www.globalcareercompany.com recruiting excellence for emerging markets graduate programme proposal...

www.globalcareercompany.com

Recruiting Excellence for Emerging Markets


Graduate Programme

Proposal presented to


Why Global Career Company?

• Established in 2002• Market leader for Asia Pacific, Africa & Middle East, CEE and Latin America• Recruited over 8,000+ professionals into 70 countries worldwide• A blue-chip client base of over 300 leading companies • Over 180,000 graduates and professionals, 50,000 marketing and sourcing channels and over

15,000 ‘C’ level corporate decision-makers constitute our global network• A team with over 20 years of experience, 20 nationalities and over 30 regional dialects who

posses international perspective alongside a localised understanding• A portfolio of recruitment solutions offering our corporate clients and candidates choice• Organisers of 15 world-class recruitment events every year• Over 1 million visits a month to our regional websites• Over 400 successful recruitment assignments completed• Creative solutions to the ever-changing environment for attracting and recruiting across the

emerging markets.....


Our Candidates

We focus on attracting difficult to reach candidates from around the world with that potent mix of international experience combined with local knowledge.

Our candidates combine a powerful mix of outstanding academic qualifications, and relevant international experience. Our candidates also possess the following:

• Up to 20 years of professional experience• Strong managerial potential and/or technical

skills• Fluency in French, English, Portuguese,

Chinese, Arabic and hundreds of local dialects

Candidate Demographic Breakdown


Our Track Record

Professionals in our network over 180,000

Candidates that have attended our Summits 30,000

Candidates recruited into jobs worldwide over 8,000

Successful recruitment assignments over 400

Companies we recruit for over 300

Countries we recruit into 70


Graduate Recruitment Campaigns

Client Briefing & Campaign

DevelopmentAttraction

Candidate Management

and Pre-selection

Selection Interviews Recruitment Day Successful Hires

• An integrated communications campaign designed to meet a specific recruitment drive; in this case a global graduate programme

• Multiple sourcing channels would be utilised to attract the best talent across the Emerging markets

• Our recruitment team would handle all responses and manage all screening, selection and assessment processes to the final interview stage

• As a natural conclusion to a Recruitment Campaign, we would design and organise Recruitment & Assessment Days which can incorporate interviews, presentations, business games and assessment centres or simply consist of scheduled interviews


Candidate Management System & MicrositeWe custom build and host your own strongly branded recruitment microsite to communicate with graduates across the world and capturing and their interest and applications for screening and selection. This can be linked to an on-line assessment system

Campaign toolsPreparation of a full suite of communication tools to bring the brand to life including

• Posters• Adverts• Exhibition stands• Event material

We would consult Unilever on designing an effective integrated communications campaign supported by an online recruitment platform. This would be direct, or through our communications partner, a global branding specialist

Graduate Recruitment: Integrated Communications


Graduate Recruitment: Multiple Sourcing Channels

We utilise a variety of channels including:

• Over 1,000 contacts with Career Services, Faculty Heads and International Offices across the world’s leading universities and business schools

• Our global network of over 180,000 graduates, MBAs and professionals• Contacts with clubs, societies and associations across Europe• Over 300 Alumni association contacts and over 200 Student Ambassadors• Presentations at over 100 universities, business schools and Executive Management Schools worldwide• Embassies and High Commissions• Targeted groups set up throughout online Social Networks• Over 8,000 professionals recruited through us acting as our ambassadors• Targeted Trade and Career fair events• Advertising and PR Campaigns across targeted jobsites• Our print and online Global Media Partners

http://www.mit.edu/


Campus marketing•Presentations•Campus-related Events•Mailshots•Use of Campus Ambassadors and Student Reps•Giveaways and Competitions

Online marketing• Banner advertising links to/from multitude of local,

regional and international graduate-read websites• Regional websites for Africa, Asia and Global Career

Company• Over 1 million page impressions• over 200,000 unique visitors per month• Average time on site: over 5 minutes

We would provide Unilever a full integrated channel marketing plan using GCC assets as well as our partners access to wider channels

Graduate Recruitment: Multiple Sourcing Channels


• For large-scale application processing, we have JV partners with the facilities within various support service centres in Philippines and Poland to handle all response management and selection

• Our team of multi-lingual consultants would screen and select the best candidates coming through our Candidate Management System

• Selection Services to include:

- CV pre-selection

- Telephone selection

- On-line assessment

- Organisation of in-country interviews and/or design of in-country and international Recruitment & Assessment Days

- Final Interviews

- Offer Management

Graduate Recruitment: Selection & Assessment


Case Study 1: Standard Charted Bank

– Global Sourcing CampaignExample of larger scale Pan-African graduate

recruitment campaign:

Campaign conducted across Europe and the US for African

graduates and young professionals with up to 3 years post-

academic experience and nationals from Cameroon,

Gambia, Ghana, Kenya, Nigeria, South Africa and Tanzania.

• Over 4000 applications generated

• 1700 candidates assessed

• 86 candidates passed to offer stage……


Example of smaller regional graduate campaign:

Global campaign to source Southern Sudanese and

Ethiopians for graduate positions in Diageo Africa

Commercial (Sales and Marketing) and Supply Divisions

• Over 800 applications generated

• 80 candidates assessed

• 14 candidates passed to offer stage

Case Study 2: Diageo – Global Sourcing Campaign


Case Study 3: Online Marketing Examples for Barclays and HSBC


Key Features

• Designated Graduate Recruitment Campaign designed to attract specific skills for Unilever over a set time period;

• Utilisation of all attraction channels available to Global Career Company;

• A team of Recruitment Consultants with English, French and Portuguese language skills will work alongside your own resourcing function to either assist in the process or fully manage the process to fully outsourced delivery ;

• An end-to-end recruitment solution tailored to your own recruitment process;

• Customised online application and selection process;

• On-line and/or Off-line Graduate Assessment systems (SHL/Thomas International etc);

• Utilisation of Recruitment Summits and/or design and implementation of your own Recruitment Days across the international markets and in-country across Africa


Our Standard Fees

Recruitment CampaignsFee per Service utilised

No Recruitment FeesUnlimited hires

Consulting Services to include:Programme Content, Communications Strategy Design & Implementation and Project Management

Consulting Fees from £1,000 per day

Sourcing Processes to include:Campus presentationsDirect marketing through our Sourcing Channels and our Global DatabasesSocial network penetration for ‘Gen Y’Participation at on-line and physical career fairsAdvertising across graduate media

Fees from £650 per day to fixed quarterly sourcing fees from £8,000 per month

Selection Processes to include:CV screeningOn-line testingTelephone selection servicesAssessment ServicesRecruitment Day Design, Organisation and Delivery

Fees from £650 per day to fixed quarterly selection fees from £4,000 per month

Assessment facilities costed out on a usage fee basis

Online Recruitment Advertising Servicesfrom £1,500 per month for banners to £4,000 for a

fully customised microsite linking to CMS system charged on a user basis

www.globalcareercompany.com recruiting excellence for emerging markets graduate programme proposal...

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