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Wrigley SpainProfile

Wrigley Co., S.L.U. Via Augusta, 2 Bis 3th - 08006 Barcelona - www.wrigley.es

1. The origins of Mars 2

2. The origins of Wrigley 5

3. Ready for growth. The Wrigley-Mars combination 86

4. The Five Principles of Mars Inc.: Quality, Responsibility, Mutuality, Efficiency and Freedom 9

5. Associates, the key to success 11

6. Wrigley Science Institute 13

7. Wrigley Oral Healthcare Program “WOHP” 17

8. Wrigley in Spain 19

9. Brands for every taste: a great portfolio candy, chewing gum, chocolate and ice cream products 21 9.1 Wrigley brands 22 9.2 Mars brands, distributed by Wrigley 27

10. Wrigley, commitment to the community 33

11. Our brands, also committed 34

12. Milestones in the history of Wrigley in Spain 39

13. Did you know that...? 41

C ntents

1. The origins of Mars

The beginnings of Mars, Incorporated

date back to 1911, the year when Frank

C. Mars started to produce sweets

in his kitchen in Tacoma (Washing-

ton). Ten years later he moved his

business to Minneapolis (Minnesota)

and, in 1923, he launched the MILKY

WAY® chocolate bar onto the market,

helping the firm to go from a profit of

100,000 dollars to almost 800,000

dollars in just one year.

In 1929, due to the firm’s growth, it was

necessary to find a site in the centre

of the country with railway access to

other regions, so Mars, Incorporated

moved its operations to a factory lo-

cated in Chicago, (Illinois), which still

forms part of the Mars network. Mars

introduced the SNICKERS® chocolate

bar one year later.

After arriving in Europe in 1932, Frank

Mars’ son, Forrest, founded Mars Limi-

ted in the United Kingdom. As its first

product, Mars Limited sold the MARS®

chocolate bar, a British version of the

MILKY WAY®. In 1940, Forrest returned

to the United States to found M&M Li-

mited, a year later launching M&M’S®

Chocolate Candies. The product’s suc-

cess was assured after it was used in

the Second World War as part of the

staple rations for the US forces.

At the end of the 1970s and early

1980s, the innovations from Mars fo-

cused primarily on the snacks, food,

pet food, beverage and vending ma-

chine industries. The initial success of

snack vending machines led to the

introduction of innovative, award-win-

ning distribution systems via KLIX®

machines in 1973 and FLAVIA® Beve-

rage Systems in 1981.

Mars began operating in Spain in

1982. Headquartered in McLean, Virgi-

nia, Mars has obtained net sales over

30 billion dollars with its six business

areas: chocolate, petcare, gum and

confections, food, drinks and symbios-

cience in 2010. Mars is present in over

71 countries, has 233 offices and 132

factories around the globe. Mars has

more than 65,000 associates (Mars

term for its employees) operating un-

der the five principles of the company

that makes a difference for people

and planet.

In 2009 Wrigley and Mars merged at

a global level.

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Business segments worldwide Mars

Chocolate Petcare Food

Symbioscience

Drinks Wrigley

Mars Symbios-cience trabaja en la elaboración de soluciones innovadoras que cambian la forma en que cuidamos de nosotros y del mundo natural, y abarca Mars Vete-rinary (Veterina-ria), Mars Bota-nical (Botánica) y Mars Sustainable Solutions (Solucio-nes sostenibles)

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2. The origins of Wrigley

William Wrigley Jr. came to Chicago

from Philadelphia in spring 1891. He

was 29 years old and had 32 dollars in

his pocket plus plenty of enthusiasm

and energy, as well as a great talent

for selling. His father was a soap ma-

nufacturer, so William started out se-

lling soap under the Wrigley brand. As

an added incentive for his customers,

he offered them extras such as pow-

dered yeast. When the yeast proved

more popular than the soap, he mo-

ved into the powdered yeast business,

making use of new sales concepts. In

1892, William had the idea of offering

two packs of chewing gum with each

tin of powdered yeast. Once again the

promotional gift seemed more attrac-

tive than the product he was selling,

so he decided to devote himself to the

chewing gum business. At the begin-

ning William Wrigley Jr. dealt with a

large part of sales to retailers himself,

as he had a talent for understanding

his customers’ point of view and adap-

ting to meet their needs.

