world class standards feeding the innovation pipe of technical bodies etsi seminar for turk telekom...

World Class Standards

Feeding the Innovation Pipe of Technical Bodies

ETSI Seminar for Turk Telekom

Dr. Hermann Brand

ETSI NIM© ETSI 2010. All rights reserved

Ankara, 6.-7. May 2010

ETSI Seminar for Turk Telekom © ETSI 2010


Outline

ETSI objectives Challenges in standardization

Timing Life cycles Cross-sector eco-systems Window of opportunity

Different paths to kick off new work Support activities in different phases

A glimpse on new work areas

Summary

ETSI Seminar for Turk Telekom © ETSI 2010 2


ETSI objectives Make markets larger and more homogenous for ICT innovations

In ICT standards are persuasive (de-facto, de-jure) The ICT market is global

Enhancing commercial impact throughout world markets Co-operation with other regional and International bodies

Ensuring smooth integration of market driven innovations in the regulatory process Working with CEPT and EC/EFTA

Ensuring interoperability ETSI Centre for Testing and Interoperability PlugtestsTM: Validation of standards and equipment



The timing problem in standardization

Too early Technology still immature No market or major uncertainties in the market No best solution No consensus

Too late Much money has been invested in incompatible solutions Competing technologies Fierce competition in (overlapping) cross-sector market segments



Innovation and standardization

Innovators

“Enthusiasts”

Based on and adapted from: Moore, Geoffrey A.: Crossing the Chasm; HarperCollins, 1991, 1999.

Early Majority

“Pragmatists”

Late Majority

“Conservatives”

EarlyAdopters

“Visionaries”

Laggards

“Skeptics”

The Chasm

Typical Standards Launch

Opportunity

Typical Forum Launch

Opportunity

Time of diffusion of disruptive/discontinuous innovations


4 phases in product/service life cycle: introduction - growth - maturity – decline

Standardization in parallel to R&DStandardization in the introduction phase is crucial to make the pie grow bigger!

5


ICT penetrates all sectors


consumer

interactive digital media

business

smart transportation, smart energy grids,

manufacturing , smart buildings, ...

society

eHealth, eEducation, ...

(common) ICT enabler

converged communication,

information, entertainment

1. Larger and more complex cross-sector eco-systems

2. Lack of shared vision and overall architecture3. Competing alternative technical approaches

6


Meeting the window of opportunity

Pre-Standardization Standard Setting Post-Standardization

Embryonic stage:Technology breedingBusiness nurturing

‘The making of a standard’

Maintenance:CorrectionsIncremental feature enhancements

Not yet a best solution There is a best solution (at least consensus on a solution)

Overall system architecture frozen

Enhancements and enrichments of the solution

StudiesGap analysisAssessments of competing solutions

Technical standards CR and new releases



The ETSI Board is in charge of ETSI Strategy


We need to know where we want to

be

and

how we are going to get

there

....

8


Different paths to kick off new standards projects

Evolve Develop a shared vision and roadmap in technical bodies, e.g. LTE

and LTE- Advanced in 3GPP Task forces in technical bodies, e.g. TC TISPAN

Cross-fertilize Maintain close links to research with a focus on large FP7 Integrated

projects with strong industry participation start pre-standardisation work in ETSI, e.g. ISG QKD

consolidate forum work in ETSI, e.g. ISG ORI EC mandated Work, e.g. TC AERO (has grown out of TC ERM (EMC

and Radio Spectrum Matters))

Diversify Strategic Workshops followed by Ad-Hoc Group or Starter Group,

e.g. TC M2M



Horizontal support of ETSI technical work

Pre-Standardization Standard Setting Post-Standardization


Partnering and Hosting

Plugtests

Promotion of ETSI standardised technologies at trade fairs, e.g. MWC Barcelona, IBC Amsterdam

10

Conferences and workshops

Promotion with marketing partners e.g. DECT Forum

Link to research

Reduced member fees for start-ups and innovative SMEs

Electronic working methods and remote participation

PAS process

Gap analysis, roadmaps, .. in ISGs, TCs


New Technical Committees/ISGs



Newly established ISGs (since mid 2008)

QKD – Quantum Key Distribution Results from FP6 SECOQC project

AFI – Autonomic network engineering for the self-managing Future Internet Results from the FP7 EFIPSANS project

MTC – Mobile Thin Client Computing Results from the FP7 MobiThin project

MOI – Measurement Ontologies for IP traffic Results from FP7 Moment project

INS – Identity and access management for Networks and Systems Related to SWIFT (FP7) and Daidalos (FP6)

ORI – Open Radio equipment Interface Results from the OBRI project of the NGMN Alliance



Newly established TCs (since end 2007)

TC ITS – Intelligent Transport Systems V2V, V2I communication, working with Car2Car Consortium

TC INT – IMS Network Testing TC RRS – Reconfigurable Radio Systems

Cognitive Radio and SDR Resulting from work in FP6 E2R, FP7 E3 projects

TC M2M – Machine to Machine communications Also co-ordinating Smart Metering mandate activity in ETSI

