WS 9 Living Lab Tools & Methodologies Wednesday (28/8)
13:30 – 17:00 NAD 308
The 4th ENoLL Living Lab Summer School 27th-30 August 2013
Manchester School of Arts
IDeALL method toolbox
• Presented by Mikaël Mangyoku• Developed by IDeALL methodology partners:
Francesc Aragall, Hanna-Riina Vuontisjärvi, Satu Miettinen, Minna Fred, Artur Serra, Laia Sanchez, Isabelle Vérilhac and Mikaël Mangyoku
IDeALL: main objectives
IDeALL project brings together communities
driven by user-centred innovation,
namely design centres specialised in “Design for All” together with Living Labs.
IDeALL:Partner’s consortium
Design For All Foundation
Citilab
E-CareARDI
Cité du Design
Slovakia Design Center
Design Innovation Centre Latvia
Laurea University of Applied Sciences
University of Lapland
European Networks:- ENoLL- ESoCE-NET
11 core partners, 7 countries100 supporting partners
IDeALL: programmeDesigners
Design for All Living Labs
WP1
WP2 WP 3
WP4
WP5
COPIL 1Launching
COPIL 4Experimentation
COPIL 3Methodologies
COPIL 2Plateform
COPIL 5Dissemination
CO
OR
DIN
ATION
Cité du Design
ENoLLDesign For All Foundation
Common Platform
Methodologies + Best practices Cité du Design ARDI – Living Labs
CONNECT AND CREATE A COMMON NETWORKESoCE-NET
SHARE, COMPARE AND DEVELOP INTERDISCIPLINARY METHODOLOGIES
EXPERIMENT WITH BOTH PRIVATE COMPANIES
AND LOCAL COMMUNITIES
DISSEMINATE TRAINING – EVENTS – NETWORKS – CONFERENCES - EXHIBITIONS
IDeALLDesigners and Living Labs working together for user-centered innovation
LUPI and research
LUPI®
State of the art
Use-case study
Conception labResearch program
Experiment
Valorisation
LUPI: 3 steps
Phase 1 :Framing the issue
Phase 2 :Observations des usagers
In situ
Phase 3 :Workshop de
Restitution
Duration: 1 day
Discussion on the issue definition and framing, presentation on the investigation process, what user types will we meet?
LUPI: 3 stepsPhase 2 :
Observations des usagersIn situ
Phase 3 :Workshop de
RestitutionMeeting the users: Training LUPI stakeholders in the interview process, profile detection, defining the interviewing structure, defining ‘field sensors’, training the LUPI stakeholders in insight transmission tools to the LUPI team.Finally organisation of a user experience for every LUPI stakeholderDuration: 3.5 days
Phase 2 :On-site user observations
LUPI: 3 steps
Phase 3 :Sharing
Workshop during which every stakeholders share their respective user experience. This is followed by an ideation phase where innovation opportunities are identified and mapped. A particular attention will be adressed to concepts with strong strategy leading to sustainable business models.
Duration: 1 day
LUPI: 3 steps
Phase 1 :Framing the issue
Phase 2 :On-site userobservation
Phase 3 :Sharing
Cycle duration: 3 months
LUPI deliverable
Ex. Mickaël Lejeune, sales department… for region Nord« … For our new special brand… we are testing a new distribution concept. At …, we have chosen to develop a range of products with different colours according to our target group. This leads however to problems in product availability… »
Concept development of a solution in a form of a scenario title associated to a presentation pitch, illustrated by visual elements (rendered sketches, videos, animation…) => story-telling.These hypothesis are then assembled in a portfolio realised by the designers (as a ressource). The complete deliverable is composed of a minimum of 12 scenarii.
Scenario N° 1 : Ordering online
HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
• Increase the number of users
• Increase the number of clients
• Reach new international market
• Foster customer loyalty
• Transform products into services
• Prevent systemic problems
HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
Aspects of human diversity:
– Age– Laterality– Variation in height and
weight– Disability– Religious and cultural
customs– Family structure– Illnesses and allergies– Sexual orientation– Different financial
resources
HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
INITIAL STAGE
DEVELOPMENT STAGE
CONSOLIDATION STAGE
Executive support and leadership
Existence of an executive manager
Co-ordination and co-operationStrategic planning
Resources required
Knowledge management
Internal and external marketing
HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
• Suitable for all people• Adjustable• Range of products…
HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
• Flexibility• Avoiding stigmatization• Sincerity and honesty• Simplicity• Receptivity• Permeability
HUMBLES
• Highlight Design for All Opportunities
• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient
Communication• Success evaluation
• Functionality• Expressivity• Credibility
Service Prototyping
Service Prototyping
Service Prototyping
Method Criteria
4 methodology workshops, from which some key criteria emerged:• User contact (high: workshop; low: survey)• Project phase (exploring context, user focus,
prototyping, delivering offer)• Application time (from a couple months – a year or
more)• User motivation (money-driven – value driven)• …
Method toolbox
Method toolbox
User contact - User contact +
time +
time -
LUPI
HUMBLES
SINCO
Thank you
Fill in the IDeALL support letter!
• 40 use-cases to go!– Publication on the IDeALL website (october 2013)
[email protected]@citedudesign.com
Backup slides
HUMBLES
• Highlight Design for All Opportunities :
1.- Increase the number of users
2.- Increase the number of clients
3.- Gain feedback on company strategy from potential and existing customers
4.- Prevent problems
5.- Reach new international markets
6.- Increase market share within the tourism sector
7. Enhance external reputation
8.- Enhance internal reputation
9.- Anticipate trends
10.- Foster customer loyalty
11.- Reduce costs in the medium term
12.- Innovate in products and services
13.- Transform products into services
HUMBLES
• User Identification: Aspects of human diversity:– Age– Laterality– Variation in height and weight– Disability– Religious and cultural customs– Family structure– Illnesses and allergies– Sexual orientation– Different financial resources
HUMBLES
• Monitor interactions:
HUMBLES
• Breakthrough options:INITIAL STAGE
DEVELOPMENT STAGE
CONSOLIDATION STAGE
COMMENTS
Executive support and leadership
Existence of an executive manager
Co-ordination and co-operation
Strategic planning
Resources required
Knowledge management
Internal and external marketing
HUMBLES• Lay out solutions: To design a product which meets the expectations of all users, it is necessary to follow one of these 6 strategies:
1. Suitable for all people2. Adjustable3. Range of products4. Compatible with existing products and services5. Product and additional service6. An alternative product which fullfills the same purpose as the
standard option
HUMBLES
• Efficient communication:– Flexibility– Avoiding stigmatization– Sincerity and honesty– Simplicity– Receptivity– Permeability
HUMBLES
• Success evaluation:Three criterias for evaluating your product/service:1. Functionality2. Expressivity3. Credibility