Yamaha News,ENG,No.6,2005,11月,11月,To Be the Best of the Best,Motorcycle,YAMAHA World Technician GP,Up Front,21 Yamaha motorcycle service technicians from 17 countries worldwide compete in “YAMAHA World Technician Grand Prix 2005”,Haruki Hamasaki,Yamaha Technical Academy,Outline of the Contest,Wu Cheng Wen,Sommitr Labuth,Greg Slattery,International Focus - Serial 52,Motor Sport Inc., promoting the full Yamaha line in Puerto Rico,Motor Sport Inc.,Héctor Fossas,Puerto Rico,San Juan,Expanding for growth in the marine and motorcycle markets,Leading the marine market with outboards and WaveRunners,Leisure use defines the motorcycle and ATV markets,Building toward the future with customer education,Racing Express,Big championship titles in MotoGP and World Motocross GP in Yamahaʼs 50th year!,Racing,MotoGP,Yamaha International Corp.,Valentino Rossi,YZR-M1,Malaysia,Sepang Circuit,Snow Whiteʼs Seven Dwarfs,Valentino Rossi claims back-to-back MotoGP titles with Yamaha,MX1,Stefan Everts,YZ450FM,Double titles for Yamaha in World Motocross MX1 and MX2 classes,MX2,Antonio Cairoli,YZ250F,World Topics,Yamahaʼs Art of Engineering on display in 39th Tokyo Motor Show,39th Tokyo Motor Show,Japan,Tokyo,The Art of Engineering,Latin American reps celebrate Yamaha Motorʼs 50th,50th anniversary,Lottery winner gets a #46 special YZF-R6,Yamaha Motor Deutschland GmbH,YZF-R6,Germany,Eurosport Moto Magazin,Global CCS Meeting promotes worldwide action,Global CCS Meeting,Thailand,3D Yamaha Design Café at Euro Dealer Conference 2005,Yamaha Motor Europe N.V. ,Spain,Yamaha Design Café,YAMAHA Offroad Days 2005 held in Beuern,YAMAHA Offroad Days 2005,Putting the Yamaha corporate spirit on display,FJR1300,Republic of Malta,Yamaha Riding Academy,Responding to Hurricane Katrina with recovery aid,PWC,Yamaha Motor Corporation, USA,U.S.A.,Federal Emergency Management Agency,WaveRunners among official rescue craft for World Rowing Championships,2005 FISA World Rowing Championships,Gifu,Developing marine recreation as business,Marine,FROM 7 TO 70, LETʼS GO TO SEA,Turkey,Pan-European dealer meeting shares the vision,Barcelona,Annual beach clean-up campaign and baby turtle release,40,000 Peopleʼs V (volunteer) Campaign,Sanctuary Japan,The Yamaha Tales - Vol. 3,From ASEAN to the world: 15-year-old Doni Tata Praditaʼs GP debut!,Yamaha ASEAN Cup,Doni Tata Pradita,TZ125,Doni Tata Pradita comment,Track-side party gathers ASEAN Yamaha dealers, press,Zoom In,The Future is Now,FC-me,Yamahaʼs FC-me puts fuel cell power on the street,Yamaha Direct Methanol Fuel Cell

YAMAHA MOTOR CO., LTD.NOVEMBER 1, 2005 ENGLISH

No.6BIMONTHLY

To Be the Best of the BestAround 17,000 certified Yamaha service staff are active in motorcycle business all over the

world. Their endeavors to achieve Yamaha customer satisfaction are helping Yamaha

become the customers’ “Only One” brand. The YAMAHA World Technician GP gives

outstanding service people like these the opportunity to prove they are the Best of the Best.

the global Yamaha group,stimulating the desire forimprovement and buildingand strengthening the world-wide Yamaha service net-work. For this 3rd holding of theYAMAHA World TechnicianGP, following events in 2002and 2003, the slogan was

“Create Customers Smiles” and a totalof 21 servicemen from 17 of the 23countries involved qualified for thefinal. The categories contested over thetwo days of competition included cus-tomer reception/handling skills, a writ-ten test and troubleshooting and repairon actual motorcycles, and the winnerswere decided on the basis of cumula-tive points in the three test areas. Com-peting this time was an internationalgroup of representatives from Aus-tralia, winner of the last contest, Bel-gium, Brazil, Canada, China, Colom-bia, India, Indonesia, Japan, Malaysia,the Netherlands, Pakistan, Switzerland,Taiwan, Thailand, the UK and theUSA.

What the service peopleshowed amidst the pressure ofcompetitionDuring the first day of competition the

contestants were tested intheir customer receptionand handling skills. In this10-minute test the servicemen had to show how theyreceive a customer and fillout the appropriate formsfor a repair job, all beforethe judges and a largegallery of observers.Amidst the pressure of thismoment of receiving a cus-tomer in an unfamiliar envi-ronment, one could evensee the pens in some of theservicemen’s hands shak-ing. But, once the actualtask of receiving the cus-tomer’s service orderbegan, they quicklyregained their composureand confidence as Yamahaspecialists.

2 YAMAHA NEWS NOVEMBER 1, 2005

UP FRONT

YAMAHA NEWS NOVEMBER 1, 2005 3

On the very front line of the motorcy-cle industry, in a vital positionbetween the customers and the prod-ucts they love and depend on, there isa dedicated corps of Yamaha servicepeople who are working all the time toimprove their skills and build strongrelationships with each and every cus-tomer under the motto “One to OneService.” Over the two days of Octo-ber 18 and 19, a group of 21 qualify-ing Yamaha motorcycle mechanicsfrom dealerships and distributors in17 countries gathered in Japan tocompete for the title of No. 1 in theworld in the “YAMAHA World Tech-nician Grand Prix 2005.” It turnedout to be a contest that exemplifiedYamaha’s determination to be thecustomers’ “Only One” brand,because these are people who areworking all the time to be the “Onlyone” for each and every customerthey serve.

Building a Yamaha standardThis “YAMAHA World Technician GP”contest was begun as a part of the YTA(Yamaha Technical Academy) programYMC has been promoting since 2000.YTA is a serviceman training programthat was created with the purpose ofestablishing a “Yamaha standard” toensure that customers all over the worldcan always receive the same high-levelquality service at any Yamaha dealershipthrough education based on world-uni-fied texts, curriculum, qualification andcertification standards. To help ensure the spread of this educa-tional program, a global system of YTAtraining centers was established, begin-ning with Yamaha Motor Corp. U.S.A.(YMUS) and Yamaha Motor EuropeN.V. (YMENV) and including a total of13 centers in six regions: Yamaha MotorTaiwan, P.T. Yamaha Motor KencanaIndonesia, Shanghai Yamaha JiansheMotor Marketing and Yamaha Motor

India in Asia, YMNEV, MBK andYamaha Motor España in Europe,Yamaha Motor Do Brasil, INCOLMO-TOS and Yamaha Motor Mexico in Cen-tral & South America, YMUS in NorthAmerica, Yamaha Motor Australia inOceania and Yamaha Motor Marketing(YMMJ) in Japan. The main activities involved in the ser-viceman training program include (1)creating an education/training networkbased at the main distributorshipsaround the world, (2) training of serviceinstructors led by the YMC headquar-ters, (3) training of instructors for neigh-boring countries by the global bases ofthe YTA network and (4) holding of ser-vice contests (at the national and region-al levels). These efforts to build an educational sys-tem and expand the training base net-work have led to the establishment ofthe YTA program in 34 countries andthe qualification of 16,774 certified

serviceman contests that are being heldworldwide as part of Yamaha’s service-man training activities. In addition todeciding who is the No. 1 Yamaha ser-vice person, this contest aims to helpwin more Yamaha fans around theworld by providing high added-valueservice while also raising the servicepeople’s consciousness of their place in

Yamaha service people who are nowworking daily at the front line in themotorcycle market to be the customer’sreliable partners in service. It should alsobe noted that 99% of the motorcyclesexported from Japan or manufactured atYamaha’s overseas bases are sold in these countries that have alreadyadopted the YTA program.

Competing to be No. 1 amongthe world’s Yamaha servicepeople The recently held “YAMAHA WorldTechnician GP” is the world final for

2211 YYaammaahhaa mmoottoorrccyyccllee sseerrvviiccee tteecchhnniicciiaannssffrroomm 1177 ccoouunnttrriieess wwoorrllddwwiiddee ccoommppeettee iinn ““YYAAMMAAHHAA WWoorrlldd TTeecchhnniicciiaannGGrraanndd PPrriixx 22000055””

2211 YYaammaahhaa mmoottoorrccyyccllee sseerrvviiccee tteecchhnniicciiaannssffrroomm 1177 ccoouunnttrriieess wwoorrllddwwiiddee ccoommppeettee iinn ““YYAAMMAAHHAA WWoorrlldd TTeecchhnniicciiaannGGrraanndd PPrriixx 22000055””

the global Yamaha group,stimulating the desire forimprovement and buildingand strengthening the world-wide Yamaha service net-work. For this 3rd holding of theYAMAHA World TechnicianGP, following events in 2002and 2003, the slogan was

“Create Customers Smiles” and a totalof 21 servicemen from 17 of the 23countries involved qualified for thefinal. The categories contested over thetwo days of competition included cus-tomer reception/handling skills, a writ-ten test and troubleshooting and repairon actual motorcycles, and the winnerswere decided on the basis of cumula-tive points in the three test areas. Com-peting this time was an internationalgroup of representatives from Aus-tralia, winner of the last contest, Bel-gium, Brazil, Canada, China, Colom-bia, India, Indonesia, Japan, Malaysia,the Netherlands, Pakistan, Switzerland,Taiwan, Thailand, the UK and theUSA.

What the service peopleshowed amidst the pressure ofcompetitionDuring the first day of competition the

contestants were tested intheir customer receptionand handling skills. In this10-minute test the servicemen had to show how theyreceive a customer and fillout the appropriate formsfor a repair job, all beforethe judges and a largegallery of observers.Amidst the pressure of thismoment of receiving a cus-tomer in an unfamiliar envi-ronment, one could evensee the pens in some of theservicemen’s hands shak-ing. But, once the actualtask of receiving the cus-tomer’s service orderbegan, they quicklyregained their composureand confidence as Yamahaspecialists.