As the company grew, William displa-

yed an uncommon ability to inspire

enthusiasm among the people who

worked for him. The company set up

its first factory outside the USA – in

Canada – in 1910, followed by plants

in Austria in 1915 and Great Britain in

1927. Wrigley was quoted on the stock

market from 1923 onwards.

Throughout its history Wrigley has

been committed to constant innova-

tion and the highest possible quality

in all its products, which has led it

to achieve wide diversification in its

brands, formats and flavours, which

are enjoyed by consumers the world

over on a daily basis.

At present, Wrigley is acknowledged

leader in the candy industry with a

wide range of products, including

chewing gum and hard and soft

candy, with global sales of over 6

thousand million dollars. The com-

pany operates in more than 40 coun-

tries and distributes its brands in over

180 countries. It currently has more

than 17.000 associates and produc-

tion sites in 14 countries.

Since 2010, Wrigley distributes choco-

late and ice cream Mars in Spain.

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3. Ready for growth. The Wrigley-Mars combination

A strategic vision:

Every market is unique, so it combi-

nes its global strength with an indi-

vidualised strategic vision for each

specific geographical area in order

to implement effective, competitive

“go-to-market” tactics.

Insight into the needs of its consu-

mers and customers:

Wrigley leads trends, is innovative and

fosters management by categories.

Adaptability:

Wrigley’s ability to adapt helps it to

meet periodic challenges and overco-

me obstacles, whether to improve its

internal working methods or the way

in which it approaches opportunities

in a geographical area or in its compe-

titive action plans.

Flexibility:

Wrigley is agile enough to anticipate

challenges and opportunities in the

sector. It is also patient in its execu-

tion of business strategies to ensure

growth for future generations. And

while it continues to develop as an

organisation and achieve new levels

of performance, neither these inhe-

rent features nor its commitment to

the fundamental Wrigley values that

unite the workforce will change. Doing

things well is part of its culture and

this helps Wrigley to stand out from

the rest of the industry.

Wrigley joined forces with Mars

Incorporated to carry on growing, in-

novating and leading the market by

distributing some of the world’s best-

known sweets and confectionery. With

this alliance Wrigley demonstrated its

firm commitment to positioning itself

as the market leader.

Key features of the company which set

it apart and make it more competitive:

In 2009

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Wrigley is very well-positioned on all the main confectionery

markets with its competitive, diverse portfolio of brands. In

the last five years (2005-2009), the chewing gum category

has grown every year by an average of 9% in terms of volu-

me and 11% in sales. Out of the 5 top sellers in the categories,

4 carry the Orbit® brand. Also, thanks to the launch of 5®,

Wrigley has managed to establish itself as the brand leader

in the category (source: Nielsen Bimonthly FM 2010). With

its steady growth in sugar-free chewing gum, its growing

scientific know-how and its systematic investment in re-

search and development, Wrigley is ready to benefit from

strong, sustained growth in improved, quality chewing gum

products.

With regard to chocolate products, M&M’s® Peanuts was the

top seller in its category (dragées) in 2008 and 2009, with

a turnover of nearly 3 million euros (source: IRI, TAM 2008,

TAM 2009, Peninsula + Canaries). Moreover, Maltesers® is

by the brand leader by a large margin in the Canary Islands,

with a 35% value share in value terms (source: IRI, Canaries,

aggregate figure for 2010, May).

“

Our company is ranked among the leaders on the confectionery market for several rea-sons. We want our customers to feel part of the team and to expand our business toge-ther with them. We understand their needs and will offer them the best solutions, so becoming their true strategic partner.

In the same way, our daily challenge is to carry on growing and offering our consumers quality products. We work with a clear focus on the benefits our brands can bring to con-sumers; proof of this is the 25 years we have spend advocating oral health through out flagship brands such as Orbit.

And of course, the people who work here at Wrigley are the key to our success. They are our greatest added value! They are a highly committed team and we feel tremendously proud of this”.

“

Juan B. Martín General manager of Wrigley Spain

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4. The five principles of Mars Inc.: quality, responsibility, mutuality, efficiency and freedom

Quality:The consumer comes first, quality is our mission and value for money our goal. At Wrigley we set out to offer the best

possible value in everything we do. Quality is the cornerstone of our actions and springs from our passion and pride in

forming part of this community. High-quality work, the result of our personal efforts, is the first ingredient of our brands

and the source of our reputation as suppliers of high-quality products.

