Riverfront

Brief History

• The banks of the Willamette River were the focus of early town development

• First general store established facing the river• Riverfront occupied by 20 family homes and

fully removed by 1979

Demographics• Population:

– In 2001, 51, 040

• Community Age Groups:– In 2000, 23,204 of populations was 20-44 years

– Median Age: 27 years-old• Housing:

– Total Housing Units in 2000: 20,899– Median Value of Owner-occupied housing in 2000: $154,700

• Race:

– 86.03% white– 6.42% Asian

– 5.72% Hispanic or Latino• How some people get around Corvallis:

– 14% Pedestrian

– 8% Commuters

Target Market

• 25-55 years-old, men and women

• Active lifestyles; enjoy walking, running, picnics, animals, etc…

• They are well established middle class people

• Like to go out to eat, try different restaurants

Competitors

• Other Downtown Restaurants– American Dream, Aomatsu, AJ’s, Good

Morning Bakery, etc.

• 9th Street

• Monroe Street

• Albany Restaurants

Block One

• Big River

• Alpine Bakery

• Riverview Mongolian Grill

• Abby’s Furniture

SWOT of Big River

• Strengths

– website

– lifestyle appeal

– open seating in bar

– outside appeal

– strong word of mouth

– location

• Weakness

– no waiting room

– adjacent building

– parking

– promotion

• Opportunity

– free wi-fi

– outside seating

– support local organizations

– selling outside of Corvallis

– large seating areas

• Threats– competitors

• Gables, Michael’s Landing, Aomatsu, etc.

• The Renaissance on the Riverfront

Block Two

• Water Street Market– River Front Danish Bakery– The Tea and Herb Shop– Sahalie Wine Bar– Harry & Annette’s Fresh Fish– The Pantry at Water Street– Wineopolis

SWOT of Water St. Market

• Strengths

– Variety

– Each help others

– Brings in Older crowds

– Renovated Building

• Weakness

– No Advertising

– Parking is Difficult

– Not good Signage

– Not open on Sunday

• Opportunity

– Advertise to College Students

– Public Transportation

– Offer Free Wi-Fi

– Outdoor Area

• Threats

– 9th Street Seafood Market

Block Three

• Iovino

• The Chippery

• Great Harvest

SWOT of The Chippery

• Strengths– Trendy Lifestyle– Premium Food– Marketing Strategy– Catering and Delivery

• Weakness– Location– Small– Parking– Promotions

• Opportunity– In Grocery Stores

– Promote more on Campus

– Advertising

• Threats– Competitors

• University Hero, Big Town Hero, Sargo Subs

– Environment

Block Four

• Fox & Firkin

• Black Ledge Furniture Warehouse

SWOT for Fox & Firkin

• Strengths– Appeals to College Students– Local Groups– Local Bands– Local drafts are represented– Free Parking

• Weakness– Location– Dirty Building– “Smelly”– Not offering same services

• Opportunity

– Clean up can bring in bigger crowd

– Other Fox & Firkins

• Threats

– Other competitors close to them:

• Peacock, AJ’s, Squirrels, Suds, etc.

Development of Riverfront Park• August 1992- Corvallis Riverfront Enhancement Task Force formed by

Mayor Vars

• June 1994- Task force issues draft report and holds open house.

• September 1996- The Downtown Riverfront, is issued.

• December 1996- Commission presents draft park master plan to City Council. February 1997- City Council holds public hearing on master plan.

• November 1998- City voters approve $9.5 million, 20-year bond measure to fund riverbank and riverfront park improvements.

• April 2000- City Council approves integrated park and riverbank plan.

• May 2000- CH2M HILL (project consultant) submits WRG permit application to Corvallis Planning Dept

• 2002- Development of Riverfront Park completed

Riverfront Weakness

• Parking

• Narrow Street

• Landscaping

• No Retail Space

• Poor link to the University

• Limited Residential Developments

• No Public Transportation

• Lack of Planning

Riverfront Opportunities

• The Renaissance Condominiums

• Ideal for Restaurants

• Increase in University Interest

• Reinvestment in Remodeling 1st Street

• Parking Garage

• Improve Signage

• Events

Riverfront Events

• Saturday Farmers Market

– May - October

• DaVinci Days

– In September

• Winter’s Eve Night

– In December

• Red, White, and Blue Festival

– July 4th

• Rhapsody in the Vineyard

– In May

• Downtown After Dark

– February 28 from 5:30-7:30pm

Any Questions?

Sources

• Http://corvallis.areaconnect.com/statistics.htm

• www. Chipperyamerica.com

• www.chippery.com

• www.ci.corvallis.or.us/downloads/cd/downtownmarketstudy.pdf

• www.bigriverrest.com

• www.gtconnect.com/articles/2006/02/20/news/business

• www.ci.corvallis.or.us/RiverFrontPark/default.htm

• www.corvallisriverfront.com

• Interview with Sahalie Winery Employee