ws 9 living lab tools & methodologies wednesday (28/8) 13: 3 0 – 17:00 nad 308
DESCRIPTION
WS 9 Living Lab Tools & Methodologies Wednesday (28/8) 13: 3 0 – 17:00 NAD 308. The 4 th ENoLL Living Lab Summer School 27 th -30 August 2013 Manchester School of Arts. IDeALL method toolbox. Presented by Mikaël Mangyoku - PowerPoint PPT PresentationTRANSCRIPT
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WS 9 Living Lab Tools & Methodologies Wednesday (28/8)
13:30 – 17:00 NAD 308
The 4th ENoLL Living Lab Summer School 27th-30 August 2013
Manchester School of Arts
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IDeALL method toolbox
• Presented by Mikaël Mangyoku• Developed by IDeALL methodology partners:
Francesc Aragall, Hanna-Riina Vuontisjärvi, Satu Miettinen, Minna Fred, Artur Serra, Laia Sanchez, Isabelle Vérilhac and Mikaël Mangyoku
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IDeALL: main objectives
IDeALL project brings together communities
driven by user-centred innovation,
namely design centres specialised in “Design for All” together with Living Labs.
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IDeALL:Partner’s consortium
Design For All Foundation
Citilab
E-CareARDI
Cité du Design
Slovakia Design Center
Design Innovation Centre Latvia
Laurea University of Applied Sciences
University of Lapland
European Networks:- ENoLL- ESoCE-NET
11 core partners, 7 countries100 supporting partners
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IDeALL: programmeDesigners
Design for All Living Labs
WP1
WP2 WP 3
WP4
WP5
COPIL 1Launching
COPIL 4Experimentation
COPIL 3Methodologies
COPIL 2Plateform
COPIL 5Dissemination
CO
OR
DIN
ATION
Cité du Design
ENoLLDesign For All Foundation
Common Platform
Methodologies + Best practices Cité du Design ARDI – Living Labs
CONNECT AND CREATE A COMMON NETWORKESoCE-NET
SHARE, COMPARE AND DEVELOP INTERDISCIPLINARY METHODOLOGIES
EXPERIMENT WITH BOTH PRIVATE COMPANIES
AND LOCAL COMMUNITIES
DISSEMINATE TRAINING – EVENTS – NETWORKS – CONFERENCES - EXHIBITIONS
IDeALLDesigners and Living Labs working together for user-centered innovation
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LUPI and research
LUPI®
State of the art
Use-case study
Conception labResearch program
Experiment
Valorisation
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LUPI: 3 steps
Phase 1 :Framing the issue
Phase 2 :Observations des usagers
In situ
Phase 3 :Workshop de
Restitution
Duration: 1 day
Discussion on the issue definition and framing, presentation on the investigation process, what user types will we meet?
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LUPI: 3 stepsPhase 2 :
Observations des usagersIn situ
Phase 3 :Workshop de
RestitutionMeeting the users: Training LUPI stakeholders in the interview process, profile detection, defining the interviewing structure, defining ‘field sensors’, training the LUPI stakeholders in insight transmission tools to the LUPI team.Finally organisation of a user experience for every LUPI stakeholderDuration: 3.5 days
Phase 2 :On-site user observations
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LUPI: 3 steps
Phase 3 :Sharing
Workshop during which every stakeholders share their respective user experience. This is followed by an ideation phase where innovation opportunities are identified and mapped. A particular attention will be adressed to concepts with strong strategy leading to sustainable business models.
Duration: 1 day
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LUPI: 3 steps
Phase 1 :Framing the issue
Phase 2 :On-site userobservation
Phase 3 :Sharing
Cycle duration: 3 months
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LUPI deliverable
Ex. Mickaël Lejeune, sales department… for region Nord« … For our new special brand… we are testing a new distribution concept. At …, we have chosen to develop a range of products with different colours according to our target group. This leads however to problems in product availability… »
Concept development of a solution in a form of a scenario title associated to a presentation pitch, illustrated by visual elements (rendered sketches, videos, animation…) => story-telling.These hypothesis are then assembled in a portfolio realised by the designers (as a ressource). The complete deliverable is composed of a minimum of 12 scenarii.
Scenario N° 1 : Ordering online
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HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
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HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
• Increase the number of users
• Increase the number of clients
• Reach new international market
• Foster customer loyalty
• Transform products into services
• Prevent systemic problems
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HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
Aspects of human diversity:
– Age– Laterality– Variation in height and
weight– Disability– Religious and cultural
customs– Family structure– Illnesses and allergies– Sexual orientation– Different financial
resources
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HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
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HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
INITIAL STAGE
DEVELOPMENT STAGE
CONSOLIDATION STAGE
Executive support and leadership
Existence of an executive manager
Co-ordination and co-operationStrategic planning
Resources required
Knowledge management
Internal and external marketing
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HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
• Suitable for all people• Adjustable• Range of products…
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HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
• Flexibility• Avoiding stigmatization• Sincerity and honesty• Simplicity• Receptivity• Permeability
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HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
• Functionality• Expressivity• Credibility
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Service Prototyping
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Service Prototyping
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Service Prototyping
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Method Criteria
4 methodology workshops, from which some key criteria emerged:• User contact (high: workshop; low: survey)• Project phase (exploring context, user focus,
prototyping, delivering offer)• Application time (from a couple months – a year or
more)• User motivation (money-driven – value driven)• …
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Method toolbox
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Method toolbox
User contact - User contact +
time +
time -
LUPI
HUMBLES
SINCO
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Thank you
Fill in the IDeALL support letter!
• 40 use-cases to go!– Publication on the IDeALL website (october 2013)
[email protected]@citedudesign.com
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Backup slides
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HUMBLES
• Highlight Design for All Opportunities :
1.- Increase the number of users
2.- Increase the number of clients
3.- Gain feedback on company strategy from potential and existing customers
4.- Prevent problems
5.- Reach new international markets
6.- Increase market share within the tourism sector
7. Enhance external reputation
8.- Enhance internal reputation
9.- Anticipate trends
10.- Foster customer loyalty
11.- Reduce costs in the medium term
12.- Innovate in products and services
13.- Transform products into services
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HUMBLES
• User Identification: Aspects of human diversity:– Age– Laterality– Variation in height and weight– Disability– Religious and cultural customs– Family structure– Illnesses and allergies– Sexual orientation– Different financial resources
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HUMBLES
• Monitor interactions:
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HUMBLES
• Breakthrough options:INITIAL STAGE
DEVELOPMENT STAGE
CONSOLIDATION STAGE
COMMENTS
Executive support and leadership
Existence of an executive manager
Co-ordination and co-operation
Strategic planning
Resources required
Knowledge management
Internal and external marketing
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HUMBLES• Lay out solutions: To design a product which meets the expectations of all users, it is necessary to follow one of these 6 strategies:
1. Suitable for all people2. Adjustable3. Range of products4. Compatible with existing products and services5. Product and additional service6. An alternative product which fullfills the same purpose as the
standard option
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HUMBLES
• Efficient communication:– Flexibility– Avoiding stigmatization– Sincerity and honesty– Simplicity– Receptivity– Permeability
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HUMBLES
• Success evaluation:Three criterias for evaluating your product/service:1. Functionality2. Expressivity3. Credibility