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WrigleyCompanyFoundation 2012Summary
OurPrinciplesin ActionSince its founding in 1987, the Wrigley Company Foundation has been putting ourPrinciples into Action every day. We have been supporting people, the planet and thecommunities where we live and work through our grants – a big responsibility as themain source of charitable giving for Wrigley. The Foundation has helped to improve andchange lives around the world through donating more than $55 million to charitablecauses in its 25 years.
We believe we must make a difference through programs that have real impact, and arehappy to have the opportunity to share this report highlighting some of our new part-nerships and the incredible ways we are helping people and the planet around the globe.
The Foundation is positioned to buildupon the valuable partnerships it hascarefully developed, and forge new onesthat support causes most important toour associates and the communitieswhere we live.
MissionThe mission of the Foundation is to improve the health of people and
our planet through initiatives focused on oral health, environmental
stewardship, and local needs that ensure a healthy community.
GoalsThe Foundation aspires to achieve this mission by establishing global
partnerships focused on oral health and access to oral care, as well as
environmental initiatives – especially those that encourage healthy
communities through litter prevention and community greening.
We will also give primary consideration to meaningful programs in the
communities where Wrigley associates live and work, where they can
directly contribute their energy and enthusiasm.
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$64The Wrigley CompanyFoundation has assets over
million
GovernanceThe Wrigley Company Foundation is established as a private foundation in the United States and is regulated
by the Internal Revenue Service of the U.S. government. The Foundation is required by law to distribute a
minimum of 5% of annual average assets in accordance with a specified formula.
As a result of this regulation, there are legal restrictions that limit the funding capabilities of the Wrigley
Foundation, especially when providing contributions outside of the United States. All grantees must be
recognized by the U.S. government as a non-profit, public charity with a designated 501(c)3 status. Organizations
without such designation and related certifying documents, must undergo a significant vetting process.
To facilitate global giving, the Foundation has partnered with the Donor Advised Funds Give2Asia and the
King Baudouin Foundation U.S.
The Wrigley Company Foundation has an established Board of Directors comprised of Wrigley associates.
The current officers are as follows:
President – Martin Radvan Director –Ian Burton
Vice-President – Andy Pharoah Director – Casey Keller
Treasurer – Anthony Gedeller Director – Martin Schlatter
Secretary – Ritu Vig Director – Tomek Suchecki
Executive Director – Maureen Jones Director – Melissa Weber
Director –Michael Yeung
2012 UpdatesIn 2012 we have made great progress in building global partnerships in our focus areas of
oral health and the environment, and are working to connect and engage Wrigley associates
at the local level with these projects.
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HistoricalTimeline
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We’ve come a long way in our 25 yearhistory. Here are some hightlights.
1985
1987
1990 1995 2000 2005 2010 2015
The WrigleyCompanyFoundation was establishedwith an initialcontribution of$2.25 million
2000Giving focus established in youth develop-ment, particu-larly education, wellness,diversity andthe environment
2005Final contribution of $15.2 million from the Wrigley Company to expand philan-thropy globally
1994Matching Grant program established in the United States
2001
$5 million multi-year pledge to Millenium Parkfor the creationof Wrigley Square in Chicago
2006
Foundation establishes key strategic partner-ships - Give2Asia, King Baudouin Foundation U.S. and Charities Aid Foundation - which allow for giving at the global level
2010New giving strategy is approved to focus on oral health and environmental initiatives as well as programs which improve the health of the local communities where Wrigley associates live and work
2011
Launching new strategy on oral health and environmental initiatives. Establishing new partnershipswith Save the Children and theFoundation for Environmental Education
2008
Made a $5 million multi-year pledgeto Conservation International andthe International Youth Foundationin recognition of the Wrigley Company achieving $5 billionin sales
China 21,170 school-going children, age 6 to 13, and 5,000 school health
and homeroom teachers, school management and kitchen staff,
and caregivers in 15 schools
D I R E C T P R O J E C T B E N E F I C I A R I E SC O U N T R Y
Kenya 18,860 school-going children, age 6 to 14, and train 860 teachers
in 25 formal schools
Philippines 130,000 school-going children, age 6 to 12, and 650 teachers
in 70 to 75 schools
Tajikistan 75,800 school-going children, age 6 to 10, and 1,000 teachers and
staff in 100 schools
Vietnam 27,000 school-going children, age 6 to 10, and 1,000 teachers and
staff in 100 schools
Indonesia 10,800 school-attending children and 450 teachers to receive oral
health education as an added element to current school health and
nutrition programming
480schools
8,000teachers
million
Save the ChildrenA total of 283,700 children aged 6 - 14 are receiving life-changing services, thanks to the Wrigley Company
Foundation’s grant of $3 million over 2 years. This program provides a comprehensive school health, oral
health, and nutrition program in 6 countries, in approximately 480 schools, and gives health training to
over 8,000 teachers:
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283,700
$3children
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Foundation forEnvironmental Education
New Wrigley “Litter Less” behavior change campaignsare running in 25 countries, thanks to the Foundation’ssupport to the Foundation for Environmental Education(FEE), providing $3.25 million over 3 years in partnershipwith the King Baudouin Foundation U.S. FEE runs 2 globalenvironmental educational programs, which will deliverthe Wrigley campaigns:
Eco-Schools“Litter Less" CampaignThe Eco-Schools elementary school campaigns focus
on consuming less, recycling, waste issues, and long
term behavior. The objectives are to engage and
educate students in designing and leading litter
campaigns, and raise awareness of the affect of litter
on their community and environment.