2 YAMAHA NEWS NOVEMBER 1, 2005

UP FRONT

YAMAHA NEWS NOVEMBER 1, 2005 3

On the very front line of the motorcy-cle industry, in a vital positionbetween the customers and the prod-ucts they love and depend on, there isa dedicated corps of Yamaha servicepeople who are working all the time toimprove their skills and build strongrelationships with each and every cus-tomer under the motto “One to OneService.” Over the two days of Octo-ber 18 and 19, a group of 21 qualify-ing Yamaha motorcycle mechanicsfrom dealerships and distributors in17 countries gathered in Japan tocompete for the title of No. 1 in theworld in the “YAMAHA World Tech-nician Grand Prix 2005.” It turnedout to be a contest that exemplifiedYamaha’s determination to be thecustomers’ “Only One” brand,because these are people who areworking all the time to be the “Onlyone” for each and every customerthey serve.

Building a Yamaha standardThis “YAMAHA World Technician GP”contest was begun as a part of the YTA(Yamaha Technical Academy) programYMC has been promoting since 2000.YTA is a serviceman training programthat was created with the purpose ofestablishing a “Yamaha standard” toensure that customers all over the worldcan always receive the same high-levelquality service at any Yamaha dealershipthrough education based on world-uni-fied texts, curriculum, qualification andcertification standards. To help ensure the spread of this educa-tional program, a global system of YTAtraining centers was established, begin-ning with Yamaha Motor Corp. U.S.A.(YMUS) and Yamaha Motor EuropeN.V. (YMENV) and including a total of13 centers in six regions: Yamaha MotorTaiwan, P.T. Yamaha Motor KencanaIndonesia, Shanghai Yamaha JiansheMotor Marketing and Yamaha Motor

India in Asia, YMNEV, MBK andYamaha Motor España in Europe,Yamaha Motor Do Brasil, INCOLMO-TOS and Yamaha Motor Mexico in Cen-tral & South America, YMUS in NorthAmerica, Yamaha Motor Australia inOceania and Yamaha Motor Marketing(YMMJ) in Japan. The main activities involved in the ser-viceman training program include (1)creating an education/training networkbased at the main distributorshipsaround the world, (2) training of serviceinstructors led by the YMC headquar-ters, (3) training of instructors for neigh-boring countries by the global bases ofthe YTA network and (4) holding of ser-vice contests (at the national and region-al levels). These efforts to build an educational sys-tem and expand the training base net-work have led to the establishment ofthe YTA program in 34 countries andthe qualification of 16,774 certified

serviceman contests that are being heldworldwide as part of Yamaha’s service-man training activities. In addition todeciding who is the No. 1 Yamaha ser-vice person, this contest aims to helpwin more Yamaha fans around theworld by providing high added-valueservice while also raising the servicepeople’s consciousness of their place in

Yamaha service people who are nowworking daily at the front line in themotorcycle market to be the customer’sreliable partners in service. It should alsobe noted that 99% of the motorcyclesexported from Japan or manufactured atYamaha’s overseas bases are sold in these countries that have alreadyadopted the YTA program.

Competing to be No. 1 amongthe world’s Yamaha servicepeople The recently held “YAMAHA WorldTechnician GP” is the world final for

2211 YYaammaahhaa mmoottoorrccyyccllee sseerrvviiccee tteecchhnniicciiaannssffrroomm 1177 ccoouunnttrriieess wwoorrllddwwiiddee ccoommppeettee iinn ““YYAAMMAAHHAA WWoorrlldd TTeecchhnniicciiaannGGrraanndd PPrriixx 22000055””

2211 YYaammaahhaa mmoottoorrccyyccllee sseerrvviiccee tteecchhnniicciiaannssffrroomm 1177 ccoouunnttrriieess wwoorrllddwwiiddee ccoommppeettee iinn ““YYAAMMAAHHAA WWoorrlldd TTeecchhnniicciiaannGGrraanndd PPrriixx 22000055””

world final. When the competition was over and itwas time to hand out the awards, whowould appear as the award presentersbut Yamaha’s two 2005 worldmotocross champions, Stefan Evertsand Antonio Cairoli. The winner wasthe representative from Japan, Mr.Haruki Hamasaki, 2nd place went toMr. Wu Cheng Wen of Taiwan and 3rdplace was a tie between Mr. SommitrLabuth of Thailand and Mr. Greg Slat-tery of Australia.

The gains reaped from the“YAMAHA World TechnicianGrand Prix 2005”After the awards ceremony the fourwinners made a joint comment: “It isthe goal of all Yamaha service peopleto compete in the YAMAHA WorldTechnician GP, and that goal is a moti-vation for us in our daily work. But,being among the top finishers here isreally just a step along the way,because our final goal is to use the ser-vice skills we have gained here tobring greater satisfaction to our cus-tomers.” The technical skills that the contes-tants have shown in this contest maybe only a small part of the Yamahaactivities that are being implementedon a global scale today, but just as

Yamaha’s engineersare working constant-ly to develop prod-ucts that the cus-tomers can use andlove as their “onlyone,” all of these ser-vice people are con-stantly improvingtheir skills with theaim of being the cus-tomer’s “only one”too. And when thesetwo efforts cometogether, Yamaha istruly on its way tobecoming the cus-tomers’ “Only One”brand.

UP FRONT

4 YAMAHA NEWS NOVEMBER 1, 2005 YAMAHA NEWS NOVEMBER 1, 2005 5

The remaining two tests were held onthe second day of competition.Although some of the nervousness ofthe previous day was gone, there wasstill tension in the air as the contestantsopened the envelops of the writtenexam texts, which had been translatedinto each of the contestant’s native lan-guage. The tension seemed to reach itspeak in the few seconds before the sig-nal was given to begin the test. Andonce the signal was given, the pencilsbegan to move quickly across thepapers as silence enveloped the room.By the time of the five-minute warningbefore the end of the test time, somecontestants were rushing to finish,while others were going back overtheir answers for a second check orsimply closed their eyes to wait for thefinal bell. When it was over, there wasa look of satisfaction on their faces. Now it was time for the biggest part ofthe contest, the troubleshooting andrepair session working on actualmachines. The 80-minute time limitseemed like plenty of time at first, but

during this allottedtime the contestantswould have to findthe problem with amachine, repair itand then confirmthe success of therepair job in a testrun and finally pre-pare the bike forreturn to the cus-tomer. Battlingagainst the clockand their own ten-sion, you could seethe sweat fall fromtheir intense facesas they worked. Asthe end drew nearyou could hear thesilence of the com-petition area brokenas the first of therepaired engineswas fired up.Everyone looked upfrom their work atonce and then wentback to work with

increased speed. One by one the otherengines also fired up, and although notall the contestants were able to get theirmachines running, it had been a high-level competition worthy of the YTA

Outline of the ContestThe contents of this year’s contest included (1) a written teston mechanical engineering, Yamaha products, the motorcy-cle industry and CS knowledge (60 min.), (2) a practicalskills test of pre-delivery machine preparation, troubleshoot-

1st Place:Mr. Haruki Hamasaki, Japan representa-tive (YSP Nerima-nishi, Tokyo)These two days showed me once again that “Youcan do it if you try” and the importance of makingthe effort. In my daily work I have always made itmy policy to try to “Create Customers Smiles” justlike this contest’s slogan. This victory inspires meto work even harder to become a good partner for my customers. And Ialso want to share this experience with other service people around meso that we might see a second and third Japanese champion some day.

2nd Place:Mr. Wu Cheng Wen, Taiwan representativeI am very happy to see the skills I have acquiredover the years be recognized in this way. I wantto take this experience back to Taiwan and shareit with other service people in hopes that they cansome day compete here and show a high level oftechnical skills and knowledge. In the end, thiskind of effort will contribute to greater customer satisfaction.

3rd Place:Mr. Sommitr Labuth, Thailand representa-tiveI felt a lot of pressure in representing the servicepeople of Thailand in this competition, so I amrelieved to have received this prize. I consider thethings that I have learned over these two days ofcompetition to be a great asset for me as a servicetechnician. Though I value this prize, I will continue to work with prideto offer the customers even greater satisfaction. When I get back toThailand I will also share this experience to help nurture the next gener-ation of skilled service technicians.

3rd Place:Mr. Greg Slattery, Australia representativeI’m just very happy. I want to share all the things Ihave experienced here with the staff at our deal-ership, and also work through a growing networkof service people to communicate the importanceof service activities. Personally, I want to continueto improve my level of service skills and to keepon offering service that the customers can really appreciate.

Written test Customer reception skill test

Practical skills test Test ride

ing and post-repair road check (80 min.) and (3) customerreception/handling skills and contents (10 min.). From theresults of these three tests, 1st place, 2nd place and 3rdplace finishers were decided on the basis of total points.

Correction: We wish to correct and apologize for a mistaken reference on page 3 the Up Front article of our last issue (#5) of Yamaha News to the SSV as 2-passenger type of ATV. The SSV is not an ATV but a separate category.

world final. When the competition was over and itwas time to hand out the awards, whowould appear as the award presentersbut Yamaha’s two 2005 worldmotocross champions, Stefan Evertsand Antonio Cairoli. The winner wasthe representative from Japan, Mr.Haruki Hamasaki, 2nd place went toMr. Wu Cheng Wen of Taiwan and 3rdplace was a tie between Mr. SommitrLabuth of Thailand and Mr. Greg Slat-tery of Australia.

The gains reaped from the“YAMAHA World TechnicianGrand Prix 2005”After the awards ceremony the fourwinners made a joint comment: “It isthe goal of all Yamaha service peopleto compete in the YAMAHA WorldTechnician GP, and that goal is a moti-vation for us in our daily work. But,being among the top finishers here isreally just a step along the way,because our final goal is to use the ser-vice skills we have gained here tobring greater satisfaction to our cus-tomers.” The technical skills that the contes-tants have shown in this contest maybe only a small part of the Yamahaactivities that are being implementedon a global scale today, but just as

Yamaha’s engineersare working constant-ly to develop prod-ucts that the cus-tomers can use andlove as their “onlyone,” all of these ser-vice people are con-stantly improvingtheir skills with theaim of being the cus-tomer’s “only one”too. And when thesetwo efforts cometogether, Yamaha istruly on its way tobecoming the cus-tomers’ “Only One”brand.

