xplace - drive2pos

2000 Development of the xplace Designer Software

2002 Formation of Advertools GmbH Development of the xplace Routing System

200� Formation of Advertimes GmbH Development and installation of Printer Cartridge Advisor and Game Terminal Installation of Routing System at Saturn Winning the German Multimedia Award in the category “Best POS Solution”.

2004 Development of the xplace Vacuum Cleaner Bags Advisor (Scanpart / Clean- bag), the audio book applications and the xplace Panel Development of the first xplace Compact Terminal XK1 Installation of first Touch Panel xplace Games and Audio Book applications are extended with music and DVD and constitute now an entire entertainment application platform

Market entry in Belgium, France, Austria and Hungary 100. Installation of the 100th Entertainment Station at Saturn

2005 The XK2 Terminal is the start of the first real serial production xplace is the first and only company to offer content with USK rating xplace develops proprietary printer applications for the suppliers Pelikan and Geha and is authorized by these companies to install terminals at electronic retailers xplace starts to offer samples of music and DVD content in the store Market entry in Switzerland, the Netherlands, Portugal, and Luxembourg

2006 Development of the first xplace Sample Boxes and offering of entertainment product samples in Austria, Switzerland and the Netherlands Development of the first proprietary Instore TV system Market entry in Greece

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FA S T D E V E L O P M E N T I N A N E X C I T I N G M A R K E T S E G M E N T

X K 2 X K 52007 Installation of Instore TV Solutions in Saturn stores Development and installation of the xplace TV Matrix System and infrared remote control for an entire TV section xplace outsources the development of XK� terminals Market entry in Spain, Italy, Denmark, Turkey, and Cyprus

2008 Partner initiative „SATURN Virtual Store“ xplace is Silver Partner of „METRO Future Store Initiative“ Merger of Advertools GmbH and Advertimes GmbH to become xplace GmbH Development of XK4 Terminals Market entry in Dubai

2009 Instore TV Rollout in Austria initiated Market introduction of xplace Recipe Advisor, Board Games Advisor, LEGO Brand Terminal For the first time, xplace installs products at Best Buy in Turkey Market entry in Sweden, UK, Bulgaria, and Russia

2010 Market introduction of xplace Book Terminal and POS software „NoTeS“ Multi-channel solution for Thalia Rollout of Instore TV Media at Saturn Holding initiated For the first time, xplace installs products at Best Buy in England Development of XK5 Terminal Winner of the “Digital Signage Best Practice Award 2010” in the category “Special Prize for Instore TV” New partner in the United States Market entry in China xplace opens own subsidiaries in Great Britain and Spain

Why do you work for xplace?xplace is a young company, and this i like very much. once you get to know xplace, you realize the enormous potential that this company has to offer. at the same time, our directors have exciting visions. this combina-tion brings a higher workload, but above all, very interesting challenges and projects.

What do you like most from the cooperation with your colleagues?the great motivation. at xplace, we have young leadership with great growth-potenti-al, as well as a simple hierarchy system .this leads to less red tape and quick decisions.

Jürgen WellhausenDirector Finance and Controlling

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Multi-channeling is the future of successful

stationary retail trade. Today more than ever, con-

sumers need to be the focus of attention and their

expectations must be met. For us, that is the gre-

atest challenge. In the past years, eCommerce has

increased its influence on the actions of consumers.

The most successful retailers know this fact and

use this medium. The secret is in linking diverse in-

store technology to the possibilities of the Internet

in order to create a unique shopping experience and

thus not only meeting customer expectations but

surprising and convincing consumers!

Leo Burnett has stated in his study that customers

are ready to spend more for a brand or a company if

several channels and distribution options are made

available to them. We believe, this is more than a

mere statement. It means the confirmation of our

success and shows that we are on the right track.

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V I S I O N M U LT I - C H A N N E L I N G

xplace is growing rapidly; where do you notice this?personally, i notice this in the increased staff responsibility. When i first started, i was a lone warrior. now, i lead a team with a wide range of abilities and knowledge.

