@HR_Gardiner

Solent University - Southampton

Writing Copy For Websites

VS COPYWRITINGCONTENT CREATION

What’s the

difference?

Content Creators Create a range

of different content types using written word

Embody the brand

Persuade readers

Copywriters

Optimise Copy

CREATING WEB COPY6 SIMPLE STEPS TO

1. Know your brand

2. Know your audience

Emotive Persuasive Effective

3. Know your goals

4. Utilise your USPs

5. Optimise your text

1

3

2Optimising

copy for search engines

Use proper headings

Natural keywords

Internal links

6. Kill your darlings

“BECAUSE THE REAL GENIUS OF EDITING IS NOT IN ADDING A COMMA… IT’S ABOUT RUNNING EACH WORD THROUGH A SPECIFIC FILTER, AND MAKING SURE THAT WHEN IT COMES OUT ON THE OTHER SIDE? IT CONVEYS EXACTLY WHAT YOU WANT IT TO. THAT’S WRITING.”Ash Ambridge – The Middle Finger Project

Split test your copy

A/B test for optimum results

STRUCTUREFRAMING YOUR

TEXT

TWEET MEFinal thought: Aim high. Yes, there is the low-hanging fruit out there. But if

you aim higher, and let’s say you get some national press, it’s going to

make it so much easier when you’re going to talk to the local press.

Top Tip: Get all the important

information out and upfront.

Use subheadings and lists to guide

readers

Good design creates good user

experiences.

1

32

45

Remember you’re writing for people, not robots

Identify and understand your objectives

Keep your text simple and your message clear

To Summarise:

Break up your copy with subheadings and bullet points

Edit, proofread, and then edit again

TWEET ME@HR_Gardiner

“Let’s hear your thoughts”

Thanksfor listening.

@Koozai

Facebook.com/koozaiE-mail: harry.gardiner@koozai.com

www.koozai.com

Tel: 0330 353 0300