UP FRONT

4 YAMAHA NEWS NOVEMBER 1, 2005 YAMAHA NEWS NOVEMBER 1, 2005 5

The remaining two tests were held onthe second day of competition.Although some of the nervousness ofthe previous day was gone, there wasstill tension in the air as the contestantsopened the envelops of the writtenexam texts, which had been translatedinto each of the contestant’s native lan-guage. The tension seemed to reach itspeak in the few seconds before the sig-nal was given to begin the test. Andonce the signal was given, the pencilsbegan to move quickly across thepapers as silence enveloped the room.By the time of the five-minute warningbefore the end of the test time, somecontestants were rushing to finish,while others were going back overtheir answers for a second check orsimply closed their eyes to wait for thefinal bell. When it was over, there wasa look of satisfaction on their faces. Now it was time for the biggest part ofthe contest, the troubleshooting andrepair session working on actualmachines. The 80-minute time limitseemed like plenty of time at first, but

during this allottedtime the contestantswould have to findthe problem with amachine, repair itand then confirmthe success of therepair job in a testrun and finally pre-pare the bike forreturn to the cus-tomer. Battlingagainst the clockand their own ten-sion, you could seethe sweat fall fromtheir intense facesas they worked. Asthe end drew nearyou could hear thesilence of the com-petition area brokenas the first of therepaired engineswas fired up.Everyone looked upfrom their work atonce and then wentback to work with

increased speed. One by one the otherengines also fired up, and although notall the contestants were able to get theirmachines running, it had been a high-level competition worthy of the YTA

Outline of the ContestThe contents of this year’s contest included (1) a written teston mechanical engineering, Yamaha products, the motorcy-cle industry and CS knowledge (60 min.), (2) a practicalskills test of pre-delivery machine preparation, troubleshoot-

1st Place:Mr. Haruki Hamasaki, Japan representa-tive (YSP Nerima-nishi, Tokyo)These two days showed me once again that “Youcan do it if you try” and the importance of makingthe effort. In my daily work I have always made itmy policy to try to “Create Customers Smiles” justlike this contest’s slogan. This victory inspires meto work even harder to become a good partner for my customers. And Ialso want to share this experience with other service people around meso that we might see a second and third Japanese champion some day.

2nd Place:Mr. Wu Cheng Wen, Taiwan representativeI am very happy to see the skills I have acquiredover the years be recognized in this way. I wantto take this experience back to Taiwan and shareit with other service people in hopes that they cansome day compete here and show a high level oftechnical skills and knowledge. In the end, thiskind of effort will contribute to greater customer satisfaction.

3rd Place:Mr. Sommitr Labuth, Thailand representa-tiveI felt a lot of pressure in representing the servicepeople of Thailand in this competition, so I amrelieved to have received this prize. I consider thethings that I have learned over these two days ofcompetition to be a great asset for me as a servicetechnician. Though I value this prize, I will continue to work with prideto offer the customers even greater satisfaction. When I get back toThailand I will also share this experience to help nurture the next gener-ation of skilled service technicians.

3rd Place:Mr. Greg Slattery, Australia representativeI’m just very happy. I want to share all the things Ihave experienced here with the staff at our deal-ership, and also work through a growing networkof service people to communicate the importanceof service activities. Personally, I want to continueto improve my level of service skills and to keepon offering service that the customers can really appreciate.

Written test Customer reception skill test

Practical skills test Test ride

ing and post-repair road check (80 min.) and (3) customerreception/handling skills and contents (10 min.). From theresults of these three tests, 1st place, 2nd place and 3rdplace finishers were decided on the basis of total points.

Correction: We wish to correct and apologize for a mistaken reference on page 3 the Up Front article of our last issue (#5) of Yamaha News to the SSV as 2-passenger type of ATV. The SSV is not an ATV but a separate category.

6 YAMAHA NEWS NOVEMBER 1, 2005

INTERNATIONAL FOCUSLocation: San JuanPresident: Mr. Héctor FossasEmployees: 45

Expanding for growth in themarine and motorcycle markets Motor Sport Inc. was founded in 1970 inthe sunny Caribbean island of PuertoRico as a motorcycle importer. In 1988,brothers Arturo and Héctor Fossasbought Motor Sport from their father andhis partner. Since then Motor Sport hasgrown to a company with 45 employeesand has increased sales more than 25times. Today, we sell almost all Yamahaproducts including motorcycles, out-boards motors, generators, WaveRun-ners, jet boats, golf cars and more.In 2001, Motor Sport moved to a new7,000 square meter facility located in asuburb of the island’s capital and largestcity, San Juan. In addition to our mainoffices in San Juan, we have two branchoffices in the western part of the islandabout three hours from the capital and

another in the east. Besides our ownstores we have a sales network of sixmotorcycle dealerships and eight marinedealerships. Most of the motorcycle deal-ers are multi-brand shops that sell scoot-ers, ATVs, WaveRunners and genera-tors. On the Marine side, most dealersare boat importers selling the Americanbrands like Grady White, Contender andCentury.

Leading the marine market withoutboards and WaveRunnersThe principal outboard market in PuertoRico is for pleasure and sport use. Themajority of our sales are to independentimporters of boats like Grady White,Contender, etc., which usually prefer tomount reliable Yamaha outboards.Yamaha has close to 45% share of thetotal outboard market, which makes it the

best-sel l ingbrand in Puer-to Rico. Our

best selling outboards are the 4hp, 40hp,85hp, and 200hp 2-strokes and 4-strokeengines. In the commercial fishing mar-ket, Yamaha is the leader with more than80% of the market share. Soon, Motor Sport Inc. will inaugurate anew store dedicated solely to boat salesin another area of San Juan. We sellmainly boat lines from the US makerslike Stamas yachts, Angler boats andMainship trawlers in order to expandYamaha outboard motor by ourselves.The reason for this new store is thatboats require a lot of space and if wewant to grow in this segment, space isessential. We also expect our WaveRunner sales tostart increasing, as the market recoversfrom a drop in sales in the last few yearsbecause of government regulation.

Leisure use defines the motor-cycle and ATV markets The motorcycle and scooter market inPuerto Rico is leisure oriented. Our bestselling motorcycles are the V-Star 650and 1,100 cruiser models. This year weexpect to sell over 1,150 units of motor-cycles and scooters. In a market wherethe sales network consists largely ofmulti-brand dealerships, Yamaha is thebest selling motorcycle brand on theisland. Another thing that defines the PuertoRican market is the popularity of ATV

riding as a pastime, especially amongyoung people. Most of the use is on ruralroads or in the island’s mountains, butyou can also see people making conve-nient use of ATVs on the dirt roads inSan Juan’s suburban neighborhoodswhere they are permitted to run. ATVsare so popular that they have their ownclassification on the racing track as well.Our annual ATV sales are slightly morethan 1,000 units, with the Raptor, Ban-shee and the Blaster being the best sell-ers.Another segment of the ATV market weare entering is the utility-use market. Webelieve that there is big potential in thissegment, especially for police beachpatrol and at the resort hotels. Until nowthis market has been dominated by ourcompetitors, but with the Grizzly, Kodi-ak and Rhino, and the possibilities ofoffering Yamaha golf cars as well, wewill have an advantage over our competi-tion in this segment.

Building toward the future withcustomer educationFrom July 12 to 15 this year a YamahaATV Riding Instructor Course was heldat the Barceloneta Race Track in PuertoRico. A group of participants from Pana-ma (1 person), Guatemala (2 persons),Belize and Puerto Rico (3 persons) werecertified as instructors under the YamahaRiding Academy (YRA) program byYamaha’s Mr. Hidenobu Tou (YRAInstructor) and Mr. Masayoshi Ono

(YRA Coordinator). These newly certi-fied instructors will now be able to teachthis YRA Rider’s Course in their owncountries. The main purpose of this pro-gram is to educate customers about thefundamental techniques of riding anATV, with emphasis on safety and prop-er use of the vehicle. Motor Sport willcontinue to organize ATV activities likethis so that our customers can enjoy

YAMAHA NEWS NOVEMBER 1, 2005 7

Motor Sport Inc. Motor Sport Inc., promoting the fullYamaha line in Puerto Rico

“ATV life” in a sound, ongoing way thatencourages the healthy development ofbusiness in this market. Because Motor Sport Inc. strongly agreeswith Yamaha Motor’s policy thatdemand is something we create throughour own efforts, as Yamaha distributorswe will try to conduct demand-creatingprograms like YRA for all our productlines.

Puerto Rico is a tropical island washed by the watersof the Atlantic Ocean on its north coast and theCaribbean Sea on its south coast. It is an island withmany rivers that flow down from the chain of 1,000-meter peaks that run down the center of the island,with the tallest summit being Mt. Punta at 1,338meters. These mountains and rivers and palm-linedbeaches make for a rich and beautiful natural environ-ment. The main industries of Puerto Rico are tourism,pharmaceuticals, agriculture and fishery and distilling. Puerto Rico was ceded to the United States after theSpanish American War about 100 years ago. TodayPuerto Rico has a strong Spanish heritage and haswhat could be the best preserved colonial city on theAmerican Continent, old San Juan.

■ Capital: San Juan ■ Area: Puerto Rico is an island of 9,000 sq. km■ Location: Caribbean Sea ■ Population: 3,800,000 ■ Language: Spanish

The Motor Sport Inc. head office facility in San Juan

PUERTO RICO

A Yamaha ATV Riding Instructor Courseheld at the Barceloneta Race Track

Our reporter: Mr. Héctor Fossas,President, Motor Sport Inc.

Motor Sport handles all types of Yamaha vehicles

Preparation for inauguration of our new boat store

Tourist sites: Tourist hotels line the shore inthe capital city of San Juan and visitors herecan enjoy marine sports year-round. Another spot that attracts tourists is the OldSan Juan section of the city that preserves itsSpanish colonial period buildings and streets.The old city was built originally by the explorerand first Spanish governor of Puerto Rico,Ponce de Leon, in 1521 and is now registeredas a World Heritage site. Within the walls ofthe El Morro fortress you feel like you arewalking in an old Spanish town. In this way,Puerto Rico offers visitors a unique mix ofSpanish, American and Caribbean culture.

Food and drink: Just like the restof the culture, Puerto Rican food isa mix of Spanish, African, Ameri-can and Caribbean tastes. There isno excessive use of spices or pep-pers and it is basically healthyfoods. Puerto Rico is famous forthe local rums made from sugarcane, which have led to a traditionof rum-based cocktails like thePina Colada (mixed with pineapple juice and coconutmilk). Delicious drinks like this are also enjoyed bynon-drinkers without the rum.

