Richard Turner, Chief Fundraiser@ifundraiser

3

The rules have changed

Rule 1 Trust is key

Rule 2 I am a channel

Rule 3 My social capital is greater

What does this mean for charities?

How does this change your fundraising and communications strategy?

Discuss.

In this connected world you don’t know who people know

You need to think differently6

>>> The rules have changed <<<

We need to try something new.

Some more Rules

✦ Build the Tallest Freestanding Structure

✦The Entire Marshmallow Must be on Top

✦Use as Much or as Little of the Kit

✦You can break up the Spaghetti, String or Tape

✦The Challenge Lasts 18 minutes

1. Get stuck in

2. We learn from failure

3. Until we try we won’t know

WMT

• If the “rules have changed” we need to try something new.

• To learn something new get stuck in, learn from failure, and try again.

• You need to fail.

Does failure make a great story?

discuss

1.The hero,2.The problem3.An antagonist4.A moment of awareness

(often from FAILURE)5.The change

Elements of a great story

What a great idea!

200,000

400,000

600,000

800,000

1,000,000

Jan 10 Jan 11 Jan 12 Jan 13 Jan 14

Solar Lights

Over 1 million lights shining

How to use failure

1. Accept the rules have changed

2. Use failure as part of your story

What do you need for failure to be ok?

discuss

A BHAG

How to use failure

1. Set an audacious goal

2. Accept the rules have changed

3. Use failure as part of your story

Visit the CharityComms website to

view slides from our past events, see

what events we have coming up

and to check out what else we do.

www.charitycomms.org.uk

Workshop

22 October 2014

London

#CaseForComms

Making the case for

comms: unlocking the

purse strings