Eco-Schools Litter Less Campaigns run in 15
countries: Bulgaria, China, Croatia, Cyprus,
Czech Republic, Greece, Lithuania, Netherlands,
UK (Northern Ireland), Russia, Scotland, Spain,
South Africa, Uganda, the US.
Young Reportersfor the Environment The YRE secondary school student groups and
individuals investigate a local litter issue and produce
journalism articles, photo reports, radio reports,
and/or video clips which include suggestions for
minimizing litter.
Throughout the process, YRE student groups share
the outcomes of their investigations on the Litter Less
Campaign website/database and are encouraged to
publish the results in other media.
YRE Litter Less Campaigns run in 10 countries:
Canada, France, Germany, Kazakhstan, Latvia,
Macedonia, Malta, Montenegro, Romania and Slovakia..
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An Taisce An Taisce, The National Trust For Ireland established in 1948, is the most influentialenvironmental body in Ireland. An Taisce is the Foundation for Environmental EducationNational Operator in Ireland, which the Wrigley Company has supported for 12 years.
The Wrigley Company Foundation provided $170,000 support to An Taisce to
develop the “Neat Streets” pilot litter behavior change program in partnerships with
the King Baudouin Foundation US. “Neat Streets” ran in 20 secondary schools in
Dublin, which utilized the current FEE Green Schools program and targeted litter
behavior outside the school.
In 2012 the Foundation expanded its support of “Neat Streets” for two more years,
moving beyond Dublin to reach other Irish communities.
Participating schools designate a Neat Streets Coordinator and Committee, conduct baseline litter surveys of
school grounds, and launch their Neat Street Action Plans. You can follow their progress on the website
www.neatstreets.org.
Australian and New ZealandDental AssociationsThe Wrigley Company Foundation provided $72,000 in community service grant fundsto the Australian Dental Association, in partnership with Give2Asia, to support 10 groups/
individuals who are involved with service projects focusedon oral health care education and treatment to under-served populations. This is the second year the Foundationhas supported this program.
In addition, for the first year, the Wrigley Company Foundation also partnered with the
New Zealand Dental Association to provide $18,000 in oral care community service grants
to support similar projects in that country.
This partnership also provides a $5,000 scholarship grant for a dental student from a rural
or remote regions to encourage their return and service to citizens in remote communities.
One days rubbishin our school...
“Tooth Mob”volunteersfacilitate dentaltreatment inremote indigenouscommunities –one of 10 grantrecipients inAustralia.
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Wrigley Hope Schools The Wrigley Company Foundation provided funding over the last 4 yearsfor the construction of new Hope Schools in rural China through theChina Youth Development Foundation, in partnership with Give2Asia.
In 2011, the Foundation approved $800,000 in new funding for an
additional 10 schools to be built between then and 2013. These schools
will all include Happy Sports Centers to encourage healthy living and
provide access to a quality learning environment.
Conservation International The Wrigley Company Foundation provided funding over the last 5 years for theconstruction of new Hope Schools in rural China through the China Youth DevelopmentFoundation, in partnership with Give2Asia.