Old San Juan In the past the El Morro fortress was actual-ly used to defend the city in time of war

The participants in the YRA instructor course applied themselves diligently to the training

Participants in the practical operationexam gather for a commemorative photo

Pina Colada

SERIAL 52

6 YAMAHA NEWS NOVEMBER 1, 2005

INTERNATIONAL FOCUSLocation: San JuanPresident: Mr. Héctor FossasEmployees: 45

Expanding for growth in themarine and motorcycle markets Motor Sport Inc. was founded in 1970 inthe sunny Caribbean island of PuertoRico as a motorcycle importer. In 1988,brothers Arturo and Héctor Fossasbought Motor Sport from their father andhis partner. Since then Motor Sport hasgrown to a company with 45 employeesand has increased sales more than 25times. Today, we sell almost all Yamahaproducts including motorcycles, out-boards motors, generators, WaveRun-ners, jet boats, golf cars and more.In 2001, Motor Sport moved to a new7,000 square meter facility located in asuburb of the island’s capital and largestcity, San Juan. In addition to our mainoffices in San Juan, we have two branchoffices in the western part of the islandabout three hours from the capital and

another in the east. Besides our ownstores we have a sales network of sixmotorcycle dealerships and eight marinedealerships. Most of the motorcycle deal-ers are multi-brand shops that sell scoot-ers, ATVs, WaveRunners and genera-tors. On the Marine side, most dealersare boat importers selling the Americanbrands like Grady White, Contender andCentury.

Leading the marine market withoutboards and WaveRunnersThe principal outboard market in PuertoRico is for pleasure and sport use. Themajority of our sales are to independentimporters of boats like Grady White,Contender, etc., which usually prefer tomount reliable Yamaha outboards.Yamaha has close to 45% share of thetotal outboard market, which makes it the

best-sel l ingbrand in Puer-to Rico. Our

best selling outboards are the 4hp, 40hp,85hp, and 200hp 2-strokes and 4-strokeengines. In the commercial fishing mar-ket, Yamaha is the leader with more than80% of the market share. Soon, Motor Sport Inc. will inaugurate anew store dedicated solely to boat salesin another area of San Juan. We sellmainly boat lines from the US makerslike Stamas yachts, Angler boats andMainship trawlers in order to expandYamaha outboard motor by ourselves.The reason for this new store is thatboats require a lot of space and if wewant to grow in this segment, space isessential. We also expect our WaveRunner sales tostart increasing, as the market recoversfrom a drop in sales in the last few yearsbecause of government regulation.

Leisure use defines the motor-cycle and ATV markets The motorcycle and scooter market inPuerto Rico is leisure oriented. Our bestselling motorcycles are the V-Star 650and 1,100 cruiser models. This year weexpect to sell over 1,150 units of motor-cycles and scooters. In a market wherethe sales network consists largely ofmulti-brand dealerships, Yamaha is thebest selling motorcycle brand on theisland. Another thing that defines the PuertoRican market is the popularity of ATV

riding as a pastime, especially amongyoung people. Most of the use is on ruralroads or in the island’s mountains, butyou can also see people making conve-nient use of ATVs on the dirt roads inSan Juan’s suburban neighborhoodswhere they are permitted to run. ATVsare so popular that they have their ownclassification on the racing track as well.Our annual ATV sales are slightly morethan 1,000 units, with the Raptor, Ban-shee and the Blaster being the best sell-ers.Another segment of the ATV market weare entering is the utility-use market. Webelieve that there is big potential in thissegment, especially for police beachpatrol and at the resort hotels. Until nowthis market has been dominated by ourcompetitors, but with the Grizzly, Kodi-ak and Rhino, and the possibilities ofoffering Yamaha golf cars as well, wewill have an advantage over our competi-tion in this segment.

Building toward the future withcustomer educationFrom July 12 to 15 this year a YamahaATV Riding Instructor Course was heldat the Barceloneta Race Track in PuertoRico. A group of participants from Pana-ma (1 person), Guatemala (2 persons),Belize and Puerto Rico (3 persons) werecertified as instructors under the YamahaRiding Academy (YRA) program byYamaha’s Mr. Hidenobu Tou (YRAInstructor) and Mr. Masayoshi Ono

(YRA Coordinator). These newly certi-fied instructors will now be able to teachthis YRA Rider’s Course in their owncountries. The main purpose of this pro-gram is to educate customers about thefundamental techniques of riding anATV, with emphasis on safety and prop-er use of the vehicle. Motor Sport willcontinue to organize ATV activities likethis so that our customers can enjoy

YAMAHA NEWS NOVEMBER 1, 2005 7

Motor Sport Inc. Motor Sport Inc., promoting the fullYamaha line in Puerto Rico

“ATV life” in a sound, ongoing way thatencourages the healthy development ofbusiness in this market. Because Motor Sport Inc. strongly agreeswith Yamaha Motor’s policy thatdemand is something we create throughour own efforts, as Yamaha distributorswe will try to conduct demand-creatingprograms like YRA for all our productlines.

Puerto Rico is a tropical island washed by the watersof the Atlantic Ocean on its north coast and theCaribbean Sea on its south coast. It is an island withmany rivers that flow down from the chain of 1,000-meter peaks that run down the center of the island,with the tallest summit being Mt. Punta at 1,338meters. These mountains and rivers and palm-linedbeaches make for a rich and beautiful natural environ-ment. The main industries of Puerto Rico are tourism,pharmaceuticals, agriculture and fishery and distilling. Puerto Rico was ceded to the United States after theSpanish American War about 100 years ago. TodayPuerto Rico has a strong Spanish heritage and haswhat could be the best preserved colonial city on theAmerican Continent, old San Juan.

■ Capital: San Juan ■ Area: Puerto Rico is an island of 9,000 sq. km■ Location: Caribbean Sea ■ Population: 3,800,000 ■ Language: Spanish

The Motor Sport Inc. head office facility in San Juan

PUERTO RICO

A Yamaha ATV Riding Instructor Courseheld at the Barceloneta Race Track

Our reporter: Mr. Héctor Fossas,President, Motor Sport Inc.

Motor Sport handles all types of Yamaha vehicles

Preparation for inauguration of our new boat store

Tourist sites: Tourist hotels line the shore inthe capital city of San Juan and visitors herecan enjoy marine sports year-round. Another spot that attracts tourists is the OldSan Juan section of the city that preserves itsSpanish colonial period buildings and streets.The old city was built originally by the explorerand first Spanish governor of Puerto Rico,Ponce de Leon, in 1521 and is now registeredas a World Heritage site. Within the walls ofthe El Morro fortress you feel like you arewalking in an old Spanish town. In this way,Puerto Rico offers visitors a unique mix ofSpanish, American and Caribbean culture.

Food and drink: Just like the restof the culture, Puerto Rican food isa mix of Spanish, African, Ameri-can and Caribbean tastes. There isno excessive use of spices or pep-pers and it is basically healthyfoods. Puerto Rico is famous forthe local rums made from sugarcane, which have led to a traditionof rum-based cocktails like thePina Colada (mixed with pineapple juice and coconutmilk). Delicious drinks like this are also enjoyed bynon-drinkers without the rum.

Old San Juan In the past the El Morro fortress was actual-ly used to defend the city in time of war

The participants in the YRA instructor course applied themselves diligently to the training

Participants in the practical operationexam gather for a commemorative photo

Pina Colada

SERIAL 52

In round 16 of the World MotocrossChampionships held in the Netherlands onSept. 4, Stefan Everts rode his YamahaYZ450FM to victory in both heats, and withthis result he secured himself the 2005 MX1class season title with one round remaining. This is Everts’ fifth straight World MotocrossGP title with Yamaha, going back to his2001-02 championships in the former 500ccclass, and it is his ninth personal World title. Also, on the same day, Antonio Cairoli rodehis YZ250F to a 5th-place finish on the day inthe MX2 class to clinch his first world titlewith one round remaining. This representedthe first world title for Yamaha’s 4-strokeYZ250F. This is the first title for Yamahasince 1997 and 4th overall in the former125cc and present MX2 class.

Also, this is the first double title for Yamaha since itfirst began competing in the World MotocrossChampionships in 1972. To round off a great seasonYamaha also won the manufacturer’s title in bothclasses.

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In round 13 of the 2005 MotoGP series held at the Sepang Circuit in Malaysiaon Sept. 25, Valentino Rossi rode his Yamaha YZR-M1 to a 2nd-place finishand in doing so clinched the season title with four races remaining. ForYamaha and Rossi this is the second consecutive MotoGP title. For Yamaha,this represents the 12th time that it has won the rider’s championship title inthe World GP’s pinnacle class. As a season, 2005 also saw an improvementin the one remaining issues from last season, the difficulty in winning in therain. This year some key wins proved that problem was solved. After the decisive Malaysia GP race, the victorious Rossi appeared at thepost-race celebration in a T-shirt sporting the number 7 as symbolic of hisseventh personal title and an homage to the late racing legend Barry Sheene.Meanwhile, his team’s members showed up in a festive mood dressed asSnow White’s Seven Dwarfs. Eventually Yamaha also won the team and manufacture’s titles.

2005 MotocrossWorld Championships

2005 MotocrossWorld Championships

MX1& MX2class

MX1& MX2class

Big championship titles in MotoGP and World Motocross GP inYamaha’s 50th year!

“I am very happy to have won the title! This season there were a lot ofpeople out to challenge us and they were all very strong. That doubles thejoy of winning. But this title is not just down to me but to everybodyinvolved; all my mechanics, all the Yamaha engineers and all the otherpeople who have supported me. I am satisfied and happy to have racedwith Yamaha again. There is a different joy with every race we win.”

2005 Road Race World Championships

MotoGP

2005 Road Race World Championships

MotoGP

Rossi’s comment:

Everts and Cairoli are welcomed by Yamaha employees when they visited the YMC headquarters to celebrate their twin titles in theWorld Motocross Championships

“Wherever I go I have lots of fans and that’s reallygreat. Especially when things are going difficult itis nice to know that people appreciate what youare doing. This year Japan was very special to mebecause it had been so many years since the lastGP, but I got such warm reactions from the crowdthere as well. Probably I made even more fans inJapan after winning the Grand Prix in Sugo! Ihope everybody gets behind me next year for mylast season when I will be going for my tenth worldtitle. Thanks guys you have been great!”