TC MCD – Media Content Distribution TC AERO – Aeronautics

Regrouping all ETSI’s activities related to communications in the aviation industry including ATM



Top Interest Areas Selected by Applicant Members

Spring GA#51 & Autumn GA#52 Spring GA#53 & Autumn GA#54 Spring GA#55 only



Summary

Timing is crucial in standardisation Standardisation is key especially in the very early phases of the

product/service life cycle in order to make the pie grow bigger ICT is penetrating all industry sectors. Consequently partnering is

increasingly important to embrace the larger and more complex eco-systems

ETSI has established several evolution paths for the work program and a diversity of support activities

ETSI has successfully launched 12 new Technical Bodies in the last 2 years

More than ‘Telecommunications’ ICT convergence: e.g. Broadcasting, MCD ICT as enabler in other sectors: e.g. ITS

ETSI is open for new work and develops what members drive !ETSI Seminar for Turk Telekom © ETSI 2010 15



Thank you for your attention ETSI website (http://www.etsi.org)

general public information free standards download promotional aspects

ETSI portal (http://portal.etsi.org) easy access to data

for each tb Working documents ETSI applications and

databases

3GPP website (www.3gpp.org)

Forapolis website (www.forapolis.org)

16


BACKUP SLIDES



ETSI Vision and mission

“ETSI is the leading standardization organization

for high quality and innovative

Information and Communication Technology (ICT) standards fulfilling the various global and European market needs”.

“To deliver world class standards for Information and Communication Technology (ICT), including telecommunications,

for systems and services

by using and providing state of the art methodology and processes”.



ICT is different

The ICT market is global In ICT standards are persuasive

(unlimited need to communicate/to be informed/to be entertained)

The convergence of telecommunications, IT, and entertainment does not result in a huge single market but accelerates market segmentation across borders of traditionally separated business sectors

ICT is penetrating many sectors as an enabler to make technical system smarter (transportation, manufacturing, energy grids)



An example standardisation project

Initial concepts, user requirements (TR)

Base specifications (TS)

Test suites (TS)

PlugtestsTM

Stable standards

(ES)

EU standards

(EN)

Technical research and

development

Supporting information

(TR)ETSI Seminar for Turk Telekom © ETSI 2010 20


The ETSI way forward (1) – reduce barriers

Freely available ETSI deliverables (via Internet at no cost) Technical Specifications, Technical Reports ETSI Standards, ETSI Guides European Standards

Reduced membership fees for Small/Medium Enterprises and Micro-enterprises User Associations and Trade Associations Universities and Public Research Bodies

Reduced costs of participation (electronic working methods) New portal project ongoing Remote collaboration tools



The ETSI way forward (2) – link to research Collaborative research is a European strength European R&D in ICT must lead to standards activity

Developing new products, new services, new markets Driving, not disseminating

NOTE: ICT markets are shaped by standards ‘de facto’ or ‘de jure’

Maintain close links to research (ERCIM, infinity initiative, JRC)

Open workshops and events on hot topics with R&D community Hosting at ETSI, and attending, listening

Participation at 10+ research events including FP6/FP7 cluster meetings

Direct Participation in FP7 R&D projects Co-ordinator of the Cluster of 18 European RFID Projects (CERP)



The ETSI way forward (3) – ISG

Industry Specification Group (ISG) mechanism can specifically address the needs of a forum or consortium Bringing research results into Standards ISG can evolve into a full ETSI Technical Body

Is fast and easy to set up Minimum 4 ETSI members necessary, approved by Director General

Flexible and adaptive An ISG has its own operating rules (including voting rules) ISGs rely on the well proven ETSI IPR policy

The ETSI Secretariat will provide basic support free of charge Specifications from an ISG are official ETSI deliverables

Permanently in ETSI publications catalogue



The ETSI way forward (4) – partnering and hosting

ETSI offers hosting services of industry fora, e.g.

ETSI maintains a portfolio of more than 70 partnership agreements (nobody can do it alone) to complement strength and offset weaknesses to complement and leverage resources to extend own value chain to embrace larger eco-systems


LoI MoUCoop.

agreemt

24


The ETSI way forward (5) – interoperability

The ability of systems and products to interwork is fundamental…

ETSI offers unique and complementary resources to help ensure interoperable standards (also for non-ETSI standards !)

Technical Committee MTS (Methods for Testing and Specification)

• Development of methodologies, techniques and languages ETSI’s Centre For Testing and Interoperability (CTI)

• Supports ETSI committees on the application of formal techniques in standards on a daily basis

• Development of test specifications (conformance and interop)

Plugtests™ Service• Validation of standards and prototypes through interoperability events


world class standards feeding the innovation pipe of technical bodies etsi seminar for turk telekom...

Documents

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sectors etsi seminar

equipment etsi seminar

hermann brand etsi nim

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