CI used watershed management techniques, which
protect the upstream ecosystems and conservation of
downstream habitats, and provided resources and
technical assistance to communities, local authorities
and NGO partners. CI trained local communities to
implement conservation techniques and engage in
alternative and sustainable livelihoods.
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International Youth FoundationPhase II – India projectThe Wrigley Company Foundation and the International Youth Foundation developedthe Wrigley Youth.Empowerment.Success. (Y.E.S.) program to provide disadvantagedyouth the opportunity to improve their lives through vocational and life-skills training.The program was provided in community sites near Wrigley facilities in India, thePhilippines, Poland, Russia, and Spain, reaching over 14,000 youth.
Building on the success of the first 3 year program, the Foundation’s Phase II grant to the Wrigley Y.E.S. program
for $320,000 over 2 years incorporated an oral health education component. IYF developed comprehensive
oral health lessons, with guidance from the Indian Dental
Association and integrated these lessons into the existing life
skills and English-language training program.
The Wrigley Y.E.S. Phase II program was managed through
Youth Reach – a youth focused NGO headquartered in Delhi –
and was offered in Delhi, Chandigarh, and Mumbai, reaching
1400 youth aged 16-24.
Disaster ReliefEach year the Foundation provides grants to support the
American Red Cross in its work of providing emergency aid
during global disasters and targeted long-term recovery
efforts. In 2012, with a $50,000 donation to the
American Red Cross, the Foundation joined
other Mars segments in supporting relief
efforts following the Hurricane Sandy
devastation in New York, New Jersey and
Connecticut. Earlier in the year, the
Foundation also donated $50,000 to the
American Red Cross to support typhoon
relief efforts in the Philippines.
Over $1 million USD was provided insupport of the following global disasters:
• 2008 Sichuan Earthquake (China)
• 2009 Typhoon Ketsana (Philippines)
• 2009 Victoria Bushfire (Australia)
• 2010 Haitian Earthquake (Haiti)
• 2010 Chilean Earthquake (Chile)
• 2010 Yushu Earthquake (China)
• 2011 Japan Tsunami & Earthquake (Japan)
• 2011 Earthquake (New Zealand)
• 2011 Severe Flooding (USA)
• 2012 Philippines Typhoon (Philippines)
• 2012 Tornadoes and Severe Flooding (USA)
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Financials
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A new Oral Care Community Service Grant program, which provides care
and education to underserved communities, was launched in 2012
through a partnership with the New Zealand Dental Association. This is
the third such oral care partnership the Foundation has sponsored,
including similar programs with the Australian Dental Association and the
American Dental Hygienist Association Institute for Oral Health. Other
Foundation supported oral care and environmental global partnerships
continue to thrive including those with Save the Children, and the
Foundation for Environmental Education.
In total, through the end of 2012 the Foundation has granted over
$55 million since its founding.
CATEGORY # ORGS TOTAL $ (U.S.D)
Oral Health/Wellness 8 $1 ,843,000
Anti-Litter/Environment 7 $1 ,913,430
Local Community 15 $564, 480
Disaster Relief 3 $120,000
Matching/WAVE Grants 432 $285,600
TOTAL 465 $ 4,726,510
2 0 1 2
$55total giving
through 2012
million
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Global Expansion ofGrant Funding Continues
United States
Canada
Montenegro
Ireland
Australia
New Zealand
Germany
Russia
China
ChinaChina
China
Cyprus
Indonesia
India
TajikistanGreece
Croatia
Kenya
Vietnam
N. Ireland
Romania
Save the Children
FEE – Eco-Schools
Young Reporters for the Environment
International Youth Foundation
Australian Dental Association
Conservation International
An Taisce
Give2Asia/ Wrigley Hope Schools
Philippines
Lithuania
Czech Republic
France
Uganda
United States
Canada
Montenegro
South Africa
Australia
New Zealand
Germany
Lithuania
Russia
China
ChinaChina
China
Cyprus
Indonesia
India
Tajikistan
Greece
Macedonia
Croatia
Malta
Kenya
Bulgaria
Vietnam
ScotlandLatvia
Save the Children
FEE – Eco-Schools
Young Reporters for the Environment
International Youth Foundation
Australian Dental Association
Conservation International
An Taisce
Give2Asia/ Wrigley Hope Schools
Philippines
Czech Republic Kazakhstan
France
Uganda
Ireland
N. Ireland
Netherlands
SpainRomania
Slovakia
24Countries2011
35Countries2012