Responsibility:As individuals, we demand total responsibility from ourselves; as partners, we support the responsibilities of others.

We have decided to be different from companies in which the complex management hierarchy means that individual

responsibility is diluted. We ask all our partners to take responsibility for results, to act on their own initiative and judge-

ment when they take decisions. We hire people with the right ethical principles for each job, we place our trust in them

and we ask them to be responsible for keeping their own standards up to the highest level.

Mutuality:A mutual benefit is a shared benefit and a shared benefit is a lasting one. We believe that the criterion by which our

business relationships should be assessed is based on assuring mutual benefits. These benefits may be of different

kinds; they do not have to be solely financial. Moreover, while we try to be as competitive as possible, Wrigley’s actions

never harm those we work with either financially or in any other way.

Efficiency:We take maximum advantage of our resources. We waste nothing and we only do what we know best. How can we

adhere to our principles, offer the best value for money and share our success? Our strength lies in our efficiency, in our

ability to organise all our assets (physical, financial and human) to achieve the highest productivity. This means that the

goods and services we produce and distribute are of maximum quality, at the lowest possible price and with minimum

consumption of resources. Moreover, we try to manage all our business operations by means of the most efficient

decision-making processes.

Freedom:To determine our future we need freedom and to keep our freedom we need profits. Wrigley started out as a family

firm and it believes in ethical ways of assuring growth and prosperity. This means that we all feel free within the com-

pany, keen to take our own decisions.

All Mars Inc. companies, Wrigley among them, share the following corporate principles:

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5. Associates, the key to success

globally sustain the ideals of

their founder by cultivating lasting rela-

tionships with one another, with their

partners and with consumers throug-

hout the world. Wrigley’s success

springs from the people involved in its

business on a day-to-day basis, com-

mitted to quality, working as a team

in all areas and at all levels. This is why

Wrigley talks about associates rather

than employees: each of them matters

to the company as an individual. And

this special, individual treatment gene-

rates high levels of satisfaction among

all of them. The company attaches

particular value to its associates’ work

because the job done by each of them

assures that the Wrigley philosophy of

one team, one focus is sustained. This

means that everybody works to the

same end, with the same guidelines

and for the same cause. As a company

committed to its associates, Wrigley

goes on working day after day to impro-

ve working conditions in different areas

such as personal career development

and training or the work-family balance.

In this respect Wrigley has reached an

agreement in Spain with Alares to pro-

vide family sup-port services for all its

associates in the offices and the sales

network, as well as members of their

immediate family, in order to foster a ba-

lance between family and working life.

It is for all these reasons that Wrigley

Spain was awarded the title of Best

Place to Work 2010. This is a great

achievement and an enormous sour-

ce of pride to the company. Especia-

lly because its associates themselves

who give the positive assessment, to

the point of feeling as if the business

were their own, all of them forming

part of the same team –and they

demonstrate this on a daily basis.

Wrigley associates

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6. Wrigley Science Institute

Wrigley set up the Wrigley

Science Institute (WSI), the first or-

ganisation of its kind to focus on

advanced research into the benefits

of chewing gum. It is directed by Gil-

berto A. Leveille, one of the most emi-

nent nutrition experts in the world.

Leveille leads a consultative panel

of scientists from all over the world,

including researchers from the USA,

the United Kingdom and China.

The Wrigley Science Institute backs

various ground-breaking research

projects. This new research includes

studies in the USA, United Kingdom

and elsewhere, most of them con-

centrating on oral care and how

Orbit® sugar-free chewing gum can

help in this area. Each research pro-

ject uses the latest methodology in

its respective field.

The benefits of sugar-free chewing gum

Human beings chew gum for many reasons, among them to have fresh breath and for its advantage in dental hygiene.

Chewing gum helps to slow down the attack of acids and to balance the PH in dental plaque. Wrigley has for some time

concentrated on researching the benefits of Orbit® sugar-free chewing gum. Numerous scientific studies have examined the

role played by sugar-free chewing gum in assuring healthy teeth. These studies have the backing of experts and statements

by authoritative bodies showing that chewing sugar-free gum is beneficial to oral and dental health.