Specifically, what do you like from your tasks?in general, the responsible and multi-faceted nature of the work. We have a very quick im-plementation period, and the time between the development and the finished product is very short. this challenges each team-mem-ber, but leads to immediately visible results.

Nils HöltgeHead of Software Development

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G R OW T H P OT E N T I A L A N D U N L I M I T E D P I O N E E R I N G S P I R I T

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Basis for our future is our vision and our growth

potential. The company’s philosophy and actions

have evolved from the inside and also by the

momentum received by our customers. In a market

segment dominated by the spirit of the time, we

maintain our traditional origins in the interactive

communication sector, which is our fundament. We

take into account individual requests and needs of

our customers and we link those with the expecta-

tions of our consumers.

We believe that following the latest trends is not

always the best way. We think that the goals of

our customers are more important. Therefore, our

solutions can be traditional or very trendy. They

could involve small changes or big ones. But they

are always customized. Therefore it comes at no

surprise that we still have big plans in store and

many more exciting projects ahead of us.

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the xplace systems in the form of pos-terminals and in-store tV allows us to better implement our Multi-channel strategy, in order to capture the absolute, essential attention from our customers.

Tobias VolgmannHead of Corporate DevelopmentThalia Holding GmbH

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Innovation is freedom. Freedom of thoughts

and the courage to go unconventional ways.

That does not only apply to software develop-

ment, but to the company as a whole. With our

technologies, we are currently market leader in

the European Market. We follow our philosophy

of recognizing market demand at an early stage

and setting industry trends.

For the coming years, we plan to keep on

expanding our innovation potential and we also

intend to give our employees more room for

creative ideas. For instance, we aim to vitalize

existing market segments with completely new

products and enter new segments. The focus of

attention will be increasingly on Multi-Channe-

ling as the supreme discipline.

Our success and technological lead in the past

years and more than five novelties per year

speak for themselves. In the coming years we

try to be able to claim that nobody understands

more about our line of business than we do.

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D R I V I N G A N D L E A D I N G I N N OVAT I V E F O R C E

Specifically, what do you like from your tasks?My work allows me to be very close to the pro-duct, and i accompany it from its beginnings to its completion. i can actively participate and influence in the design and functionali-ty. through my work, my team and i give the product its final face.

What is different at xplace compared to other companies?i always have the possibility to actively contribute, shape and directly influence the products. this creates a very strong passion for the products and you identify yourself more strongly with the company.

Michael MetzgerHead of Media Design and Applications

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xplace could be history if the concept of “one size fits all” would apply in

our industry. And it would be not so exciting to work at xplace. We act flexibly

and keep up with the market. Our teams work strictly project-focused without

inflexible structures. That approach ensures an open mind and creative pro-

cesses. Only in this way, we are able to ensure that our customers will receive

individual, customized and best solutions.

That does not mean that xplace would not offer ready-made solutions. Our exis-

ting products can be superbly combined with each other and can be used also

as stand-alone products. Thanks to our perfectionists in design and application

building, even the implementations of standard versions are precisely tailored

to the total communication package.

O N E S I z E F I T S A L L ?

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We appreciate xplace as a very com-mitted and goal-oriented partner. Mutual ideas are driven forward with lots of energy and are deve-loped into fantastic results. More and more, electronic information terminals at the point of sales will be regarded as valuable tools for both consumers and retailers and we are looking forward to increased implementation in collaboration with xplace.

Kathrin TamburelloTrade Marketing Manager, Marketing GermanyNintendo of Europe GmbH

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E F F I C I E N T, F L E X I B L E , A E S T H E T I C

At xplace, the employees, innovations and products have the benefits

of short lines of communication. In spite of our growth we were able to remain

a flexible thinking attitude and kept short and uncomplicated decision-making

processes. That means faster implementation of innovations and shorter deli-

very times. This keeps stress for us – and for our customers – to a minimum.