Everts’ comment:

“The fans are important to me, and if a lot of peo-ple come to the track and they are there just forme I want to try even harder. I would like to thankall my fans, no matter where they are or even ifthey just have been cheering in front of the TV.Hope to see you all at the races some time. I hopeyou will continue to support me.”

Cairoli’s comment:

Valentino Rossiclaims back-to-backMotoGP titles withYamaha

Valentino Rossiclaims back-to-backMotoGP titles withYamaha

Double titles for Yamaha inWorld Motocross MX1 andMX2 classes

Double titles for Yamaha inWorld Motocross MX1 andMX2 classes

In round 16 of the World MotocrossChampionships held in the Netherlands onSept. 4, Stefan Everts rode his YamahaYZ450FM to victory in both heats, and withthis result he secured himself the 2005 MX1class season title with one round remaining. This is Everts’ fifth straight World MotocrossGP title with Yamaha, going back to his2001-02 championships in the former 500ccclass, and it is his ninth personal World title. Also, on the same day, Antonio Cairoli rodehis YZ250F to a 5th-place finish on the day inthe MX2 class to clinch his first world titlewith one round remaining. This representedthe first world title for Yamaha’s 4-strokeYZ250F. This is the first title for Yamahasince 1997 and 4th overall in the former125cc and present MX2 class.

Also, this is the first double title for Yamaha since itfirst began competing in the World MotocrossChampionships in 1972. To round off a great seasonYamaha also won the manufacturer’s title in bothclasses.

EXPRESS

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In round 13 of the 2005 MotoGP series held at the Sepang Circuit in Malaysiaon Sept. 25, Valentino Rossi rode his Yamaha YZR-M1 to a 2nd-place finishand in doing so clinched the season title with four races remaining. ForYamaha and Rossi this is the second consecutive MotoGP title. For Yamaha,this represents the 12th time that it has won the rider’s championship title inthe World GP’s pinnacle class. As a season, 2005 also saw an improvementin the one remaining issues from last season, the difficulty in winning in therain. This year some key wins proved that problem was solved. After the decisive Malaysia GP race, the victorious Rossi appeared at thepost-race celebration in a T-shirt sporting the number 7 as symbolic of hisseventh personal title and an homage to the late racing legend Barry Sheene.Meanwhile, his team’s members showed up in a festive mood dressed asSnow White’s Seven Dwarfs. Eventually Yamaha also won the team and manufacture’s titles.

2005 MotocrossWorld Championships

2005 MotocrossWorld Championships

MX1& MX2class

MX1& MX2class

Big championship titles in MotoGP and World Motocross GP inYamaha’s 50th year!

“I am very happy to have won the title! This season there were a lot ofpeople out to challenge us and they were all very strong. That doubles thejoy of winning. But this title is not just down to me but to everybodyinvolved; all my mechanics, all the Yamaha engineers and all the otherpeople who have supported me. I am satisfied and happy to have racedwith Yamaha again. There is a different joy with every race we win.”

2005 Road Race World Championships

MotoGP

2005 Road Race World Championships

MotoGP

Rossi’s comment:

Everts and Cairoli are welcomed by Yamaha employees when they visited the YMC headquarters to celebrate their twin titles in theWorld Motocross Championships

“Wherever I go I have lots of fans and that’s reallygreat. Especially when things are going difficult itis nice to know that people appreciate what youare doing. This year Japan was very special to mebecause it had been so many years since the lastGP, but I got such warm reactions from the crowdthere as well. Probably I made even more fans inJapan after winning the Grand Prix in Sugo! Ihope everybody gets behind me next year for mylast season when I will be going for my tenth worldtitle. Thanks guys you have been great!”

Everts’ comment:

“The fans are important to me, and if a lot of peo-ple come to the track and they are there just forme I want to try even harder. I would like to thankall my fans, no matter where they are or even ifthey just have been cheering in front of the TV.Hope to see you all at the races some time. I hopeyou will continue to support me.”

Cairoli’s comment:

Valentino Rossiclaims back-to-backMotoGP titles withYamaha

Valentino Rossiclaims back-to-backMotoGP titles withYamaha

Double titles for Yamaha inWorld Motocross MX1 andMX2 classes

Double titles for Yamaha inWorld Motocross MX1 andMX2 classes

YAMAHA NEWS NOVEMBER 1, 2005 1110 YAMAHA NEWS NOVEMBER 1, 2005

Japan

On October 22, the 39th Tokyo Motor Show opened for its over two-weekrun until November 6. This year marked the 50th anniversary of the motorshow’s first holding in 1954 and a number of special events were planned.

Yamaha’s Art of Engineering on display in39th Tokyo Motor Show

We always welcome your contributions.

Write to Chief Editor Rika Niwa of the Corporate Communication Dept.,

Yamaha Motor Co., Ltd.

2500 Shingai, Iwata, Shizuoka 438-8501 Japan,

<yamahanews@yamaha-motor.co.jp>

Spain

3D Yamaha Design Café at Euro Dealer Conference 2005Yamaha Motor Europe N.V. (YMENV) brought the concept of the YamahaDesign Café website into 3D this summer. On a 450m2 exhibition ground vari-ous corners were created to explain the motorcycle product developmentprocess: from concept idea to clay modeling, colouring and special racing per-

Thailand

Germany

Lottery winner gets a #46special YZF-R6Yamaha Motor Deutsch-land GmbH (YMG)teamed up recently withthe local magazineEurosport Moto Magazinto organize a lottery thatgave the magazine’sreaders the chance towin a Yamaha YZF-R6motorcycle speciallypainted with worldchamp Valentino Rossi’srace number 46. Thehand-over of the bike tothe lucky winner of thislottery was held at theoccasion of the MotoGPrace at Sachsenring. OnFriday July 29th after thefree practice, ValentinoRossi took the time tomake a special appearance and hand over the keys, and heeven autographed the bike for the excited winner, Ms. SabinePlewan. From Karlheinz Vetter, YMG, Germany

Over the three days of Sept. 20 ~ 22, a total of about40 coordinators from Asia and other regions gath-ered in Bangkok, Thailand, for a Global CCS Meet-ing. The CCS (Customer and Community Satisfac-tion) program launched in 1998 has moved from its“CCS Phase I” oriented toward building individual

Global CCS Meeting promotes worldwide action

Coordinators reported on the present CCS situation in their countries

Japan

In October, representatives from Central and South Americandistributors of Yamaha motorcycles, outboard motors andpower products were invited to Japan for a celebration ofYamaha Motor’s 50th anniversary on the 17th. The memorable celebration and party was also attended byYMC’s President Kajikawa, Senior Managing Director Togamiand other top executives from the various divisions. Theschedule for the visiting Latin American reps also included dis-tributor meetings for CV(Commuter Vehicles)and ME (MarineEngines) to form con-sensus concerning busi-ness and 3S policiesand measures aimed ata fresh start for Yama-ha’s “Next 50” years. From Kosuke Kihira andKoichi Ito, YMC

Latin American reps celebrate Yamaha Motor’s 50th formance parts, showing all new 2006 models, concept bikes and a lot more.Product planners, engineers and designers were present to explain each area,answer questions and receive feedback. A fruitful and highly appreciated event!From Elke Hendrych, PTW Div., YMENV, The Netherlands

New model displays in the “3D Yamaha Design Café”

Yamaha Motor also celebrated its own 50th anniversarywith a booth planned around the theme “The Art of Engi-neering” and presenting model displays designed with anart museum touch intended to show the Yamaha philoso-phy and individuality built into its models with “the latestinnovative technologies,” “the fusion of design and perfor-mance” and “the marriage of environmental friendlinessand Kando.” The displays of 21 models ranging from the

first YA-1 Yamaha motorcycle to the new 2006 models and concept modelsexplored the past, present and future of YMC’s product creation and itsefforts to become the customers’ “Only One” brand.

The Yamaha booth with its “The Art of Engineering” theme attracted many visi-tors

awareness to the current “CCS Phase II,” which isaimed at increasing customer satisfaction by buildingthe quality of the sales network that deals directlywith the customers and the products supplied. Theparticipants shared information about present CCSactivities and issues and measures for the future.

Rossi hands over the keys to the lucky winner ofa special #46 R6

The new “VMAX” was unveiled for the first time. It is being developed for release in two years

The 50th anniversary celebration included atraditional Japanese “kagamiwari” ritual ofbreaking open a keg of rice wine (sake) Distributor representatives from Latin America attended a 50th anniversary celebration in Japan

YAMAHA NEWS NOVEMBER 1, 2005 1110 YAMAHA NEWS NOVEMBER 1, 2005

Japan

On October 22, the 39th Tokyo Motor Show opened for its over two-weekrun until November 6. This year marked the 50th anniversary of the motorshow’s first holding in 1954 and a number of special events were planned.

Yamaha’s Art of Engineering on display in39th Tokyo Motor Show

We always welcome your contributions.

Write to Chief Editor Rika Niwa of the Corporate Communication Dept.,

Yamaha Motor Co., Ltd.