Wrigley is entirely focused on oral and dental health: After meals you do not always have a toothbrush to hand, so chewing sugar-free gum:

• It causes up to ten times more saliva to be produced, increasing the PH of the plaque in the mouth and helping to

neutralise attacks by acids.

• It stimulates the production of saliva, helping to remineralise tooth enamel and increase its hardness.

• Chewing sugar-free gum also helps to moisturise the mouth and freshen the breath.

In 2005

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The benefits of sugar-free chewing gum, and in particular of Wrigley Orbit® gum,

are recognised by the World Dental Federation (FDI) and the Catalan Association

of Dental Hygienists and Assistants (AHIADEC). Orbit® sugar-free chewing gum

helps to protect the teeth because it restores maximum PH levels in dental plaque.

Recent studies of oral and dental health show the importance of having a healthy

mouth can go beyond reducing caries and can play a key role in health in gene-

ral. Science shows that inflammation in the body can be a factor associated with

illnesses such as diabetes or heart disease. Such inflammation may be related to

bacteria to be found in the mouth. The purpose of the research carried out by

Wrigley is to explore and analyse the part chewing gum can play in reducing the

inflammation caused by bacteria in the mouth and how this can make a contribu-

tion to human beings’ health in general.

Chewing sugar-free gum is beneficial to oral health because it helps to:

• Neutralise the acids which cause plaque.

• Balance PH in plaque in the mouth.

• Strengthen the teeth.

• Re-mineralise tooth enamel.

• Reduce the sensation of dryness in the mouth.

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Masticar chicle, sin azúcar, ayuda a mejorar la salud bucal.”

“

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7. Wrigley Oral Healthcare Program “WOHP”

has been working together

with the dental profession for over

25 years, pioneering independent

research into the oral care benefits

of sugar-free chewing gum. The Wri-

gley Oral Healthcare Program was

set up with the aim of supporting the

dental profession in promoting bet-

ter oral care among patients, among

other things by promoting some of

the most important benefits for oral

care including: the stimulation of sa-

liva formation, the neutralisation of

plaque acids and the toughening of

tooth enamel, as an appropriate tool

for oral and dental health. Wrigley

is a corporate partner of the World

Dental Federation (FDI) and the

IADR (International and American

Association for Dental Research).

As part of its mission to support the

dental profession in its day-to-day

work with patients, the programme

runs different activities, including

providing educational material, con-

ducting studies, taking part in con-

ferences, distributing samples and

so on.

Wrigley currently has oral and den-

tal health programmes under way in

47 countries around the world. For

further information, go to:

www.betteroralhealth.info

Wrigley

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8. Wrigley in Spain

www.wrigley.es

Co., S.A. was set up in 1982.

This new company imported the

Wrigley chewing gum brands into

France and marketed them in the

Canary Islands and the Iberian Pe-

ninsula.

In 1999 the company took a deci-

sion to operate directly in Spain. The

premises in Tenerife were expanded

and a small office opened in Jávea

(Alicante). Wrigley’s share of the su-

gar-free chewing gum market grew

considerably and by 2003 it was the

leader. In 2004 Wrigley Co., S.A. took

over Joyco and its Solano® and Bo-

omer® brands.

In 2005, Wrigley added the Sugus®

brand to its product portfolio. Wri-

gley today has over 320 associates

and its headquarters are in Bar-

celona. Also, thanks to its alliance

with Mars Incorporated, whereby

Wrigley distributes the latter’s pro-

ducts in Spain, Wrigley has effec-

tively built up its portfolio in the

country, adding some of the top

brands in the world to it.

Wrigley

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9. Brands for every taste

Table of brands by category

its history Wrigley has been committed to constant innovation and

top quality in all its products, enabling it to achieve extensive diversifica-

tion in terms of brands, formats and flavours worldwide.

Throughout

Orbit®

5®

Boomer®

Solano®

Sugus®

Skittles®

M&M’s®

Twix®

Maltesers®

Snickers®

Mars®

Bounty®

M&M’s®

Twix®

Maltesers®

Snickers®

Mars®

Bounty®

Dove®

Starbust®

Milky Way®

CheWIng gUM

CAndIeS ChoCoLAte ProdUCtS

ICe CreAM ProdUCtS

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Wrigley Brands

ORBIT®, Cuida tu Sonrisa

The Orbit® brand is constantly developing new ideas in the su-gar-free chewing gum segment, combining dental care with the growing search for new sensations by confectionery consumers.

is committed to strengthening

Orbit®’s leading position by creating

ground-breaking packaging and pro-

duct solutions to meet the growing

interest among consumers in health

benefits, pleasure and convenience. In

this respect, Orbit®’s new image rein-

forces the successful Orbit® formula

in graphical terms through exclusive

new visual icons for all varieties, ma-

king the pack much more attractive.

