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R E A D Y - T O - U S E T I T L E V A R I A T I O N SF O R W E B S I T E S , A R T I C L E S , B L O G S , A N D L A N D I N G

P A G E S

WRITING EFFECTIVE

TITLES FOR WEBCOPY

Bianca-Marieta BudauFreelance Copywriter 

www.biancamarieta.com

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NUMBERS AND TOPS

• (Number of) Best Tips to [benefit]

• Top [x] Tips to [benefit]• E.g.: (Top) 4 Tips to get you more Facebook likes

• Note: You can replace tips with:• Strategies

• Expert Advice

• Ways

• Clues

• Hints

• Approaches• Rules

• Secrets

• Note: surprise your readers by offering them a “Top 1” title 

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HOW TO’S 

• How to [do something] without [pain]

• How to [do something] in [number] easy steps

• How to [achieve something] in less than [time]

• How to [achieve something] faster / easier / better than others / etc.

• Note:

• These titles are great for tutorials and they establish you as

the expert within your field.• Use these titles when you want to show people how to do /

achieve / avoid / create / build / etc. (how to take actiontowards something)

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PERSONAL EXPERIENCE

• The tool which got me X followers on Google+

• How I increased my conversion rate 150%

• What I did to overcome my fear of spiders

• The incredible easy way I gave up smoking

• The unbelievably short book which taught me [smth]

• The complete list of all the tools I use in my business

• Bonus tip: to reassure readers that you are indeed givingthem a complete list, add in between brackets:

(and I mean ALL of them!)

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ASK QUESTIONS

• Can you write webcopy that sells?

• Who can become an expert in [X]?

• What do you need to start (an online business)?

• Do you make these mistakes in (your business)?

• What’s the No. 1 resource to use when […]? 

• Did you also do [x]? Find out why it didn’t work. 

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PROMISE PLEASURE

• The secret to making people like you

• Why some [job] earn $250,000 a year and how youcan too

• You can laugh at money worries – if you follow thissimple plan

• [do something] in [time] or get your money back • E.g.: Speak fluent Spanish in 3 months (or less!) or get your money

back guaranteed

• Get instant access to this [product] and live a pain-free life now

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AVOID PAIN

• Your complete checklist to make sure you’re not[doing something wrong]

• Are you ever [negative adjective]?

• E.g.: Are you ever shy at parties? Do you have a mentalblock at business meetings? Etc.

• Do you have these same (symptoms) duringworkhours?

•

What’s the best way to put an end to (arelationship)?

• 10 embarrassing things you probably do daily

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