2500 Shingai, Iwata, Shizuoka 438-8501 Japan,

<yamahanews@yamaha-motor.co.jp>

Spain

3D Yamaha Design Café at Euro Dealer Conference 2005Yamaha Motor Europe N.V. (YMENV) brought the concept of the YamahaDesign Café website into 3D this summer. On a 450m2 exhibition ground vari-ous corners were created to explain the motorcycle product developmentprocess: from concept idea to clay modeling, colouring and special racing per-

Thailand

Germany

Lottery winner gets a #46special YZF-R6Yamaha Motor Deutsch-land GmbH (YMG)teamed up recently withthe local magazineEurosport Moto Magazinto organize a lottery thatgave the magazine’sreaders the chance towin a Yamaha YZF-R6motorcycle speciallypainted with worldchamp Valentino Rossi’srace number 46. Thehand-over of the bike tothe lucky winner of thislottery was held at theoccasion of the MotoGPrace at Sachsenring. OnFriday July 29th after thefree practice, ValentinoRossi took the time tomake a special appearance and hand over the keys, and heeven autographed the bike for the excited winner, Ms. SabinePlewan. From Karlheinz Vetter, YMG, Germany

Over the three days of Sept. 20 ~ 22, a total of about40 coordinators from Asia and other regions gath-ered in Bangkok, Thailand, for a Global CCS Meet-ing. The CCS (Customer and Community Satisfac-tion) program launched in 1998 has moved from its“CCS Phase I” oriented toward building individual

Global CCS Meeting promotes worldwide action

Coordinators reported on the present CCS situation in their countries

Japan

In October, representatives from Central and South Americandistributors of Yamaha motorcycles, outboard motors andpower products were invited to Japan for a celebration ofYamaha Motor’s 50th anniversary on the 17th. The memorable celebration and party was also attended byYMC’s President Kajikawa, Senior Managing Director Togamiand other top executives from the various divisions. Theschedule for the visiting Latin American reps also included dis-tributor meetings for CV(Commuter Vehicles)and ME (MarineEngines) to form con-sensus concerning busi-ness and 3S policiesand measures aimed ata fresh start for Yama-ha’s “Next 50” years. From Kosuke Kihira andKoichi Ito, YMC

Latin American reps celebrate Yamaha Motor’s 50th formance parts, showing all new 2006 models, concept bikes and a lot more.Product planners, engineers and designers were present to explain each area,answer questions and receive feedback. A fruitful and highly appreciated event!From Elke Hendrych, PTW Div., YMENV, The Netherlands

New model displays in the “3D Yamaha Design Café”

Yamaha Motor also celebrated its own 50th anniversarywith a booth planned around the theme “The Art of Engi-neering” and presenting model displays designed with anart museum touch intended to show the Yamaha philoso-phy and individuality built into its models with “the latestinnovative technologies,” “the fusion of design and perfor-mance” and “the marriage of environmental friendlinessand Kando.” The displays of 21 models ranging from the

first YA-1 Yamaha motorcycle to the new 2006 models and concept modelsexplored the past, present and future of YMC’s product creation and itsefforts to become the customers’ “Only One” brand.

The Yamaha booth with its “The Art of Engineering” theme attracted many visi-tors

awareness to the current “CCS Phase II,” which isaimed at increasing customer satisfaction by buildingthe quality of the sales network that deals directlywith the customers and the products supplied. Theparticipants shared information about present CCSactivities and issues and measures for the future.

Rossi hands over the keys to the lucky winner ofa special #46 R6

The new “VMAX” was unveiled for the first time. It is being developed for release in two years

The 50th anniversary celebration included atraditional Japanese “kagamiwari” ritual ofbreaking open a keg of rice wine (sake) Distributor representatives from Latin America attended a 50th anniversary celebration in Japan

12 YAMAHA NEWS NOVEMVER 1, 2005

Japan

YAMAHA NEWS NOVENBER 1, 2005 13

Republic of Malta

Putting the Yamaha corporatespirit on display

To have your topic included in Yamaha NewsWorld Topics:

1) Send us your text or an outline of the contents, making sure to specify who, what, when, where, why and how details.

2) Also send 1 or 2 high-resolution photos with explanations.

3) Submissions received in Japan by the 20th of odd-numbered months will be considered for the next issue.

Notice of when your article will appear in YN will be made after the editing process.Send your articles to me by e-mail, (Ms.) Rika Niwa, at the address below. E-mail: yamahanews@yamaha-motor.co.jp

From October 5 to 9, the first YRA (Yamaha Riding Academy) course washeld in the Republic of Malta in the Mediterranean, with some 70 participantsfrom the police and general users taking part. For the police in particular, thisYRA course was specially tailored to replicate the escort duty they would per-form on the FJR1300 police bikes during November’s Commonwealth summit.The participants had the opportu-nity to experience the nimble han-dling capable with the FJR1300despite its 1,300cc displacement.By including safety education cur-riculum in the course, an appealwas made for Yamaha’s corpo-rate principle of “Fulfilling corpo-rate responsibility globally.” From Kazuomi Hanabusa, OMDO,YMC

At the “2005 FISA World Rowing Championships” held from August28 to September 4 at the Nagara River International RegattaCourse in Gifu Pref., Yamaha WaveRunners were among the per-sonal watercraft used with great effectiveness as official rescue andpatrol craft. This is an Olympic-scale international event that drewover 1,400 participants and relat-ed personnel from 60 countries.The decision to use PWCs as res-cue craft was based on theirrecord of effective use in lifesav-ing in a growing number of placeslike Australia and Hawaii. Thespeed, mobility and absence of apropeller make these craft idealfor rescue operations. From Yoshiaki Murakoshi, MECompany, YMC

Spain

Pan-European dealer meeting shares the visionFrom Aug. 29 to Sept. 2, some 540 representatives of 500 Yamaha dealer-ships across Europe gathered in Barcelona, Spain, for the third pan-Euro-pean dealer meeting. In addition to giving the dealers a chance to test ridethe new 2006 models like the YZF-R1 and MT-03 before even the presssees them, this year’s meeting gave the dealers a fuller agenda with insideinformation about Yamaha business strategies and market data. The dealerswere also introduced to survey results for the MT “Shop in Shop” programand early evaluation results from test marketing. An event duplicating the

Japan

Annual beach clean-up campaignand baby turtle release Over the two days of September 11 and 24, about 1,100 employees fromYMC, Yamaha Marine and other group companies and their familiesturned out for a large-scale beach clean-up campaign held twice a yearsince 1991, in May during the season of parent turtles’ arrival, and inautumn when the hatched baby turtles return to the sea. After the beach clean-up, the volunteers released to the Pacific Ocean thebaby turtles brought by the NPO “Sanctuary Japan,” an organization work-ing for the preservation of the endangered red sea turtle (loggerhead tur-tle).This activity has been held as one of the Yamaha group’s “40,000 Peo-ple’s V (volunteer) Campaign” programs and YMC’s support for NPOsworking on environmental preservation.From Tomoko Kakehi, Environmental Affairs Dept., YMC

WaveRunners among officialrescue craft for World RowingChampionships

Germany

After the great success of the YAMAHA Offroad Days 2004 in Beuern, Yamaha Motor Deutsch-land GmbH (YMG) has organized a second big event: YAMAHA Offroad Days 2005 on theMotocross track of Beuern on August 27th and 28th.The weather conditions were great, extensive use wasmade of all the Yamaha products and everyone had a lotof fun. There were around 1,000 more visitors than lastyear, about 4,000 during the weekend. YMG offered freetest-rides on all off-road bikes including the new TRICKERand the ATVs. Other attractions were a free-style show,guided PW50 riding for the kids and a Saturday nightparty. From Nicole Papay, YMG, Germany

YAMAHA Offroad Days 2005 held in Beuern

At the freestyle riding show of “Mad Flyers”

Dealers were satisfied and excited to ride the new models that even the press hasn’t seen yet

At the camping area

The YRA course was tailored to FJR1300 use by thelocal police

Yamaha WaveRunners were used effec-tively in rescue operations and patrollingat the World Rowing Championships

Turkey

USA

Responding to Hurricane Katrina with recovery aidThrough Yamaha Motor Corporation, USA (YMUS), theYamaha group is contributing a total of approximately 50million yen in relief funds and Yamaha products to help inthe recovery from the devastating damage wrought by therecent Hurricane Katrina in the United States. The donationwill be distributed for recovery programs through the Fed-eral Emergency Management Agency (FEMA).

In actuality, a large part of the donations have been given spontaneously by theemployees of YMUS and the recipient organization is primarily FEMA. In addi-tion to this, Yamaha products including generators, outboard motors and per-sonal watercraft have also been donated at the request of FEMA. The Yamahagroup will continue to provide relief support as need arises.

We wish to extend our sincere condo-lences to the victims of the recent hur-ricane and their families and pray forthe deceased. At the same time wepray for the fastest possible recoveryfor everyone whose lives have beenaffected by this great tragedy. From Kenji Otsuki, Water CraftGroup Company, YMUS

Turkey is a country with 8,000 km coast on the Mediterranean, theAegean and the Black Sea with many beautiful gulfs and bays andgood weather, but marine recreation is still underdeveloped here.That is why Yamaha marine distributor BURLA Machinery haslaunched “FROM 7 TO 70, LET’S GO TO SEA,” a program aimedat creating a successful model of sustainable, income-generatingmarine business by teaching people seamanship and how to useYamaha outboards and YAM BOAT inflatable craft. On 11-12 and18-19 June 2005, the successful first course, was attended by 20

children aged 7 to 14accompanied by par-ents, relatives andeven grandparents. From Orhun Senturk,BURLA MachineryTrade & InvestmentCompany, Turkey

Developing marine recreation as business

Children are taught the basics of seamanship oper-ating a Yamaha outboard motors in Istanbul

A WaveRunner tows aboatload of flood victims

Lifeguards from San Diego using WaveRunnersfor search and rescue

The newly hatched baby red sea turtles cross the beach to the sea

The dealers got a big surprise when world champ Valentino Rossi rode on stage aboard the new R6

The new 2006 models were introduced one after another in a fashion show type event

experience of visiting the “Design Café” Web site introducing Yamaha’s prod-uct creation process was also well received. All agreed the contents of thisyear’s meeting went a long way in building dealer loyalty and understandingof Yamaha’s brand value strategies, a true Yamaha experience that they allseemed to highly appreciate.From Catherine Hauet, PTW marketing and communication Dept., YMENV,The Netherlands

12 YAMAHA NEWS NOVEMVER 1, 2005

Japan

YAMAHA NEWS NOVENBER 1, 2005 13

Republic of Malta

Putting the Yamaha corporatespirit on display

To have your topic included in Yamaha NewsWorld Topics:

1) Send us your text or an outline of the contents, making sure to specify who, what, when, where, why and how details.

2) Also send 1 or 2 high-resolution photos with explanations.

3) Submissions received in Japan by the 20th of odd-numbered months will be considered for the next issue.