One of the innovations of 2010 with

the Orbit® brand was to relaunch the

basic tabs range with a longer-lasting

flavour. In addition, Orbit® has laun-

ched a new range of White chewing

gums, scientifically tested, with special

ingredients to help remove stains

from teeth.

In 2010 Orbit® celebrates 25 years on

the market brightening its consu-

mers’ smiles.

All the product websites should

appear in a small size (without ma-

king them stand out too much) and

very softly.

Wrigley

www.chiclesorbit.es

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Wrigley Brands

5®, Nada será igual después de 5

5® chewing gum is an extraordinary sensory experience. In stimulating fla-vours, 5® comes in unique, meticulously-designed packaging, with a spe-cial closure and wrappers in eye-catching colours. Each pack of 5® inclu-des 12 pieces of chewing gum to provide extreme taste sensations. They come in five varieties:

BOOMER®

The Boomer® brand continues to surprise with new products like Maxiroll, 180 centimetres of tasty chewing gum, unique in the children’s chewing gum category.

Cobalt …a refreshing mint Electro …vibrant spearmint Pulse …a tropical spark Turbulence …juicy watermelon Instinct …warm and cool mint

www.fivexperience.com

www.boomer.es

5® chewing gums are extremely long-lasting and contain no sugar. All the

5® sensations were designed to feel authentic, alive and packed with refreshing

energy.

Moreover,

is committed to offering top quality

in its products, particularly those aimed

at the children’s market, and this is why

it has reformulated the Boomer® range to

use natural colourings.

The well-known Boomer® character con-

tinues to give the brand a high profile,

reminding younger consumers of the Bo-

omer® range packed with surprising, fun

flavours.

Wrigley

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Wrigley Brands

SOLANO®, un auténtico placer

The pioneering brand in the field of sugar-free hard candy*.

Solano® launched the first

sugar-free hard candy, with all the

traditional flavour but low in calo-

ries, allowing consumers to enjoy

real pleasure without limits.

Today Solano® is the sweet brand

with the largest market share (34%),

which means that 13.8 million Spa-

niards say they consume Solano® .

(Source Ipsos, Omnibus May 2010).

It combines the tradition of 180

years of history with a modern spi-

rit which has enabled it to reinvent

itself and adapt to modern times.

The traditional suger-free Solano®

taste was recognised as flavour of

the year in 2009 and 2010 among

Spanish consumers.

www.solano.es

SKITTLES®, los colores del arcoiris

Skittles® are bite-sized chewy candies with a colourful candy shell. Skittles® have been a hit for decades.

Skittles were made in 1973 by a British

firm. In 1982, Skittles began to be ma-

nufactured in the United States. The

first Skittles to be sold in the European

Union were marketed in the Czech Re-

public. Production then began in Victo-

ria, Australia, for distribution on the Aus-

tralian And New Zealand markets.

Skittles are made in a wide range of fla-

vours and colours.

*2000 AC Nielsen

In the year 2000,

The first

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Wrigley Brands

enjoys high levels of recognition

and consumption, as well as having

very special emotional links to consu-

mers, taking them back spontaneously

to happy days of childhood, fun and

the famous jingle, recognised by most

adults, “caramelos Sugus®, caramelos

Sugus®…”.

The name of the product originally

comes from Scandinavian languages:

suge means something like “suck”. The

brand first came to Spain in 1961 and

Wrigley began to market it in 2005.

Sugus®

SUGUS®, ¿desde cuándo te gustan?

The traditional brand of soft sweets which for many of us was our first contact with the world of candies, it has nearly 50 years of history in Spain.

www.sugus.es

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It is well known that according to some theories the origin of co-coa comes from the ancient Maya civilisations of Mexico. Even then mystical and therapeutic properties were attributed to it. Today cocoa science has made enormous advances and over 100 medicinal uses are attributed to it...

has enormous nutritional value in

terms of minerals, proteins, polyphenols

–anti-oxidant properties– and fats (the

fats in chocolate are derived from cocoa

butter itself).

