%35,2%

37,8%

2009 2010 2011 2012

Total Delicatessen

(Leader)

Soujouk (Leader)

Sausage (Leader)

Salami (Leader)

Source: Nielsen - Value Share

Page 20: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Unique Foothold in the Turkish F&B Market

� One of the leaders in the FMCG business in

Turkey with 7 operating entities, 12 production

plants & facilities, c. 5,100 employees

� Benefiting from both diversified and high

margin product portfolio and upward trends in

the market with more than 650 SKUs

� Strong brand equity, market leader in many

sub-segments of FMCG

Rank 2004 2005 2006 2007 2008 2009 2010 2011 2012

1 Ülker Ülker Ülker Ülker Ülker Ülker Ülker Ülker Ülker

2 Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola

3 Eti Gıda Pınar Pınar Pınar Pınar Eti Gıda Eti Gıda Eti Gıda Eti Gıda

4 Pınar Eti Gıda Eti Gıda Eti Gıda Eti Gıda Pınar Pınar Nestle Nestle

5 Çaykur Danone Nestle Frito Lay Frito Lay Frito Lay Nestle Pınar Pınar

Source: Nielsen 2004-2012; exc.alcoholic beverages

Consistently One of Turkey’s “Top 5 FMCG (F&B) Companies”

� Milk and livestock procurement network

power

� Distribution network power (reaching

155,000 sales points)

� Technical experience & sectoral know-

how

� High quality, hygienic and EU standard

production

Page 21: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

�Since its launch in 1975, leading position in dairy and meat markets

�Internationally recognised, especially in the Gulf countries

�Many sub-brands with high recognition (Kido, Beyaz, Gurme, İlk Adım, Çocuk, Denge, Şölen, Doyum, etc)

�#1 Turkish brand that comes to mind in “milk” and “processed meat” categories in 2010, unchanged position

since the first year of the survey, 1995 (Nielsen-2010)

�#1 food brand in “top of mind awareness” (GFK Brand Tracking-Dec’12)

�Most trustworthy brand (GFK-Dec’12)

�Best brand in dairy and meat sectors according to “Turkey Customer Satisfaction Index” (Kalder-2007-2012)

�#1 dairy brand that the consumers feel closest (Mediacat IPSOS KMG, 2011)

�80% of all households in Turkey bought at least one Pınar product in 2012 (IPSOS Household Panel-Dec’12)

�Selected among “Turkey’s Superbrands” (SuperbrandsInternational-2012)

�-Selected among the top 10 most reputable companies in Turkey (GFK Repman-2011)

Market Leader Brand in Food and Beverages

Page 22: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Coatings - Market Dynamics

Page 23: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Construction

coatings;

56%

Furniture

coatings;

14%

Industrial

coatings;

10%

Automotive

coatings; 9%

Powder

coatings; 7%Other; 4%

Coatings : Market Dynamics

Breakdown of coatings industry on sub-sectors in Turkey

Source: BOSAD

� Turkish Coatings Industry

Market size is c. TRY 3 bn and

725 thousand tonnes in 2012.

The largest segment is

decorative coatings, with TRY

1.5 bn and c. 400 thousand

tonnes.

� The average capacity utilization

rate is around 65 %.

� It is estimated that the coatings

industry in the world will reach

USD 90 - 95 billion market size

and the market share of Turkey

be 2%.

Page 24: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Coatings : Market Dynamics

Major growth drivers of Turkish coatings market

- Increasing per capita income

- Rapid urbanization

- Growth potential of construction, metal and wood industries in Turkey

-Currently low per capita consumption (10 kg/year)

Current trends in Turkish coatings market

-Decorative paints incorporating new technology such as protective

properties

-Increasing demand for water-based and smart coatings (e.g.

nanotechnological products)

-Increasing demand for technical support and after-sale services

-Increasing awareness towards environmental responsibility

Page 25: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Coatings : Market Dynamics

Raw Material Prices � The main raw materials of

coatings business are titan,

solvents, monomers, resins,

additives, and pigments.

� The sector’s imported inputs

are primarily from the

Eurozone and the Far East

(India and China).

