presentation for unicef comms workshop - panama, may 2009
TRANSCRIPT
Wednesday, May 6, 2009
presentation byGeorgia PopplewellManaging Director, Global Voices
Wednesday, May 6, 2009
UNICEF meetingPanamá, May 2009
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http://www.globalvoicesonline.org
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Why Global Voices?so much content!!
el inglés no es el único idioma representado en Internet
lack of context
credibility—who can we trust?
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http://www.globalvoicesonline.org
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http://www.globalvoicesonline.org
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http://www.globalvoicesonline.org
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http://rising.globalvoicesonline.org
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http://advocacy.globalvoicesonline.org
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http://advocacy.globalvoicesonline.org
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http://lingua.globalvoicesonline.org
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Leveraging Social Media:the context
image by: droïd
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Access
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Access
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•Internet access
•bandwidth
•level of (computer) literacy
•are the tools you want to use localised (interface available in the language you need)?
•what tools are people already familiar with?
the context
Wednesday, May 6, 2009
•Internet access
•bandwidth
•level of (computer) literacy
•are the tools you want to use localised (interface available in the language you need)?
•what tools are people already familiar with?
the context
Wednesday, May 6, 2009
•Internet access
•bandwidth
•level of (computer) literacy
•are the tools you want to use localised (interface available in the language you need)?
•what tools are people already familiar with?
the context
Wednesday, May 6, 2009
•Internet access
•bandwidth
•level of (computer) literacy
•are the tools you want to use localised (interface available in the language you need)?
•what tools are people already familiar with?
the context
Wednesday, May 6, 2009
•Internet access
•bandwidth
•level of (computer) literacy
•are the tools you want to use localised (interface available in the language you need)?
•what tools are people already familiar with?
the context
Wednesday, May 6, 2009
Leveraging Social Media:implementation
image by: Gary Hayes & Laurel Papworth
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make use of familiar toolsWednesday, May 6, 2009
make use of familiar toolsWednesday, May 6, 2009
make use of familiar toolsWednesday, May 6, 2009
make use of familiar toolsWednesday, May 6, 2009
Facebook pros & conswhat works what doesn’t work
lots of users, connected to each other—msgs can
spread quickly
content on site is disorganised; design
changes often
free to use; easy to create a campaign group or page
crowded: lots of competition from other
groups and content
easy for group members to add their own content—photos, video, comments
because it’s easy to join, numbers don’t necessary
indicate actual commitment
group members choose to join, so you have at least one chance to talk with
them
source: “A Digiactive Guide to Facebook Activism”
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http://tinyurl.com/5zdhpe
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http://www.digiactive.org
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http://www.digiactive.org
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http://www.digiactive.org
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http://www.digiactive.org
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http://tinyurl.com/dd2zxn
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http://www.twitter.com
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mobile phones images by: kiwanja.net
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http://www.mobileactive.orgWednesday, May 6, 2009
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http://www.frontlinesms.com/
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http://www.frontlinesms.com/
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mapping
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mapping
http://maps.google.com
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http://swineflu.ushahidi.com
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http://votereport.in/Wednesday, May 6, 2009
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http://www.gardenregistry.org
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http://www.unortkataster.de/
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Blogs
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Multimedia
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http://www.youtube.com
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http://www.flickr.com/photos/whitehouse/
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http://www.flickr.com/photos/whitehouse/
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http://www.broadcastyourpodcast.com/
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let other people help with the marketing
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http://advocacy.globalvoicesonline.orgWednesday, May 6, 2009
Text
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Text
don’t forget the lo-tech tools!Wednesday, May 6, 2009
Georgia PopplewellManaging Director
Global Voices
webwww.globalvoicesonline.org
twitter:@georgiap
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Wednesday, May 6, 2009