As a complement to a balanced diet it

favours well-being. As it is rich in flavo-

noids (anti-oxidant molecules present in

cocoa), they reduce inflammation of the

blood vessels and improve circulation.

They have fortifying proper-

ties and enhance kidney

and gastro-intestinal

functions.

Chocolate also produces sensory

pleasure as its taste, aroma and texture

generate highly pleasant feelings. It helps

to improve mood and reduce tension.

It helps at times of emotional stress and

boosts the release of endorphins, the

molecules responsible for pleasure

and happiness.

Mars Inc. is a pioneer in research into co-

coa and flavonols. Mars scientists have

patented a process (Cocoapro®)to redu-

ce the exposure of cocoa beans to high

temperatures, so ensuring that the flavo-

nols they contain are preserved.

Wrigley offers its chocolate dragées, bars

and ice cream products as part of a ba-

lanced diet and a healthy lifestyle.

In line with current social trends in the

area of food, our chocolate brands have

reduced their trans fats and cooperate

with the government’s NAOS

strategy “Eat healthily and get

moving!”

The Wrigley marketing code

was drawn up in accordance with our

values and principles and this is why it

advocates responsible marketing cam-

paigns aimed solely at the over-12’s and

always promoting balanced eating and

sporting activities.

Chocolate

The benefits of chocolate:

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Mars Inc. brands distributed in Spain by Wrigley

M&M’s®, “making friends con M&M’s

The world’s favourite fun chocolate snack brand since 1941! M&M’s are chocolate (and peanut) balls covered in coloured sugar, recog-nised throughout the world by the “M” that makes all the difference.

was already one of the best-

known brands in the 1950’s, thanks

largely to television. Today its icon

is easily recognised by many in-

dividuals and is extremely widely-

known.

One of the moments which marked

the history of this little chocolate

candy was in the 1990’s, when the

firm, intending to launch a new co-

lour, invited its fans to decide what

colour they would most like. They

had to choose between pink, blue

or purple. Blue was the clear winner

with 54% of over 10 million votes. So

thanks to the votes of many M&M’s

lovers today we can enjoy them in

blue.

Over the years the M&M’s characters

have enabled the brand to become

more charismatic. Yellow & Red are

stars wherever they go.

There is also a female member of

the group, Green, who made her

mark in her launch campaign with

the catchphrase “I melt for no one”

which features a play on words, refe-

rring to her two male colleagues and

to the product itself.

M&M’s

www.m-ms.es

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TWIX®, dale al pause para verlo diferente

Launched in 1967, Twix did not make it to Spain until the 1980’s. It is one of the most popular brands among chocolate bar consumers*

Mars Inc. brands distributed in Spain by Wrigley

Twix is made up of two crunchy cho-

colate and caramel-coated cookie

bars with no colourings, preservati-

ves or artificial flavourings. It is the

ideal snack to enhance any break

time during the day.*Quantitative Survey SAMM 2009

MALTESERS®, la forma más ligera de disfrutar el chocolate

The lighter way to enjoy chocolate! Bubbles of malted milk, cove-red in milk chocolate. They melt smoothly in your mouth to provi-de light but intense enjoyment.

were launched in 1936 and reached

Spain in the 1990’s, though they have

been known in the Canary Islands

since the 1940.

No artificial colourings or flavourings.

They

MARS®

A chocolate bar with malted milk and caramel which is a huge hit all over the world. Of British origin, today it is sold throughout the world.

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SNICKERS®

The number one-selling chocolate bar in the world. – free from artificial colourings, preservatives or flavourings. Filled with peanuts and caramel and coated in smooth chocolate. After its launch in 1930, the Snickers® bar quickly became one of the planet’s favourite sweets. It still is today, more than 75 years later!

ICE CREAM PRODUCTS:

Mars Inc. offers a delicious selection of ice cream products to carry on enjoying exquisite chocolate moments when the heat moves in. Mars ice cream products are ideal to enjoy alone or in company, especially in your spare time.

MALTESERS®

Malted milk ice cream with crispy Maltesers miniballs. Stick format.