� In Dyo, raw materials are

supplied from more than 300

suppliers; in which 210 are

domestic suppliers.0

20

40

60

80

100

120

140

160

180 Solvent Monomer Titan

Jan 08 = 100

Page 26: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

�One of the largest and leading coatings producers in Turkey

�5 operating entities, 4 production plants, c. 1,500 employees

�Diversified and large product portfolio , 1,100 different products.

�Different types of coatings (decorative, industrial, wood,

automotive, marine) and related products (i.e. printing inks)

�“DYO” brand, launched in 1954, is the first local brand in the

Turkish coatings industry and listed as a leader in brand awareness

with 29% share among coating brands (source: Nielsen, 2009)

�Customer focused product innovation skills, competency in R&D,

first “R&D Center” in the Turkish coatings industry (Dyo Nano

coatings series granted patent)

�Widespread distribution network (reaching 13.000 sales points,

87% of total market)

�Customer loyalty and exclusivity in decorative and industrial

coatings distributors (25 years on average)

� offering training and certification to the painters

�Dyolog, customer loyalty program

�Capability of semi-product production, e.g. synthetic resins

Market Leader Brand in Coatings

Comp1 23%

DYO 19%Comp2

16%Comp3

16%

Others 26%

Decorative Coatings

Comp1 30%

DYO 36%

Comp2 16%

Others 18%

Industrial Coatings

Comp1 40%

DYO 25%

Comp2 13%

Comp3 11%

Others 11%

Printing Inks

Source:

Company Data,

y/e 2012

Page 27: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Marketing, R&D and Distribution

Page 28: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Marketing and R&D Expertise

- Well diversified brand and productportfolio, maximum commitment tomarketing, brand management and R&D

- Continuous marketing campaignsfocused on innovative, value added andstrategic categories

- New product launches every yearsupported with effective marketingcampaigns

- “Golden Effie 2012”, “Mediacat FelisAward 2012”, “Golden Effie 2011”,“Mediacat Felis Award 2009”, “ChrystalApple Award 2009/ 2010”, “Silver Effie2009”, etc granted to Pınar’s marketingcampaigns

New Product Launches in F&B Division

New Product Launches in Coatings Division

-Enhancing nano technology coatings range

-Launch of “Dyojen” with a brand-new hybridtechnology

- Coail coatings

Page 29: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Marketing Campaigns in 2012

Page 30: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

A Superior Sales and Distribution Network

-Modern and efficient production processes employing the

latest technology

-12 production plants & facilities in food and beverages

-4 production plants in coatings

-Advanced use of technology in logistics management (satellite

link technology in truck tracing, datalogger applications, double-

decker trailers -unique in Turkish FMCG sector-)

Food and Beverages division:

-Turkey’s biggest nationwide cold & frozen distribution chain:

155,000 sales points; c. 500 distributors

- Sole meat supplier of McDonald’s and İkea in Turkey

Coatings division:

-13,000 sales points; c. 580 distributors

- Lean six sigma and OCI projects to realise cost savings

Page 31: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

International Operations

- Revenue from international operations US$ 126 mn in

2012 . Export revenue increased by %10.5 to US$ 95 mn

in 2012, from US$ 86 mn in 2011.

- C. 90% of the Group’s consolidated net sales represent

sales in Turkey in 2012, and the remainder 10%

represent sales relating to international operations

- Pınar, who launched the first Turkish labaneh in the

Gulf countries, is the market leader in labaneh in Saudi

Arabia, Kuwait and UAE, with c.29%, c.49% and c.35%

market shares in 2012, respectively (source: Nielsen-

2012 retail data).

Gulf Countries

35%

Europe 26%

Asia 17%

Others 22%

Exports By Regions

F&B 62%

Coatings 20%

Tissue 18%

Exports By Divisions

With strong brands and competitive advantages,

which were built up over the years, ideally

position Yaşar so as to take the best possible

advantage of the dynamics of domestic market

and of international market growth and export

opportunities.