Notice of when your article will appear in YN will be made after the editing process.Send your articles to me by e-mail, (Ms.) Rika Niwa, at the address below. E-mail: yamahanews@yamaha-motor.co.jp

From October 5 to 9, the first YRA (Yamaha Riding Academy) course washeld in the Republic of Malta in the Mediterranean, with some 70 participantsfrom the police and general users taking part. For the police in particular, thisYRA course was specially tailored to replicate the escort duty they would per-form on the FJR1300 police bikes during November’s Commonwealth summit.The participants had the opportu-nity to experience the nimble han-dling capable with the FJR1300despite its 1,300cc displacement.By including safety education cur-riculum in the course, an appealwas made for Yamaha’s corpo-rate principle of “Fulfilling corpo-rate responsibility globally.” From Kazuomi Hanabusa, OMDO,YMC

At the “2005 FISA World Rowing Championships” held from August28 to September 4 at the Nagara River International RegattaCourse in Gifu Pref., Yamaha WaveRunners were among the per-sonal watercraft used with great effectiveness as official rescue andpatrol craft. This is an Olympic-scale international event that drewover 1,400 participants and relat-ed personnel from 60 countries.The decision to use PWCs as res-cue craft was based on theirrecord of effective use in lifesav-ing in a growing number of placeslike Australia and Hawaii. Thespeed, mobility and absence of apropeller make these craft idealfor rescue operations. From Yoshiaki Murakoshi, MECompany, YMC

Spain

Pan-European dealer meeting shares the visionFrom Aug. 29 to Sept. 2, some 540 representatives of 500 Yamaha dealer-ships across Europe gathered in Barcelona, Spain, for the third pan-Euro-pean dealer meeting. In addition to giving the dealers a chance to test ridethe new 2006 models like the YZF-R1 and MT-03 before even the presssees them, this year’s meeting gave the dealers a fuller agenda with insideinformation about Yamaha business strategies and market data. The dealerswere also introduced to survey results for the MT “Shop in Shop” programand early evaluation results from test marketing. An event duplicating the

Japan

Annual beach clean-up campaignand baby turtle release Over the two days of September 11 and 24, about 1,100 employees fromYMC, Yamaha Marine and other group companies and their familiesturned out for a large-scale beach clean-up campaign held twice a yearsince 1991, in May during the season of parent turtles’ arrival, and inautumn when the hatched baby turtles return to the sea. After the beach clean-up, the volunteers released to the Pacific Ocean thebaby turtles brought by the NPO “Sanctuary Japan,” an organization work-ing for the preservation of the endangered red sea turtle (loggerhead tur-tle).This activity has been held as one of the Yamaha group’s “40,000 Peo-ple’s V (volunteer) Campaign” programs and YMC’s support for NPOsworking on environmental preservation.From Tomoko Kakehi, Environmental Affairs Dept., YMC

WaveRunners among officialrescue craft for World RowingChampionships

Germany

After the great success of the YAMAHA Offroad Days 2004 in Beuern, Yamaha Motor Deutsch-land GmbH (YMG) has organized a second big event: YAMAHA Offroad Days 2005 on theMotocross track of Beuern on August 27th and 28th.The weather conditions were great, extensive use wasmade of all the Yamaha products and everyone had a lotof fun. There were around 1,000 more visitors than lastyear, about 4,000 during the weekend. YMG offered freetest-rides on all off-road bikes including the new TRICKERand the ATVs. Other attractions were a free-style show,guided PW50 riding for the kids and a Saturday nightparty. From Nicole Papay, YMG, Germany

YAMAHA Offroad Days 2005 held in Beuern

At the freestyle riding show of “Mad Flyers”

Dealers were satisfied and excited to ride the new models that even the press hasn’t seen yet

At the camping area

The YRA course was tailored to FJR1300 use by thelocal police

Yamaha WaveRunners were used effec-tively in rescue operations and patrollingat the World Rowing Championships

Turkey

USA

Responding to Hurricane Katrina with recovery aidThrough Yamaha Motor Corporation, USA (YMUS), theYamaha group is contributing a total of approximately 50million yen in relief funds and Yamaha products to help inthe recovery from the devastating damage wrought by therecent Hurricane Katrina in the United States. The donationwill be distributed for recovery programs through the Fed-eral Emergency Management Agency (FEMA).

In actuality, a large part of the donations have been given spontaneously by theemployees of YMUS and the recipient organization is primarily FEMA. In addi-tion to this, Yamaha products including generators, outboard motors and per-sonal watercraft have also been donated at the request of FEMA. The Yamahagroup will continue to provide relief support as need arises.

We wish to extend our sincere condo-lences to the victims of the recent hur-ricane and their families and pray forthe deceased. At the same time wepray for the fastest possible recoveryfor everyone whose lives have beenaffected by this great tragedy. From Kenji Otsuki, Water CraftGroup Company, YMUS

Turkey is a country with 8,000 km coast on the Mediterranean, theAegean and the Black Sea with many beautiful gulfs and bays andgood weather, but marine recreation is still underdeveloped here.That is why Yamaha marine distributor BURLA Machinery haslaunched “FROM 7 TO 70, LET’S GO TO SEA,” a program aimedat creating a successful model of sustainable, income-generatingmarine business by teaching people seamanship and how to useYamaha outboards and YAM BOAT inflatable craft. On 11-12 and18-19 June 2005, the successful first course, was attended by 20

children aged 7 to 14accompanied by par-ents, relatives andeven grandparents. From Orhun Senturk,BURLA MachineryTrade & InvestmentCompany, Turkey

Developing marine recreation as business

Children are taught the basics of seamanship oper-ating a Yamaha outboard motors in Istanbul

A WaveRunner tows aboatload of flood victims

Lifeguards from San Diego using WaveRunnersfor search and rescue

The newly hatched baby red sea turtles cross the beach to the sea

The dealers got a big surprise when world champ Valentino Rossi rode on stage aboard the new R6

The new 2006 models were introduced one after another in a fashion show type event

experience of visiting the “Design Café” Web site introducing Yamaha’s prod-uct creation process was also well received. All agreed the contents of thisyear’s meeting went a long way in building dealer loyalty and understandingof Yamaha’s brand value strategies, a true Yamaha experience that they allseemed to highly appreciate.From Catherine Hauet, PTW marketing and communication Dept., YMENV,The Netherlands

ASEAN region, most of whom were a fullhead bigger than him. And he surprisedeveryone by scoring a runaway victory inthe Novice class. Then when he returned tothe same championship in 2004 and scoredhis second consecutive win, people region-wide really took notice. At the time of that 2004 Yamaha ASEANCup, the event’s chairman and president ofYamaha Motor Asian Center Co., Ltd., Mr.Toshimitsu Iio, spoke before the gatheredcompetitors and told them, “I hope thatsome day we can see riders who got theirstart here in these ASEAN region racescompeting on the world stage. That is thedream of the people of the region and thedream of Yamaha.” A year later, a wildcard invitation was sent to Doni enabling

A budding talent emerging from theYamaha ASEAN Cup racesAfter successfully completing the 19 lapsof the 125cc class final of the FIM WorldGP round held at the Sepang Circuit inMalaysia on September 29, 15-year-oldDoni responded to the cheers of “Greatrace, Doni” and “Bagus!” (wonderful) byraising his No. 1 fingers of both hands inthe air and shouting out “Terima kasih!”(Thank you). Having begun racing on the sporty mopedspopular in Indonesia at the age of 11, Donifirst drew international attention when hewon his class of the Yamaha ASEAN Cupchampionship in 2003 at the age of 13. Inthat event he raced against the fastest ridersfrom not only Indonesia but across the

YAMAHA NEWS NOVEMBER 1, 2005 1514 YAMAHA NEWS NOVEMBER 1, 2005

In order to qualify for the final, Doni wouldhave to run a lap time within 107% of thebest qualifying time. The team staff sawDoni’s chances of running such a time asabout 50-50. But he came through on thesecond day of qualifying with a lap time of2 min. 21.017 sec. that cleared the mark. Atthat moment, Doni had achieved the first ofhis two goals. “He gets faster with everysession,” said Doni’s team manager,Edmond Cho with renewed appreciation ofDoni’s talent. The hand-written inscription on the frontcowl of Doni’s TZ125 machine as it stoodon the starting grid for the final race read,“Full Throttle!” It was the words of encour-agement that Doni had received fromdefending MotoGP champ ValentinoRossi, who would go on this day to claimthe 2005 series title. At a party two daysearlier when Rossi had written these wordson the machine and put his arm aroundDoni’s shoulder, the champ was surelyrecalling his own debut in the 125cc classof the World GP at the age of 16.

Sportsland Sugo racetrack while his team’smechanics worked with Yamaha race staffon mastering the set-up know-how for themachine. It was not really enough time forthis big task but everyone on the teamworked together to learn the ropes ofworld-class racing.

Clearing two big hurdles of qualify-ing for and finishing a World GPraceAs the Malaysia round of the World GPapproached, Doni and his team set twoambitious goals for themselves. The firstwas to get through the qualifying roundsand make it to the final race. The secondwas to race hard and make it to the finish.Stepping forward to give full support toDoni and his team in advisory and logisticcapacities was the local Malaysian Yama-ha distributor Hong Leong Yamaha(HLYM). “Doni’s dream is our dream,”the HLYM people said in a strong show ofYamaha family spirit crossing nationalborders.

Once the race started,the gap betweenyoung Doni and theworld’s top ridersgrew with each lap inthe early stages. Andeven as the leadersdrew close to lappinghim in the final laps,Doni gave it his all as he pushed on beforethe appreciative fans in the stands. Whenhe finally took the checkered in 31st place,Doni had achieved his team’s second goal,a World GP finish!The YMC man who had served as teamcoordinator, Mr. Ichiro Amano, summedup this great achievement by saying, “Withthe support of a lot of people behind him,Doni ran a perfect race today. And every-one was moved by his performance. This isa fine example of what Yamaha seeks in itscorporate motto “Touching Your Heart.”After a moment’s pause he added, “Todaywas not a goal for us. It is the start of a newdream.”

him to compete for a spot in the 125cc classat the Malaysia round of the World GP.That was the start of an almost unbeliev-able dream for Doni, for the ASEANregion’s motorcycle fans and for Yamaha. Soon after receiving that wild card invita-tion, Doni and his race team’s staff made atrip to Japan. There was an urgent task athand. With only experience racing under-bone mopeds, Doni had to get used to rid-ing on an international regulation track onthe Yamaha TZ125 race machine as quick-ly as possible. For a full week after hisarrival in Japan, Doni practiced on the

After the race, Doni answers the cheering fansin the stand

From ASEAN to the world: 15-year-old DoniTata Pradita’s GP debut!

Perhaps never before in the long history of the road race World Grand Prix has somuch spectator attention and so much applause been focused on the last rider in the125cc class. In response to the flood of cheers from the crowd that greeted him as hecrossed the finish line in 31st place, the diminutive Indonesian youth Doni Tata Praditaraised his hands bashfully in acknowledgement. For Doni, this moment was the begin-ning of a dream, a challenge to be the first rider to carry the hopes of his Indonesiancountrymen and those of the entire ASEAN region onto the world racing stage.