MILKY WAY®

Milk and chocolate ice cream with a star. Contains real milk. No artificial colors or artificial fla-vors. 100% natural ingredients.

M&M’s®

Ice cream in 500ml tub and cone format with de-licious M&M’s.

BOUNTY®, un placer exótico

An exotic-tasting bar made up of delicious milk chocola-te and refreshing coconut.

TWIX®

Vanilla ice cream bar with crispy biscuit and smoo-th caramel.

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BOUNTY®

Coconut ice cream bar coated in delicious chocolate sold in two bar portions.

DOVE®

Creamy vanilla ice cream cove-red in smooth chocolate. In bar, stick and cone format.

SNICKERS®

Ice cream with peanuts, smooth chocolate and caramel. Available in bar, cone, stick and 500ml tub formats.

STARBUST®

Smooth vanilla ice cream with swirls of exotic fruit and cove-red in tropical fruit sorbet. Also available in forest fruit and straw-berry flavours.

MARS®

Mars cream and smooth caramel. Available in bar, 500ml tub and stick formats.

Mars Inc. brands distributed in Spain by Wrigley

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10. Wrigley, commitment to the community

is a responsible company,

committed to concerns of a social

nature.

Cooperating with charity organi-

sations is very important to Wri-

gley and its brands, as they help

to further our efforts to create a

sustainable, positive impact on

our communities throughout the

world. Through the Wm. Wrigley

foundation the company reinforces

its ongoing commitment to social

responsibility. It is also a way of sa-

ying thank you to its customers and

communities for their support for

the company and its brands.

The Wm. Wrigley foundation works

to implement company program-

mes with a tangible impact on the

global community. Thus, it coopera-

tes closely with 2 charity organisa-

tions: the International Youth Foun-

dation –devoted to preparing young

people to become committed,

healthy and productive citizens–

and Conservation International,

which implements innovation in a

wide range of fields in conserving

the environment.

In Spain, Wrigley has cooperated

with the International Youth Foun-

dation through the Esplai foun-

dation. Wrigley has participated in

the “Conecta joven” programme,

an educational and social progra-

mme whereby young people aged

between 16 and 18 teach basic com-

puter skills to adults who have not

had the chance to learn to use a

computer. With Wrigley’s help, the

Esplai foundation has managed to

help over 1,800 young people at risk

of social exclusion. In total we have

made it possible to finance 9 centres

in Catalonia and 3 in Aragon.

Wrigley

33

The company brands are aware of their contribution to the world. Some of them have organised highly successful corpo-rate social responsibility measures while others work on a daily basis to improve their packaging in line with responsible con-sumption. Examples include:

11. Our brands commitment

is working on several projects to

reduce and standardise packaging at

European level in order to reduce its

environmental impact. Specifically, in

Spain, it has reduced the amount of

cardboard Box display materials and

done away with unnecessary packa-

ging components in the sheet format.

Many other projects to care for the en-

vironment are currently under develo-

pment so that they can be implemen-

ted in the near future.

Orbit

an alliance with a merchandi-

sing company, much of our packaging

is recycled to make all kinds of bran-

ded accessories which will certainly be

favourites with the more fashionable

among our consumers!

All our brands aim for a 15% reduction

in the material used for packaging by

2015, as well as ensuring that all mate-

rials used in packaging are recyclable

by then.

Our chocolate brands are also involved

in a programme aiming at sustainabi-

lity in three respects: environmental,

social and economic. This programme

helps to boost agricultural productivi-

ty for cocoa without harming the en-

vironment and leading to economic

improvements for producers, who in

this way improve their quality of life

and can assure access to education for

their children.

Another of our aims is to work to rai-

se public awareness regarding how to

dispose of some of our products, for

example the wrapping, or the product

itself in the case of chewing gum.

Through

M&M’s®

ORBIT®

34

the fourth Min Gala under

the slogan “If you eat a Sugus® and wear

a Min.... you care about the world!” The

money collected all went to the Theo-

dora foundation, the aim of which is to

make children’s stay in hospital more

pleasant. Wrigley did not wish to miss

the opportunity to make its small con-

tribution when the foundation started

working in Barcelona’s Vall d’Hebron

hospital. Another of the special projects

run by Sugus® and Min enabled Wrigley

to support Orphanage Africa and the

Theodora foundation.

Also in 2009, under the slogan Since

when did you like them?