In April 2013, The EU’s Directorate General forHealth and Consumers has confirmed that Turkishfirms comply with EU standards for selling dairyproducts to the EU members. Pınar is among theSix Turkish firms which have been approved toexport dairy products to the EU for the first phase.

Page 32: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Key Strategies and Objectives

Position to benefit from growing Turkish consumer preferences for high quality packaged food and beverage products andtechnologically advanced coatings

Emphasise and leverage on product innovation capabilities and focus on quality

Continue to invest in brands and pursue effective marketing campaigns

Maintain and enhance operational excellence

Strengthen position in international markets

Continue to implement sustainable and socially responsible business practices

Maintain financial flexibility

Page 33: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Financial Performance

Page 34: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Key Income Statement Items and EBITDA

* Other operating income and expense has been excluded, royalty charges paid to subsidiary have been normalized

TL Mn 2008 2009 2010 2011 2012

audited audited audited audited audited

Revenues (Net Sales) 1,980.7 1,763.0 2,028.1 2,254.9 2,445.3

Cost of Goods Sold (1,480.5) (1,255.5) (1,485.2) (1,657.8) (1,784.3)

Gross Profit 500.2 507.6 542.9 597.1 661.0

Gross Profit Margin 25.3% 28.8% 26.8% 26.5% 27.0%

Research and Development expenses (12.0) (10.6) (13.5) (17.3) (20.6)

Marketing and Selling expenses (252.8) (225.4) (266.5) (317.5) (357.9)

General Administrative expenses (94.7) (91.3) (101.8) (109.6) (134.4)

Operating Profit 140.7 180.3 161.1 152.7 148.1

Operating Profit Margin 7.1% 10.2% 7.9% 6.8% 6.1%

EBITDA* 201.8 239.2 230.0 228.8 238.1

EBITDA Margin 10.2% 13.6% 11.3% 10.1% 9.7%

Page 35: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

1000

1500

2000

2500

2008 2009 2010 2011 2012

Revenue in TRY millions

Revenue Growth

With its strong brands and sustainable growth strategy, Yaşar Holding increased itsrevenue to TL 2.4 billion, with a 8.5% overall rate of growth in 2012, following thegrowth of 11% in 2011. The essential driving force of this growth came from the corebusinesses; F&B and Coatings.

8.5%

11%

Page 36: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Divisional Breakdown

In 2011 and 2012, Yaşar Holding once again continued with its efforts to increase itsmarket effectiveness through the deployment of its strong delivery channels and high-profile, trusted brands. In line with this strategy, new products were developed in thefood & beverages and coatings business lines, which represent the Company’sprincipal business activities and which account for more than 90% of its consolidatedrevenues and EBITDA, while additional weight was given to brand investments inparallel with the Company’s market-focused growth strategy.

Revenue by Divisions EBITDA by Divisions

8,9%

9,1%

22,3%

23,2%

68,8%

67,7%

0% 20% 40% 60% 80% 100%

2011

2012

Tissue & Others Coatings Food & Beverages

9,2%

3,4%

11,4%

27,7%

79,4%

68,9%

0% 50% 100%

2011

2012

Page 37: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Divisional Breakdown

In the Food & Beverages business, Yaşar Holding registered a growth rate of 6.8% yoyin revenue. Excluding the discountinued trade business, the growth in this segment is12%. With dedicated sales efforts and increased penetration in Coatings ; 13.0% rateof growth in this business have been obtained in the same period.

TL Mn 2011

audited2012

auditedGrowth (%) 2011/2012

Revenue 2,254.9 2,445.3 8,4%

Food & Beverage 1,559.7 1,665.9 6,8%

Coatings 505.0 570.4 13,0%

Tissue & Other 202.2 224.6 11,1%

Inter Segment

Eliminations (11,9) (15.6) 31,1%

TL Mn2011

audited2012

auditedEbitda Margin

2012

EBITDA 228.8 238.1 9,7%

Food & Beverage 181.7 163.9 9,8%

Coatings 25.9 65.9 11,6%

Tissue & Other 21.1 8.2 3,7%

Inter Segment

Eliminations 0.1 0.1

Page 38: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Key Balance Sheet Items