Doni Tata Pradita commentI was so excited out there on the startinggrid. And I really enjoyed the race itself.All through the race I worked hard, say-ing to myself, “Push harder to the front.”The 19-lap race tired me a bit, but I amglad I got to the finish without gettinglapped. I definitely want to take on thechallenge of the GP again and somedaybe a MotoGP racer like Rossi. On the paddock, Doni is greeted by people

from many countries. Throughout the raceweek he was one of the centers of attention

Doni’s challenge was also a big step forward forhis Indonesian team. Their eyes are now set on ahigher level of world-class racing

The Malaysian GP held of the Sepang Circuiteach year attracts numerous tours of guestsfrom neighboring ASEAN countries eager tosee world-class racing at its best. Since this isalso an important chance for industry peoplefrom across the region to get together and buildrelationships, Yamaha rented out a hospitalitybooth on the paddock after the Friday qualify-ing session on Sept. 23 for an “It’s Exciting”

theme party enjoyed by about 200 Yamaha dealers and members of the press. As the party was reaching its climax, everyone was wowed by the appearance of foursurprise guests, the Yamaha MotoGP riders Valentino Rossi, Colin Edwards, RubenXaus and Toni Elias. The four talked about their intentions for the Sunday final andRossi made a special written message of encouragement on the TZ125 machine ofyoung wild-card 125cc entry Doni Tata Pradita of Indonesia.

Track-side party gathers ASEAN Yamaha dealers, press At the Friday party, champRossi encouraged the youngIndonesian talent Doni to tryto become a MotoGP rider

Commemorative photos weretaken with the MotoGP stars

Bagus!

ASEAN region, most of whom were a fullhead bigger than him. And he surprisedeveryone by scoring a runaway victory inthe Novice class. Then when he returned tothe same championship in 2004 and scoredhis second consecutive win, people region-wide really took notice. At the time of that 2004 Yamaha ASEANCup, the event’s chairman and president ofYamaha Motor Asian Center Co., Ltd., Mr.Toshimitsu Iio, spoke before the gatheredcompetitors and told them, “I hope thatsome day we can see riders who got theirstart here in these ASEAN region racescompeting on the world stage. That is thedream of the people of the region and thedream of Yamaha.” A year later, a wildcard invitation was sent to Doni enabling

A budding talent emerging from theYamaha ASEAN Cup racesAfter successfully completing the 19 lapsof the 125cc class final of the FIM WorldGP round held at the Sepang Circuit inMalaysia on September 29, 15-year-oldDoni responded to the cheers of “Greatrace, Doni” and “Bagus!” (wonderful) byraising his No. 1 fingers of both hands inthe air and shouting out “Terima kasih!”(Thank you). Having begun racing on the sporty mopedspopular in Indonesia at the age of 11, Donifirst drew international attention when hewon his class of the Yamaha ASEAN Cupchampionship in 2003 at the age of 13. Inthat event he raced against the fastest ridersfrom not only Indonesia but across the

YAMAHA NEWS NOVEMBER 1, 2005 1514 YAMAHA NEWS NOVEMBER 1, 2005

In order to qualify for the final, Doni wouldhave to run a lap time within 107% of thebest qualifying time. The team staff sawDoni’s chances of running such a time asabout 50-50. But he came through on thesecond day of qualifying with a lap time of2 min. 21.017 sec. that cleared the mark. Atthat moment, Doni had achieved the first ofhis two goals. “He gets faster with everysession,” said Doni’s team manager,Edmond Cho with renewed appreciation ofDoni’s talent. The hand-written inscription on the frontcowl of Doni’s TZ125 machine as it stoodon the starting grid for the final race read,“Full Throttle!” It was the words of encour-agement that Doni had received fromdefending MotoGP champ ValentinoRossi, who would go on this day to claimthe 2005 series title. At a party two daysearlier when Rossi had written these wordson the machine and put his arm aroundDoni’s shoulder, the champ was surelyrecalling his own debut in the 125cc classof the World GP at the age of 16.

Sportsland Sugo racetrack while his team’smechanics worked with Yamaha race staffon mastering the set-up know-how for themachine. It was not really enough time forthis big task but everyone on the teamworked together to learn the ropes ofworld-class racing.

Clearing two big hurdles of qualify-ing for and finishing a World GPraceAs the Malaysia round of the World GPapproached, Doni and his team set twoambitious goals for themselves. The firstwas to get through the qualifying roundsand make it to the final race. The secondwas to race hard and make it to the finish.Stepping forward to give full support toDoni and his team in advisory and logisticcapacities was the local Malaysian Yama-ha distributor Hong Leong Yamaha(HLYM). “Doni’s dream is our dream,”the HLYM people said in a strong show ofYamaha family spirit crossing nationalborders.

Once the race started,the gap betweenyoung Doni and theworld’s top ridersgrew with each lap inthe early stages. Andeven as the leadersdrew close to lappinghim in the final laps,Doni gave it his all as he pushed on beforethe appreciative fans in the stands. Whenhe finally took the checkered in 31st place,Doni had achieved his team’s second goal,a World GP finish!The YMC man who had served as teamcoordinator, Mr. Ichiro Amano, summedup this great achievement by saying, “Withthe support of a lot of people behind him,Doni ran a perfect race today. And every-one was moved by his performance. This isa fine example of what Yamaha seeks in itscorporate motto “Touching Your Heart.”After a moment’s pause he added, “Todaywas not a goal for us. It is the start of a newdream.”

him to compete for a spot in the 125cc classat the Malaysia round of the World GP.That was the start of an almost unbeliev-able dream for Doni, for the ASEANregion’s motorcycle fans and for Yamaha. Soon after receiving that wild card invita-tion, Doni and his race team’s staff made atrip to Japan. There was an urgent task athand. With only experience racing under-bone mopeds, Doni had to get used to rid-ing on an international regulation track onthe Yamaha TZ125 race machine as quick-ly as possible. For a full week after hisarrival in Japan, Doni practiced on the

After the race, Doni answers the cheering fansin the stand

From ASEAN to the world: 15-year-old DoniTata Pradita’s GP debut!

Perhaps never before in the long history of the road race World Grand Prix has somuch spectator attention and so much applause been focused on the last rider in the125cc class. In response to the flood of cheers from the crowd that greeted him as hecrossed the finish line in 31st place, the diminutive Indonesian youth Doni Tata Praditaraised his hands bashfully in acknowledgement. For Doni, this moment was the begin-ning of a dream, a challenge to be the first rider to carry the hopes of his Indonesiancountrymen and those of the entire ASEAN region onto the world racing stage.

Doni Tata Pradita commentI was so excited out there on the startinggrid. And I really enjoyed the race itself.All through the race I worked hard, say-ing to myself, “Push harder to the front.”The 19-lap race tired me a bit, but I amglad I got to the finish without gettinglapped. I definitely want to take on thechallenge of the GP again and somedaybe a MotoGP racer like Rossi. On the paddock, Doni is greeted by people

from many countries. Throughout the raceweek he was one of the centers of attention

Doni’s challenge was also a big step forward forhis Indonesian team. Their eyes are now set on ahigher level of world-class racing

The Malaysian GP held of the Sepang Circuiteach year attracts numerous tours of guestsfrom neighboring ASEAN countries eager tosee world-class racing at its best. Since this isalso an important chance for industry peoplefrom across the region to get together and buildrelationships, Yamaha rented out a hospitalitybooth on the paddock after the Friday qualify-ing session on Sept. 23 for an “It’s Exciting”

theme party enjoyed by about 200 Yamaha dealers and members of the press. As the party was reaching its climax, everyone was wowed by the appearance of foursurprise guests, the Yamaha MotoGP riders Valentino Rossi, Colin Edwards, RubenXaus and Toni Elias. The four talked about their intentions for the Sunday final andRossi made a special written message of encouragement on the TZ125 machine ofyoung wild-card 125cc entry Doni Tata Pradita of Indonesia.

Track-side party gathers ASEAN Yamaha dealers, press At the Friday party, champRossi encouraged the youngIndonesian talent Doni to tryto become a MotoGP rider

Commemorative photos weretaken with the MotoGP stars

Bagus!

Printed in Japanhttp://www.yamaha-motor.co.jp

YAMAHA MOTOR CO., LTD. Corporate Communication Dept. 2500 Shingai, Iwata, Shizuoka, 438-8501 Japan Tel: 81-538-32-1145, Fax: 81-538-37-4250

Z O O M I NZ O O M I N

Yamaha’s FC-me puts fuel cell poweron the street

The Future is Now The Future is Now

rificing on the power development char-acteristics for a small vehicle in the 1 kWand under power range. In September of2004 the Yamaha “FC06 PROTO”mounting this system was licensed foruse on public roads, thus enabling sur-veys concerning performance in actualuse conditions. Based on the results of these studies,Yamaha has now developed the “FC-me”with more mature system performancethat achieves a 1.5 times higher energyconversion ratio than the FC06 PROTO.This new model is now being lent out foruse in certain areas on a monitor basiswith the aim of further advancing fuelcell motorcycle technologies.

Yamaha believes that promotingthe use of small personal vehi-cles with a minimum impact on

the environment as convenient and reli-able partners in people’s daily lives isone important way that we can make amajor contribution to society. That beliefhas led Yamaha to develop and releaseon the market a variety of innovativeproducts that run on clean power, such asthe world’s first electro-hybrid bicycle,PAS, the 100% electric powered “Pas-sol” and “EC-02.”In the meantime, Yamaha has looked tothe future of the transportation world insearch of new, more energy-efficientsources of power. This quest led us to

begin research and development of fuelcell systems more than 20 years ago as apower source with a high energy conver-sion ratio. These efforts to create a prac-tical-use fuel cell vehicle led Yamahaengineers to explore the potential of fuelcell systems fueled by methanol insteadof the usual hydrogen gas type becauseof their potential for more compact sys-tem design. The product of these effortsis the “Yamaha Direct Methanol FuelCell (DMFC) System” that runs on a liq-uid methanol-water fuel solution andthus eliminates the need for the converterunit and pressurized fuel tank necessarywith a hydrogen-fuel system. Thisenables a lighter power unit without sac-