Sugus® called in its fans

to help build the biggest

Sugus® mosaic in the world,

made using over 150.000

sugus and covering an area

of 79m2. For this event, the

brand had the cooperation

of Madrid city council and

the Volunteers for Madrid

foundation.

The event was a huge success,

with over 1,200 children taking

part over three days. School-

children, disabled children,

children at risk of social ex-

clusion, immigrant groups

and families in general all

took part in building the

charity mosaic. Thanks

to all of them, Sugus® made

it into the Guinness World Records™

in 2010.

Once the mosaic was complete, the 90

panels which made it up were put on

sale. The money collected was given

to the Sandra Ibarra foundation for re-

search into child cancer.

Sugus® also helped by donating pro-

duct to the events organised worldwide

by the Soñar Despierto (‘Day Drea-

ming’) foundation to help the most

disadvantaged children.

It sponsored

SUGUS®

35

The Wrigley and Mars brands constantly search for new forms of cooperation to strengthen their social commitment.

created a symbol as an icon for a

break and placed it over the letter “i” for the

charity campaign “A click against hunger”. This

campaign was run in cooperation with Action

against Hunger and M-80 in 2009. The goal

of the project was to curb malnutrition in Mali

(Africa) using the internet.

Twix® made a donation of 20 cents every

time internet users accessed the website www.

unclickcontraelhambre.com and clicked on

the “break” symbol. The money collected

went for the building of two acute nutri-

tional rehabilitation centres and 47 mobile

nutrition units.

“

The brand

TWIX®

www.unclickcontraelhambre.com

36

3737

3838

Wrigley Co., SA established in Canary Islands. The company imported gum brands of Wrigley France.

1982

Wrigley acquired Joyco Group brands including Boomer and Solano.

2004

2008

2010

Wrigley was acquired by Mars, Inc. and became part of its business segments.

Wrigley included in its portfolio the distribution: M & M’s, Twix, Maltesers, Snickers, Mars, Bounty, Dove, Starburst and Milky Way brands.

Wrigley acquired Sugus.2005

2008

2009

Wrigley reached 5,000 million USD around the world and celebrated the figures reached.

Wrigley launched 5.

1999Wrigley decided to operate directly in Spain extending

Tenerife’s offices and a new office in Jávea (Alicante).

Wrigley renews its corporate identity.2011

12. Milestones in the history of Wrigley in Spain

39

4040

13. Did you know that...?

If you swallow chewing gum you do NOT take years to digest it; it actually

passes through the digestive system in just a few days as most of its basic components

dissolve in the mouth and the rest are expelled in the same way as fibre.

Chewing gum does NOT make you hungry; it has been shown to reduce snac-

king between meals.

Chewing gum is NOT bad for your teeth; sugar-free gum after meals helps to neu-

tralise the plaque acids which damage teeth and to strengthen them by reducing decay.

Solano® was born in 1830 when Celestino Solano began to make life sweeter for his

neighbours in Logroño (Spain) with marshmallow pastilles, which have balsamic proper-

ties and are good for coughs. His wife suggested he add milk to the pastilles and with the

addition of a few drops of coffee the first Solano® white coffee flavour sweet was born.

It was in 1850 that the candies began to be sold outside Logroño under the name of

“authentic Logroño coffee and milk pastilles”. Towards the end of the century the name

was changed to Viuda de Solano (Widow Solano).

The idea for M&M’s® originated in Spain, during a visit to the country by

Forrest Mars in 1936, during the Civil War. He noticed that some Spanish soldiers were

covering their chocolate in a hard layer of sugar to stop it melting. After this he came up

with M&M’s®, which melt in your mouth and not in your hand. It is strange that something

as tragic as a war gave rise to these delicious pearls of chocolate which so brighten up

the lives of their fans all over the world!

Each M&M’s® takes between 8 and 12 hours to make, but despite this over

400 million M&M’s® are made every day in the United States. It’s certainly worth it to

make our consumers happy!

10 billion Maltesers® are eaten every year, enough to stretch around the world 4 times.

Mars® ice cream products are made with real fresh milk, cream and butter. Few

brands use top-quality natural products among their ingredients.

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Wrigley Co., S.L.U. Via Augusta, 2 Bis 3th 08006 Barcelona Tel. 93 228 79 00 www.wrigley.es