TL Mn 2008 2009 2010 2011 2012

audited audited audited audited audited

Cash and Cash Equivalents 38.7 32.0 62.0 64.3 52.1

Trade Receivables 286.1 283.4 362.2 448.0 489.7

Inventories and Biological Assets 169.0 171.9 217.8 245.1 299.3

Property, Plant & Equipment, Intangible Assets and Investment Properties 1,001.0 980.9 1,010.5 1,245.3 1,268.9

Capital Expenditure 50.3 19.1 57.3 60.1 80.5

Total Assets 1,644.4 1,679.6 1,887.9 2,275.5 2,364.3

Short-term Debt (including / net of derivatives) 137.7 95.6 241.2 160.6 281.1

Trade Payables 316.8 263.3 308.8 344.2 443.5

Long-term Debt (including / net of derivatives) 672.9 603.6 477.7 776.1 653.1

Total Liabilities 1,329.3 1,168.1 1,311.8 1,630.5 1,675.7

Total Equity 315.1 511.5 576.1 645.0 688.6

Page 39: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

2008 2009 2010 2011 2012

audited audited audited audited audited

Current Ratio 1,13 1.25 1.03 1.20 1.07

Debt to Assets 0.49 0.42 0.38 0.41 0.38

Debt to EBITDA 4.01 2.93 3.13 4.07 3.74

EBITDA to Interest Expense 1.83 2.61 3.82 3.57 3.17

Key Financial Ratios

At 31 December 2012, two major long term debt of the Group become short term,Morgan Stanley loan ( EUR 25 million, swapped to TRY 48.8 million) and HSBC loan(USD 25 mn); causing a decrease in the current ratio. As at May, the indicative offersare being collected from various banks and financial institutions on the refinance ofthese loans, again as a long term debt.

Page 40: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Debt Structure

* The figures represent total

principal debt of the Group,

excluding interest accruals and

other financial liability, including

derivative financial instruments

As of 31/12/2012 Original Currency (million) Total Loans in TL (Mn)*

Bank / Currency USD EUR TL TL %

Total 316,1 69,3 170,7 900,6 100%

Barclays 2015 250,0 - - 447,8 50%

Morgan Stanley - - 48,7 48,7 5%

HSBC 25,0 50,0 - 162,9 18%

Other Banks 41,1 19,3 122,0 241,1 27%

ST

Debt

28%

LT

Debt

72%

ST vs. LT Debt

The Group does not have any debt secured by assets

The exchange rates as of 31 December 2012 are 1.79 for USD/TRY ( 1.89 on Dec 2011) and 2.36 for EUR/TRY (2.44 on Dec 2011)

25464

509

46 290,0

200,0400,0600,0

2013 2014 2015 2016 2017

TL m

Maturity Profile

Page 41: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

Thank You...

Page 42: Yaşar Holding A.Ş. Investor Presentation May 2013 · Investor Presentation May 2013. Yaşar –One of Turkey’s leading economic actors Yaşar Group is made up of companies which

DisclaimerThis document is strictly confidential, shall not constitute an offer to sell, or the solicitation of an offer to buy, any securities described herein, is solely for informational purposes and may not be

reproduced or passed on to a third party.

This document is not for distribution in, nor does it constitute an offer of securities in, the United States, Canada, Australia, Japan or any other jurisdiction. Neither this document nor any copy of it may

be taken or transmitted into the United States, its territories or possessions, or distributed, directly or indirectly, in the US, its territories or possessions or to any US person as defined in Regulation S

under the US Securities Act 1933, as amended (the “Securities Act”). Any failure to comply with this restriction may constitute a violation of United States securities law. Accordingly, each person viewing

this document will be deemed to have represented that it is not a U.S. person within the meaning of Regulation S of the Securities Act. Securities may not be offered or sold in the United States absent

registration or an exemption from registration. The Issuer has not registered and does not intend to register any securities that may be described herein in the United States or to conduct a public

offering of any securities in the United States. Persons into whose possession this document comes should observe all relevant restrictions.