This premise has formed the basis for our products. Our solutions support the

efficient leading of consumers to products and goal-oriented acquisition of

information at the POS. We control all information in a flexible way and ensure

that they are synchronized with the expectations of the consumers. Since we

are “visual animals”, our products and applications are made aesthetically and

have the certain “edge”.

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Why do you work at xplace?i liked the combination of working in a “family“ environment with little red tape and simple hierarchies. on the other hand, xplace is also an international working company.

What do you like about xplace in particular?that creative ideas find a place to develop. anyone can participate and bring new things to the table. the trust placed on myself and my abilities cannot be simply found in any other company.

Daniela KasperTrainee Marketing

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Since xplace started the company has grown and developed. Along the way, we learned a few things: To make our customers happy

and to shape our future in a pro-active way, we had to focus know-how

from different business lines within the company. That saves costs, time,

efforts and questions.

At xplace, new impulses and the right approaches are discussed in any

conceivable place. This is straightforward working and is fun, too.

Ultimately, this will also be for the benefit of our customers.

C O M P R E H E N S I V E K N OW L E D G E F O R A W I D E R A N G E O F P R O D U C T S

We couldn’t imagine entertainment sections without xplace products. customers are really drawn to the terminals which increases sales.

Dirk SchroederDeputy Head of Department for SalesConstruction & Operation DepartmentMedia-Markt-Saturn

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G L O BA L PA RT N E R N E T WO R K

In our company, service is not a question of standards. Rather, the

issue is global proximity to our customers and partners. Currently, xplace is

represented in 20 countries and three continents with own subsidiaries, partner

companies or sales and service employees. In this way, we kill two birds with

one stone. We can find out about market demand and consumers directly in

the respective country. At any time, we are accessible for our customers. In

addition, we can implement our short turnaround times anywhere and are able

to generate real added value.

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We are very happy with the service, fast response times, the manner of implementation, and quick problem resolution. We see xplace as a reliab-le partner, and look forward to our continued partnership.

Alexander Erlacher Deputy Head, Concept Supervisor Construction & Operation DepartmentOOO Media Saturn Russia

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At xplace, employees have space to develop

their own ideas. The quality standards are

transformed into technological reality by our em-

ployees, after all. Behind each project are people

and nobody is perfect. Nevertheless, we are not

afraid to guarantee long life and high reliability

of our products since we all share a commitment

to quality.

At the technical level, our high-performance

database system forms the core of the compa-

ny. This guarantees the supply of our products

with the right content at any time. Our service

technicians are working close with the customer

and are also committed to quality. If you have

any questions: Our support is your personal point

of contact on six working days.

We aim to implement short turnaround and

response times and to detect and rectify sources

of error already before our customers do. In this

way, we are able to create high added value for

our customers and are always a reliable service

partner.

S E C U R I T y A N D q UA L I T y

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What do you like most from the cooperation with your colleagues?the friendly atmosphere. at xplace, there is a great cohesion among colleagues. We are a young team, which likes to work and celeb-rate together.

What has changed since you joined xplace?the company has clearly become larger and more professional. it is exciting to be able to experience this growth in such a short period of time.

Felix zantnerContent Manager CD/DVD

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O P E N - M I N D E D C U LT U R E I N A L E A R N I N G O R G A N I z AT I O N

Our fast growth in the past years is based on our employee’s know-how,

motivation and the willingness to accept change. Our company culture is based

on cooperative management. Initiative and creative ideas are not only tolerated,

they are desired. The company objectives are pursued in a team-work environ-

ment and we all support the success of the company. And we also celebrate our

successes together.

As a service provider, we are committed to the long-term success of our

customers. For us, this is the greatest challenge. Regardless of performance

and quality of our products, our customers are only satisfied, if consumers are

able to go home with a very special shopping experience. In the end, this is

also our goal.

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xplace GmbHTuchmacherweg 12D-�7079 Göttingen

Phone +49 551 4 88 79 80 Fax +49 551 4 88 79 84 06

[email protected]

xplace - drive2pos

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