The communication of this document as a financial promotion is only being made to those persons falling within Article 12, Article 19(5) or Article 49 of the Financial Services and Markets Act 2000

(Financial Promotion) Order 2005, or to other persons to whom this document may otherwise be distributed without contravention of section 21 of the Financial Services and Markets Act 2000, or any

person to whom it may otherwise lawfully be made. This communication is being directed only at persons having professional experience in matters relating to investments and any investment or

investment activity to which this communication relates will be engaged in only with such persons. This document is not intended for distribution to and must not be passed on to any retail client.

NO ACTION HAS BEEN MADE OR WILL BE TAKEN THAT WOULD PERMIT A PUBLIC OFFERING OF ANY SECURITIES DESCRIBED HEREIN IN ANY JURISDICTION IN WHICH ACTION FOR THAT PURPOSE IS

REQUIRED. NO OFFERS, SALES, RESALES OR DELIVERY OF ANY SECURITIES DESCRIBED HEREIN OR DISTRIBUTION OF ANY OFFERING MATERIAL RELATING TO ANY SUCH SECURITIES MAY BE MADE IN OR

FROM ANY JURISDICTION EXCEPT IN CIRCUMSTANCES WHICH WILL RESULT IN COMPLIANCE WITH ANY APPLICABLE LAWS AND REGULATIONS.

THIS DOCUMENT DOES NOT DISCLOSE ALL THE RISKS AND OTHER SIGNIFICANT ISSUES RELATED TO AN INVESTMENT IN THE SECURITIES/TRANSACTION. PRIOR TO TRANSACTING, POTENTIAL INVESTORS

SHOULD ENSURE THAT THEY FULLY UNDERSTAND THE TERMS OF THE SECURITIES/TRANSACTION AND ANY APPLICABLE RISKS. THIS DOCUMENT IS NOT A PROSPECTUS FOR ANY SECURITIES DESCRIBED

HEREIN. INVESTORS SHOULD ONLY SUBSCRIBE FOR ANY SECURITIES DESCRIBED HEREIN ON THE BASIS OF INFORMATION IN THE FINAL PROSPECTUS AND NOT ON THE BASIS OF ANY INFORMATION

PROVIDED HEREIN.

To the extent available, the industry, market and competitive position data contained in this document come from official or third party sources. Third party industry publications, studies and surveys

generally state that the data contained therein have been obtained from sources believed to be reliable, but that there is no guarantee of the accuracy or completeness of such data. While Yasar Holding

A.S. reasonably believes that each of these publications, studies and surveys has been prepared by a reputable source, Yasar Holding A.S. has not independently verified the data contained therein. In

addition, certain of the industry, market and competitive position data contained in this document come from Yasar Holding A.S.'s own internal research and estimates based on the knowledge and

experience of Yasar Holding A.S.’s management in the markets in which it operates. While Yasar Holding A.S. reasonably believes that such research and estimates are reasonable and reliable, they, and

their underlying methodology and assumptions, have not been verified by any independent source for accuracy or completeness and are subject to change. Accordingly, undue reliance should not be

placed on any of the industry, market or competitive position data contained in this document. The information contained in this document does not purport to be comprehensive.

This document may include "forward-looking statements". Such statements contain the words "anticipate", "believe", "intend", "estimate", "expect", "will", "may", "project", "plan" and words of similar

meaning. All statements included in this document other than statements of historical facts, including, without limitation, those regarding financial position, business strategy, plans and objectives of

management for future operations (including development plans and objectives) are forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and

other important factors that could cause actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-

looking statements. Such forward-looking statements are based on numerous assumptions regarding present and future business strategies and the relevant future business environment. These

forward-looking statements speak only as of the date of this document and Yasar Holding A.S. expressly disclaims to the fullest extent permitted by law any obligation or undertaking to disseminate any

updates or revisions to any forward-looking statements contained herein to reflect any change in expectations with regard thereto or any change in events, conditions or circumstances on which any

such statement is based. Nothing in the foregoing is intended to or shall exclude any liability for, or remedy in respect of, fraudulent misrepresentation.